Hmi.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
83% 
Page structure
79% 
Link structure
43% 
Server
87% 
External factors
100% 
SEO Score
Response time
1.87 s
File size
134.10 kB
Words
703
Media files
25
Number of links
118 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Hetrick-Martin Institute - Hetrick-Martin Institute
There are word repetitions in the page title.
The length of the page title is perfect. (424 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://hmi.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
msvalidate.0171E2653979C4D32862575A6AA57ADC29
google-site-verificationtRbmO2RbEMuYsfSKqwW_JpqZRFf3WQFQSGI5tyEhM-Y
generatorPowered by Slider Revolution 6.6.20 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface.
tec-api-versionv1
tec-api-originhttps://hmi.org
msapplication-TileImagehttps://hmi.org/wp-content/uploads/2022/08/cropped-HMI-Logo-Fav-Icon-270x270.png
article:publisherhttps://www.facebook.com/HetrickMartin
article:modified_time2024-10-02T17:18:00+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHetrick-Martin Institute - Hetrick-Martin Institute
og:descriptionTESTIMONIALS
og:urlhttps://hmi.org/
og:site_nameHetrick-Martin Institute
og:imagehttps://hmi.org/wp-content/uploads/2021/03/Youth-Bulletin-Temp-Thumb.jpg
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 703 words. That's ok.
28.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.77 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 122 characters this one is longer than 70 characters:
"need assistance? call hmi at 212-674-2400 from 10 am-6 pm mon-fri to speak to an hmi member navigator...."
Image SEO
(Somewhat important)
18 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...4/01/cropped-45-Year-Logo-Web-Header.jpgHetrick-Martin Institute
...revslider/public/assets/assets/dummy.pngEmerys 2024Hetrick-Martin Institute
...revslider/public/assets/assets/dummy.pngNo alt attribute provided
...revslider/public/assets/assets/dummy.pngFriends of HMIHetrick-Martin Institute
...revslider/public/assets/assets/dummy.pngNo alt attribute provided
...revslider/public/assets/assets/dummy.pngPlanned LivingHetrick-Martin Institute
...revslider/public/assets/assets/dummy.pngNo alt attribute provided
...revslider/public/assets/assets/dummy.pngNo alt attribute provided45 Memory Request Home Slide
...revslider/public/assets/assets/dummy.pngTransgender Youth Are Safe HereHetrick-Martin Institute
...revslider/public/assets/assets/dummy.pngNo alt attribute provided
...revslider/public/assets/assets/dummy.pngAbout HMIHetrick-Martin Institute
...revslider/public/assets/assets/dummy.pngNo alt attribute provided
...ds/2021/03/Youth-Bulletin-Temp-Thumb.jpgNo alt attribute provided
...10/Friends-of-HMI-Home-Page-Referrer.pngNo alt attribute provided
...I-Youth-Resources-Home-Page-Referrer.pngNo alt attribute provided
.../uploads/2024/03/Adcap-Page-Referrer.pngNo alt attribute provided
...22/12/View-Past-Newsletters-Referrer.pngNo alt attribute provided
...me-Page-Referrer-45-Year-Anniversary.pngNo alt attribute provided
/wp-content/uploads/2023/02/COW-W-or-WO.pngCommunity of Wellness
...nkedIn-Article-Feature-Image-350x263.jpgNo alt attribute provided
...024/08/Billy-Bean-Feat-Image-350x263.jpgNo alt attribute provided
...ud-Legacy-Special-Feat-Image-350x263.jpgNo alt attribute provided
...024/06/ron-simons-feat-image-350x263.pngNo alt attribute provided
...ds/2024/01/candid-seal-platinum-2024.pngNo alt attribute provided
...05/Four-Star-Rating-Badge-Full-Color.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Before Header
H2 Mobile Menu
H2 Site Footer
H3 I was lucky to have HMI as a resource
H3 Hetrick-Martin saved my life
H3 HMI helped me find a place to live
H3 HMI was my Safe Haven
H3 The Power of Affirming Spaces for LGBTQIA+ Youth
H3 Remembering MLB Player and HMI Ambassador Billy Bean
H3 HMI Featured in NY1 Special, Proud Legacy
H3 Remembering Ron Simons, Former HMI Board Member
Some anchor texts are used more than once.
6 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://hmi.org/Anchor Menu
https://hmi.org/Anchor Skip to right header navigation
https://hmi.org/Anchor Skip to main content
https://hmi.org/IMG-ALT Hetrick-Martin Institute
https://hmi.org/about/About Us
https://hmi.org/about/our-impact/Our Impact
https://hmi.org/about/hmi-staff/HMI Leadership and Staff
/about/board-of-directors/Board of Directors
https://hmi.org/memberships/Memberships
https://hmi.org/about/supporters/Supporters
/about/supporters/major-donors/Major Donors
/about/supporters/government-p...Government Partners
/about/supporters/friends-of-h...Friends of HMI
https://hmi.org/about/reports/Financial Reports
/about/testimonials/Testimonials
https://hmi.applicantpro.com/j...External Subdomain Careers
https://hmi.org/about/contact-us/Contact Us
https://hmi.org/services/Services
/community-of-wellness/Community of Wellness
/services/become-a-youth-member/Become a Youth Member
/services/youth-services/For Youth
/services/youth-services/resou...HMI Youth Resources
/services/youth-services/calen...HMI Youth Calendar
/services/youth-services/youth...HMI Youth Bulletin
/services/youth-services/hmi-y...HMI Youth Services
/services/youth-services/hmi-y...HMI Youth Monthly Newsletter
https://hmi.org/hmiconnects/HMI Connects Video Library
/services/service-providers/For Youth Service Providers
/about/advocacy-capacity-build...Advocacy & Capacity Building
/services/service-providers/wo...Workshops & Training
/wp-content/uploads/2021/07/DY...Resource Guide for Supporting LGBTQ+Youth in Human and Social Services
https://hmi.org/advocacy-posts/Advocacy Social Media Posts
https://hmi.org/get-involved/Get Involved
https://hmi.org/hmi-events/Events
/get-involved/events-calendar/Donor Events
/services/youth-services/calen...Youth Events
/get-involved/hmi-partner-events/Partner Events
https://hmi.org/donate/Donate Now
/get-involved/events-2/2024-em...Emery Awards: October 24, 2024
/get-involved/ways-to-give/fri...Text duplicate Friends of HMI
/get-involved/volunteer/Volunteer with HMI
/get-involved/ways-to-give/Ways to Give
/get-involved/ways-to-give/tri...Tributes
/get-involved/ways-to-give/pla...Planned Living
https://self-care-for-all.rais...External Subdomain Self Care for All
https://hmi.org/scholarship-fund/HMI Scholarship Fund
https://hmi.org/hmi-alumni-form/HMI Alumni Engagement
/services/youth-services/Text duplicate Become a Youth Member
https://hmi.org/news/News
/news/staff-posts-and-announce...Staff Posts & Announcements
/news/press-statements/Press Statements
https://hmi.org/news/release/News Releases
https://hmi.org/news/media/Media Coverage
https://hmi.org/donate/Donate
https://hmi.org/about/Text duplicate About Us
https://hmi.org/about/our-impact/Text duplicate Our Impact
https://hmi.org/about/hmi-staff/Text duplicate HMI Leadership and Staff
/about/board-of-directors/Text duplicate Board of Directors
https://hmi.org/memberships/Text duplicate Memberships
https://hmi.org/about/supporters/Text duplicate Supporters
/about/supporters/major-donors/Text duplicate Major Donors
/about/supporters/government-p...Text duplicate Government Partners
/about/supporters/friends-of-h...Text duplicate Friends of HMI
https://hmi.org/about/reports/Text duplicate Financial Reports
/about/testimonials/Text duplicate Testimonials
https://hmi.applicantpro.com/j...External Subdomain Text duplicate Careers
https://hmi.org/about/contact-us/Text duplicate Contact Us
https://hmi.org/services/Text duplicate Services
/community-of-wellness/Text duplicate Community of Wellness
/services/become-a-youth-member/Text duplicate Become a Youth Member
/services/youth-services/Text duplicate For Youth
/services/youth-services/resou...Text duplicate HMI Youth Resources
/services/youth-services/calen...Text duplicate HMI Youth Calendar
/services/youth-services/youth...Text duplicate HMI Youth Bulletin
/services/youth-services/hmi-y...Text duplicate HMI Youth Services
/services/youth-services/hmi-y...Text duplicate HMI Youth Monthly Newsletter
https://hmi.org/hmiconnects/Text duplicate HMI Connects Video Library
/services/service-providers/Text duplicate For Youth Service Providers
/about/advocacy-capacity-build...Text duplicate Advocacy & Capacity Building
/services/service-providers/wo...Text duplicate Workshops & Training
/wp-content/uploads/2021/07/DY...Text duplicate Resource Guide for Supporting LGBTQ+Youth in Human and Social Services
https://hmi.org/advocacy-posts/Text duplicate Advocacy Social Media Posts
https://hmi.org/get-involved/Text duplicate Get Involved
https://hmi.org/hmi-events/Text duplicate Events
/get-involved/events-calendar/Text duplicate Donor Events
/services/youth-services/calen...Text duplicate Youth Events
/get-involved/hmi-partner-events/Text duplicate Partner Events
https://hmi.org/donate/Text duplicate Donate Now
/get-involved/events-2/2024-em...Text duplicate Emery Awards: October 24, 2024
/get-involved/ways-to-give/fri...Text duplicate Friends of HMI
/get-involved/volunteer/Text duplicate Volunteer with HMI
/get-involved/ways-to-give/Text duplicate Ways to Give
/get-involved/ways-to-give/tri...Text duplicate Tributes
/get-involved/ways-to-give/pla...Text duplicate Planned Living
https://self-care-for-all.rais...External Subdomain Text duplicate Self Care for All
https://hmi.org/scholarship-fund/Text duplicate HMI Scholarship Fund
https://hmi.org/hmi-alumni-form/Text duplicate HMI Alumni Engagement
/services/youth-services/Text duplicate Become a Youth Member
https://hmi.org/news/Text duplicate News
/news/staff-posts-and-announce...Text duplicate Staff Posts & Announcements
/news/press-statements/Text duplicate Press Statements
https://hmi.org/news/release/Text duplicate News Releases
https://hmi.org/news/media/Text duplicate Media Coverage
https://hmi.org/donate/Text duplicate Donate
/services/youth-services/youth...No Text
/get-involved/ways-to-give/fri...No Text
/services/youth-services/resou...No Text
/services/service-providers/wo...No Text
/services/youth-services/hmi-y...No Text
/hmi-commemorates-45-years-of-...No Text
/community-of-wellness/Text duplicate IMG-ALT Community of Wellness
/jill-adams-testimonial/Continue Reading
/about/testimonialsRead all Testimonials
/the-power-of-affirming-spaces...The Power of Affirming Spaces for LGBTQIA+ Youth
A-TITLE The Power of Affirming Spaces for LGBTQIA+ Youth
/the-power-of-affirming-spaces...Text duplicate The Power of Affirming Spaces for LGBTQIA+ Youth
/remembering-mlb-player-and-hm...Remembering MLB Player and HMI Ambassador Billy Bean
A-TITLE Remembering MLB Player and HMI Ambassador Billy Bean
/remembering-mlb-player-and-hm...Text duplicate Remembering MLB Player and HMI Ambassador Billy Bean
/ny1-special-proud-legacy/HMI Featured in NY1 Special, Proud Legacy
A-TITLE HMI Featured in NY1 Special, Proud Legacy
/ny1-special-proud-legacy/Text duplicate HMI Featured in NY1 Special, Proud Legacy
/remembering-ron-simons-former...Remembering Ron Simons, Former HMI Board Member
A-TITLE Remembering Ron Simons, Former HMI Board Member
/remembering-ron-simons-former...Text duplicate Remembering Ron Simons, Former HMI Board Member
https://www.guidestar.org/prof...External Subdomain No Text
https://www.charitynavigator.o...External Subdomain No Text
https://instagram.com/hetrickm...New window External instagram
A-TITLE Instagram
https://facebook.com/hetrickma...New window External facebook
A-TITLE Facebook
https://www.linkedin.com/compa...New window External Subdomain linkedin
https://www.youtube.com/hetric...New window External Subdomain youtube
https://hmi.org/Text duplicate Hetrick-Martin Institute
A-TITLE Hetrick-Martin Institute

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://hmi.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (1.87 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (134 kB).

HTTP Response Header

NameValue
x-powered-byPHP/8.0.30
link<https://hmi.org/wp-json/>; rel="https://api.w.org/", <https://hmi.org/wp-json/wp/v2/pages/64474>; rel="alternate"; type="application/json", <https://hmi.org/>; rel=shortlink
x-tec-api-versionv1
x-tec-api-roothttps://hmi.org/wp-json/tribe/events/v1/
x-tec-api-originhttps://hmi.org
varyAccept-Encoding
content-encodinggzip
content-length23498
content-typetext/html; charset=UTF-8
dateSat, 05 Oct 2024 11:43:19 GMT
serverApache
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is rated as "Only for Adults".
This website has excellent links from other websites.
This page has backlinks from 1,098 referring domains.
This page has 3,291 backlinks.
This page has backlinks from 754 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://hmi.org/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
HMI59%Check
Hetrick-Martin52%Check
Hetrick-Martin Institute52%Check
HMI Youth49%Check
Member47%Check
helped me45%Check
Institute44%Check
Hetrick-Martin saved44%Check
Remembering43%Check
help43%Check
Show more keywords and terms

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