Fireplaceltd.net - SEO Checker

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Overview of the SEO Check
Meta information
85% 
Page quality
83% 
Page structure
58% 
Link structure
68% 
Server
95% 
External factors
76% 
SEO Score
Response time
1.88 s
File size
65.70 kB
Words
861
Media files
17
Number of links
37 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Fire Place LTD. | Wisconsin's Fireplace Service Provider & Store
The page title should be shorter than 580 pixels. It is 618 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Based in Milwaukee since 1970, we're Southeast Wisconsin's trusted providers for superior service and quality gas & wood fireplace products.
The length of the meta description is perfect. (875 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.fireplaceltd.net/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionBased in Milwaukee since 1970, we're Southeast Wisconsin's trusted providers for superior service and quality gas & wood fireplace products.
generatorSite Kit by Google 1.136.0
msapplication-TileImagehttps://www.fireplaceltd.net/wp-content/uploads/2018/10/favicon-300x300.png
article:modified_time2024-06-17T16:50:31+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleThe Fire Place LTD. | Wisconsin's Fireplace Service Provider & Store
og:descriptionBased in Milwaukee since 1970, we're Southeast Wisconsin's trusted providers for superior service and quality gas & wood fireplace products.
og:urlhttps://www.fireplaceltd.net/
og:site_nameThe Fire Place Ltd
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 861 words. That's ok.
37.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.17 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ent/uploads/2018/06/cropped-FPLTD_02.gifThe Fire Place Ltd
...ton60-Bevel-DriftRock-room-800x600-1.jpgSlayton fireplace
...23/03/kozyheat-fireplace-1-1280x720.jpegKozyHeat Fireplace
...uploads/2023/04/Nordik41-Fireplace-1.jpgKozy Heat Nordik Fireplace
...yheat-bellingham-fireplace-1280x720.jpegKozy Heat Bellingham Fireplace
...ads/2023/03/travis-outdoorA-1280x720.jpgtravis outdoor fireplace
.../2023/03/travis-fireplace2-1280x720.jpegtravis fireplace
...ads/2018/10/banner-portfolio-768x432.jpgfireplace in livingroom
...oads/2018/11/KH_SP34_room_FP-768x432.jpgKozy Heat surround
...ds/2018/06/Superior_resized9-768x432.jpgSuperior Header Image
...11/KH_Birchwood20_room_stove-768x432.jpgKozy Heat Birchwood 20
...ds/2018/10/ChimneyPro-Header-768x443.jpgChimney Products Header
.../2018/11/Uni_W-1836_out_rack-768x432.jpgUniflame fire rack
.../2019/01/HPBA-logo-BW-vector-300x146.pnghpba logo
...ontent/uploads/2019/01/chimney-sweep.pngchimney sweep logo
...t/uploads/2019/01/mba-logo-BW-trans2.pngMetropolitan builders association logo

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 35 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Our Mission:
H2 Wood, Gas and Electric Fireplaces
H2 Commercial & Residential Fireplaces
H2 Experienced, Knowledgeable Staff Members
H2 Outdoor Rooms
H2 Empty heading
H2 Specials & Closeout Models
H2 Footer
H3 The Fire Place Ltd
H3 The Fireplace Process
H3 Products We Offer
H3 Proud Member of the Following Organizations
H3 Our Customer Stories
H3 Location and Contact
H3 Current Showroom Hours
H3 The Fire Place Ltd.
H4 Our mission is to provide our customers with superior hearth products that will be noticed for all the 'right' reasons.
H4 Our friendly, helpful staff members 
will guide you to the perfect fire based
 on your style, budget and heating needs.
H4 Fireplace Selection
H4 Pre-Install Inspection
H4 Professional Installation
H4 Service & Maintenance
H4 Fireplaces
H4 Mantels and Surrounds
H4 Outdoor Fireplaces & Firepits
H4 Stoves and Inserts
H4 Chimney Products
H4 Accessories & Maint. Products
H5 Al, West Bend
H5 Patrice
H5 Michael
H5 Linda, Eagle
H5 Bean
H5 Mike and Carolyn, New Berlin
H5 Nancy, Menomonee Falls
H5 Christina
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are no external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.fireplaceltd.net/Anchor Skip to primary navigation
https://www.fireplaceltd.net/Anchor Skip to main content
https://www.fireplaceltd.net/Anchor Skip to footer
https://www.fireplaceltd.net/Subdomain IMG-ALT The Fire Place Ltd
https://www.fireplaceltd.net/Subdomain Text duplicate The Fire Place Ltd
https://www.fireplaceltd.net/Subdomain Home
/fireplaces/Subdomain Fireplaces
/stoves-and-inserts/Subdomain Stoves and Inserts
/outdoor-fireplaces-firepits/Subdomain Outdoor Fireplaces & Firepits
/hearth-and-surrounds/Subdomain Mantels and Surrounds
/chimney-pipe/Subdomain Chimney Products
/accessories-and-maintenance-p...Subdomain Accessories & Maint. Products
/brick-and-veneer/Subdomain Hearths and Stone Veneer
/logs-doors-and-accessories/Subdomain Gas Logs and Fireplace Doors
/inspiration-gallery/Subdomain Our Portfolio
/testimonials/Subdomain Testimonials
/service/Subdomain Services
/dealer-access/Subdomain Dealer Access
/contact-us/Subdomain Contact Us
/areas-we-serve/Subdomain Areas We Serve
/fireplaces/Subdomain Product Gallery
/outdoor-fireplaces-firepits/Subdomain Learn More
/414-527-0400414-527-0400
/fireplaces/Subdomain IMG-ALT fireplace in livingroom
/fireplaces/Subdomain Text duplicate Fireplaces
/hearth-and-surrounds/Subdomain IMG-ALT Kozy Heat surround
/hearth-and-surrounds/Subdomain Text duplicate Mantels and Surrounds
/outdoor-fireplaces-firepits/Subdomain IMG-ALT Superior Header Image
/outdoor-fireplaces-firepits/Subdomain Text duplicate Outdoor Fireplaces & Firepits
/stoves-and-inserts/Subdomain IMG-ALT Kozy Heat Birchwood 20
/stoves-and-inserts/Subdomain Text duplicate Stoves and Inserts
/chimney-pipe/Subdomain IMG-ALT Chimney Products Header
/chimney-pipe/Subdomain Text duplicate Chimney Products
/accessories-and-maintenance-p...Subdomain IMG-ALT Uniflame fire rack
/accessories-and-maintenance-p...Subdomain Text duplicate Accessories & Maint. Products
/testimonials/Subdomain More Customer Stories
https://www.fireplaceltd.net/Subdomain Text duplicate The Fire Place Ltd

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.fireplaceltd.net/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (1.88 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (66 kB).

HTTP Response Header

NameValue
servernginx
dateSat, 28 Sep 2024 22:58:26 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://www.fireplaceltd.net/wp-json/>; rel="https://api.w.org/"
x-cache-statusHIT
x-rocket-nginx-serving-staticMISS
strict-transport-securitymax-age=31536000;
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
referrer-policyno-referrer-when-downgrade
content-security-policydefault-src * 'unsafe-inline' 'unsafe-eval' data: blob:;
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page has only a few links from other websites.
This page only has backlinks from 23 referring domains.
This page only has 65 backlinks.
This page only has few backlinks from 21 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

Disallow: /wp-content/uploads/wpforms/

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.fireplaceltd.net/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

www.fireplaceltd.net
The Fire Place LTD. | Wisconsin's Fireplace Service Provider &...
Based in Milwaukee since 1970, we're Southeast Wisconsin's trusted providers for superior service and quality gas & wood fireplace products.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Fire81%Check
Place81%Check
Fire Place81%Check
fireplace80%Check
Fire Place Ltd77%Check
Ltd70%Check
Gas Fireplace66%Check
service61%Check
provide61%Check
perfect fire61%Check
Show more keywords and terms

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Cookie Policy

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