Improvado.io - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
71% 
Page structure
29% 
Link structure
88% 
Server
99% 
External factors
100% 
SEO Score
Response time
0.41 s
File size
130.20 kB
Words
837
Media files
106
Number of links
79 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Automated Marketing Reporting & Analytics | Improvado
The length of the page title is perfect. (503 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Improvado helps you turn data into action and make informed decisions with its full-cycle analytics solution for marketing, sales, and revenue teams.
The length of the meta description is perfect. (911 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://improvado.io/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionImprovado helps you turn data into action and make informed decisions with its full-cycle analytics solution for marketing, sales, and revenue teams.
viewportwidth=device-width, initial-scale=1
google-site-verification_Z_MZCX3b0WthDnGqGsbBLPF556vFPRXigp-PTn3KJ0
facebook-domain-verification4kebqf2uv6svncn02xkyolk5ejystl
ahrefs-site-verification2431a12c5575937c40ad29ee761eaecbeb6c7c64082f1a0d6d1202b29e47a9dd
langen
twitter:cardsummary_large_image
twitter:sitehttps://improvado.io
twitter:titleAutomated Marketing Reporting & Analytics | Improvado
twitter:descriptionImprovado helps you turn data into action and make informed decisions with its full-cycle analytics solution for marketing, sales, and revenue teams.
twitter:imagehttps://cdn.prod.website-files.com/593ed35b7e7f144e5e0ec373/66d22430c6f2be72f6d6aca0_Frame%201597881012.png
og:titleAutomated Marketing Reporting & Analytics | Improvado
og:descriptionImprovado helps you turn data into action and make informed decisions with its full-cycle analytics solution for marketing, sales, and revenue teams.
og:imagehttps://cdn.prod.website-files.com/593ed35b7e7f144e5e0ec373/6557199a31882a5a6754e7bb_og_image_placeholder.jpg
og:typewebsite
og:urlhttps://improvado.io
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 837 words. That's ok.
24% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
12 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.08 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
82 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
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...caf3bc47ccf6ab67b809c_Frame 1281 (1).png‘Connect & Extract’ Product Icon
...c373/656796cde8bc371dacdbfd8e_ico db.pngNo alt attribute provided
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...c0592e22c92ba26_21972-312_SOC_NonCPA.pngCompany logo
...2d7ee3d5a431d1a630e9b_hipaa-logo (1).pngCompany logo
...d21d5168ea7f843d91728e_logo_gdpr (1).pngCompany logo
...5bc243ee212f27a4e9_logo_ccpa (1) (1).pngCompany logo
...38fa3/66cdd6cd1c64f97e1bfc247b_medal.svgCompany logo
...-Market_Americas_HighPerformer 1 (2).pngCompany logo
...BusinessWith_EaseOfDoingBusinessWith.pngCompany logo
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...c373/60ccc7e630c5f4c225e060bc_ch-ico.pngNo alt attribute provided
...8fa3/66167924a046401222cba35a_hims_l.pngNo alt attribute provided
...61679661025288631b53d92_activizion_l.pngNo alt attribute provided
...8fa3/66167976e9e0f5dd36927edc_asus_l.pngNo alt attribute provided
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...e84a27be845df6_g2-crowd-logo-300x183.pngG2 Crowd logo
...09c21531e334550c5ec9a90_stars_45 (1).pngNo alt attribute provided
...3a2cb3b5fa9e_CapterraLogoTransparent.pngCapterra logo
...09c21531e334550c5ec9a90_stars_45 (1).pngNo alt attribute provided
...2341e6a0b7a4397e_google_cloud_p_03_c.pngGoogle Cloud is an Improvado partner.
...b749eb9d531eb78b0a4f8a_looker_l_03_c.pngLooker is an Improvado partner.
...68a143f4ff025e40_tableau_logo_p_03_c.pngTableau is an Improvado partner.
...b5cb6b752aea6dd32_Sisense_240x90_web.pngSisense is an Improvado partner.
...b5cb6b752aea6dd32_Sisense_240x90_web.pngSisense is an Improvado partner.
...4a9e3da06fda05b36e_logo_gooddata (1).pngGooddata is an Improvado partner.
...4a9e3da06fda05b36e_logo_gooddata (1).pngGooddata is an Improvado partner.
.../5db74880c0d9b45c4511a4ce_quora_l_04.pngQuora is an Improvado partner.
..._Exchange_Partner_badge_COMMUNITY-01.pngNo alt attribute provided
...89f415b69_snowflake-logo-world-tour.webpNo alt attribute provided
...11682964ed6ae28b696_logo_hubspot (1).pngHubspot is an Improvado partner.
...115ffe088_logo_im_partner_amazon (1).pngAmazon Ads is an Improvado partner.
...4a9e3da06fda05b36e_logo_gooddata (1).pngGooddata is an Improvado partner.
...b78547f807ecb6d_03 BlackBlue_Partner.pngTwitter is an Improvado marketing partner.
...a5989f3987644bb29_walmartconnectlogo.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Transform your marketing data into powerful insights
Too many H1 headings
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 40 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Transform your marketing data into powerful insights
H1 Add expertise to your team
H1 On-Demand Professional Services
H2 Unlock the Power of Your Marketing Data
H2 Increase your ROAS
H2 Deliver clear reporting
H2 A modern, end-to-end data pipeline, from extraction to insight delivery
H2 Enterprise-grade security & compliance
H2 Unlock AI-powered marketing analytics to drive higher ROAS
H3 Marketing resources saved annually
H3 Reduction in manual reporting time
H3 On marketing analytics implementation
H3 Centralize all your marketing data
H3 Harmonize your cross-channel data
H3 Comply with your marketing guidelines
H3 Automate marketing reporting
H3 Automate campaign reporting at scale
H3 Monitor real-time performance
H3 Leverage automated AI-powered insights
H3 Automatically centralize marketing data
H3 Harmonize your marketing dataset
H3 Ensure campaign guideline compliance
H3 Data extraction and loading
H3 Data transformation
H3 Marketing data governance
H3 Actionable insights
H3 Improvado ensures consistent metadata across your entire data pipeline
H3 Operates seamlessly on top of any data warehouse
H3 Data security
H3 Compliance
H5 Free onboarding
H5 Free marketing stack analysis
H5 Company
H5 Products
H5 Solutions
H5 Resources
H5 Improvado – AI-powered marketing analytics & intelligence platform
H5 From the blog
H5 San Diego | Headquarters
H5 San Francisco
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://improvado.io/No Text
/products/connect-extractData Extraction Gather data from online and offline sources
IMG-ALT ‘Connect & Extract’ Product Icon
/products/load-centralizeData Ownership Securely transfer and integrate your data
/products/transform-modelData Transformation Get a quality dataset ready for further analysis
/products/business-data-qaBusiness Data QA Get notified of any data, campaign or ops issues
/products/discovery-insightsInstant Intelligence Easily analyze data and discover actionable insights
https://improvado.io/integrationsData Sources Explore our collection of pre-built sources
IMG-ALT ‘Connect & Extract’ Product Icon
/catalog/data-warehousesData Warehouses Organize data in your preferred storage
/catalog/reporting-toolsReporting Tools Analyze data via dashboards for any BI tool
https://improvado.io/product-tourNo Text
/solutions/marketersMarketers Maximize and prove your marketing ROI
/solutions/bi-analyticsAnalysts Solve data pipelines for any marketing use case
/solutions/leadershipLeadership Gain full visibility over your marketing performance
/industries/insurance-and-financeInsurance and Finance
/industries/human-resourcesHuman Resources
/industries/gamingGaming
/industries/entertainmentEntertainment
/industries/food-beveragesFood & Beverages
/industries/healthcareHealthcare
/customer/chackaChacka Marketing achieves 90% reduction in manual reporting time
https://improvado.io/customersSee all case studies
https://improvado.io/blogBlog
https://improvado.io/customersCase studies
https://improvado.io/helpDocs
/customer/softwareoneSoftware One Gains 3x ROI from Marketing Analytics
https://improvado.io/customersText duplicate See all case studies
/blog/how-to-use-looker-studio...How to Use Looker Studio: A Beginner’s Guide
https://improvado.io/blogSee all articles
/company/aboutAbout
https://improvado.io/company/jobsCareers
https://improvado.io/legalLegal
/company/partnersBecome a solution partner
/company/partners/technology-p...Become a technology partner
/all-events/mads-2024Marketing Analytics & Data Science Conference
https://improvado.io/pricingPricing
https://report.improvado.io/External Subdomain Login
/register/talk-to-an-expertContact sales
/register/talk-to-an-expertGet a demo
/register/talk-to-an-expertText duplicate Get a demo
https://improvado.io/product-tourTake a tour
/customer/asus30% Marketing resources saved annually
/customer/chacka90% Reduction in manual reporting time
/customer/softwareone3X ROI On marketing analytics implementation
/products/connect-extractCentralize all your marketing data Connect 500+ sales and marketing data sources.
/products/transform-modelHarmonize your cross-channel data Transform raw data to analysis-ready across your channels.
/products/business-data-qaComply with your marketing guidelines Track campaign compliance with predefined rules.
/products/discovery-insightsAutomate marketing reporting Leverage pre-built dashboards and AI-powered insights.
/register/talk-to-an-expertText duplicate Get a demo
/solutions/marketersLearn More
/solutions/bi-analyticsText duplicate Learn More
https://improvado.io/product-tourText duplicate Take a tour
/products/connect-extractData extraction and loading Connect your sources and configure data extraction.
/products/transform-modelData transformation Use pre-built or custom data models to harmonize your data
/products/business-data-qaMarketing data governance Add rules from our guidelines library to monitor campaign quality.
/products/discovery-insightsActionable insights Get automated, AI-powered insights to maximize your ROAS.
/register/talk-to-an-expertText duplicate Get a demo
/company/aboutText duplicate About
https://improvado.io/customersCustomers
https://improvado.io/company/jobsCareers ‍We're hiring!
https://improvado.io/legalText duplicate Legal
https://improvado.io/pricingText duplicate Pricing
https://improvado.io/integrationsData sources
/products/discovery-insightsInstant Intelligence
/products/business-data-qaCampaign Governance
/products/transform-modelData transformation
/products/load-centralizeData ownership
/products/connect-extractDAta Extraction
/solutions/marketersfor marketers
/solutions/bi-analyticsFor analysts
/solutions/leadershipNew window for leadership
https://improvado.io/blogText duplicate Blog
https://improvado.io/helpdocs
/products/product-updatesProduct updates
https://linkedin.com/company/i...New window Nofollow External
https://www.facebook.com/Impro...New window Nofollow External Subdomain
https://twitter.com/improvadoioNew window Nofollow External
/blog/looker-vs-tableau-vs-pow...Looker vs Tableau vs Power BI: Comparing the Top BI Tools
/blog/how-to-use-looker-studio...Text duplicate How to Use Looker Studio: A Beginner’s Guide
/blog/looker-vs-looker-studio-...Looker vs Looker Studio: What’s the Difference?
https://improvado.io/improvado
/legal/terms-of-useTerms of use
/company-legal/services-agreem...Service agreement
/company-legal/privacy-policyPrivacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://improvado.io/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.41 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (130 kB).

HTTP Response Header

NameValue
content-typetext/html
content-length32201
dateFri, 18 Oct 2024 07:11:37 GMT
servernginx
x-lambda-idbcd9caf9-36f9-4e20-951f-af27de08d3bd
content-encodinggzip
x-served-bycache-iad-kjyo7100057-IAD
x-cache-hits1
x-timerS1729234876.755900,VS0,VE1
x-im-cacheSTALE
accept-rangesbytes
strict-transport-securitymax-age=31536000
referrer-policystrict-origin-when-cross-origin
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
varyAccept-Encoding
x-cacheMiss from cloudfront
via1.1 2ffde5fadc46cbcc3a678e8713ed76b0.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P4
alt-svch3=":443"; ma=86400
x-amz-cf-idPQO-6vskUAEv2PB1OiJ30RV6K2MoamkF93pIr4WWna4SDVeM0D2rSg==
age27
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,765 referring domains.
This page has 956,078 backlinks.
This page has backlinks from 1,214 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-Agent: *
Disallow: *?*
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Disallow: /blog/improvado-review
Disallow: /products/visualization
Disallow: /company/contact
Disallow: /products/api
Disallow: /ui/video-tips
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Disallow: /resources/gds-template-campaign-performance
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Disallow: /resources/google-sheet-template-monthly-campaign-platform-report
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Disallow: /resources/tableau-template-adwords-keywords-perfomance
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Disallow: /resources/tableau-template-overview-platforms-template
Disallow: /test/call-copy
Disallow: /testing/marketing-common-data-model
Disallow: /testing/social-ad-preview
Disallow: /search
Disallow: /affiliate/demo

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improvado.io
Automated Marketing Reporting & Analytics | Improvado
Improvado helps you turn data into action and make informed decisions with its full-cycle analytics solution for marketing, sales, and revenue teams.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
marketing81%Check
improvado marketing79%Check
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