Kew.org - SEO Checker

Overview of the SEO Check
Meta information
95% 
Page quality
75% 
Page structure
87% 
Link structure
63% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.23 s
File size
108.70 kB
Words
599
Media files
23
Number of links
73 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Royal Botanic Gardens, Kew | Kew
There are word repetitions in the page title.
The length of the page title is perfect. (314 pixels out of 580 max pixel length)
Meta description
(Critically important)
Discover a world of science hiding behind our beautiful botanical collections filled with over 40,000 living plants
The length of the meta description is perfect. (680 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.kew.org/home
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionDiscover a world of science hiding behind our beautiful botanical collections filled with over 40,000 living plants
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
apple-mobile-web-app-titleKew
application-nameKew
msapplication-TileColor#00aba9
msapplication-config/themes/custom/kew_gardens/assets/favicons/browserconfig.xml?v=m2LpNRgJL8
theme-color#ffffff
langen
twitter:cardsummary_large_image
twitter:descriptionDiscover a world of science hiding behind our beautiful botanical collections filled with over 40,000 living plants
twitter:titleRoyal Botanic Gardens, Kew
charsetutf-8

Test up to 1.000 webpages of kew.org with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
This page contains 599 words. That's ok.
21.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ss Launch small 2.jpg.webp?itok=n_IdhpPQTwo young women stand on either side of a giant shiny metal sculpture of an orchid flower, on a lawn in front of a Victorian glasshouse© RBG Kew
...4 3600x800px copy.jpg.webp?itok=xTuQzUoAChristmas at Kew 2024Christmas at Kew 2024 © RBG Kew
...isitor_2015_55[1].jpg.webp?itok=98RL8J2bVisitor riding the Kew Explorer land train
...inn-banner_V2 (1).jpg.webp?itok=Sg1yhOF2A large red orchid sculpture sitting in a green gardenMarc Quinn, Light into Life
...2024-06/Joe-Wicks.png.webp?itok=XM66-_YqJoe Wicks Festival at KewJoe Wicks
... Holden © RBG Kew.jpg.webp?itok=9Rw-zr1WWild flowers stretch into the distance on a sunny day in Wakehurst's Bloomers Valley
...ebsite_3600x800_0.jpg.webp?itok=qsiNLTkQDeer, stars and moon lanterns with Christmas tree on purply night sky
...teaser Visual Air.jpg.webp?itok=jOdTRwC5A child runs through a garden at Wakehurst wearing a superhero cap with a lightning bolt on itNature Heroes at Wakehurst, Visual Air © RBG Kew
...ehurst Dog autumn.jpg.webp?itok=sKFBeOElA dog in front of another dogDog walking at Wakehurst, Visual Air © RBG Kew
...series_018_JH (1).jpg.webp?itok=f5T-A4lBBotanical Propagation Assistant, Eliana Van Der Schraft, is scarifying seed under a microscope to check the quality and to check for infections.MSB scientists at work © RBG Kew
...tan arum in bloom.jpg.webp?itok=de7d05mxTitan arum (Amorphophallus titanum) in bloom with massive inner flower spike surrounded by a deep burgundy petal-like collarTitan arum (Amorphophallus titanum) in bloom © RBG Kew
.../2024-08/IMG_6974.jpg.webp?itok=tAUuIXNnPurple flower spikes growing in a meadowA field of Salvia nemorosa, Lydia Shellien-Walker © RBG Kew
...9-10/Titan arum_0.jpg.webp?itok=S2gvLWU3Titan arum (Amorphophallus titanum)Titan arum (Amorphophallus titanum), Zoe Stewart © Kew
...pines-ollie-dixon.jpg.webp?itok=BWdQWcN-A woman and two children walk down a path surrounded by tall Wollemi PinesCoates Wood, Ollie Dixon © RBG Kew
...opium poppy latex.jpg.webp?itok=X8E5TDjaWhite drops of latex coming from a round green opium poppy seed podOpium poppy (Papaver somniferum) seed pod with latex, George Chernilevsky on Wikimedia Commons CC BY-SA 4.0
...w July 2022(1)(1).jpg.webp?itok=lXR9GYc5A girl with red curly hair and a toddler boy walking through green shady woodlandsVisual Air © RGB Kew
...ustom/kew_gardens/assets/arrow-right.svgNo alt attribute provided
...ndar_2025_front_1.jpg.webp?itok=kOar0yg6No alt attribute providedKew Marianne North Wall Calendar 2025
..._jsdhj09rgcp9ynii.jpg.webp?itok=bSS7EkqRNo alt attribute providedKew Night Flowering Catchfly Seeds
...s_low_res_cover-1.jpg.webp?itok=jAjd7zjPNo alt attribute providedKew Answers for Everyday Gardeners
...lovers_brighter-1.jpg.webp?itok=HI4idcW_No alt attribute providedKew Gift Box for Honey Lovers
...ustom/kew_gardens/assets/arrow-right.svgNo alt attribute provided
...ZD0ke3JlcXVlc3QubGlzdGVuZXJJZCF9PC8jaWY-No alt attribute provided

Page structure

H1 heading
(Critically important)
Our future is botanic
The H1 heading is perfect.
Headings
(Important)
There are 31 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Our future is botanic
H2 Main navigation
H2 Christmas at Kew
H2 Kew Explorer land train
H2 Marc Quinn: Light into Life
H2 Joe Wicks Festival at Kew
H2 Glow Wild
H2 Nature Heroes
H2 Dog walks at Wakehurst
H2 Read & watch
H2 Titan arum: The secrets behind Kew's smelliest plant
H2 In pictures: the celestial meadows of Armenia
H2 Causing a stink! Kew’s smelliest plants
H2 Wonderful Wollemi: the curious conifers
H2 Five medicinal plants that changed the game
H2 Enjoy a family day out in nature at Wakehurst this summer
H2 Sign up to our newsletter
H2 Browse our online shop
H3 Visit the world-famous Kew Gardens
H3 Roam wild at Wakehurst
H3 Discover our science
H3 Check back for new stories throughout the week.
H3 Highlights, events and offers straight to your inbox
H3 Summer Offer: Free Kew Tote Bag On Orders Over £30
H4 Kew Marianne North Wall Calendar 2025
H4 Kew Night Flowering Catchfly Seeds
H4 Kew Answers for Everyday Gardeners
H4 Kew Gift Box for Honey Lovers
H4 Kew Gardens
H4 Wakehurst
H4 Stay in touch
Some anchor texts are used more than once.
13 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 10 external links on this page.
LinkAttributesAnchor text
https://www.kew.org/Anchor Skip to main content
https://www.kew.org/Subdomain No Text
https://www.kew.org/kew-gardensKew Gardens
A-TITLE Kew Gardens
/kew-gardens/visit-kew-gardensVisit Kew
A-TITLE Visit Kew
/kew-gardens/whats-onWhat’s on
A-TITLE What’s on
/kew-gardens/whats-in-the-gardensWhat’s in the Gardens
A-TITLE What’s in the Gardens
/kew-gardens/familiesFamilies
A-TITLE Families
/kew-gardens/school-visitsSchool visits
A-TITLE School visits
/membership/become-a-member-kewBecome a member
A-TITLE Become a member
/kew-gardens/visit-kew-gardens...Book tickets
A-TITLE Buy tickets
https://www.kew.org/wakehurstWakehurst
A-TITLE Wakehurst
/wakehurst/visit-wakehurstVisit Wakehurst
A-TITLE Visit Wakehurst
/wakehurst/whats-onText duplicate What’s on
A-TITLE What’s on
/wakehurst/whats-at-wakehurstWhat’s in the gardens
A-TITLE What’s in the gardens
/wakehurst/familiesText duplicate Families
A-TITLE Families
/wakehurst/school-visitsText duplicate School visits
A-TITLE School visits
/membership/become-a-member-wa...Text duplicate Become a member
A-TITLE Become a member
/wakehurst/buy-ticketsText duplicate Book tickets
A-TITLE Book tickets
https://www.kew.org/scienceKew Science
A-TITLE Kew Science
/science/read-and-watchRead & watch
A-TITLE Read & watch
/science/our-scienceOur science
A-TITLE Our science
/science/collections-and-resou...Collections & resources
A-TITLE Collections & resources
/science/training-and-educationScience training & education
A-TITLE Science training & education
/science/engageEngage with Kew Science
A-TITLE Engage with Kew Science
/read-and-watchText duplicate Read & watch
A-TITLE Read & watch
/about-us/virtual-kew-wakehurstVirtual Kew
/about-us/virtual-kew-wakehurs...Unearthed podcast
https://www.kew.org/learningLearning
A-TITLE Learning
/kew-gardens/school-visitsSchools at Kew
A-TITLE Schools at Kew
/wakehurst/school-visitsSchools at Wakehurst
A-TITLE Schools at Wakehurst
/science/training-and-educationStudy with Kew Science
A-TITLE Study with Kew Science
/learning/horticultural-trainingSchool of Horticulture
A-TITLE School of Horticulture
/learning/short-coursesShort courses
A-TITLE Short courses
/learning/talks-and-lecturesTalks, tours and lectures
A-TITLE Talks, tours and lectures
/learning/community-accessCommunity and Access
A-TITLE Community and Access at Kew and Wakehurst
https://www.kew.org/membershipMembership
A-TITLE Membership
/membership/become-a-member-kewBecome a Kew member
A-TITLE Become a Kew member
/membership/become-a-member-wa...Become a Wakehurst member
A-TITLE Become a Wakehurst member
/membership/join-inJoin in
A-TITLE Join in
/membership/members-areaKew members' area
A-TITLE Kew members' area
https://shop.kew.org/External Subdomain Shop
A-TITLE Shop
https://www.kew.org/support-usDonate
A-TITLE Donate
/our-future-is-botanicDiscover the power of plants
https://www.kew.org/kew-gardensVisit Kew Gardens
/kew-gardens/whats-on/christmasNo Text
/kew-gardens/whats-on/kew-expl...No Text
/kew-gardens/whats-on/marc-quinnNo Text
/kew-gardens/whats-on/joe-wick...No Text
https://www.kew.org/wakehurstExplore Wakehurst
/wakehurst/whats-on/glow-wild-...No Text
/wakehurst/whats-on/nature-heroesNo Text
/wakehurst/whats-on/dog-walkin...No Text
https://www.kew.org/scienceSubdomain Delve into Kew Science
/read-and-watch/titan-arum-dig...No Text
/read-and-watch/armenia-meadowsNo Text
/read-and-watch/smelly-plantsNo Text
/read-and-watch/wonderful-wollemiNo Text
/read-and-watch/medicinal-plan...No Text
/read-and-watch/kids-love-wake...No Text
/read-and-watchMore to read and watch
https://shop.kew.org/kew-maria...New window External Subdomain Kew Marianne North Wall Calendar 2025 £10.99
https://shop.kew.org/kew-night...New window External Subdomain Kew Night Flowering Catchfly Seeds £3.99
https://shop.kew.org/kew-answe...New window External Subdomain Kew Answers for Everyday Gardeners £15.99
https://shop.kew.org/kew-gift-...New window External Subdomain Kew Gift Box for Honey Lovers £30.00
https://www.facebook.com/kewga...New window External Subdomain Facebook page
https://twitter.com/kewgardensNew window External Twitter page
https://www.instagram.com/kewg...New window External Subdomain Instagram page
https://www.youtube.com/user/k...New window External Subdomain YouTube page
https://www.kew.org/about-usAbout us
A-TITLE About us
/about-us/jobs-and-volunteeringJobs and volunteering
A-TITLE Jobs and volunteering
https://www.kew.org/venue-hireHire a venue
A-TITLE Hire a venue
/about-us/press-mediaPress and media
A-TITLE Press and media
/about-us/commercial-servicesCommercial services
A-TITLE Commercial services
https://growwild.kew.org/External Subdomain Grow Wild
A-TITLE Grow Wild
/kew-gardens/visit-kew-gardens...Tickets
/membership/become-a-member-kewText duplicate Membership
/wakehurst/buy-ticketsText duplicate Tickets
/membership/become-a-member-wa...Text duplicate Membership
https://www.kew.org/terms-of-useTerms of use
A-TITLE Terms of use
/about-us/reports-and-policies...Privacy policy
A-TITLE Privacy policy
/about-us/reports-and-policies...Cookies
A-TITLE Cookies
/about-us/reports-and-policies...Modern slavery statement
A-TITLE Modern slavery statement
/about-us/reports-and-policies...Accessibility
A-TITLE Accessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.kew.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.23 seconds.
The file size of the HTML document is fine (109 kB).

HTTP Response Header

NameValue
servernginx
dateThu, 22 Aug 2024 13:48:36 GMT
content-typetext/html; charset=UTF-8
content-length23782
cache-controlmax-age=1800, public
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheMISS
last-modifiedThu, 22 Aug 2024 13:46:35 GMT
etag"1724334395-gzip"
content-encodinggzip
x-request-idv-f274ab96-608c-11ef-88a5-6ba5c764d820
x-ah-environmentprod
age119
viavarnish
x-cacheHIT
x-cache-hits29
accept-rangesbytes
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 14,577 referring domains.
This page has 9,783,490 backlinks.
This page has backlinks from 9,200 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

# Scraper Bots
User-agent: CCBot
Disallow: /

User-agent: ChatGPT-User
Disallow: /

User-agent: GPTBot
Disallow: /

User-agent: Google-Extended
Disallow: /

User-agent: anthropic-ai
Disallow: /

User-agent: ClaudeBot 
Disallow: /

User-agent: Claude-Web
Disallow: /

User-agent: Omgilibot
Disallow: /

User-agent: Omgili
Disallow: /

User-agent: FacebookBot
Disallow: /

User-agent: Diffbot
Disallow: /

User-agent: Bytespider
Disallow: /

User-agent: ImagesiftBot 
Disallow: /

User-agent: cohere-ai
Disallow: /

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

# Paths (custom)
Disallow: /plants
Allow: /plants/*
Disallow: /resource
Allow: /resource/*
Disallow: /science/our-science/people
Allow: /science/our-science/people/*
Disallow: /register

Search preview

www.kew.org
Royal Botanic Gardens, Kew | Kew
Discover a world of science hiding behind our beautiful botanical collections filled with over 40,000 living plants

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
botanic75%Check
Botanic Garden69%Check
Botanic Gardens67%Check
Kew65%Check
Royal Botanic60%Check
Royal Botanic Gardens60%Check
Kew Gardens58%Check
Gardens56%Check
Kew Science56%Check
Plants54%Check

Test up to 1.000 webpages of kew.org with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions