Hesa.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
75% 
Page quality
51% 
Page structure
100% 
Link structure
100% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.22 s
File size
22.70 kB
Words
215
Media files
4
Number of links
37 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
HESA - Experts in higher education data and analysis
The length of the page title is perfect. (480 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We collect, process and publish data about higher education (HE) in the UK. As the trusted source of HE data and analysis, we play a key role in supporting and enhancing the competitive strength of the sector.
The meta description is too long: 1288 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.hesa.ac.uk/home
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#FFFFFF
msapplication-TileImage/sites/all/themes/hesa/favicons/mstile-144x144.png
msapplication-square70x70logo/sites/all/themes/hesa/favicons/mstile-70x70.png
msapplication-square150x150logo/sites/all/themes/hesa/favicons/mstile-150x150.png
msapplication-wide310x150logo/sites/all/themes/hesa/favicons/mstile-310x150.png
msapplication-square310x310logo/sites/all/themes/hesa/favicons/mstile-310x310.png
descriptionWe collect, process and publish data about higher education (HE) in the UK. As the trusted source of HE data and analysis, we play a key role in supporting and enhancing the competitive strength of the sector.
langen
cleartypeon
X-UA-CompatibleIE=edge,chrome=1
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
There are only 215 words on this page. Use at least 250 words to provide useful information.
Words from the H1 heading are not used in the page content.
Only 1 paragraph/s was/were found on this page.
The average number of words per sentence of 9 words is low.
20.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (7). We recommend using a maximum of 6 tags for this page.
Some tags are too long. With 213 characters this one is longer than 70 characters:
"hesa is now part of jisc. jisc is now the data controller of personal data previously controlled by he..."
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
HESA - Experts in higher education data and analysis
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 HESA - Experts in higher education data and analysis
H2 Search form
H2 Latest news and research
H3 Higher Education Student Statistics: UK 2022/23 released
H3 Office for Statistics Regulation confirm accreditation for Higher Education Student Statistics
H3 HE provider environmental information 2022/23
H3 Submitting student data - help and tools for 2023/24
H4 Connect With Us:
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.
LinkAttributesAnchor text
https://www.hesa.ac.uk/Anchor Skip to main content
https://www.hesa.ac.uk/Anchor No Text
https://www.hesa.ac.uk/Anchor No Text
https://www.hesa.ac.uk/IMG-ALT Home
A-TITLE Home
/data-and-analysisOpen data
https://www.hesa.ac.uk/collectionData Collection
https://www.hesa.ac.uk/supportSupport
https://www.hesa.ac.uk/aboutAbout
https://www.hesa.ac.uk/aboutFind out more
/data-and-analysis/studentsStudents
/data-and-analysis/performance...Widening participation
/data-and-analysis/graduatesGraduates
/data-and-analysis/staffStaff
/data-and-analysisHE Providers
/data-and-analysisView all open data
/news/08-08-2024/sb269-higher-...Subdomain Higher Education Student Statistics: UK, 2022/23
https://www.hesa.ac.uk/newsBrowse all news, insights, blogs and announcements
/news/08-08-2024/higher-educat...Higher Education Student Statistics: UK 2022/23 released
/news/08-08-2024/office-statis...Office for Statistics Regulation confirm accreditation for Higher Education Student Statistics
/news/11-07-2024/he-provider-e...HE provider environmental information 2022/23
/blog/11-07-2024/submitting-st...Submitting student data - help and tools for 2023/24
/services/e-learningE-learning
/services/trainingLive events
/data-and-analysis/researchView research reports and insights
https://www.jisc.ac.uk/External Subdomain Jisc
/about/website/privacySubdomain Privacy information
https://www.hesa.ac.uk/aboutAbout us
/innovation/data-futuresData Futures
/services/heidi-plusHeidi Plus
/about/contactContact/find us
https://www.hesa.ac.uk/newsLatest news and blogs
https://www.hesa.ac.uk/supportSupport materials
https://www.hesa.ac.uk/servicesData analytics
/about/website/site-mapSite map
/about/website/termsTerms of use
/about/website/accessibilityAccessibility
/about/website/cookiesCookies
/about/website/privacyPrivacy
https://twitter.com/ukhesaExternal IMG-ALT Twitter
https://www.linkedin.com/compa...External Subdomain IMG-ALT LinkedIn
https://www.jisc.ac.uk/External Subdomain IMG-ALT Part of Jisc

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.hesa.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.22 seconds.
The file size of the HTML document is fine (23 kB).

HTTP Response Header

NameValue
dateWed, 28 Aug 2024 12:19:13 GMT
content-typetext/html
last-modifiedThu, 22 Aug 2024 14:11:12 GMT
expiresWed, 28 Aug 2024 12:20:13 GMT
cache-controlmax-age=60
content-security-policydefault-src 'self'; script-src 'self' 'unsafe-inline' 'unsafe-eval' *.hesa.ac.uk public.tableau.com www.youtube.com cdn.datatables.net ajax.googleapis.com www.googletagmanager.com www.gstatic.com static.addtoany.com d3js.org use.typekit.net *.onetrust.com; style-src 'self' 'unsafe-inline' *.hesa.ac.uk www.gstatic.com fonts.googleapis.com; object-src 'none'; base-uri 'self'; connect-src 'self' 'unsafe-inline' 'unsafe-eval' docs.google.com *.onetrust.com ; font-src 'self' 'unsafe-inline' *.hesa.ac.uk use.typekit.net fonts.gstatic.com; frame-src 'self' *.hesa.ac.uk static-test.hesa.ac.uk public.tableau.com www.youtube.com forms.office.com static.addtoany.com; img-src 'self' 'unsafe-inline' data: *.hesa.ac.uk public.tableau.com p.typekit.net *.onetrust.com ssl.gstatic.com; manifest-src 'self'; media-src 'self'; worker-src 'none';
permissions-policygeolocation=(),midi=(),sync-xhr=(),microphone=(),camera=(),magnetometer=(),gyroscope=(),fullscreen=(self),payment=()
strict-transport-securitymax-age=31536000; includeSubDomains; preload
x-frame-optionsDENY
cf-cache-statusEXPIRED
varyAccept-Encoding
servercloudflare
cf-ray8ba43f98ec5c1c32-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 4,366 referring domains.
This page has 897,517 backlinks.
This page has backlinks from 2,444 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 10
# CSS, JS, Images
Allow: /misc/*.css$
Allow: /misc/*.css?
Allow: /misc/*.js$
Allow: /misc/*.js?
Allow: /misc/*.gif
Allow: /misc/*.jpg
Allow: /misc/*.jpeg
Allow: /misc/*.png
Allow: /modules/*.css$
Allow: /modules/*.css?
Allow: /modules/*.js$
Allow: /modules/*.js?
Allow: /modules/*.gif
Allow: /modules/*.jpg
Allow: /modules/*.jpeg
Allow: /modules/*.png
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /themes/*.css$
Allow: /themes/*.css?
Allow: /themes/*.js$
Allow: /themes/*.js?
Allow: /themes/*.gif
Allow: /themes/*.jpg
Allow: /themes/*.jpeg
Allow: /themes/*.png
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/
# DDS Pages
Disallow: /support/dds
Disallow: /support/dds/calendar
Disallow: /support/dds/derived-fields
Disallow: /support/dds/subject
Disallow: /support/dds/release-policy
Disallow: /support/dds/review-groups
Disallow: /support/dds/news
# DM pages
Disallow: /collection/c19000/
Disallow: /collection/c19001/
Disallow: /collection/c19002/
Disallow: /collection/c19003/
Disallow: /collection/c19004/
Disallow: /collection/c19005/
Disallow: /collection/c19006/
Disallow: /collection/c00061/
Disallow: /collection/c20000/
Disallow: /collection/c20001/
Disallow: /collection/c20002/
Disallow: /collection/c20003/
Disallow: /collection/c20004/
Disallow: /collection/c20005/
Disallow: /collection/c20006/

#SFR-files
Disallow: /files/sfr-files/
Disallow: /files/pre-release/
Disallow: /innovation/newdlhe/

Search preview

www.hesa.ac.uk
HESA - Experts in higher education data and analysis
We collect, process and publish data about higher education (HE) in the UK. As the trusted source of HE data and analysis, we play a key role in supporting and enhancing the competitive strength of the sector.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
data82%Check
HESA80%Check
education data80%Check
higher education data79%Check
higher77%Check
education77%Check
Higher Education77%Check
analysis72%Check
Higher Education Student67%Check
Experts62%Check

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