jimcrowmuseum.ferris.edu | Website SEO Review

Response time

0.96 s

File size

44.80 kB

Words

704

Media files

20

Number of links

77 internal / 43 external

Meta specifications 66% achieved

Title

(Critically important)

Jim Crow Museum of Racist Imagery

The length of the page title is perfect. (331 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

The Jim Crow Museum is free and open to the public and uses objects of intolerance to teach tolerance. The Museum features six exhibit areas -- Who and What is Jim Crow, Jim Crow Violence, Jim Crow and Anti-Black Imagery, Battling Jim Crow Imagery, Attacking Jim Crow Segregation, and Beyond Jim Crow.

The meta description is too long: 1929 pixels from max. 1000 pixels. Optimize description

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://jimcrowmuseum.ferris.edu/index.htm

The specified canonical link points to a different page.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Server location: United States of America

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

This page is hosted on a subdomain. Use a top level domain for better SEO results.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The character encoding is not specified.

The character encoding is not specified in the HTTP header.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

No favicon is linked in the HTML code.

Favicon

Meta tags

Name	Value
viewport	width=device-width, initial-scale=1, shrink-to-fit=no
Description	The Jim Crow Museum is free and open to the public and uses objects of intolerance to teach tolerance. The Museum features six exhibit areas -- Who and What is Jim Crow, Jim Crow Violence, Jim Crow and Anti-Black Imagery, Battling Jim Crow Imagery, Attacking Jim Crow Segregation, and Beyond Jim Crow.
dynamicContentTracking	Empty
lang	en
x-ua-compatible	ie=edge
charset	UTF-8

Page quality 90% achieved

Content

(Critically important)

This page contains 704 words. That's ok.

29.8% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

Words from the H1 heading are used in the page content.

The page contains a listing, which indicates a good text layout.

8 paragraphs were found on this page.

The text content is perfect.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 14.56 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

No Apple touch icon is specified.

A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

Alt text (alternative text) is correctly used on all found images.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
/images/jim-crow-museum-logo.png	Jim Crow Museum
/images/hero-jcm-02-01.jpg	Exhibit in the Jim Crow Museum
/images/JCMExteriorDuskV02.jpg	Rendering of new facility
/images/jcm-home-20220114-03-01.jpg	Jim Crow Museum artifacts and a museum visitor encoutering an exhibit
...s/video-jcm-virtual-tour-20220207-01.jpg	Virtual Tour of the Jim Crow Museum	Click to open virtual tour in a new window
.../images/Icons/fwd-together-border-01.png	decorative border
/images/davidsonkingmarch_thumb.jpg	MLK March
/images/JARogersbookthumb.jpg	JA Rogers book image
/images/overcomingentrance_thumb.jpg	Overcoming hateful things
/question/2023/images/samshaw-02.png	For Colored Patrons Only sign
/images/Lancaster_New_Era_1965thumb.jpg	Alabama literacy test image
/images/emancipationcrop.jpg	Emancipation celebration
/images/lincolnDouglassthumb.jpg	Lincoln and Douglass meeting
/question/2022/images/dog_crop.jpg	dog
/images/jemima_thumb.jpg	Aunt Jemima sign
/images/AAAM_logo.png	Association of African American Museums logo
/images/MMA_logo2.png	Michigan Museums Association logo
/images/AAM_logo.png	American Alliance of Museums logo
...sign/images/logos/budget-performance.png	Budget and Performance Transparency Reporting
..._redesign/images/logos/campus-safety.png	Campus Safety Information and Resources

Page structure 89% achieved

H1 heading

(Critically important)

Jim Crow Museum of Racist Imagery

The H1 heading is perfect.

H1-H6 headings

Headings

(Important)

There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Some headings do not have any content.

H1-H6 headings

Heading structure

Heading level	Content
H1	Jim Crow Museum of Racist Imagery
H2	Telling a Larger Story
H2	Teaching Tolerance With Objects of Intolerance
H2	Explore the Museum Virtually
H2	Critical Encounters: Featured Exhibits
H2	What was Jim Crow?
H2	The Brute Caricature
H2	ATTACKING SEGREGATION
H2	Jim Crow Museum in the News
H2	The Secret Life of Lawn Ornaments - Podcast
H2	"Time of Change" traveling exhibit is available for rental. Click for more information
H2	Questions for the Museum
H2	More to Explore
H2	Support the Museum
H2	Proud Members of
H3	Museum Expansion Project
H3	Pushback to Jim Crow Laws
H3	Pushback to Teaching Racism
H3	The Traveling Exhibits of the Jim Crow Museum
H3	Bus and Railcar sign question from a facebook follower of the museum.
H3	1965 Alabama Literacy test Question for the Museum
H3	Emancipation dates and Juneteenth Question to the Museum
H3	Abraham Lincoln and Frederick Douglass had an interesting relationship. Read more in this Question to the Museum
H3	Similar to how gun ownership was highly restricted for African Americans, the ownership of dogs was also regulated, for enslaved people and for free African Americans.
H3	Over the past two years, the decision to rebrand the product resulted in different, often passionate, commentaries and opinions.
H3	Michigan Museums Association logo
H3	Empty heading
H3	Connect with Us
H3	Jim Crow Museum

Link structure 51% achieved

Internal links

(Important)

Some internal link anchor texts are too long.

Some anchor texts are used more than once.

The number of internal links is ok.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are too many external links (43) on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://jimcrowmuseum.ferris.edu/	Anchor	Skip to Top Navigation A-TITLE Skip to Main Site Navigation
https://jimcrowmuseum.ferris.edu/	Anchor	Skip to Content A-TITLE Skip to Content
https://jimcrowmuseum.ferris.edu/	Anchor	Skip to Footer A-TITLE Skip to Footer
https://jimcrowmuseum.ferris.edu/	Subdomain	IMG-ALT Jim Crow Museum
https://www.ferris.edu/	External Subdomain	Ferris.edu
https://app.mobilecause.com/fo...	External Subdomain	Giving
https://www.ferris.edu/admissi...	External Subdomain	Prospective Student
https://www.ferris.edu/current...	External Subdomain	Current Student
https://www.ferris.edu/staff/h...	External Subdomain	Faculty/Staff Member
https://www.ferris.edu/alumni/...	External Subdomain	Alumni
https://www.ferris.edu/giving/...	External Subdomain	Donor
https://www.ferris.edu/alumni/...	External Subdomain	Emeriti
https://www.ferris.edu/parents...	External Subdomain	Parent
https://www.ferris.edu/visitor...	External Subdomain	Visitor
https://www.ferris.edu/admissi...	External Subdomain	Apply Now
https://www.ferris.edu/map/ind...	External Subdomain	Maps, Tours and Visits
https://wwws.ferris.edu/direct...	External Subdomain	Faculty/Staff Directory
https://www.ferris.edu/orienta...	External Subdomain	Orientation
https://www.ferris.edu/calendar/	External Subdomain	Ferris Calendar
/location.htm	Subdomain	Plan Your Visit
/onlinetours.htm	Subdomain	Online Tours
/explore-exhibits.htm	Subdomain	Exhibits
/timeline/homepage.htm	Subdomain	Timeline
/explore-traveling.htm	Subdomain	Traveling Exhibits
/academics/index.htm	Subdomain	Academics
/learn-books.htm	Subdomain	Books
/essays/index.htm	Subdomain	Dr. Pilgrims Work
/education/index.htm	Subdomain	Educational Programming
/learn-essays-articles.htm	Subdomain	Essays & Articles
/learn-questions-for-museum.htm	Subdomain	Questions for the Museum
/letters/index.htm	Subdomain	Letters to the Museum
/donate.htm	New window Subdomain	Donate
/mediarequests.htm	Subdomain	Media Requests
/FAQ.htm	Subdomain	FAQ
/expansion/homepage.htm	Subdomain	Expansion Plans
/values.htm	Subdomain	Mission & Values
/news.htm	Subdomain	News
/social.htm	Subdomain	Our History
/staff.htm	Subdomain	Staff
/collect.htm	Subdomain	Why I Collect Racist Objects
/about.htm	Subdomain	More About the Museum
/location.htm		Visit Museum
https://igfn.us/form/TPBxgg	New window External	Make a Gift
/donate.htm	New window	Donate Artifacts
/location.htm	Text duplicate	Visit Museum
https://igfn.us/form/TPBxgg	New window External Text duplicate	Make a Gift
/donate.htm	New window Text duplicate	Donate Artifacts
/index.htm		Museum Home
/location.htm	Text duplicate	Plan Your Visit
/onlinetours.htm	Text duplicate	Online Tours
/explore-exhibits.htm	Text duplicate	Exhibits
/timeline/homepage.htm	Text duplicate	Timeline
/explore-traveling.htm	Text duplicate	Traveling Exhibits
/academics/index.htm	Text duplicate	Academics
/learn-books.htm	Text duplicate	Books
/essays/index.htm		Dr. Pilgrim's Work
/education/index.htm	Text duplicate	Educational Programming
/learn-essays-articles.htm	Text duplicate	Essays & Articles
/learn-questions-for-museum.htm	Text duplicate	Questions for the Museum
/donate.htm		Donations
/mediarequests.htm	Text duplicate	Media Requests
/FAQ.htm	Text duplicate	FAQ
/values.htm	Text duplicate	Mission & Values
/social.htm	Text duplicate	Our History
/staff.htm	Text duplicate	Staff
/collect.htm	Text duplicate	Why I Collect Racist Objects
/about.htm	Text duplicate	More About the Museum
/news.htm	Text duplicate	News
/donate.htm	Text duplicate	Donate
/expansion/homepage.htm		Support the Expansion
/location.htm		Plan Your VisIt
https://my.matterport.com/show...	New window External Subdomain	IMG-ALT Virtual Tour of the Jim Crow Museum A-TITLE Virtual tour opens in a new window
https://my.matterport.com/show...	New window External Subdomain	Start Your Exploration A-TITLE Virtual tour opens in a new window
/what.htm		What was Jim Crow? Jim Crow was the name of the racial caste system which operated primarily, but not exclusively in southern and border states, between 1877...
/brute/homepage.htm		The Brute Caricature The brute caricature portrays black men as innately savage, animalistic, destructive, and criminal -- deserving punishment, maybe death....
/segregation.htm		ATTACKING SEGREGATION During the Jim Crow period, African Americans were confronted by institutional discrimination and acts of individual discrimination, an...
https://podcasts.apple.com/ca/...	New window External Subdomain	06/17/2024 The Secret Life of Lawn Ornaments - Podcast
/davidsonexhibit/index.htm	New window	09/14/2023 "Time of Change" traveling exhibit is available for rental. Click for more information
/news.htm		More Museum News
/question/2024/august_2024.htm		8/8/2024 Pushback to Jim Crow Laws IMG-ALT MLK March
/question/2024/june_2024.htm		6/12/2024 Pushback to Teaching Racism IMG-ALT JA Rogers book image
/question/2024/may_2024.htm		05/10/2024 The Traveling Exhibits of the Jim Crow Museum IMG-ALT Overcoming hateful things
/question/2023/december23.htm		12/8/2023 Bus and Railcar sign question from a facebook follower of the museum. IMG-ALT For Colored Patrons Only sign
/question/2023/september23.htm		9/15/2023 1965 Alabama Literacy test Question for the Museum IMG-ALT Alabama literacy test image
/question/2023/august23.htm		8/10/2023 Emancipation dates and Juneteenth Question to the Museum IMG-ALT Emancipation celebration
/question/2023/february23.htm		2/23/2023 Abraham Lincoln and Frederick Douglass had an interesting relationship. Read more in this Question to the Museum IMG-ALT Lincoln and Douglass meeting
/question/2022/august.htm		8/23/2022 Similar to how gun ownership was highly restricted for African Americans, the ownership of dogs was also regulated, for enslaved people and for fre... IMG-ALT dog
/question/2022/june.htm		6/20/2022 Over the past two years, the decision to rebrand the product resulted in different, often passionate, commentaries and opinions. IMG-ALT Aunt Jemima sign
/question/homepage.htm		More Questions for the Museum
/location.htm		Visit
/learn.htm		Learn
/connect.htm		Connect
/about.htm		About
https://fundraise.givesmart.co...	New window External Subdomain Text duplicate	Donate
/explore.htm		Explore
https://fundraise.givesmart.co...	New window External Subdomain Text duplicate	Make a Gift
/donate.htm		Donate artifacts to the museum
https://blackmuseums.org/	New window External	IMG-ALT Association of African American Museums logo
https://www.michiganmuseums.org/	New window External Subdomain	IMG-ALT Michigan Museums Association logo
https://www.aam-us.org/	New window External Subdomain	IMG-ALT American Alliance of Museums logo
/cdn-cgi/l/email-protection		[email protected]
/cdn-cgi/l/email-protection	Text duplicate	[email protected]
https://www.facebook.com/JimCr...	New window External Subdomain	A-TITLE Facebook opens in a new window.
https://www.youtube.com/user/j...	New window External Subdomain	A-TITLE YouTube opens in a new window.
https://www.instagram.com/jimc...	New window External Subdomain	A-TITLE Instagram opens in a new window.
https://twitter.com/jimcrowmuseum	New window External	A-TITLE Twitter opens in a new window.
https://goo.gl/maps/zEvcky5JDP...	External	1010 Campus Drive, Big Rapids, Michigan USA 49307
https://www.ferris.edu/non-dis...	External Subdomain	Non-Discrimination
https://www.ferris.edu/title-i...	External Subdomain	Title IX
https://www.ferris.edu/website...	External Subdomain	Privacy Policy
https://www.ferris.edu/disclos...	External Subdomain	Disclosures
https://www.ferris.edu/staff/p...	External Subdomain	Policies
https://www.ferris.edu/adminis...	New window External Subdomain	IMG-ALT Budget and Performance Transparency Reporting
https://www.ferris.edu/campus-...	External Subdomain	IMG-ALT Campus Safety Information and Resources
https://app.mobilecause.com/fo...	External Subdomain Text duplicate	Make a Gift
https://www.facebook.com/JimCr...	New window External Subdomain	Facebook A-TITLE Facebook opens in a new window.
https://twitter.com/jimcrowmuseum	New window External	Twitter A-TITLE Twitter opens in a new window.
https://www.instagram.com/jimc...	New window External Subdomain	Instagram A-TITLE Instagram opens in a new window.
https://www.youtube.com/user/j...	New window External Subdomain	YouTube A-TITLE YouTube opens in a new window.
https://a.cms.omniupdate.com/1...	External Subdomain	©

Server configuration 74% achieved

HTTP redirects

(Critically important)

This page redirects to "https://jimcrowmuseum.ferris.edu/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

This page uses GZip for compressed data transmission.

HTTP headers

Performance

(Somewhat important)

The page response time of 0.96 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.

The file size of the HTML document is fine (45 kB).

Page Speed

HTTP Response Header

Name	Value
date	Mon, 21 Oct 2024 08:43:07 GMT
content-type	text/html
cf-cache-status	DYNAMIC
server	cloudflare
cf-ray	8d5ff548a9f830e8-FRA
content-encoding	gzip
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This page is referenced by wikipedia.

This website has excellent links from other websites.

This page has backlinks from 1,280 referring domains.

This page has 3,803 backlinks.

This page has backlinks from 671 different ip addresses.

Backlinks

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: *_props20-additional.html$
Disallow: *_props20-nav.html$
Disallow: *_props20-contact.html$
Disallow: *_props20-topnav.html$
Disallow: *_props20.html$
Disallow: /_all_resources/
Disallow: /_personalization/
Disallow: /_resources/
Disallow: /_resources20/
Disallow: /omni-cms/

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jimcrowmuseum.ferris.edu

Jim Crow Museum of Racist Imagery

The Jim Crow Museum is free and open to the public and uses objects of intolerance to teach tolerance. The Museum features six exhibit areas -- Who and What is Jim Crow, Jim Crow Violence, Jim Crow and Anti-Black Imagery, Battling Jim Crow Imagery, Attacking Jim Crow Segregation, and Beyond Jim Crow.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Crow	93%	Check
Crow Museum	87%	Check
Museum	85%	Check
Imagery	73%	Check
Crow Museum free	72%	Check
Racist Imagery	68%	Check
Crow laws	67%	Check
Racist	62%	Check
Museum Virtually	59%	Check
Museum News	59%	Check
exhibit	56%	Check
teach	54%	Check
teach tolerance	54%	Check
intolerance	50%	Check
Objects	50%	Check
free	50%	Check
ATTACKING	50%	Check
SEGREGATION	50%	Check
ATTACKING SEGREGATION	50%	Check
Ferris	48%	Check
edu	48%	Check
Teaching Tolerance	48%	Check
uses objects	48%	Check
black	46%	Check
uses	46%	Check

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Jimcrowmuseum.ferris.edu - SEO Checker

Task list of SEO Improvements 5 Tasks

Meta specifications 66% achieved

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Page quality 90% achieved

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(Somewhat important)

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Media list

Page structure 89% achieved

(Critically important)

(Important)

Heading structure

Link structure 51% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 74% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

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