Instituteofhospitality.org - SEO Checker

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Overview of the SEO Check
Meta information
72% 
Page quality
50% 
Page structure
51% 
Link structure
62% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.99 s
File size
1,372.80 kB
Words
964
Media files
27
Number of links
155 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Institute of Hospitality is the global professional body for hospitality
The page title should be shorter than 580 pixels. It is 638 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The Institute of Hospitality is the professional body for managers and aspiring managers working and studying in hospitality, leisure and tourism.
The length of the meta description is perfect. (886 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
http://www.instituteofhospitality.org/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe Institute of Hospitality is the professional body for managers and aspiring managers working and studying in hospitality, leisure and tourism.
generatorWooCommerce 5.6.0
cdp-version1.4.8
tec-api-versionv1
tec-api-originhttps://www.instituteofhospitality.org
article:modified_time2024-10-29T09:13:31+00:00
langen-gb
twitter:cardsummary
twitter:imagehttp://www.instituteofhospitality.org/wp-content/uploads/2021/01/IoH_logo_Yoast_Twitter.jpg
twitter:site@IoH_Online
og:localeen_GB
og:typearticle
og:titleHome
og:descriptionLatest News More news Quick Links Upcoming Events Full Calendar Full Calendar Management Standards The Institute’s Management Standards provide a valuable reference tool and checklist to
og:urlhttps://www.instituteofhospitality.org/
og:site_nameInstitute of Hospitality
og:imagehttps://www.instituteofhospitality.org/wp-content/uploads/2018/05/logo.png
X-UA-CompatibleIE=edge
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
The average number of words per sentence of 30.71 words is high.
This page contains 964 words. That's ok.
23.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (1372.8 kB).
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
14 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
This page uses Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2018/05/logo.pngInstitute of Hospitality Logo
/wp-content/uploads/2018/05/logo.pngInstitute of Hospitality Logo
/wp-content/uploads/2018/05/logo.pngNo alt attribute provided
...-qb-434879-unsplash-1-e1526377432967.jpgNo alt attribute provided
...ds/2018/06/Mega-menu-image-Knowledge.jpgNo alt attribute provided
...-menu-image-Professional-Development.jpgNo alt attribute provided
...018/06/Mega-menu-image-Accreditation.jpgNo alt attribute provided
...ation-21-Nov-24-events-feature-66x66.jpgNo alt attribute provided
...cial-Wellbeing-in-Hospitality--66x66.jpgNo alt attribute provided
...eyond-Como-The-Halkin-2024-1-1-66x66.jpgNo alt attribute provided
...uploads/2021/08/NAA_logo_2021.GOLD2_.jpg
Insecure Content		IOH Welcome Logo
...ion-champions-of-the-year-1200x628-1.jpgIOH Welcome Logo
...-Membership-Organisation-over-10-000.jpgIOH Welcome Logo
/wp-content/uploads/2023/08/dc_badge1.pngIOH Welcome Logo
...23/09/DRM-ERSBronzePositiveRGB-Comms.pngIOH Welcome Logo
...4/05/age-friendly-pledge-logo-resize.pngAge-friendly Employer Pledge
...l-Nov-24-book-review-feature-700x441.jpgNo alt attribute provided
...4/11/HJUK-Jobs-Board-Feature-700x441.pngNo alt attribute provided
...ploads/2024/11/AB-April-2024-700x441.jpgNo alt attribute provided
...03/management_standards_samplerpdf-1.pngNo alt attribute provided
.../uploads/2022/08/jobsboard-image-new.jpgNo alt attribute provided
/wp-content/uploads/2018/03/logo.pngNo alt attribute provided
...uploads/2021/08/NAA_logo_2021.GOLD2_.jpgIOH Welcome Logo
...ion-champions-of-the-year-1200x628-1.jpgIOH Welcome Logo
...-Membership-Organisation-over-10-000.jpgIOH Welcome Logo
/wp-content/uploads/2023/08/dc_badge1.pngIOH Welcome Logo
...23/09/DRM-ERSBronzePositiveRGB-Comms.pngIOH Welcome Logo

Page structure

H1 heading
(Critically important)
Join Us
The H1 heading is too short (7 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 43 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Join Us
H2 Latest News
H2 Become a member
H2 Log in to your account
H2 Take a look at our 2024 year planner
H2 View our 2025 year planner for what's happening next year
H2 Full list of member benefits
H2 Information, advice and guidance
H2 Search for hospitality jobs
H2 IoH Podcast | I'm In
H2 Diversity, Equity, Inclusion and Belonging (DEIB)
H2 Contact us
H2 Upcoming Events
H2 IoH in Conversation | November
H2 IoH North Region | Financial Wellbeing in Hospitality
H2 Above & Beyond – Como The Halkin
H2 Passion4Hospitality 2024
H2 Management Standards
H2 Individuals
H2 Employers
H2 HR Professionals
H2 Managers & Leaders
H2 Not yet a member?
H2 Subscribe to our monthly newsletter
H3 Looking for your next job?
H4 IoH in Conversation | November Duplicate text
H4 IoH North Region | Financial Wellbeing in Hospitality Duplicate text
H4 Above & Beyond – Como The Halkin Duplicate text
H4 IoH Youth Council Monthly Book Review | A Kick in the Attitude
H4 Hospitality Jobs UK powering Institute’s new Jobs Board
H4 ‘The road to Carbon Neutral’ Above & Beyond white paper published
H4 Quick Links
H4 21 November, 2024, 10:30 am - 21 November, 2024, 11:30 am
H4 21 November, 2024, 11:00 am - 21 November, 2024, 12:00 pm
H4 25 November, 2024, 6:00 pm - 25 November, 2024, 8:00 pm
H4 29 November, 2024, 9:30 am - 29 November, 2024, 3:00 pm
H4 Recent Tweets
H4 General Enquiries & Contact
H4 About the Institute
H4 Membership
H4 Supporting hospitality
H4 Events & more
H5 Be part of our well-respected network, get trusted advice and take a positive approach to your learning and development.
Some anchor texts are used more than once.
10 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to content
/membership/new-members/benefits/Subdomain Become a member
/login/Subdomain Log in
/Subdomain IMG-ALT Institute of Hospitality Logo
/Subdomain No Text
/login/Text duplicate Log in
/membership/new-members/benefits/Join
/accountMy Account
/about-us/our-brands/Subdomain Our brands
/about-us/who-we-are/Subdomain Who we are
/make-a-charitable-donation-to...Subdomain Make a charitable donation to the IoH Bursary Fund
/about-us/our-business-partners/Subdomain Our business partners
/welcome-to-our-ioh-worldwide-...Subdomain Our worldwide network
/about-us/governance/Subdomain Governance
/about-us/news/Subdomain Latest News
/about-us/meet-our-team/Subdomain Meet our team
/about-us/latest-vacancies/Subdomain Latest vacancies
/about-us/contact-us/Subdomain Contact us
/meet-our-deib-council/Subdomain Meet the IoH Diversity, Equity, Inclusion and Belonging (DEIB) Council
/meet-the-ioh-youth-council/Subdomain Meet our Youth Council
/hearts-in-hospitality-landing...Subdomain Hearts in Hospitality
/our-history-1938-to-2023/Subdomain Our History
/membership/who-are-you/hospit...Subdomain Hospitality professional
/membership/who-are-you/employer/Subdomain Employer
/membership/who-are-you/student/Subdomain Student
/apprentice/Subdomain Apprentice
/membership/who-are-you/graduate/Subdomain Graduate membership
/membership/who-are-you/colleg...Subdomain College / University
/membership/who-are-you/supplier/Subdomain Suppliers
/ministry-of-defence-personnel...Subdomain MOD personnel
/become-a-member/Subdomain Join now
/membership/new-members/benefits/Subdomain Membership benefits
/membership/new-members/grades/Subdomain Membership grades
/membership/new-members/fees/Subdomain Membership Fees 2025
/membership/new-members/re-join/Subdomain How to re-join the IoH
/membership/new-members/meet-o...Subdomain Meet our Members
/ioh-bursary-fund-application/Subdomain IoH Funded Membership – application and criteria
/login/Subdomain Log in to your account
/membership/current-members/ma...Subdomain Make the most of your IoH membership
/membership/current-members/re...Subdomain Membership renewals 2025: Payment methods and member benefits
/membership/current-members/up...Subdomain Upgrade
/fellows-directory/Subdomain Fellows Directory
/membership/current-members/re...Subdomain Refer A Friend
/ioh-privileges-eap-discounts-...Subdomain IoH Privileges – EAP, discounts and offers for our members
/iag/Subdomain Information, Advice and Guidance
/knowledge/redundancy-informat...Subdomain Redundancy Information Hub
/meet-our-deib-council/future-...Subdomain The importance of Diversity, Equity, Inclusion and Belonging (DEIB)
/equality-diversity-equality-edi/Subdomain Diversity, Equity, Inclusion and Belonging (DEIB) – Information, Advice and Guidance
/fellows-broadsheet/Subdomain Fellows Broadsheet
/knowledge/ioh-magazine/Subdomain IoH Magazine
/knowledge/hr-support-and-help...Subdomain Legal advice
/knowledge/iminformed-newsletter/Subdomain I’m Informed Newsletter
/knowledge/ioh-library/Subdomain IoH Library
/knowledge/management-guides/Subdomain Management Guides
/knowledge/management-standards/Subdomain IoH Management Standards
/knowledge/market-intelligence/Subdomain Market Intelligence / Research / White Papers
/accreditation/Accredited Programmes of Study
/ioh-develop-five-management-p...Subdomain CPD - Five management pillars
/endorsement/Endorsed Training Programmes
/graduate-management-programme...Subdomain Graduate Management Programmes
/im-in-podcast-listen-here-first/Subdomain I’m In Podcast – Listen here first!
/jobs-board/New window Jobs Board (UK), powered by HJUK
/professional-development/ment...Subdomain Mentoring programmes
/professional-development/onli...Subdomain Online Learning
/professional-development/qual...Subdomain Qualifications
/qualification-archive/Subdomain Qualification Archive
/professional-development/reco...Subdomain Continuing Professional Development (CPD)
/professional-development/webi...Subdomain Webinars
/accreditation/Subdomain Accreditation – for academic institutions
/accreditation/endorsement/Subdomain Endorsement – for training providers
/accreditation/hospitality-ass...Subdomain Hospitality Assured
/event/ioh-in-conv-nov-24/Subdomain IoH in Conversation | November
/event/north-financial-wellbeing/Subdomain IoH North Region | Financial Wellbeing in Hospitality
/event/above-beyond-como-the-h...Subdomain Above & Beyond – Como The Halkin
/events/Subdomain View All Events
/eventsEvents calendar
/events/category/webinar/Subdomain Register for live webinars
/past-webinars/Watch past webinars on demand
/events/category/awards/Subdomain Awards & competitions
/sponsorship-opportunities/Subdomain Sponsorship Opportunities
/above-beyond-a-series-of-netw...Subdomain Above & Beyond – A series of networking events
/ioh-annual-dinner-awards/Subdomain IoH Annual Dinner & Awards
/ioh-fellows-dinner/Subdomain IoH Fellows’ Dinner
/passion-4-hospitality/Subdomain Passion4Hospitality - Careers Events
/restaurant-manager-of-the-yea...Subdomain RMOY Competition
/ioh-in-conversation-rewind/Subdomain IoH in Conversation – Rewind
/im-in-the-official-ioh-podcast/Subdomain I’m In – The official IoH Podcast
/book-shop/Subdomain Shop
/gallery-of-events-photos/Subdomain Gallery
/membership/new-members/benefits/Subdomain Text duplicate Join now
/membership/new-members/benefits/Learn, connect and succeed
/author/stoycho_admin-2/Subdomain stoycho admin
A-TITLE Posts by stoycho admin
/yc-book-review-nov-24/Subdomain No Text
/author/kim-baileyinstituteofh...Subdomain Kim Bailey
A-TITLE Posts by Kim Bailey
/yc-book-review-nov-24/Subdomain IoH Youth Council Monthly Book Review | A Kick in the Attitude
/author/kim-baileyinstituteofh...Subdomain Text duplicate Kim Bailey
A-TITLE Posts by Kim Bailey
/ioh-jobs-board-hjuk/Subdomain No Text
/author/kim-baileyinstituteofh...Subdomain Text duplicate Kim Bailey
A-TITLE Posts by Kim Bailey
/ioh-jobs-board-hjuk/Subdomain Hospitality Jobs UK powering Institute’s new Jobs Board
/author/kim-baileyinstituteofh...Subdomain Text duplicate Kim Bailey
A-TITLE Posts by Kim Bailey
/above-beyond-white-paper-carb...Subdomain No Text
/author/sonja-cresswellinstitu...Subdomain Sonja Cresswell
A-TITLE Posts by Sonja Cresswell
/above-beyond-white-paper-carb...Subdomain ‘The road to Carbon Neutral’ Above & Beyond white paper published
/author/sonja-cresswellinstitu...Subdomain Text duplicate Sonja Cresswell
A-TITLE Posts by Sonja Cresswell
/about-us/news/More news
/membership/new-members/benefits/Subdomain Text duplicate Become a member
/login/Subdomain Text duplicate Log in to your account
/wp-content/uploads/2023/11/Io...Subdomain Take a look at our 2024 year planner
/wp-content/uploads/2024/10/Re...Subdomain View our 2025 year planner for what's happening next year
/membership/current-members/ma...Subdomain Full list of member benefits
/iagSubdomain Information, advice and guidance
/jobs-board/New window Subdomain Search for hospitality jobs
/im-in-the-official-ioh-podcast/Subdomain IoH Podcast | I'm In
/equality-diversity-equality-edi/Subdomain Diversity, Equity, Inclusion and Belonging (DEIB)
/about-us/contact-us/Text duplicate Contact us
https://twitter.com/IoH_OnlineNew window External A-TITLE Twitter
https://www.linkedin.com/compa...New window External Subdomain A-TITLE LinkedIn
https://www.facebook.com/IoHOn...New window External Subdomain A-TITLE Facebook
https://www.instagram.com/ioh_...New window External Subdomain A-TITLE Instagram
https://vimeo.com/user15206241New window External A-TITLE Vimeo
/eventsFull Calendar
/event/ioh-in-conv-nov-24/Subdomain No Text
/event/ioh-in-conv-nov-24/Subdomain Text duplicate IoH in Conversation | November
/event/north-financial-wellbeing/Subdomain No Text
/event/north-financial-wellbeing/Subdomain Text duplicate IoH North Region | Financial Wellbeing in Hospitality
/event/above-beyond-como-the-h...Subdomain No Text
/event/above-beyond-como-the-h...Subdomain Text duplicate Above & Beyond – Como The Halkin
/event/passion4hospitality-2024/Subdomain No Text
/event/passion4hospitality-2024/Subdomain Passion4Hospitality 2024
/eventsText duplicate Full Calendar
/knowledge/management-standards/Subdomain No Text
/knowledge/management-standards/Subdomain Management Standards
/knowledge/management-standards/Subdomain Buy now or log in to download
/jobs-board/New window Subdomain UK jobs board
/advertising-your-vacancy-on-t...New window Subdomain Advertise
/jobs-board/New window Subdomain No Text
/membership/new-members/benefits/Subdomain Anchor Join today
/about-us/contact-us/Send an email enquiry
https://twitter.com/IoH_OnlineNew window External Text duplicate A-TITLE Twitter
https://www.linkedin.com/compa...New window External Subdomain Text duplicate A-TITLE LinkedIn
https://www.facebook.com/IoHOn...New window External Subdomain Text duplicate A-TITLE Facebook
https://www.instagram.com/ioh_...New window External Subdomain Text duplicate A-TITLE Instagram
https://vimeo.com/user15206241New window External Text duplicate A-TITLE Vimeo
/about-us/who-we-are/Subdomain Text duplicate Who we are
/about-us/news/Subdomain News
/welcome-to-our-ioh-worldwide-...Subdomain Text duplicate Our worldwide network
/about-us/our-business-partners/Subdomain Text duplicate Our business partners
/knowledge-library/Knowledge library
/loginText duplicate Log in
/membership/new-members/benefits/Text duplicate Become a member
/membership/current-members/ma...Member benefits
/membership/who-are-you/employer/Company Sponsored Membership
/membership/who-are-you/colleg...Education Membership Scheme
/membership/new-members/benefits/Subdomain Supporting hospitality professionals
/membership/who-are-you/colleg...Subdomain Supporting hospitality educators
/membership/who-are-you/student/Subdomain Supporting hospitality students
/membership/who-are-you/employ...Subdomain Supporting hospitality employers
/events/Events
/jobs-board/Jobs
/shop/Subdomain Text duplicate Shop
/accreditation/hospitality-ass...Subdomain Text duplicate Hospitality Assured
http://www.afws.co.uk/New window External Subdomain Academy of Food & Wine Service
/cancellation-policy/New window Cancellation policy
/terms-use-website/Terms and Conditions
/privacy-policy/Privacy Policy
/wp-content/uploads/2022/03/Io...New window Equality & Inclusion Policy
https://www.douglassdigital.co...New window External Subdomain Membership Solutions Partner

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.instituteofhospitality.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.99 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (1,373 kB).

HTTP Response Header

NameValue
servernginx
dateFri, 15 Nov 2024 20:12:17 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-cache-enabledTrue
link<https://www.instituteofhospitality.org/wp-json/>; rel="https://api.w.org/", <https://www.instituteofhospitality.org/wp-json/wp/v2/pages/5095>; rel="alternate"; type="application/json", <https://www.instituteofhospitality.org/>; rel=shortlink
x-tec-api-versionv1
x-tec-api-roothttps://www.instituteofhospitality.org/wp-json/tribe/events/v1/
x-tec-api-originhttps://www.instituteofhospitality.org
x-httpd1
host-header8441280b0c35cbc1147f8ba998a563a7
x-proxy-cacheHIT
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 728 referring domains.
This page has 7,425 backlinks.
This page has backlinks from 578 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
Crawl-delay: 10

Similar sites

Search preview

www.instituteofhospitality.org
The Institute of Hospitality is the global professional body for ho...
The Institute of Hospitality is the professional body for managers and aspiring managers working and studying in hospitality, leisure and tourism.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Hospitality81%Check
Institute81%Check
Hospitality professional73%Check
Hospitality Jobs63%Check
professional62%Check
Hospitality Management62%Check
Supporting hospitality61%Check
professional body60%Check
Professional Development51%Check
Join50%Check
Show more keywords and terms

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