Execed.business.columbia.edu - SEO Checker

Overview of the SEO Check
Meta information
59% 
Page quality
71% 
Page structure
78% 
Link structure
60% 
Server
86% 
External factors
100% 
SEO Score
Response time
0.69 s
File size
65.90 kB
Words
490
Media files
6
Number of links
57 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage
The title contains the word Homepage! More content should be covered in the title.
The page title is too short. (100 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://execed.business.columbia.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex,follow
viewportwidth=device-width, initial-scale=1
next-head-count19
langen-us
twitter:cardsummary
og:titleHomepage
og:urlEmpty
og:typewebsite
og:localeen_US
og:site_nameColumbia Business School | Executive Education
charsetutf-8

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Page quality

Content
(Critically important)
There are only 490 words on this page. Good pages should have about 800 words of useful content.
27.3% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.56 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/images/cbs-header-logo.svgColumbia Business School Logo
...wide/public/2023-04/11.jpg?itok=vWUuD9KaPrograms for Individuals at Columbia Business School Executive Education
...wide/public/2023-04/12.jpg?itok=XkZXc8uTPrograms for Organizations at Columbia Business School Executive Education
...023-05/Online-Programs.jpg?itok=B-XJXYLsOnline Programs at Columbia Business School Executive Education
...lic/2022-12/CIBE Cover.png?itok=XNDkKCiNCertificate in Business Excellence
Video URLWidthHeight
...fs-public/2023-08/Intro_0_transcoded.mp4

Page structure

H1 heading
(Critically important)
Executive Education
The H1 heading is too short (19 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Executive Education
H2 Featured programs
H2 Upcoming Programs
H2 The Business of AI: Shaping the Future of Business with Generative AINEW
H2 Emerging Leader Development Program
H2 Leadership Essentials
H2 Women in Leadership: Next Level Success
H2 Download the Executive Education Portfolio
H2 Join the Community
H2 Contact Us
H2 Your health and safety are our top priority.
H2 Sign Up for Email Alerts
H4 Programs for Individuals
H4 Programs for Organizations
H4 Online Learning
H4 Certificate in Business Excellence
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 11 external links on this page.
LinkAttributesAnchor text
https://business.columbia.edu/External Subdomain No Text
/auth/loginLogin
/cartMy App Cart (0)
/Anchor No Text
/Anchor No Text
https://business.columbia.edu/External Subdomain IMG-ALT Columbia Business School Logo
/auth/loginText duplicate Login
/cartText duplicate My App Cart (0)
/Anchor No Text
/Anchor No Text
/programs/business-aiThe Business of AI: Shaping the Future of Business with Generative AILearn more
/programs/leading-digital-tran...Leading Digital Transformation: From Strategy to Organizational ChangeLearn more
/programs/ai-driven-marketing-...AI-Driven Marketing Strategy: Leveraging New Technologies to Cultivate Enduring Customer RelationshipsLearn more
/programs-for-organizationsFor Organizations
/landing-corporate-governanceCorporate Governance
/landing-general-managementGeneral Management
/landing-leadershipLeadership
/landing-finance-and-investingFinance and Investing
/landing-strategy-and-innovationStrategy and Innovation
/landing-marketingMarketing
/landing-negotiation-and-decis...Negotiation and Decision Making
/landing-digital-businessDigital Business
/landing-business-and-societyBusiness and Society
/all-programsProgram Finder
/certificatesCertificate
/webinarsWebinars
/spotlight-on-the-future-of-bu...Spotlight
/aboutAbout
/programs-by-topicOur programs
/programs-by-topicLearn more
/programs-for-organizationscustom programs
/programs-for-organizationsText duplicate Learn more
/onlineOur online programs
/onlineText duplicate Learn more
/certificatescustomized learning path
/certificatesText duplicate Learn more
/landing-strategy-and-innovationStrategy & Innovation
/landing-digital-businessText duplicate Digital Business
/programs/business-ai?i=a0HUS0...No Text
/landing-general-managementText duplicate General Management
/landing-leadershipText duplicate Leadership
/programs/eldp?i=a0HDn000002Yp...No Text
/landing-leadershipText duplicate Leadership
/programs/le?i=a0HDn000008feZEMAYNo Text
/landing-leadershipText duplicate Leadership
/landing-business-and-societyBusiness & Society
/programs/wil?i=a0HUS000000kcg...No Text
/all-programs?name&q={"topics"...Subdomain View all programs
/catalogDownload
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://www.facebook.com/exece...New window External Subdomain Facebook
http://twitter.com/ColumbiaExecEdNew window External Twitter
https://www.youtube.com/Columb...New window External Subdomain YouTube
/covid19-safety-plansCOVID-19 related protocols
https://business.columbia.edu/External Subdomain No Text
https://www.linkedin.com/schoo...New window External Subdomain Text duplicate LinkedIn
https://twitter.com/columbiaex...New window External X
https://www.facebook.com/exece...New window External Subdomain Text duplicate Facebook
https://youtube.com/playlist?l...New window External Text duplicate YouTube
/programs-for-organizationsNew window Text duplicate For Organizations
/programs-by-topicNew window For Individuals
/all-programsNew window Text duplicate Program Finder
/spotlight-on-the-future-of-bu...New window Text duplicate Spotlight
/certificatesNew window Certificates
/webinarsNew window Text duplicate Webinars
/aboutNew window Text duplicate About
/mapsMaps and Directions
/policiesNew window Subdomain Privacy & Policy Statements

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://execed.business.columbia.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.69 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (66 kB).

HTTP Response Header

NameValue
dateThu, 13 Jun 2024 18:38:07 GMT
content-typetext/html; charset=utf-8
content-length11475
cache-controlpublic, max-age=172800
etag"107c4-lc9wrU0FpCW7Xa7Ki1Ie7SFjiqU"
varyAccept-Encoding
content-encodinggzip
age634
accept-rangesbytes
varnish-cacheHIT
x-cache-hits23
x-served-bycbs-execed-next-prod-varnish-0
strict-transport-securitymax-age=15724800; includeSubDomains
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 238 referring domains.
This page has 1,899 backlinks.
This page has backlinks from 194 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

Sitemap: https://execed.business.columbia.edu/sitemap.xml
User-agent: *
Disallow: /basic-lander
Disallow: /basiclander
Disallow: /participant-spotlight
Disallow: /related-content-component
Disallow: /home2
Disallow: /landing/reengagement-thankyou
Disallow: /lander-online-programs
Disallow: /contact-thank-you
Disallow: /programs-by-topic-marketing
Disallow: /custom-programs-contact-thank-you
Disallow: /lander-finance-and-investing
Disallow: /lander-strategy-and-innovation
Disallow: /lander-leadership
Disallow: /lander-marketing
Disallow: /lander-general-management
Disallow: /cibe-brochure-download-thank-you
Disallow: /landing-welcome
Disallow: /landing-value-investing
Disallow: /application-thank-you
Disallow: /sign-up-thank-you
Disallow: /ppq-thank-you
Disallow: /reengagement
Disallow: /pq-thank-you
Disallow: /digital-health-series
Disallow: /page-not-found
Disallow: /catalog-thank-you
Disallow: /past-participant-spotlight
Disallow: /new-programs
Disallow: /lander-in-person-executive-education-programs
Disallow: /the-egg
Disallow: /landing-investing
Disallow: /landing-future-leadership
Disallow: /landing-transformation
Disallow: /landing-online-programs
Disallow: /download-bao
Disallow: /download-leo
Disallow: /download-dnbvo
Disallow: /landing-strategic-leadership-programs
Disallow: /upcoming-programs
Disallow: /edp-dan
Disallow: /edp-stephan
Disallow: /getting-ready-for-future-of-finance-with-catherine-martin
Disallow: /lead-into-future
Disallow: /emba/thank-you-emba
Disallow: /lead-into-the-future
Disallow: /emba/application-tips
Disallow: /finance-and-investing-programs-cloned-cloned
Disallow: /continue-learning-executive-education-programs
Disallow: /lead-confidence-and-agility
Disallow: /important-leadership-skills-needed-future-cloned
Disallow: /emba/mary-myles
Disallow: /emba/jonathan-smith
Disallow: /emba/rachael-keller
Disallow: /bai
Disallow: /custom-programs-organizations-cloned
Disallow: /online-learning-organizations
Disallow: /tailored-solutions-your-executive-journey
Disallow: /executive-ai-programs
Disallow: /discover-cbsee
Disallow: /vanessa-chu
Disallow: /innovating-customer-experiences-wellness-retail-business-vanessa-chu
Disallow: /transforming-healthcare-through-customer-experience-strategy-stan-glezer
Disallow: /enhancing-cx-governance-risk-and-compliance-grc-services-sebastiaan-knibbeler
Disallow: /mastering-customer-experience-insights-noopoor-rabi-railroad-sector
Disallow: /draft-lead-future-columbia-executive-development-program
Disallow: /pranay-rajgarhia-transforming-it-industry-generative-ai
Disallow: /meriam-bessa-pioneering-personal-development-artificial-intelligence-phoenix-ai
Disallow: /finance-tech-luke-statz-business-ai-and-strategic-innovation
Disallow: /checkout/information
Disallow: /checkout/questionnaire
Disallow: /checkout/payment
Disallow: /checkout/confirmation
Disallow: /custom/checkout/information
Disallow: /custom/checkout/questionnaire
Disallow: /custom/checkout/payment
Disallow: /custom/checkout/confirmation
Disallow: /404
Disallow: /500

Search preview

execed.business.columbia.edu
Homepage

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
edu68%Check
Business56%Check
Executive56%Check
Education56%Check
Executive Education56%Check
Columbia Business53%Check
Business School Executive Education53%Check
Columbia Business School Executive52%Check
programs51%Check
Business Leaders49%Check

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