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Hse.gov.uk - SEO Checker

Overview of the SEO Check

Meta information

100%

Page quality

50%

Page structure

37%

Link structure

25%

Server

100%

External factors

100%

SEO Score

SEO Score Widget

Response time

0.17 s

File size

48.50 kB

Words

501

Media files

Number of links

80 internal / 22 external

Task list of SEO Improvements 4 Tasks

Avoid internal links with dynamic URL parameters.Very important!
Only use 1 H1 Heading in your text.Very important!
Remove duplicate heading texts.Important!
Use good alternative descriptions (alt attributes) for your images.Tip!

Meta specifications 100% achieved

Title

(Critically important)

HSE: Information about health and safety at work

The length of the page title is perfect. (439 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

Advice, guidance, news, templates, tools, legislation, publications from Great Britain's independent regulator for work-related health, safety and illness; HSE

The length of the meta description is perfect. (957 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

No canonical link is specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Server location: United States of America

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The character encoding is not specified in the HTTP header.

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, initial-scale=1
Description	Advice, guidance, news, templates, tools, legislation, publications from Great Britain's independent regulator for work-related health, safety and illness; HSE
ahrefs-site-verification	1b61c6fd16bc46bf2dda15eae176768ef6df4dd724533046da8d0708dd979a54
lang	en
X-UA-Compatible	IE=edge
charset	utf-8

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Page quality 50% achieved

Content

(Critically important)

The average number of words per sentence of 59 words is high.

This page contains 501 words. That's ok.

29.1% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

Words from the H1 heading are used in the page content.

The page contains a listing, which indicates a good text layout.

3 paragraphs were found on this page.

The text content is perfect.

No placeholders texts or images were found.

There are no duplicates on the site.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

1 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
/assets/homepage/images/stress.jpg	No alt attribute provided
/assets/homepage/images/sarah-albon.jpg	Sarah Albon
/assets/homepage/images/sarah-newton.jpg	Sarah Newton
/assets/homepage/images/mission.jpg	Person pointing at diagram on a whiteboard
/assets/homepage/images/careers.jpg	Four people around a table talking

Page structure 37% achieved

H1 heading

(Critically important)

Health and Safety Executive

Too many H1 headings

H1-H6 headings

Headings

(Important)

Some headings occur twice on the page.

There are 31 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

H1-H6 headings

Heading structure

Heading level	Content
H1	Health and Safety Executive
H1	Protect your workers from stress - assess the risks and act on them
H2	Popular
H2	Industries A to Z
H2	Topics A to Z
H2	Featured
H2	Defence company fined £800,000 after man shot on range
H2	Council fined after man falls while installing town’s Christmas tree
H2	April is Stress Awareness Month
H2	Information and services
H2	About HSE
H2	Footer links
H3	Search HSE.GOV.UK
H3	Industries
H3	Topics
H3	About HSE Duplicate text
H3	Products and services
H3	RIDDOR
H3	F10 notification
H3	Apply, notify or report
H3	Building Safety Regulator
H3	COSHH
H3	The law
H3	Sarah Albon
H3	Sarah Newton
H3	Our mission
H3	Careers
H3	Industries Duplicate text
H3	Topics Duplicate text
H3	About HSE Duplicate text
H3	Products and services Duplicate text

Link structure 25% achieved

Internal links

(Important)

Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.

Some anchor texts are used more than once.

1 links don't have an anchor text.

The number of internal links is ok.

None of the anchor texts is too long.

Internal Linking

External links

(Nice to have)

There are 22 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://www.hse.gov.uk/	Anchor	Skip to content
https://www.hse.gov.uk/index.htm		No Text
/construction/index.htm		Construction
/healthservices/index.htm		Health and social care services
/pesticides/index.htm		Pesticides
/gas/domestic/index.htm		Domestic gas
/services/index.htm		Public services
/agriculture/index.htm		Agriculture
/entertainment/index.htm		Entertainment
/waste/index.htm		Waste management and recycling
/mvr/index.htm		Motor vehicle repair
/offshore/index.htm		Offshore oil and gas
/guidance/industries.htm		Industries A to Z
/simple-health-safety/index.htm		Basics for your business
/riddor/index.htm		RIDDOR
/coshh/index.htm		COSHH
/msd/dse/index.htm		Display screen equipment (DSE)
/asbestos/index.htm		Asbestos
/work-equipment-machinery/inde...		Work equipment and machinery
/stress/index.htm		Stress and mental health
/electricity/faq-portable-appl...		PAT testing (portable appliance testing)
/work-at-height/index.htm		Work at height
/comah/index.htm		COMAH
/guidance/topics.htm		Topics A to Z
https://press.hse.gov.uk/	External Subdomain	News
/news/subscribe/index.htm		Sign up for free updates
/contact/index.htm		Contact us
https://consultations.hse.gov.uk/	External Subdomain	Consultations
/aboutus/our-mission-and-prior...		Our mission and priorities
https://careers.hse.gov.uk/	External Subdomain	Careers
https://books.hse.gov.uk/	External Subdomain	Books and products
https://solutions.hse.gov.uk/t...	External Subdomain	Training and events
https://solutions.hse.gov.uk/t...	External Subdomain	Testing and monitoring
https://solutions.hse.gov.uk/r...	External Subdomain	Research and consultancy
/stress/overview.htm?utm_sourc...		Find out more - about how to protect your workers from stress.
/simple-health-safety/risk/ind...		Risk assessment
/asbestos/introduction/index.h...	Text duplicate	Asbestos
/research/review.htm?utm_sourc...		Annual science review
/msd/manual-handling/index.htm...		Manual handling
/statistics/index.htm?utm_sour...		Health and safety statistics
/work-equipment-machinery/?utm...		Equipment and machinery
/guidance/industries.htm?utm_s...		Go to the Industries A to Z
/guidance/topics.htm?utm_sourc...		Go to the Topics A to Z
https://press.hse.gov.uk/2025/...	External Subdomain	Defence company fined £800,000 after man shot on range
https://press.hse.gov.uk/categ...	External Subdomain	Prosecution
https://press.hse.gov.uk/2025/...	External Subdomain	Council fined after man falls while installing town’s Christmas tree
https://press.hse.gov.uk/categ...	External Subdomain Text duplicate	Prosecution
https://press.hse.gov.uk/2025/...	External Subdomain	April is Stress Awareness Month
https://press.hse.gov.uk/categ...	External Subdomain	Campaign
https://press.hse.gov.uk/?utm_...	External Subdomain	Latest news
/riddor/index.htm?utm_source=h...	Text duplicate	RIDDOR
/forms/notification/f10.htm?ut...		F10 notification
/contact/index.htm?utm_source=...		Apply, notify or report
/building-safety/regulator.htm...		Building Safety Regulator
/coshh/?utm_source=hse.gov.uk&...	Text duplicate	COSHH
/simple-health-safety/law/inde...		The law
/aboutus/the-board.htm?utm_sou...		Sarah Albon
/aboutus/the-board.htm?utm_sou...		Sarah Newton
/aboutus/our-mission-and-prior...		Our mission
https://careers.hse.gov.uk/?ut...	External Subdomain Text duplicate	Careers
/aboutus/our-management.htm?ut...		Our management
/construction/index.htm	Text duplicate	Construction
/healthservices/index.htm	Text duplicate	Health and social care services
/pesticides/index.htm	Text duplicate	Pesticides
/gas/domestic/index.htm	Text duplicate	Domestic gas
/services/index.htm	Text duplicate	Public services
/agriculture/index.htm	Text duplicate	Agriculture
/entertainment/index.htm	Text duplicate	Entertainment
/waste/index.htm	Text duplicate	Waste management and recycling
/mvr/index.htm	Text duplicate	Motor vehicle repair
/offshore/index.htm	Text duplicate	Offshore oil and gas
/guidance/industries.htm	Text duplicate	Industries A to Z
/simple-health-safety/index.htm	Text duplicate	Basics for your business
/riddor/index.htm	Text duplicate	RIDDOR
/coshh/index.htm	Text duplicate	COSHH
/msd/dse/index.htm	Text duplicate	Display screen equipment (DSE)
/asbestos/index.htm	Text duplicate	Asbestos
/work-equipment-machinery/inde...	Text duplicate	Work equipment and machinery
/stress/index.htm	Text duplicate	Stress and mental health
/electricity/faq-portable-appl...	Text duplicate	PAT testing (portable appliance testing)
/work-at-height/index.htm	Text duplicate	Work at height
/comah/index.htm	Text duplicate	COMAH
/guidance/topics.htm	Text duplicate	Topics A to Z
https://press.hse.gov.uk/	External Subdomain Text duplicate	News
/news/subscribe/index.htm	Text duplicate	Sign up for free updates
/contact/index.htm	Text duplicate	Contact us
https://consultations.hse.gov.uk/	External Subdomain Text duplicate	Consultations
/aboutus/our-mission-and-prior...	Text duplicate	Our mission and priorities
https://careers.hse.gov.uk/	External Subdomain Text duplicate	Careers
https://books.hse.gov.uk/	External Subdomain Text duplicate	Books and products
https://solutions.hse.gov.uk/t...	External Subdomain Text duplicate	Training and events
https://solutions.hse.gov.uk/t...	External Subdomain Text duplicate	Testing and monitoring
https://solutions.hse.gov.uk/r...	External Subdomain Text duplicate	Research and consultancy
/search/search-results.htm		Search
/help/copyright.htm		Copyright
/help/cookies.htm		Cookies
/help/privacy.htm		Privacy
/help/accessibility.htm		Accessibility
/foi/index.htm		Disclosure of information
/help/report-vulnerability.htm		Vulnerability disclosure
/languages/index.htm		Other languages
/help/copyright.htm		Government Licence v3.0

Server configuration 100% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.hse.gov.uk/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

The web server transmits the web page (HTML) in compressed form.

HTTP headers

Performance

(Somewhat important)

The page response time is excellent with 0.17 seconds.

The file size of the HTML document is fine (49 kB).

Page Speed

HTTP Response Header

Name	Value
date	Tue, 15 Apr 2025 07:46:50 GMT
content-type	text/html
last-modified	Wed, 09 Apr 2025 16:34:32 GMT
vary	Accept-Encoding
cf-cache-status	DYNAMIC
server-timing	cfCacheStatus;desc="DYNAMIC"
server	cloudflare
cf-ray	9309d4db6e392294-CDG
content-encoding	br
alt-svc	h3=":443"; ma=86400
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This page is referenced by wikipedia.

This website has excellent links from other websites.

This page has backlinks from 35,383 referring domains.

This page has 3,146,411 backlinks.

This page has backlinks from 18,916 different ip addresses.

Backlinks

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: * 

#Last modified: 03/11/2022
#Last modified by: Dave Walker

# Disallows with nested allows. The allow is always listed first.


# Specific simple disallow sites listed alphabetically
# Most to are avoid dual entry with Upper and lower case variants

Disallow: /COMAH
Disallow: /data
Disallow: /FALLS
Disallow: /foi/bpcorrespondence
Disallow: /OPSUNIT
Disallow: /OSHCR
Disallow: /pubns/priced
Disallow: /PUBNS/PRICED
Disallow: /PUBNS
Disallow: /PRESS
Disallow: /RESEARCH
Disallow: /search
Disallow: /user-research-testing
Disallow: /ux-demonstration

Disallow: /research/

Disallow: /*.pdf
Disallow: /*.xls
Disallow: /*.doc
Disallow: /*.ppt
Disallow: /*.jpg
Disallow: /*.png
Disallow: /*.gif

# Specific page disallows
Disallow: /prosecutions/case/case_details.asp?SF=CN&SV=4157835
Disallow: /notices/notices/notice_list.asp?PN=20&ST=N&rdoNType=&NT=&SN=&SO=DNIS

# Google specific directive - allows indexing, but not displaying in search results.

Sitemap: https://www.hse.gov.uk/sitemap.xml

Similar sites

Search preview

www.hse.gov.uk

HSE: Information about health and safety at work

Advice, guidance, news, templates, tools, legislation, publications from Great Britain's independent regulator for work-related health, safety and illness; HSE

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
HSE	77%	Check
Health and Safety	77%	Check
Safety	76%	Check
Health Safety	76%	Check
Health	73%	Check
Work	61%	Check
Health Services	60%	Check
Building Safety	58%	Check
Mental Health	54%	Check
or report	54%	Check
Oil and Gas	51%	Check
Information	50%	Check
Executive	50%	Check
Regulator	50%	Check
GOV	50%	Check
News	46%	Check
Guidance	46%	Check
Sarah	46%	Check
Public	46%	Check
Stress	44%	Check
services	43%	Check
Industries	43%	Check
Topics	43%	Check
Products	43%	Check
fined	43%	Check

Show more keywords and terms

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Hse.gov.uk - SEO Checker

Task list of SEO Improvements 4 Tasks

Meta specifications 100% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Automatically check hse.gov.uk including all subpages at once!

Page quality 50% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 37% achieved

(Critically important)

(Important)

Heading structure

Link structure 25% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 100% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

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