Great.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
47% 
Page structure
93% 
Link structure
70% 
Server
45% 
External factors
100% 
SEO Score
Response time
0.15 s
File size
89.20 kB
Words
484
Media files
15
Number of links
46 internal / 1 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Export support for UK businesses – great.gov.uk - great.gov.uk
There are word repetitions in the page title.
The length of the page title is perfect. (563 pixels out of 580 max pixel length)
Meta description
(Critically important)
Export support for UK businesses – great.gov.uk
The length of the meta description is perfect. (300 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.great.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
msvalidate.0176D322F181AE9F91C43419E5CD511BBC
viewportwidth=device-width, initial-scale=1
intranet:environmentproduction
intranet:sentry:dsnhttps://[email protected]/173
intranet:sentry:browser-traces-sample-rate1.0
descriptionExport support for UK businesses – great.gov.uk
titleExport support for UK businesses – great.gov.uk - great.gov.uk
langen-gb
twitter:cardsummary_large_image
twitter:site@biztradegovuk
og:titleExport support for UK businesses – great.gov.uk
og:descriptionExport support for UK businesses – great.gov.uk
og:imagehttps://www.great.gov.uk/static/great_components/images/opengraph-image.png
og:image:altEmpty
og:site_nameGreat.gov.uk
og:urlhttps://www.great.gov.uk
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 484 words on this page. Good pages should have about 800 words of useful content.
31.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.75 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
12 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/static/images/DBT_White.svgDepartment for Business and Trade
/static/images/great-banner-large.pngGreat logo
...ge_card_-_UKEA.2e16d0ba.fill-640x360.pngNo alt attribute provided
...port-thumbnail.2e16d0ba.fill-640x360.pngNo alt attribute provided
...port-thumbnail.2e16d0ba.fill-640x360.pngNo alt attribute provided
...y3.original_J11gmiL_qWIv9BQ.original.pngNo alt attribute provided
...argeInfrastructure.original.original.pngNo alt attribute provided
...n-Technology-SmartTransport.original.pngNo alt attribute provided
...TechnologyServices.original.original.pngNo alt attribute provided
.../images/Icon-ReneableEnergy.original.pngNo alt attribute provided
...mages/Icon-Energy2.original.original.pngNo alt attribute provided
...erson-homepage.2e16d0ba.fill-640x360.pngNo alt attribute provided
...-page-image-01.2e16d0ba.fill-640x360.jpgNo alt attribute provided
...s-head.2e16d0ba.fill-640x360_itV6J1D.pngNo alt attribute provided
/static/images/DBT_Red_DIGI.svgDepartment for Business and Trade

Page structure

H1 heading
(Critically important)
Get exporting and grow your business
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Get exporting and grow your business
H2 Cookies on great.gov.uk
H2 Export support for UK businesses
H2 Exporting courses and training
H2 Find new markets for your business
H2 Make exporting work for your business
H2 Was this page useful?
H2 Thanks for your feedback
H3 Market selection
H3 Routes to market and operating overseas
H3 Funding and financial considerations
H3 Trade restrictions, regulations and licensing
H3 Logistics
H3 Customs, taxes and declarations
H3 Travelling for work
H3 Managing business risk and corruption
H3 Join the UK Export Academy
H3 Learn to export
H3 Where to export
H3 Report a trade barrier
H3 Paying VAT in EU countries
H3 Using a trade agreement
H3 Sell services overseas
H3 Something went wrong. Please try again.
H3 Thanks for letting us know
H3 Thanks for letting us know Duplicate text
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 1 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.great.gov.uk/cookies/change your cookie settings
https://www.great.gov.uk/Anchor Skip to main content
https://www.great.gov.uk/For UK businesses
/international/For international businesses
https://www.great.gov.uk/IMG-ALT Department for Business and Trade
/learn/categories/Learn to export
https://www.great.gov.uk/markets/Markets
/services/Services
/learn/categories/Text duplicate Learn to export
https://www.great.gov.uk/markets/Text duplicate Markets
/services/Text duplicate Services
https://www.great.gov.uk/login/Sign in
https://www.great.gov.uk/login/Text duplicate Sign in
https://www.great.gov.uk/signupGet started by signing up
/support/market-selectionMarket selection
/support/routes-to-market-and-...Routes to market and operating overseas
/support/funding-and-financial...Funding and financial considerations
/support/trade-restrictions-re...Trade restrictions, regulations and licensing
/support/logisticsLogistics
/support/customs-taxes-and-dec...Customs, taxes and declarations
/support/travelling-for-workTravelling for work
/support/managing-business-ris...Managing business risk and corruption
/export-academy/Join the UK Export Academy Sign up for our online and in-person events and learn how to sell confidently to overseas customers.
/learn/categories/Learn to export Accelerate your exporting ability with our step-by-step guide to selling overseas.
/where-to-export/Where to export A comparison tool to help you choose the right market.
/report-trade-barrier/How to report a trade barrier
/markets/?sector=TechnologyTechnology 61 market guides
/markets/?sector=InfrastructureInfrastructure 59 market guides
/markets/?sector=TransportTransport 46 market guides
/markets/?sector=Professional ...Professional services 43 market guides
/markets/?sector=RenewablesRenewables 43 market guides
/markets/?sector=EnergyEnergy 41 market guides
https://www.great.gov.uk/markets/View all market guides
/campaign-site/vat-in-eu/Paying VAT in EU countries Understand the VAT requirements when exporting goods and services to EU countries. Advice
/campaigns/free-trade-agreements/Using a trade agreement Find out how using a trade agreement to buy or sell goods or services overseas can help your business. Campaign
/learn/categories/prepare-sell...Subdomain Anchor Sell services overseas Learn how you can market and prepare to sell your services overseas. Advice
https://www.great.gov.uk/Cancel
https://www.great.gov.uk/Text duplicate Cancel
/support/export-supportExport support for UK businesses
A-TITLE Export support for UK businesses
/contact/triage/great-accountGet help with your account
A-TITLE Get help with your account
https://www.gov.uk/government/...New window External Department for Business and Trade on GOV.UK
A-TITLE Department for Business and Trade on GOV.UK
https://www.great.gov.uk/privacy/Privacy
A-TITLE Privacy
https://www.great.gov.uk/cookiesCookies
A-TITLE Cookies
/terms-and-conditions/Terms and conditions
A-TITLE Terms and conditions
/accessibility-statement/Accessibility
A-TITLE Accessibility
/performance-dashboard/Performance
A-TITLE Performance
/internationalGo to the page for international business
A-TITLE International business

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.great.gov.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is excellent with 0.15 seconds.
The file size of the HTML document is fine (89 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
content-length91374
dateThu, 17 Oct 2024 10:51:17 GMT
cache-controlmax-age=14400
content-languageen-gb
content-security-policydefault-src 'self' https:; font-src 'self' https://fonts.gstatic.com; object-src 'none'; frame-ancestors 'self'; child-src 'self'; block-all-mixed-content; style-src 'self' 'unsafe-inline' https://fonts.googleapis.com; script-src 'self' 'unsafe-inline' 'unsafe-eval' https://www.google.com https://www.gstatic.com https://www.googletagmanager.com https://www.google-analytics.com https://browser.sentry-cdn.com https:; upgrade-insecure-requests; img-src 'self' data: https:; worker-src 'self' 'unsafe-inline' https: blob:; frame-src 'self' https://www.google.com https:
cross-origin-opener-policysame-origin
expiresThu, 17 Oct 2024 12:50:18 GMT
referrer-policysame-origin
servergunicorn
strict-transport-securitymax-age=16070400; includeSubDomains
truehit
x-content-type-optionsnosniff
x-frame-optionsDENY
x-permitted-cross-domain-policiesnone
x-vcap-request-idb04a938f-a38d-4f1e-6567-497bd1f61522
x-cacheHit from cloudfront
via1.1 b47ba5841a54cf2d19fc521c78e94514.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P4
x-amz-cf-id8G7OuidsB0xGQ8QcFLD5qxgk-aejKNNJGyn9pQ9if9XGhxM8bKwFVw==
age7009
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 2,395 referring domains.
This page has 1,008,280 backlinks.
This page has backlinks from 1,870 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *

Disallow: /api/
Disallow: /activity-stream/

User-agent: MJ12bot
Disallow: /

User-agent: PetalBot
Disallow: /

User-agent: Bytespider
Disallow: /

Sitemap: https://www.great.gov.uk/sitemap.xml

Similar sites

Search preview

www.great.gov.uk
Export support for UK businesses – great.gov.uk - great.gov.uk
Export support for UK businesses – great.gov.uk

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
export79%Check
business79%Check
great76%Check
gov72%Check
UK businesses72%Check
Export support72%Check
UK Export Academy66%Check
businesses62%Check
support62%Check
UK businesses great.gov.uk60%Check
Show more keywords and terms

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