Imc.unisg.ch - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
60% 
Page structure
79% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.15 s
File size
321.20 kB
Words
2403
Media files
218
Number of links
314 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Institut für Marketing und Customer Insight an der Universität St.Gallen
The page title should be shorter than 580 pixels. It is 635 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Als eines der führenden Marketingforschungsinstitute generieren wir neuartige Erkenntnisse in den Feldern Marketingmanagement & Konsumverhalten.
The length of the meta description is perfect. (936 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://imc.unisg.ch/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-de
Server location: United States of America
The following language is defined by HTML: de-de
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionAls eines der führenden Marketingforschungsinstitute generieren wir neuartige Erkenntnisse in den Feldern Marketingmanagement & Konsumverhalten.
google-site-verification6_rWlqCaukdPufDIOwBlufOciufHPaQtk9f-TA-zRgU
generatorWPML ver:4.6.13 stt:1,3;
msapplication-TileImagehttps://imc.unisg.ch/app/uploads/2021/12/cropped-favicon-270x270.png
article:modified_time2024-11-14T08:43:52+00:00
langde-de
twitter:cardsummary_large_image
twitter:descriptionAls eines der führenden Marketingforschungsinstitute generieren wir neuartige Erkenntnisse in den Feldern Marketingmanagement & Konsumverhalten.
og:localede_DE
og:typewebsite
og:titleInstitut für Marketing und Customer Insight an der Universität St.Gallen
og:descriptionAls eines der führenden Marketingforschungsinstitute generieren wir neuartige Erkenntnisse in den Feldern Marketingmanagement & Konsumverhalten.
og:urlhttps://imc.unisg.ch/
og:site_nameInstitut für Marketing und Customer Insight
og:imagehttps://imc.unisg.ch/app/uploads/2021/12/research-1.jpg
og:image:width2560
og:image:height1440
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
These Typos were found:
  • regelmässig => regelmäßig
  • weiss => weiß
There are 14 text duplicates on this page:
  • Duplicate 1: Luxusexperte Dr. Frank Müller erörterte kürzlich in einem Webinar die ...
  • Duplicate 2: Wie lassen sich Krankenhäuser und Spitäler optimal im Wettbewerb posit...
  • Duplicate 3: Was sind die Erfolgsfaktoren für die Kommerzialisierung von KI im Bere...
  • Duplicate 4: Welche Möglichkeiten bieten die Künstliche Intelligenz, um die Zukunft...
  • Duplicate 5: Was ist das Metaverse? Das Institut für Marketing und Customer Insight...
  • Duplicate 6: Wer ist die grüne KonsumentIn? Prof. Dr. Johanna Gollnhofer schreibt e...
  • Duplicate 7: Episode 59: 1on1 mit Prof. Claudia Franziska Brühwiler, Expertin für a...
This page contains 2403 words. That's ok.
19.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
16 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 10.03 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 48 tags for this page.
Image SEO
(Somewhat important)
84 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
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...s/2024/03/tonys-chocolonely-768x1057.jpgNo alt attribute provided
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/app/uploads/2024/01/stanley-tumbler.jpgstanley tumbler
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/app/uploads/2023/11/oreo-768x1057.jpgNo alt attribute provided
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...ds/2023/06/apple-vision-pro-768x1057.jpgNo alt attribute provided
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/app/uploads/2023/06/cinnamood-768x1057.jpgcinnamood
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...s/2023/05/dddw-sinnfluencer-768x1057.jpgsinnfluencer
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...ploads/2023/04/retail-media-768x1057.jpgretail media
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...s/2023/03/retail-apokalypse-768x1057.jpgPeek & Cloppenburg
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/app/uploads/2021/10/Group-766.pngSymbol Podcast
/app/uploads/2021/10/Group-766.pngSymbol Podcast
/app/uploads/2022/11/lululemon-768x1057.jpglululemons expansion
/app/uploads/2022/11/red-bull-768x1057.jpgdietrich mateschitz
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/app/uploads/2021/10/Group-766.pngSymbol Podcast
/app/uploads/2022/10/kanye-768x1057.jpgNo alt attribute provided
/app/uploads/2022/10/aldi-768x1057.jpgNo alt attribute provided
/app/uploads/2021/10/Group-766.pngSymbol Podcast
/app/uploads/2022/09/dddw-e13-768x1057.pngDYN
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...06/vw-idbuzz-obi-wan-kenobi-768x1057.jpgvw id buzz obi wan kenobi
/app/uploads/2022/05/disney-768x1057.jpgStoryliving by Disney
/app/uploads/2022/05/cnn-768x1184.jpgCNN
/app/uploads/2022/04/moonswatch.jpgswatch Armbanduhr
/app/uploads/2021/10/Group-766.pngSymbol Podcast
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/app/uploads/2021/10/Group-766.pngSymbol Podcast
/app/uploads/2021/10/Group-766.pngSymbol Podcast
.../uploads/2021/10/IMC-HSG_Logo_DE_RGB.svgLogo Institut für Marketing und Customer Insight schwarz-grün

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Insight Blog
H2 Podcast
H2 IMC News
Some anchor texts are used more than once.
226 links don't have an anchor text.
There are 14 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://imc.unisg.ch/Subdomain IMG-ALT Logo Institut für Marketing und Customer Insight weiss
https://imc.unisg.ch/warenkorb/Subdomain No Text
https://imc.unisg.ch/en/Subdomain en
https://imc.unisg.ch/forschung/Subdomain Forschung
/forschung/publikationen/Subdomain Publikationen
/forschung/swiss-consumer-stud...Subdomain Swiss Consumer Studies
/forschung/forschungsbereiche/Subdomain Forschungsbereiche
/forschung/forschungsnetzwerk/Subdomain Forschungsnetzwerk
/forschung/management-pool/Subdomain Management Pool
/forschung/cx-navigator/Subdomain CX Navigator
/praxisprogramme/Subdomain Praxisprogramme
/praxisprogramme/best-practice...Subdomain Best Practice in Marketing
/praxisprogramme/big-marketing...Subdomain Big Marketing Technology Lab
/praxisprogramme/brand-excelle...Subdomain Brand Excellence Circle
/praxisprogramme/marketing-del...Subdomain Marketing-Delta Programm
/weiterbildung/Subdomain Weiterbildung
/weiterbildung/programme/Subdomain Weiterbildung für Einzelpersonen
/weiterbildung/custom-executiv...Subdomain Weiterbildung für Unternehmen
/weiterbildung/alumni-netzwerk/Subdomain Alumni-Netzwerk
https://imc.unisg.ch/lehre/Subdomain Lehre & Abschlussarbeiten
/lehre/abschlussarbeiten/Subdomain Abschlussarbeiten
https://imc.unisg.ch/lehre/kurse/Subdomain Kurse
/lehre/master-in-marketing-man...Subdomain Master in Marketing Management
/marketing-review-st-gallen/Subdomain Marketing Review St.Gallen
/marketing-review-st-gallen/ca...Subdomain Call for Papers
https://imc.unisg.ch/shop/Subdomain Shop
/marketing-review-st-gallen/ko...Subdomain Kooperationen
https://imc.unisg.ch/ueber-uns/Subdomain Über uns
/ueber-uns/team/Subdomain Team
/ueber-uns/blog/Subdomain Blog
/ueber-uns/podcasts/Subdomain Podcasts
/ueber-uns/karriere/Subdomain Karriere
/ueber-uns/spin-offs/Subdomain Spin-Offs
https://imc.unisg.ch/warenkorb/Subdomain No Text
https://imc.unisg.ch/en/Subdomain Text duplicate en
https://imc.unisg.ch/forschung/Subdomain Text duplicate Forschung
/forschung/publikationen/Subdomain Text duplicate Publikationen
/forschung/swiss-consumer-stud...Subdomain Text duplicate Swiss Consumer Studies
/forschung/forschungsbereiche/Subdomain Text duplicate Forschungsbereiche
/forschung/forschungsnetzwerk/Subdomain Text duplicate Forschungsnetzwerk
/forschung/management-pool/Subdomain Text duplicate Management Pool
/forschung/cx-navigator/Subdomain Text duplicate CX Navigator
/praxisprogramme/Subdomain Text duplicate Praxisprogramme
/praxisprogramme/best-practice...Subdomain Text duplicate Best Practice in Marketing
/praxisprogramme/big-marketing...Subdomain Text duplicate Big Marketing Technology Lab
/praxisprogramme/brand-excelle...Subdomain Text duplicate Brand Excellence Circle
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Institut für Marketing und Customer Insight an der Universität St.G...
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