Imc.unisg.ch - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
46% 
Page structure
79% 
Link structure
25% 
Server
54% 
External factors
100% 
SEO Score
Response time
1.43 s
File size
292.80 kB
Words
1891
Media files
162
Number of links
254 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Institut für Marketing und Customer Insight an der Universität St.Gallen
The page title should be shorter than 580 pixels. It is 635 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Als eines der führenden Marketingforschungsinstitute generieren wir neuartige Erkenntnisse in den Feldern Marketingmanagement & Konsumverhalten.
The length of the meta description is perfect. (936 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://imc.unisg.ch/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-de
Server location: United States of America
The following language is defined by HTML: de-de
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionAls eines der führenden Marketingforschungsinstitute generieren wir neuartige Erkenntnisse in den Feldern Marketingmanagement & Konsumverhalten.
google-site-verification6_rWlqCaukdPufDIOwBlufOciufHPaQtk9f-TA-zRgU
generatorWPML ver:4.6.8 stt:1,3;
msapplication-TileImagehttps://imc.unisg.ch/app/uploads/2021/12/cropped-favicon-270x270.png
article:modified_time2024-05-09T20:01:35+00:00
langde-de
twitter:cardsummary_large_image
twitter:descriptionAls eines der führenden Marketingforschungsinstitute generieren wir neuartige Erkenntnisse in den Feldern Marketingmanagement & Konsumverhalten.
og:localede_DE
og:typewebsite
og:titleInstitut für Marketing und Customer Insight an der Universität St.Gallen
og:descriptionAls eines der führenden Marketingforschungsinstitute generieren wir neuartige Erkenntnisse in den Feldern Marketingmanagement & Konsumverhalten.
og:urlhttps://imc.unisg.ch/
og:site_nameInstitut für Marketing und Customer Insight
og:imagehttps://imc.unisg.ch/app/uploads/2021/12/research-1.jpg
og:image:width2560
og:image:height1440
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
These Typos were found:
  • regelmässig => regelmäßig
  • weiss => weiß
There are 14 text duplicates on this page:
  • Duplicate 1: Luxusexperte Dr. Frank Müller erörterte kürzlich in einem Webinar die ...
  • Duplicate 2: Wie lassen sich Krankenhäuser und Spitäler optimal im Wettbewerb posit...
  • Duplicate 3: Was sind die Erfolgsfaktoren für die Kommerzialisierung von KI im Bere...
  • Duplicate 4: Welche Möglichkeiten bieten die Künstliche Intelligenz, um die Zukunft...
  • Duplicate 5: Was ist das Metaverse? Das Institut für Marketing und Customer Insight...
  • Duplicate 6: Wer ist die grüne KonsumentIn? Prof. Dr. Johanna Gollnhofer schreibt e...
  • Duplicate 7: Episode 59: 1on1 mit Prof. Claudia Franziska Brühwiler, Expertin für a...
This page contains 1891 words. That's ok.
20% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
16 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 10.03 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 77 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 38 tags for this page.
Image SEO
(Somewhat important)
56 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
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/app/uploads/2022/12/Webinar.pngRoboter Mensch Hände
...UniSG_15112019_0183_CMYK-C_300dpi_HQ.pngNo alt attribute provided
/app/uploads/2022/12/Webinar.pngRoboter Mensch Hände
...UniSG_15112019_0183_CMYK-C_300dpi_HQ.pngNo alt attribute provided
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/app/uploads/2021/10/Group-766.pngSymbol Podcast
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...loads/2023/11/humane-ai-pin-768x1057.jpghumane ai pin
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/app/uploads/2021/10/Group-766.pngSymbol Podcast
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/app/uploads/2021/10/Group-766.pngSymbol Podcast
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/app/uploads/2021/10/Group-766.pngSymbol Podcast
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/app/uploads/2021/10/Group-766.pngSymbol Podcast
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/app/uploads/2021/10/Group-766.pngSymbol Podcast
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/app/uploads/2021/10/Group-766.pngSymbol Podcast
...oads/2023/02/social-selling-768x1057.jpgsocial selling
...s/2022/12/social-media-data-768x1057.jpgNo alt attribute provided
/app/uploads/2021/10/Group-766.pngSymbol Podcast
...s/2022/12/weihnachtswerbung-768x1057.jpgNo alt attribute provided
/app/uploads/2021/10/Group-766.pngSymbol Podcast
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/app/uploads/2021/10/Group-766.pngSymbol Podcast
/app/uploads/2021/10/Group-766.pngSymbol Podcast
/app/uploads/2022/11/lululemon-768x1057.jpglululemons expansion
/app/uploads/2022/11/red-bull-768x1057.jpgdietrich mateschitz
/app/uploads/2021/10/Group-766.pngSymbol Podcast
/app/uploads/2021/10/Group-766.pngSymbol Podcast
/app/uploads/2022/10/kanye-768x1057.jpgNo alt attribute provided
/app/uploads/2022/10/aldi-768x1057.jpgNo alt attribute provided
/app/uploads/2021/10/Group-766.pngSymbol Podcast
/app/uploads/2022/09/dddw-e13-768x1057.pngDYN
/app/uploads/2021/10/Group-766.pngSymbol Podcast
...s/2022/09/dddw-teaser-e11-1-768x1057.jpgNo alt attribute provided
/app/uploads/2021/10/Group-766.pngSymbol Podcast
...022/06/zalando-highsnobiety-768x1057.jpgNo alt attribute provided
...06/vw-idbuzz-obi-wan-kenobi-768x1057.jpgvw id buzz obi wan kenobi
/app/uploads/2022/05/disney-768x1057.jpgStoryliving by Disney
/app/uploads/2022/05/cnn-768x1184.jpgCNN
/app/uploads/2022/04/moonswatch.jpgswatch Armbanduhr
/app/uploads/2021/10/Group-766.pngSymbol Podcast
...ds/2022/03/dddws1e3-website-768x1184.jpgNo alt attribute provided
...ploads/2022/03/dddw2-teaser-768x1184.pngNo alt attribute provided
/app/uploads/2021/10/Group-766.pngSymbol Podcast
/app/uploads/2021/10/Group-766.pngSymbol Podcast
...ds/2024/05/red-bull-stratos-768x1057.jpgNo alt attribute provided
.../05/jaegermeister-marketing-768x1057.jpgNo alt attribute provided
/app/uploads/2021/10/Group-766.pngSymbol Podcast
...uploads/2024/04/mini-cooper-768x1057.jpgNo alt attribute provided
/app/uploads/2024/04/reddit-768x1057.jpgNo alt attribute provided
/app/uploads/2021/10/Group-766.pngSymbol Podcast
...ads/2024/03/brand-extension-768x1057.jpgNo alt attribute provided
/app/uploads/2024/03/liquid-death.jpgliquid death
/app/uploads/2021/10/Group-766.pngSymbol Podcast
...s/2024/03/tonys-chocolonely-768x1057.jpgNo alt attribute provided
/app/uploads/2021/10/Group-766.pngSymbol Podcast
...2024/02/rolls-royce-spectre-768x1057.jpgNo alt attribute provided
/app/uploads/2021/10/Group-766.pngSymbol Podcast
/app/uploads/2024/02/dddw-64-768x1057.jpgNo alt attribute provided
/app/uploads/2021/10/Group-766.pngSymbol Podcast
/app/uploads/2024/01/stanley-tumbler.jpgstanley tumbler
/app/uploads/2021/10/Group-766.pngSymbol Podcast
/app/uploads/2021/10/Group-766.pngSymbol Podcast
/app/uploads/2021/10/Group-766.pngSymbol Podcast
...coca-cola-weihnachtswerbung-768x1057.jpgNo alt attribute provided
/app/uploads/2021/10/Group-766.pngSymbol Podcast
/app/uploads/2023/11/cupra-768x1057.jpgNo alt attribute provided
/app/uploads/2023/11/oreo-768x1057.jpgNo alt attribute provided
...loads/2023/11/humane-ai-pin-768x1057.jpghumane ai pin
/app/uploads/2021/10/Group-766.pngSymbol Podcast
/app/uploads/2021/10/Group-766.pngSymbol Podcast
/app/uploads/2021/10/Group-766.pngSymbol Podcast
...loads/2023/10/vw-love-brand-768x1057.jpgNo alt attribute provided
/app/uploads/2021/10/Group-766.pngSymbol Podcast
...ploads/2023/10/midjourney-1-768x1057.jpgNo alt attribute provided
/app/uploads/2021/10/Group-766.pngSymbol Podcast
...oads/2023/09/rolex-bucherer-768x1057.jpgNo alt attribute provided
...ds/2023/06/apple-vision-pro-768x1057.jpgNo alt attribute provided
/app/uploads/2021/10/Group-766.pngSymbol Podcast
...ads/2023/06/tesla-werbung-1-768x1057.jpgtesla werbung
/app/uploads/2023/06/cinnamood-768x1057.jpgcinnamood
/app/uploads/2021/10/Group-766.pngSymbol Podcast
...2023/05/out-of-home-werbung-768x1057.jpgNo alt attribute provided
/app/uploads/2021/10/Group-766.pngSymbol Podcast
...s/2023/05/dddw-sinnfluencer-768x1057.jpgsinnfluencer
/app/uploads/2021/10/Group-766.pngSymbol Podcast
...ploads/2023/04/seven-eleven-768x1057.jpgNo alt attribute provided
/app/uploads/2021/10/Group-766.pngSymbol Podcast
...ploads/2023/04/retail-media-768x1057.jpgretail media
/app/uploads/2021/10/Group-766.pngSymbol Podcast
...s/2023/03/retail-apokalypse-768x1057.jpgPeek & Cloppenburg
/app/uploads/2021/10/Group-766.pngSymbol Podcast
.../uploads/2023/03/air-jordan-768x1057.jpgNo alt attribute provided
/app/uploads/2021/10/Group-766.pngSymbol Podcast
...oads/2023/02/social-selling-768x1057.jpgsocial selling
...s/2022/12/social-media-data-768x1057.jpgNo alt attribute provided
/app/uploads/2021/10/Group-766.pngSymbol Podcast
...s/2022/12/weihnachtswerbung-768x1057.jpgNo alt attribute provided
/app/uploads/2021/10/Group-766.pngSymbol Podcast
...loads/2022/12/wm-sponsoring-768x1057.jpgNo alt attribute provided
/app/uploads/2021/10/Group-766.pngSymbol Podcast
/app/uploads/2021/10/Group-766.pngSymbol Podcast
/app/uploads/2022/11/lululemon-768x1057.jpglululemons expansion
/app/uploads/2022/11/red-bull-768x1057.jpgdietrich mateschitz
/app/uploads/2021/10/Group-766.pngSymbol Podcast
/app/uploads/2021/10/Group-766.pngSymbol Podcast
/app/uploads/2022/10/kanye-768x1057.jpgNo alt attribute provided
/app/uploads/2022/10/aldi-768x1057.jpgNo alt attribute provided
/app/uploads/2021/10/Group-766.pngSymbol Podcast
/app/uploads/2022/09/dddw-e13-768x1057.pngDYN
/app/uploads/2021/10/Group-766.pngSymbol Podcast
...s/2022/09/dddw-teaser-e11-1-768x1057.jpgNo alt attribute provided
/app/uploads/2021/10/Group-766.pngSymbol Podcast
...022/06/zalando-highsnobiety-768x1057.jpgNo alt attribute provided
...06/vw-idbuzz-obi-wan-kenobi-768x1057.jpgvw id buzz obi wan kenobi
/app/uploads/2022/05/disney-768x1057.jpgStoryliving by Disney
/app/uploads/2022/05/cnn-768x1184.jpgCNN
/app/uploads/2022/04/moonswatch.jpgswatch Armbanduhr
/app/uploads/2021/10/Group-766.pngSymbol Podcast
...ds/2022/03/dddws1e3-website-768x1184.jpgNo alt attribute provided
...ploads/2022/03/dddw2-teaser-768x1184.pngNo alt attribute provided
/app/uploads/2021/10/Group-766.pngSymbol Podcast
/app/uploads/2021/10/Group-766.pngSymbol Podcast
.../uploads/2021/10/IMC-HSG_Logo_DE_RGB.svgLogo Institut für Marketing und Customer Insight schwarz-grün

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Insight Blog
H2 Podcast
H2 IMC News
Some anchor texts are used more than once.
170 links don't have an anchor text.
There are 12 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://imc.unisg.ch/Subdomain IMG-ALT Logo Institut für Marketing und Customer Insight weiss
https://imc.unisg.ch/warenkorb/Subdomain No Text
https://imc.unisg.ch/en/Subdomain en
https://imc.unisg.ch/forschung/Subdomain Forschung
/forschung/publikationen/Subdomain Publikationen
/forschung/forschungsbereiche/Subdomain Forschungsbereiche
/forschung/forschungsnetzwerk/Subdomain Forschungsnetzwerk
/forschung/management-pool/Subdomain Management Pool
/forschung/cx-navigator/Subdomain CX Navigator
/praxisprogramme/Subdomain Praxisprogramme
/praxisprogramme/best-practice...Subdomain Best Practice in Marketing
/praxisprogramme/big-marketing...Subdomain Big Marketing Technology Lab
/praxisprogramme/brand-excelle...Subdomain Brand Excellence Circle
/praxisprogramme/marketing-del...Subdomain Marketing-Delta Programm
/weiterbildung/Subdomain Weiterbildung
/weiterbildung/programme/Subdomain Weiterbildung für Einzelpersonen
/weiterbildung/custom-executiv...Subdomain Weiterbildung für Unternehmen
/weiterbildung/alumni-netzwerk/Subdomain Alumni-Netzwerk
https://imc.unisg.ch/lehre/Subdomain Lehre & Abschlussarbeiten
/lehre/abschlussarbeiten/Subdomain Abschlussarbeiten
https://imc.unisg.ch/lehre/kurse/Subdomain Kurse
/lehre/master-in-marketing-man...Subdomain Master in Marketing Management
/marketing-review-st-gallen/Subdomain Marketing Review St.Gallen
/marketing-review-st-gallen/ca...Subdomain Call for Papers
https://imc.unisg.ch/shop/Subdomain Shop
/marketing-review-st-gallen/ko...Subdomain Kooperationen
https://imc.unisg.ch/ueber-uns/Subdomain Über uns
/ueber-uns/team/Subdomain Team
/ueber-uns/blog/Subdomain Blog
/ueber-uns/podcasts/Subdomain Podcasts
/ueber-uns/karriere/Subdomain Karriere
/ueber-uns/spin-offs/Subdomain Spin-Offs
https://imc.unisg.ch/warenkorb/Subdomain No Text
https://imc.unisg.ch/en/Subdomain Text duplicate en
https://imc.unisg.ch/forschung/Subdomain Text duplicate Forschung
/forschung/publikationen/Subdomain Text duplicate Publikationen
/forschung/forschungsbereiche/Subdomain Text duplicate Forschungsbereiche
/forschung/forschungsnetzwerk/Subdomain Text duplicate Forschungsnetzwerk
/forschung/management-pool/Subdomain Text duplicate Management Pool
/forschung/cx-navigator/Subdomain Text duplicate CX Navigator
/praxisprogramme/Subdomain Text duplicate Praxisprogramme
/praxisprogramme/best-practice...Subdomain Text duplicate Best Practice in Marketing
/praxisprogramme/big-marketing...Subdomain Text duplicate Big Marketing Technology Lab
/praxisprogramme/brand-excelle...Subdomain Text duplicate Brand Excellence Circle
/praxisprogramme/marketing-del...Subdomain Text duplicate Marketing-Delta Programm
/weiterbildung/Subdomain Text duplicate Weiterbildung
/weiterbildung/programme/Subdomain Text duplicate Weiterbildung für Einzelpersonen
/weiterbildung/custom-executiv...Subdomain Text duplicate Weiterbildung für Unternehmen
/weiterbildung/alumni-netzwerk/Subdomain Text duplicate Alumni-Netzwerk
https://imc.unisg.ch/lehre/Subdomain Text duplicate Lehre & Abschlussarbeiten
/lehre/abschlussarbeiten/Subdomain Text duplicate Abschlussarbeiten
https://imc.unisg.ch/lehre/kurse/Subdomain Text duplicate Kurse
/lehre/master-in-marketing-man...Subdomain Text duplicate Master in Marketing Management
/marketing-review-st-gallen/Subdomain Text duplicate Marketing Review St.Gallen
/marketing-review-st-gallen/ca...Subdomain Text duplicate Call for Papers
https://imc.unisg.ch/shop/Subdomain Text duplicate Shop
/marketing-review-st-gallen/ko...Subdomain Text duplicate Kooperationen
https://imc.unisg.ch/ueber-uns/Subdomain Text duplicate Über uns
/ueber-uns/team/Subdomain Text duplicate Team
/ueber-uns/blog/Subdomain Text duplicate Blog
/ueber-uns/podcasts/Subdomain Text duplicate Podcasts
/ueber-uns/karriere/Subdomain Text duplicate Karriere
/ueber-uns/spin-offs/Subdomain Text duplicate Spin-Offs
/webinar-the-luxury-industry-2...Subdomain Trivial anchor text
Mehr lesen
/webinar-the-luxury-industry-2...Subdomain No Text
/webinar-marketing-muss-strate...Subdomain Text duplicate Trivial anchor text
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/webinar-marketing-muss-strate...Subdomain No Text
/medtech-webinar-artificial-in...Subdomain Text duplicate Trivial anchor text
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/medtech-webinar-artificial-in...Subdomain No Text
/kuenstliche-intelligenz-im-ma...Subdomain Text duplicate Trivial anchor text
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/kuenstliche-intelligenz-im-ma...Subdomain No Text
/monitor-szenario-metaverse/Subdomain Text duplicate Trivial anchor text
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/monitor-szenario-metaverse/Subdomain No Text
/the-green-consumer/Subdomain Text duplicate Trivial anchor text
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/the-green-consumer/Subdomain No Text
https://imc.unisg.ch/blog/Subdomain Zur Übersicht
/webinar-the-luxury-industry-2...Subdomain Text duplicate Trivial anchor text
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/webinar-the-luxury-industry-2...Subdomain No Text
/webinar-marketing-muss-strate...Subdomain Text duplicate Trivial anchor text
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/webinar-marketing-muss-strate...Subdomain No Text
/medtech-webinar-artificial-in...Subdomain Text duplicate Trivial anchor text
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/medtech-webinar-artificial-in...Subdomain No Text
/kuenstliche-intelligenz-im-ma...Subdomain Text duplicate Trivial anchor text
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/kuenstliche-intelligenz-im-ma...Subdomain No Text
/monitor-szenario-metaverse/Subdomain Text duplicate Trivial anchor text
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/monitor-szenario-metaverse/Subdomain No Text
/the-green-consumer/Subdomain Text duplicate Trivial anchor text
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/the-green-consumer/Subdomain No Text
https://imc.unisg.ch/blog/Subdomain Text duplicate Zur Übersicht
/podcast/episode-77-ranking-ku...Subdomain No Text
/podcast/episode-76-after-the-...Subdomain No Text
/podcast/1on1-judith-haeberli/Subdomain No Text
/podcast/dddw-automobilmarken-...Subdomain No Text
/podcast/episode-73-blockbuster/Subdomain No Text
/podcast/1on1-jean-remy-von-matt/Subdomain No Text
/podcast/dddw-brand-extension-...Subdomain No Text
/podcast/episode-70-stairway-t...Subdomain No Text
/podcast/1on1-larissa-alghisi/Subdomain No Text
/podcast/episode-68-chasing-cars/Subdomain No Text
/podcast/1on1-steven-neubauer/Subdomain No Text
/podcast/episode-66-speed-of-l...Subdomain No Text
/podcast/1on1-micha-fritz/Subdomain No Text
/podcast/episode-64-time-waits...Subdomain No Text
/podcast/1on1-claudia-zellerhoff/Subdomain No Text
/podcast/episode-62-money-for-...Subdomain No Text
/podcast/1on1-roman-reichelt/Subdomain No Text
/podcast/episode-60-couldnt-ge...Subdomain No Text
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/ueber-uns/podcasts/Subdomain Text duplicate Zur Übersicht
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://www.linkedin.com/compa...New window External Subdomain linekdin
https://www.youtube.com/c/Inst...New window External Subdomain youtube
https://www.instagram.com/unis...New window External Subdomain instagram
/en/about-us/team/Subdomain Text duplicate Team
/en/about-us/blog/Subdomain Text duplicate Blog
/en/about-us/career/Subdomain Text duplicate Karriere
/allgemeine-geschaeftsbedingun...Subdomain AGB
https://imc.unisg.ch/datenschutz/Subdomain Datenschutz
https://imc.unisg.ch/impressum/Subdomain Impressum
/offenlegung-von-kooperationen...Subdomain Text duplicate Kooperationen
https://www.google.com/maps/pl...New window External Subdomain Zu Google Maps

Server configuration

HTTP redirects
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No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
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The page response time is slow (1.43 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 13 CSS files. This may affect the page load time negatively.
This page loads 77 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (293 kB).

HTTP Response Header

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dateWed, 15 May 2024 16:38:11 GMT
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imc.unisg.ch
Institut für Marketing und Customer Insight an der Universität St.G...
Als eines der führenden Marketingforschungsinstitute generieren wir neuartige Erkenntnisse in den Feldern Marketingmanagement & Konsumverhalten.

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Marketing61%Check
Institut59%Check
Marketing Management54%Check
Insight51%Check
Customer Insight50%Check
Customer48%Check
IMC48%Check
Marketing Sales48%Check
Management46%Check
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