Hootsuite.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
53% 
Page structure
100% 
Link structure
75% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.38 s
File size
337.30 kB
Words
1070
Media files
86
Number of links
88 internal / 22 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Hootsuite | Social Media Marketing and Management Tool
The length of the page title is perfect. (516 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Hootsuite is a social media management tool that brings scheduling, content creation, analytics, and social listening to one place.
The length of the meta description is perfect. (793 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.hootsuite.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
msapplication-TileColor#fff
theme-color#fff
descriptionHootsuite is a social media management tool that brings scheduling, content creation, analytics, and social listening to one place.
robotsindex, follow
imagehttps://www.hootsuite.com/images/social-preview.jpg
og:imagehttps://www.hootsuite.com/images/social-preview.jpg
authorHootsuite Inc.
google-play-appapp-id=com.hootsuite.droid.full
application-nameHootsuite
application-urlhttps://hootsuite.com
msapplication-tooltipSocial Media Management
msapplication-starturlhttps://hootsuite.com
msapplication-tap-highlightno
google-site-verificationIiKTUmjx2OMt4CsMV_orlxcV-6EnOcgay2SaNoSSLeU
next-head-count40
localeen
langen-us
twitter:imagehttps://www.hootsuite.com/images/social-preview.jpg
twitter:cardsummary_large_image
twitter:titleSocial Media Marketing & Management Dashboard - Hootsuite
twitter:descriptionHootsuite is a social media management tool that brings scheduling, content creation, analytics, and social listening to one place.
twitter:urlhttps://www.hootsuite.com
twitter:siteSocial Media Marketing & Management Dashboard - Hootsuite
og:imagehttps://www.hootsuite.com/images/social-preview.jpg
og:titleSocial Media Marketing & Management Dashboard - Hootsuite
og:urlhttps://www.hootsuite.com
og:descriptionHootsuite is a social media management tool that brings scheduling, content creation, analytics, and social listening to one place.
og:site_nameHootsuite | Social Media Marketing and Management Tool
og:localeen-US
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are 8 text duplicates on this page:
  • Duplicate 1: We’ve officially entered our INNOVATION ERA 👏🚧👷 Get ready because an e...
  • Duplicate 2: 💫 INCOMING DATA 💫 We’re bringing the whispers on the street right to y...
  • Duplicate 3: The number one mistake brands make in their engagement strategy is not...
  • Duplicate 4: What's the most powerful form of marketing? Word of mouth 📢 When trust...
This page contains 1070 words. That's ok.
35.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
16 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 17.85 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/images/svg/hootsuite-full-logo.svghootsuite logo
...9f1d2cc5050df029113af4ec2eb1/publish.svgdecorative
...f830f70981cda7c242e97e/analytics__1_.svgdecorative
...e5eaaee352f10cc5ba6061d5aa/smart_toy.svgdecorative
...8647932585c7e1a876dc5/calendar_clock.svgdecorative
...71afc693d9760f964f674e0b5/graphic_eq.svgdecorative
...4e0a60ea17b2a4957853e0a48ed9a9/forum.svgdecorative
...17faf26ef9090f4839a81b/stacked_inbox.svgdecorative
.../168319ac46e88de11354dd3ab8395c9a/3p.svgdecorative
...4dd9cf3c0beb68bb23295376423/campaign.svgdecorative
...48ecd30929e127fa4/corporate_fare__1_.svgdecorative
...a220a1e635d849852a26fae60350/savings.svgdecorative
...00fa0ebd5787f531baad/account_balance.svgdecorative
...144d1b56ddcbcf33913a805eab/ecg_heart.svgdecorative
...c92bb391a8da7c7e57f6bf49cb85c/school.svgdecorative
...9809ea3c5f4aaf090627a79865f9/cottage.svgdecorative
...4648378fb4b4bb14/home_repair_service.svgdecorative
...c918c87d577cc7a71f56d809dc9981/gavel.svgdecorative
...1c120bd87920e4ed4402ce96ea154/groups.svgdecorative
...ab94e0a5f7a1419b5/volunteer_activism.svgdecorative
...b7c697a08f0371ee07/tools_power_drill.svgdecorative
...0a06d6bced064bc9/quick_reference_all.svgdecorative
...1bf0eec83d3375ba37b214/recent_actors.svgdecorative
...3833d767e4c5e1ce401c434bc84/rss_feed.svgdecorative
...528061e6d648861eb5f4bb086650/live_tv.svgdecorative
...fa930c7e4cf9891c1f12de0d/trending_up.svgdecorative
...b3f6d92826e30853b5/workspace_premium.svgdecorative
...49708adeb6c38c86b1357167588f2ef/help.svgdecorative
/images/svg/hootsuite-full-logo.svghootsuite logo
/images/svg/hootsuite-full-logo.svghootsuite logo
...5/Homepage-May23-Hero_2x.png&w=1200&q=75No alt attribute provided
...1359471/Rectangle_123__1_.png&w=640&q=75Logo of Allianz
...1667a810323/Rectangle_132.png&w=640&q=75University of Chicago logo
...go-homepage-adobe-336x118.png&w=640&q=75Adobe
...6739169/Rectangle_130__1_.png&w=640&q=75Ikea logo
...page-uhjetblueaul-336x118.png&w=640&q=75JetBlue
...go-homepage-uhaul-336x118.png&w=640&q=75U-haul logo
...c50c/Accordion-700x350-2.png&w=1200&q=75Product image of how to boost your social posts with Hootsuite
...0d24/Accordion-700x350-1.png&w=1200&q=75Product image of sunglasses and showing how to post on time with Hootsuite
...a312/Accordion-700x350-3.png&w=1200&q=75Product image of a candle and how to answer messages using Hootsuite
...5cf3/Accordion-700x350-4.png&w=1200&q=75Product image of how to automate your social content using Hootsuite
...aa27/Accordion-700x350-5.png&w=1200&q=75Product image of a candle and how to use Hootsuite to monitor your socials
...edAnalytics-ForLakeBG_2x.png&w=1200&q=75No alt attribute provided
...979024d/Sans_titre-7__1_.png&w=1200&q=75Image of a book with the title "Social Media Consumer Report" on the cover
...EN_tripleblock-1000x1000.png&w=1200&q=75No alt attribute provided
/images/svg/owly/owly-face.svghootsuite avatar
/images/svg/owly/owly-face.svghootsuite avatar
...Screenshot_2024-05-31_at_10.38.40_AM.pngHootsuite is in its innovation era
/images/svg/owly/owly-face.svghootsuite avatar
/images/svg/owly/owly-face.svghootsuite avatar
...20913580565589_1758237640881630968_n.jpgSocial media consumer report
/images/svg/owly/owly-face.svghootsuite avatar
/images/svg/owly/owly-face.svghootsuite avatar
/images/svg/owly/owly-face.svghootsuite avatar
...Screenshot_2024-05-31_at_10.41.56_AM.pngEmployee advocacy guide
/images/svg/owly/owly-face.svghootsuite avatar
/images/svg/owly/owly-face.svghootsuite avatar
...Screenshot_2024-03-29_at_11.03.00_AM.pngOwly TikTok thumbnail
/images/svg/owly/owly-face.svghootsuite avatar
/images/svg/owly/owly-face.svghootsuite avatar
/images/svg/owly/owly-face.svghootsuite avatar
/images/svg/owly/owly-face.svghootsuite avatar
...Screenshot_2024-05-31_at_10.38.40_AM.pngHootsuite is in its innovation era
/images/svg/owly/owly-face.svghootsuite avatar
/images/svg/owly/owly-face.svghootsuite avatar
...20913580565589_1758237640881630968_n.jpgSocial media consumer report
/images/svg/owly/owly-face.svghootsuite avatar
/images/svg/owly/owly-face.svghootsuite avatar
/images/svg/owly/owly-face.svghootsuite avatar
...Screenshot_2024-05-31_at_10.41.56_AM.pngEmployee advocacy guide
/images/svg/owly/owly-face.svghootsuite avatar
/images/svg/owly/owly-face.svghootsuite avatar
...Screenshot_2024-03-29_at_11.03.00_AM.pngOwly TikTok thumbnail
/images/svg/owly/owly-face.svghootsuite avatar
/images/svg/owly/owly-face.svghootsuite avatar
...fbe593/Rectangle_118__3_.png&w=1200&q=75No alt attribute provided
/images/owly-symbol-saffron.svgNo alt attribute provided
/images/app-store.svgApp Store
/images/play-store.svgGoogle Play
/images/svg/instagram.svginstagram
/images/svg/facebook.svgfacebook
/images/svg/twitter.svgtwitter
/images/svg/youtube.svgyoutube
/images/svg/linkedin.svglinkedin
/images/svg/pinterest.svgpinterest
/images/svg/tiktok.svgtiktok

Page structure

H1 heading
(Critically important)
Save time and get REAL results on social media. Hootsuite makes it easy.
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Save time and get REAL results on social media. Hootsuite makes it easy.
H2 What can Hootsuite do for you?
H2 Prove your social media ROI
H2 What do people really want from brands on social media?
H2 DaVita increased web traffic from LinkedIn by 136% using employee advocacy
H2 What our customers are saying about us
H2 Put social media to work for your business
H2 Footer
H3 About
H3 Product
H3 Industries
H3 Resources
H3 Support
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 22 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.hootsuite.com/Anchor Skip to content
https://www.hootsuite.com/homepage
IMG-ALT hootsuite logo
/platform/publishingPublish and schedule
IMG-ALT decorative
/platform/analyticsSocial media analytics
IMG-ALT decorative
/platform/owly-writer-aiAI content creation
IMG-ALT decorative
/platform/best-time-to-post-on...Best times to post
IMG-ALT decorative
/platform/listeningSocial listening
IMG-ALT decorative
/platform/engagementEngagement tools
IMG-ALT decorative
/platform/social-media-inboxInbox and messaging
IMG-ALT decorative
/platform/employee-advocacyEmployee advocacy
IMG-ALT decorative
/platform/advertisingSocial advertising
IMG-ALT decorative
/platformExplore all features
/platform/integrationsIntegrations
/industries/smbSmall business
IMG-ALT decorative
/industries/financial-servicesFinancial services
IMG-ALT decorative
/industries/governmentGovernment
IMG-ALT decorative
/industries/healthcareHealthcare
IMG-ALT decorative
/industries/higher-educationEducation
IMG-ALT decorative
/industries/real-estateReal estate
IMG-ALT decorative
/industries/professional-servicesProfessional services
IMG-ALT decorative
/industries/legalLegal
IMG-ALT decorative
/industries/agenciesAgencies
IMG-ALT decorative
/about/hootgivingNonprofit
IMG-ALT decorative
/enterprise/industriesSee all industries
/social-media-toolsFree tools new
IMG-ALT decorative
/resources?category=Case+StudiesSubdomain Case studies
IMG-ALT decorative
/webinarsWebinars
IMG-ALT decorative
https://blog.hootsuite.com/External Subdomain Blog
IMG-ALT decorative
/resources/tutorials-and-demosTutorials and demos new
IMG-ALT decorative
/research/social-trendsSocial media trends
IMG-ALT decorative
https://education.hootsuite.com/External Subdomain Courses
IMG-ALT decorative
https://www.hootsuite.com/faqFAQ
IMG-ALT decorative
https://www.hootsuite.com/plansPricing
/plans/enterpriseEnterprise
https://hootsuite.com/loginLog in
/select-planStart your free trial
https://www.hootsuite.com/Text duplicate homepage
IMG-ALT hootsuite logo
https://www.hootsuite.com/Text duplicate homepage
IMG-ALT hootsuite logo
/platform/integrationsText duplicate Integrations
https://www.hootsuite.com/plansText duplicate Pricing
/plans/enterpriseText duplicate Enterprise
https://hootsuite.com/loginText duplicate Log in
/select-planText duplicate Start your free trial
/select-planText duplicate Start your free trial
/request-demoRequest a demo
https://www.hootsuite.com/plansText duplicate Explore all features
/request-demoSee your ROI
/platform/analyticsLearn more
/research/consumer-reportRead the report
/resources/davitaRead the case study
https://www.linkedin.com/posts...New window External Subdomain Read more on LinkedIn
https://www.linkedin.com/posts...New window External Subdomain Text duplicate Read more on LinkedIn
https://www.linkedin.com/posts...New window External Subdomain Text duplicate Read more on LinkedIn
https://www.linkedin.com/posts...New window External Subdomain Text duplicate Read more on LinkedIn
https://www.linkedin.com/posts...New window External Subdomain Text duplicate Read more on LinkedIn
https://www.linkedin.com/posts...New window External Subdomain Text duplicate Read more on LinkedIn
/select-planText duplicate Start your free trial
https://www.hootsuite.com/Hootsuite homepage
https://www.hootsuite.com/aboutAbout us
/customersCustomers
/why-hootsuiteWhy Hootsuite
https://www.hootsuite.com/plansText duplicate Pricing
/about/leadershipLeadership
/diversity-equity-and-inclusionDiversity, equity, & inclusion
/social-impactSocial Impact
/newsroomNewsroom
https://careers.hootsuite.com/External Subdomain Careers
/platform/publishingText duplicate Publish and schedule
/platform/engagementEngage customers
/platform/listeningMonitor activity
/platform/advertisingAdvertise content
/platform/analyticsAnalyze results
/platform/integrationsText duplicate Integrations
/platform/owly-writer-aiOwlyWriter AI
/social-media-toolsFree tools
/industries/governmentText duplicate Government
/industries/healthcareHealth care
/industries/financial-servicesText duplicate Financial services
/industries/higher-educationText duplicate Education
/industries/real-estateText duplicate Real estate
/industries/legalText duplicate Legal
/industries/professional-servicesText duplicate Professional services
/industries/agenciesText duplicate Agencies
/about/hootgivingNonprofits
/resources?category=Case+StudiesText duplicate Case studies
https://education.hootsuite.com/External Subdomain Academy
https://blog.hootsuite.com/External Subdomain Text duplicate Blog
/resourcesResource library
/webinarsText duplicate Webinars
https://apps.hootsuite.com/External Subdomain App directory
https://www.hootsuite.com/eventsEvents
/affiliate-programBecome an Affiliate
/partnersBecome a Partner
https://www.hootsuite.com/helpNeed help?
/whats-newProduct updates
/about/contact-usContact sales
https://www.hootsuite.com/faqText duplicate FAQ
https://www.hootsuite.com/legalLegal Center
https://trustcenter.hootsuite....New window External Subdomain Trust Center
/legal/privacyPrivacy
/legal/accessibilityAccessibility
https://bnc.lt/79wh/x8ANDNlTE0New window External IMG-ALT App Store
https://bnc.lt/79wh/NERDTRNTE0New window External IMG-ALT Google Play
https://www.instagram.com/hoot...External Subdomain IMG-ALT instagram
https://www.facebook.com/hoots...External Subdomain IMG-ALT facebook
https://twitter.com/hootsuiteExternal IMG-ALT twitter
https://www.youtube.com/user/h...External Subdomain IMG-ALT youtube
https://www.linkedin.com/compa...External Subdomain IMG-ALT linkedin
https://www.pinterest.com/hoot...External Subdomain IMG-ALT pinterest
https://www.tiktok.com/@hootsuiteExternal Subdomain IMG-ALT tiktok

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.hootsuite.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.38 seconds.
The file size of the HTML document is fine (337 kB).

HTTP Response Header

NameValue
age225
cache-controlpublic, max-age=0, must-revalidate
content-encodinggzip
content-security-policyframe-ancestors 'self' https://blog.hootsuite.com https://app.contentful.com https://hootsuite.com https://staging.hootsuite.com/; report-uri https://o3805.ingest.sentry.io/api/6608832/security/?sentry_key=f44c14ec894c4667b3fd34b84042794d
content-typetext/html; charset=utf-8
dateThu, 13 Jun 2024 05:56:53 GMT
etagW/"10lz6o52y757ebp"
referrer-policyno-referrer-when-downgrade
serverVercel
strict-transport-securitymax-age=31536000; includeSubDomains; preload
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-matched-path/en-us
x-powered-byNext.js
x-vercel-cacheHIT
x-vercel-idfra1::iad1::8bc2d-1718258439045-3999bcace6b7
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 21,765 referring domains.
This page has 698,232 backlinks.
This page has backlinks from 14,412 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 282163 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: *d=pro*
Disallow: /dashboard*
Disallow: /signup*
Disallow: /feed*
Disallow: /login*
Disallow: /hootlet/social-share*
Disallow: /hootlet/load*
Disallow: /social-connect/send*
Disallow: /share-button*
Disallow: /app/social-network/*
Disallow: /ajax*
Disallow: /sso-redirect*
Disallow: /js*
Disallow: /craft/
Disallow: /*.pdf$
Disallow: /billing/
Disallow: /create-free-account*
Disallow: /academy-free-account*
Disallow: /content-generator-embed*
Sitemap: https://www.hootsuite.com/sitemap.xml
Host: https://www.hootsuite.com

Similar sites

Search preview

www.hootsuite.com
Hootsuite | Social Media Marketing and Management Tool
Hootsuite is a social media management tool that brings scheduling, content creation, analytics, and social listening to one place.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Hootsuite93%Check
Hootsuite social media83%Check
Social79%Check
media79%Check
Social Media79%Check
Media Analytics65%Check
Social listening64%Check
Media Marketing61%Check
tool58%Check
Social Media Marketing Management55%Check
Show more keywords and terms

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