Iihd.de - SEO Checker

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Overview of the SEO Check
Meta information
58% 
Page quality
25% 
Page structure
79% 
Link structure
81% 
Server
0% 
External factors
100% 
SEO Score
Response time
0.64 s
File size
232.60 kB
Words
249
Media files
48
Number of links
18 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
IIHD | Institut für Internationales Handels- und Distributions- management GmbH
The page title should be shorter than 580 pixels. It is 722 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://iihd.de/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Server location: United States of America
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
robotsmax-image-preview:large
generatorIIHD Theme v.1.0.0
follow.it-verification-code-T1VjYWFYOHVybGJtOWlBSmh4bnhXampKYjJhSGlWQTNBejQ4LzlFOEQzYWRpemxSLzJFNjdoNE1mc25BcGlyVGU4ZHdwZW1XOFQ5cENZSUJHd09NbHlZOGdybUt4cXQxcWN4cUQwemorakhrTVE3Qkx2My9PZEhwT0RyTDEvbC98M2pLZXYwRnVqOG1vZjZkRThoWWF0bkh4MjMvZnJOYVVnd3BZdjhBQzhCUT0=qGv0DZhWnZ3n2nuK4Ren
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
langde
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 249 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
18.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 10.83 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 18 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
44 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ontent/uploads/2019/08/Logo_IIHD_350.pngIIHD
...020/12/AdobeStock_207353932-400x250.jpegNo alt attribute provided
...marques-4D160Ilvm2k-unsplash-400x250.jpgNo alt attribute provided
...sortino-LqKhnDzSF-8-unsplash-400x250.jpgNo alt attribute provided
...020/07/AdobeStock_294424007-400x250.jpegRetail-Operating-Model
...-tv_April20_Konsumklimaindex-400x250.pngNo alt attribute provided
...oads/2020/04/jof_swr_April20-400x250.pngNo alt attribute provided
.../04/jof_n-tv_April20_Zalando-400x250.pngZalando rote Zahlen
.../jof_n-tv_Feb20_Aldi-Kochbox-400x250.pngNo alt attribute provided
.../uploads/2019/10/Bayrischer_Rundfunk.svgNo alt attribute provided
...ent/uploads/2019/10/Berliner_Zeitung.svgNo alt attribute provided
/wp-content/uploads/2019/10/BILD.svgNo alt attribute provided
...content/uploads/2019/10/Boersenblatt.svgNo alt attribute provided
/wp-content/uploads/2019/10/Capital.svgNo alt attribute provided
...tent/uploads/2019/10/Deutschlandfunk.svgNo alt attribute provided
...loads/2019/10/Frankfurter_Allgemeine.svgNo alt attribute provided
...ploads/2019/10/Frankfurter_Rundschau.svgNo alt attribute provided
...content/uploads/2019/10/Handelsblatt.svgNo alt attribute provided
/wp-content/uploads/2019/10/Le_monde.svgNo alt attribute provided
...uploads/2019/10/Lebensmittel_Zeitung.svgNo alt attribute provided
...tent/uploads/2019/10/Manager_magazin.svgNo alt attribute provided
/wp-content/uploads/2019/10/N-tv.svgNo alt attribute provided
/wp-content/uploads/2019/10/NDR_Info.svgNo alt attribute provided
/wp-content/uploads/2019/10/Phoenix.svgNo alt attribute provided
/wp-content/uploads/2019/10/RTL.svgNo alt attribute provided
/wp-content/uploads/2019/10/Spiegel.svgNo alt attribute provided
...uploads/2019/10/Sueddeutsche_Zeitung.svgNo alt attribute provided
/wp-content/uploads/2019/10/Tagesschau.svgNo alt attribute provided
...ent/uploads/2019/10/textilwirtschaft.svgNo alt attribute provided
/wp-content/uploads/2019/10/WDR_5.svgNo alt attribute provided
/wp-content/uploads/2019/10/WDR.svgNo alt attribute provided
/wp-content/uploads/2019/10/WELT.svgNo alt attribute provided
...ent/uploads/2019/10/Wirtschaftswoche.svgNo alt attribute provided
...ontent/uploads/2019/10/ZDF-Frontal21.svgNo alt attribute provided
/wp-content/uploads/2019/10/ZDF-heute.svgNo alt attribute provided
...ent/uploads/2019/10/zdf-heutejournal.svgNo alt attribute provided
/wp-content/uploads/2019/10/ZDF-zoom.svgNo alt attribute provided
/wp-content/uploads/2019/10/ZDF.svgNo alt attribute provided
/wp-content/uploads/2019/10/Zeit.svgNo alt attribute provided
...loads/2019/10/Frankfurter_Allgemeine.svgNo alt attribute provided
...content/uploads/2019/10/Handelsblatt.svgNo alt attribute provided
/wp-content/uploads/2019/10/Le_monde.svgNo alt attribute provided
...tent/uploads/2019/10/Manager_magazin.svgNo alt attribute provided
...uploads/2019/10/Sueddeutsche_Zeitung.svgNo alt attribute provided
...ent/uploads/2019/10/Wirtschaftswoche.svgNo alt attribute provided
.../uploads/2020/02/Anfahrt_GRK-klein-2.jpgNo alt attribute provided
...ontent/uploads/2019/08/Logo_IIHD_350.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Trending Insights
H2 Newsroom
H2 IIHD in den Medien
H2 Kontakt und Anfahrt
8 links don't have an anchor text.
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://iihd.de/IMG-ALT IIHD
https://iihd.de/think-tank/Think Tank
/trending-insights/Trending Insights
https://iihd.de/newsroom/Newsroom
/portfolio/online-food-retailing/No Text
/portfolio/weihnachten-2020-to...No Text
/portfolio/digital-service-man...No Text
/portfolio/digital-retail-oper...No Text
/trending-insights/Alle Publikationen
/2020/04/23/n-tv-video-7/No Text
/2020/04/18/swr-video-2/No Text
/2020/04/16/n-tv-video-6/No Text
/2020/02/24/n-tv-video-4/No Text
https://iihd.de/newsroom/Zum Newsroom
https://www.facebook.com/IIHDI...New window External Subdomain Facebook
https://twitter.com/IihdInstitutNew window External Twitter
https://www.linkedin.com/compa...New window External Subdomain linkedin
https://iihd.de/karriere/Karriere
https://iihd.de/kontakt/Kontakt
https://iihd.de/impressum/Impressum
https://iihd.de/privacy-policy/Datenschutz

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://iihd.de/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
The page response time of 0.64 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 13 CSS files. This may affect the page load time negatively.
This page loads 18 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (233 kB).

HTTP Response Header

NameValue
dateFri, 01 Nov 2024 00:14:31 GMT
serverApache
x-powered-byPHP/8.0.29
link<https://iihd.de/wp-json/>; rel="https://api.w.org/", <https://iihd.de/wp-json/wp/v2/pages/1320>; rel="alternate"; title="JSON"; type="application/json", <https://iihd.de/>; rel=shortlink
transfer-encodingchunked
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 38 referring domains.
This page has 212 backlinks.
This page has backlinks from 35 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://iihd.de/wp-sitemap.xml

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
IIHD70%Check
Institut51%Check
GmbH50%Check
Institut GmbH50%Check
Management GmbH48%Check
Handel47%Check
Management45%Check
Anfahrt40%Check
stationären Handel40%Check
Service Management39%Check
Show more keywords and terms

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