Ineos.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
87% 
Page structure
53% 
Link structure
33% 
Server
42% 
External factors
100% 
SEO Score
Response time
0.31 s
File size
99.50 kB
Words
501
Media files
18
Number of links
123 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
We are INEOS | INEOS Group
There are word repetitions in the page title.
The length of the page title is perfect. (277 pixels out of 580 max pixel length)
Meta description
(Critically important)
INEOS is one of the world’s largest chemical producers and a significant player in the oil and gas market. Learn more about who we are, today.
The length of the meta description is perfect. (879 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ineos.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionINEOS is one of the world’s largest chemical producers and a significant player in the oil and gas market. Learn more about who we are, today.
msapplication-TileColor#1e1656
theme-color#ffffff
langen
twitter:cardsummary_large_image
og:titleWe are INEOS | INEOS Group
og:typewebsite
og:urlhttps://www.ineos.com/
og:imagehttps://res.cloudinary.com/ineoslive/image/upload/f_auto,q_auto,dpr_auto,c_fill,w_600,h_315/v1612870647/globalassets/ineos-group/company/company-link
og:descriptionINEOS is one of the world’s largest chemical producers and a significant player in the oil and gas market. Learn more about who we are, today.
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 9.14 words is low.
This page contains 501 words. That's ok.
21.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 4 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: ineos
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...lassets/ineos-group/ineos-logo-large.svgNo alt attribute provided
...home/ineos-reversed---no-strapline-2.pngINEOS Logo
data:[...] Base64Ineos Company Logo

Page structure

H1 heading
(Critically important)
Welcome to INEOS
The H1 heading contains the words Welcome to! Use important keywords instead.
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Welcome to INEOS
H2 Search INEOS
H2 Industry
H2 Consumer Brands
H2 Sports
H2 Charities
H2 LATEST NEWS
H2 INEOS footer navigation
H3 Suggestions:
H3 Businesses
H3 Products
H3 Markets
H3 INEOS Grenadier
H3 INEOS Hygienics
H3 Belstaff
H3 Sailing
H3 F1
H3 Cycling
H3 Football
H3 Rugby
H3 Challenges
H3 INEOS Oxford Institute
H3 The Daily Mile
H3 Forgotten 40
H3 INEOS sustainability performance receives validation by EcoVadis.
H3 INEOS Inovyn starts customers trials with Daimler Truck AG, using Europe’s first...
H3 INEOS takes steps to prevent one million tonnes of waste going to landfill each...
H3 Site sections
H3 Industry Duplicate text
H3 Sport
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 15 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.ineos.com/Anchor Skip to main content
https://www.ineos.com/No Text
/search-page/?q=CareersCareers
/search-page/?q=SustainabilitySustainability
https://www.ineos.com/products/Product finder
https://www.ineos.com/about/About
/about/history/Our History
/about/our-leadership/Our Leadership
/about/year-in-review/Year in Review
/about/the-ineos-compass/The INEOS Compass
https://www.ineos.com/contact/Contacts
https://www.ineos.com/locations/Locations
https://www.ineos.com/industry/Industry
/our-businesses/Our Businesses
https://www.ineos.com/products/Product Finder
/industry/products/Products
/industry/markets/Markets
https://www.ineos.com/consumer/Consumer
https://www.ineos.com/sports/Sports
/sports/football/Football
/sports/running/Running
https://www.ineos.com/sports/f1/Formula One
/sports/sailing/Sailing
/sports/cycling/Cycling
/sports/rugby/Rugby
/sports/challenges/Challenges
https://www.ineos.com/charities/Charity
/charities/health/Health
/charities/education/Education
/charities/community/Community
/charities/conservation/Conservation
/sustainability/Text duplicate Sustainability
/sustainability/environment/Environment
/sustainability/social/Social
/sustainability/governance/Governance
/sustainability/sustainability...Sustainability Reports & Data
https://www.ineos.com/media/News
https://www.ineos.com/news/Press Releases
/inch-magazine/INCH Magazine
https://www.ineos.com/intv/IN.TV
/press-contacts/Press Contacts
https://www.ineos.com/careers/Text duplicate Careers
/careers/working-with-us/Working with us
/careers/jobs/Jobs
/careers/graduates/Graduates
/careers/apprenticeships-and-i...Apprenticeships and Internships
/careers/faqs/FAQs
/careers/recruitment-fraud/Recruitment Fraud
/investors-companies/Investors
/investor-relations/INEOS Investor Relations
/ineos-quattro-investor-relati...INEOS Quattro Investor Relations
/businesses/ineos-enterprises/...INEOS Enterprises Investor Relations
/investors-companies/investmen...Investment Fraud
https://www.ineos.com/industry/INDUSTRY
https://www.ineos.com/consumer/CONSUMER BRANDS
https://www.ineos.com/sports/SPORTS
/our-businesses/Businesses
/our-businesses/Trivial anchor text
Read More
/industry/products/Text duplicate Products
/industry/products/Text duplicate Trivial anchor text
Read More
/industry/markets/Text duplicate Markets
/industry/markets/Text duplicate Trivial anchor text
Read More
https://ineosgrenadier.com/en-gbExternal INEOS Grenadier
https://ineosgrenadier.com/en-gbExternal VISIT WEBSITE
https://www.ineoshygienics.com/External Subdomain INEOS Hygienics
https://www.ineoshygienics.com/External Subdomain Text duplicate VISIT WEBSITE
https://www.belstaff.co.uk/homeExternal Subdomain Belstaff
https://www.belstaff.co.uk/homeExternal Subdomain Text duplicate VISIT WEBSITE
/sports/sailing/Text duplicate Sailing
/sports/sailing/Text duplicate Trivial anchor text
Read More
https://www.ineos.com/sports/f1/F1
https://www.ineos.com/sports/f1/Text duplicate Trivial anchor text
Read More
/sports/cycling/Text duplicate Cycling
/sports/cycling/Text duplicate Trivial anchor text
Read More
/sports/football/Text duplicate Football
/sports/football/Text duplicate Trivial anchor text
Read More
/sports/rugby/Text duplicate Rugby
/sports/rugby/Text duplicate Trivial anchor text
Read More
/sports/challenges/Text duplicate Challenges
/sports/challenges/Text duplicate Trivial anchor text
Read More
/charities/health/the-ineos-ox...INEOS Oxford Institute
/charities/health/the-ineos-ox...Text duplicate Trivial anchor text
Read More
/charities/health/the-daily-mile/The Daily Mile
/charities/health/the-daily-mile/Text duplicate Trivial anchor text
Read More
/charities/education/forgotten...Forgotten 40
/charities/education/forgotten...Text duplicate Trivial anchor text
Read More
https://www.youtube.com/watch?...External Subdomain Play Video
https://www.ineos.com/news/View All
/news/ineos-group/ineos-sustai...INEOS sustainability performance receives validation by EcoVadis.
/news/ineos-group/ineos-sustai...Trivial anchor text
Read more
/news/shared-news/ineos-inovyn...INEOS Inovyn starts customers trials with Daimler Truck AG, using Europe’s first...
/news/shared-news/ineos-inovyn...Text duplicate Trivial anchor text
Read more
/news/shared-news/worlds-first...INEOS takes steps to prevent one million tonnes of waste going to landfill each...
/news/shared-news/worlds-first...Text duplicate Trivial anchor text
Read more
https://www.ineos.com/IMG-ALT Ineos Company Logo
https://www.facebook.com/ineosNew window External Subdomain No Text
https://www.youtube.com/user/I...New window External Subdomain No Text
https://twitter.com/INEOSNew window External No Text
https://www.ineos.com/rsspage/New window Subdomain No Text
https://www.ineos.com/Home
https://www.ineos.com/about/About Us
/about/our-leadership/Leadership
https://www.ineos.com/locations/Text duplicate Locations
https://www.ineos.com/contact/Text duplicate Contacts
https://www.ineos.com/media/Text duplicate News
https://www.ineos.com/news/Text duplicate Press Releases
https://www.ineos.com/intv/IN.TV Video
/press-contacts/Text duplicate Press Contacts
/inch-magazine/Text duplicate INCH Magazine
/sustainability/Text duplicate Sustainability
https://www.ineos.com/careers/Text duplicate Careers
/investors-companies/Text duplicate Investors
/our-businesses/Text duplicate Businesses
/industry/products/chemicals/Chemicals
/industry/products/polymers/Polymers
/industry/products/oil-and-gas/Oil and Gas
/industry/markets/Text duplicate Markets
https://www.ineos.com/products/Text duplicate Product Finder
/sports/sailing/Text duplicate Sailing
/sports/cycling/Text duplicate Cycling
/sports/football/Text duplicate Football
https://www.ineos.com/sports/f1/Text duplicate F1
/sports/rugby/Text duplicate Rugby
/sports/challenges/Text duplicate Challenges
https://www.themtmagency.com/New window External Subdomain Site designed and developed by The MTM Agency
A-TITLE Site designed and developed by The MTM Agency
/information/legal/Legal
/information/anti-slavery-act/Anti Slavery Act
/information/privacy-policy/Privacy Policy
/information/cookie-policy/Cookie Policy
/information/vat-numbers/VAT Numbers
/terms_of_sale/Terms of Sale
/careers/transparency-in-cover...US Transparency in Coverage
/language-selection/?contentId...English
/information/cookie-policy/Need to know more?

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ineos.com/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
This page loads 4 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.31 seconds.
This page only loads 1 CSS files. That's ok.
The file size of the HTML document is fine (100 kB).

HTTP Response Header

NameValue
cache-controlprivate
content-typetext/html; charset=utf-8
set-cookie82 Characters
x-serverIneos
expect-ctmax-age=30
x-xss-protection1
x-content-type-optionsnosniff
strict-transport-securitymax-age=16070400; includeSubDomains; preload
x-frame-optionssameorigin
dateSun, 18 Aug 2024 16:08:44 GMT
connectionclose
content-length101895
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,896 referring domains.
This page has 358,642 backlinks.
This page has backlinks from 2,216 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.ineos.com
We are INEOS | INEOS Group
INEOS is one of the world’s largest chemical producers and a significant player in the oil and gas market. Learn more about who we are, today.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
INEOS97%Check
INEOS Group74%Check
INEOS Hygienics70%Check
INEOS Investor Relations56%Check
One50%Check
Welcome50%Check
Oil and Gas50%Check
Group48%Check
Oil46%Check
Gas46%Check
Show more keywords and terms

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