Lapua.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
81% 
Page structure
70% 
Link structure
25% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.36 s
File size
215.30 kB
Words
835
Media files
30
Number of links
143 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Lapua Ammunition | Ammo | Bullets | Cartridge Cases | Nammo Lapua
The page title should be shorter than 580 pixels. It is 629 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Lapua quality ammo is the top choice for any rimfire or centerfire competitive shooter, hunter or Mil / LE authority.
The length of the meta description is perfect. (695 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.lapua.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, minimum-scale=1
robotsmax-snippet:-1,max-image-preview:standard,max-video-preview:-1
descriptionLapua quality ammo is the top choice for any rimfire or centerfire competitive shooter, hunter or Mil / LE authority.
generatorSite Kit by Google 1.134.0
msapplication-TileImagehttps://www.lapua.com/wp-content/uploads/2022/01/favicon.ico
langen-us
twitter:cardsummary_large_image
twitter:titleLapua Ammunition | Ammo | Bullets | Cartridge Cases | Nammo Lapua
twitter:descriptionLapua quality ammo is the top choice for any rimfire or centerfire competitive shooter, hunter or Mil / LE authority.
twitter:imagehttps://www.lapua.com/wp-content/uploads/2024/01/Lapua_300WSM_6mmGT_cases_Background-e1704871841919.png
og:typewebsite
og:localeen_US
og:site_nameLapua
og:titleLapua Ammunition | Ammo | Bullets | Cartridge Cases | Nammo Lapua
og:descriptionLapua quality ammo is the top choice for any rimfire or centerfire competitive shooter, hunter or Mil / LE authority.
og:urlhttps://www.lapua.com/
og:imagehttps://www.lapua.com/wp-content/uploads/2024/01/Lapua_300WSM_6mmGT_cases_Background-e1704871841919.png
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 835 words. That's ok.
17.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.64 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, minimum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 77 characters this one is longer than 70 characters:
"do not buy lapua products from a vendor that claims to ship directly from us."
Image SEO
(Somewhat important)
26 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2021/11/logo.svgNo alt attribute provided
/wp-content/uploads/2021/11/logo.svgNo alt attribute provided
...mmGT_cases_Background-e1704871841919.pngNo alt attribute provided
...24/07/Lapua-Giveaway-Banner-1024x541.pngNo alt attribute provided
...th-Trapp-wins-F-Class-Nationals-2022.jpgTeam-Lapua-Keith-Trapp-wins-F-Class-Nationals-2022
...utterstock_129741278_edited-1024x683.jpgNo alt attribute provided
...apua-Brass-1-e1642509713277-1024x523.pngNo alt attribute provided
...22/01/shutterstock_74945710-1024x683.jpgNo alt attribute provided
...ing-post-graphic-instagram-1024x1024.pngNo alt attribute provided
...2024/08/Nayttokuva-2024-08-14-160752.pngMarko Nikko Wins First Leg of Lapua Monarch Cup
...ari-Laulumaa-benchrest-Euro-Champion.jpgLapua sponsored Laulumaa two-gun overall winner at European Benchrest Championships
...content/uploads/2024/08/EBC9-Lohtaja.jpgEuropean Benchrest Championships results
...1/Lapua-Super-Long-Range-2560x1440-1.pngNo alt attribute provided
...2023/01/Lapua-Long-Range-2560x1440-1.pngNo alt attribute provided
...s/2023/01/Lapua-Center-X-2560x1440-1.pngNo alt attribute provided
...oads/2023/01/Lapua-X-Act-2560x1440-1.pngNo alt attribute provided
...oads/2023/01/Lapua-Midas-2560x1440-1.pngNo alt attribute provided
.../01/Lapua-Polar-Biathlon-2560x1440-1.pngNo alt attribute provided
...023/01/Lapua-Pistol-King-2560x1440-1.pngNo alt attribute provided
...2023/01/Lapua-Pistol-OSP-2560x1440-1.pngNo alt attribute provided
...ua-case-box-100-pcs-222-Rem-4PH5002C.pngNo alt attribute provided
...ua-case-box-100-pcs-223-Rem-4PH5003C.pngNo alt attribute provided
...ase-box-100-pcs-220-Russian-4PH5013C.pngNo alt attribute provided
...case-box-100-pcs-22-250-Rem-4PH5001C.pngNo alt attribute provided
.../05/Lapua-G580-rendering-1000x1000-1.pngNo alt attribute provided
...d-Brian-Brandt-win-Triple-Crown-2024.jpgNo alt attribute provided
...-january2024-e1704697515416-998x1024.pngNo alt attribute provided
/wp-content/uploads/2021/11/pattern3.jpgNo alt attribute provided
/wp-content/uploads/2021/11/logo.svgNo alt attribute provided
/wp-content/uploads/2021/11/logo.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
New in 2024: 300 WSM and 6mm GT Cartridge Cases!
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 New in 2024: 300 WSM and 6mm GT Cartridge Cases!
H1 LATEST NEWS – for more, go to our NEWS page
H2 the best quality ammunition and ammo components for sport shooters, hunters and reloaders
H2 Our products
H2 .22 LR / Super Long Range
H2 .22 LR / Long Range
H2 .22 LR / Center-X
H2 .22 LR / X-Act
H2 .22 LR / Midas+
H2 .22 LR / Polar Biathlon
H2 .22 LR / Pistol King
H2 .22 LR / Pistol OSP
H2 .222 Remington case
H2 .223 Remington case
H2 .220 Russian case
H2 .22-250 Remington case
H3 Note: FAKE Lapua websites
H3 Lapua Ammunition on Instagram
H3 Find distributor in your country
H4 Marko Nikko Wins First Leg of Lapua Monarch Cup
H4 Lapua sponsored Laulumaa two-gun overall winner at European Benchrest Championships
H4 European Benchrest Championships results
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.lapua.com/Anchor Skip to content
https://www.lapua.com/Subdomain A-TITLE ← Lapua
/purpose/hunting-ammunition-an...Subdomain Hunting
/purpose/reloading/Subdomain Reloading
/purpose/tactical/Subdomain Tactical
/purpose/sport-target-shooting/Subdomain Sport Shooting
/products/cartridges-for-rifle...Subdomain Cartridges
/products/bullets/Subdomain Bullets
/products/cartridge-cases/Subdomain Cases
/products/rimfire-ammunition/Subdomain Rimfire
https://www.lapua.com/headlines/Subdomain News
https://www.lapua.com/headlines/Subdomain Articles
/contact/contact/Subdomain Contact
/contact/subscribe/Subdomain Subscribe to our newsletter
/contact/distributors/Subdomain Lapua Distributors
/support/downloads_/Subdomain Downloads & Press Materials
/support/rimfire-test-shooting/Subdomain Rimfire Test Shooting
https://www.lapua.com/lapua-club/Subdomain Lapua Club
/support/lapua-hunt-app/Subdomain Lapua Hunt App
/support/lapua-ballistics-app-2/Subdomain Lapua Ballistics App
/support/faq/Subdomain FAQ
/lapua-online-merchandise-store/Subdomain Merchandise
https://www.lapua.com/more/about/Subdomain About us
/more/privacy-policy/Subdomain Privacy Policy
/more/legal-notice/Subdomain Legal Notice
/support/contests-and-giveaways/Subdomain Contests and Giveaways
/contact/dealer/Subdomain Find a dealer
https://www.lapua.com/Subdomain Text duplicate A-TITLE ← Lapua
/purpose/hunting-ammunition-an...Subdomain Text duplicate Hunting
/purpose/reloading/Subdomain Text duplicate Reloading
/purpose/tactical/Subdomain Text duplicate Tactical
/purpose/sport-target-shooting/Subdomain Text duplicate Sport Shooting
/products/cartridges-for-rifle...Subdomain Text duplicate Cartridges
/products/bullets/Subdomain Text duplicate Bullets
/products/cartridge-cases/Subdomain Text duplicate Cases
/products/rimfire-ammunition/Subdomain Text duplicate Rimfire
https://www.lapua.com/headlines/Subdomain Text duplicate News
https://www.lapua.com/headlines/Subdomain Text duplicate Articles
/contact/contact/Subdomain Text duplicate Contact
/contact/subscribe/Subdomain Text duplicate Subscribe to our newsletter
/contact/distributors/Subdomain Text duplicate Lapua Distributors
/support/downloads_/Subdomain Text duplicate Downloads & Press Materials
/support/rimfire-test-shooting/Subdomain Text duplicate Rimfire Test Shooting
https://www.lapua.com/lapua-club/Subdomain Text duplicate Lapua Club
/support/lapua-hunt-app/Subdomain Text duplicate Lapua Hunt App
/support/lapua-ballistics-app-2/Subdomain Text duplicate Lapua Ballistics App
/support/faq/Subdomain Text duplicate FAQ
/lapua-online-merchandise-store/Subdomain Text duplicate Merchandise
https://www.lapua.com/more/about/Subdomain Text duplicate About us
/more/privacy-policy/Subdomain Text duplicate Privacy Policy
/more/legal-notice/Subdomain Text duplicate Legal Notice
/support/contests-and-giveaways/Subdomain Text duplicate Contests and Giveaways
/lapua-announces-two-cartridge...Subdomain Read more here!
https://www.capstonepg.com/202...New window External Subdomain No Text
/purpose/sport-target-shooting/Subdomain IMG-ALT Team-Lapua-Keith-Trapp-wins-F-Class-Nationals-2022
/purpose/hunting-ammunition-an...Subdomain No Text
/purpose/reloading/Subdomain No Text
/purpose/tactical/Subdomain No Text
/category/news/Subdomain go to our NEWS page
/marko-nikko-wins-first-leg-of...Subdomain IMG-ALT Marko Nikko Wins First Leg of Lapua Monarch Cup
/marko-nikko-wins-first-leg-of...Subdomain Text duplicate Marko Nikko Wins First Leg of Lapua Monarch Cup
/lapua-sponsored-jari-laulumaa...Subdomain IMG-ALT Lapua sponsored Laulumaa two-gun overall winner at European Benchrest Championships
/lapua-sponsored-jari-laulumaa...Subdomain Text duplicate Lapua sponsored Laulumaa two-gun overall winner at European Benchrest Championships
/benchrest-european-championsh...Subdomain IMG-ALT European Benchrest Championships results
/benchrest-european-championsh...Subdomain Text duplicate European Benchrest Championships results
/product/22-lr-lapua-super-lon...Subdomain .22 LR / Super Long Range
/product/22-lr-lapua-super-lon...Subdomain Text duplicate .22 LR / Super Long Range
/product/22-lr-lapua-long-rang...Subdomain .22 LR / Long Range
/product/22-lr-lapua-long-rang...Subdomain Text duplicate .22 LR / Long Range
/product/22-lr-lapua-center-x-...Subdomain .22 LR / Center-X
/product/22-lr-lapua-center-x-...Subdomain Text duplicate .22 LR / Center-X
/product/22-lr-lapua-x-act-rim...Subdomain .22 LR / X-Act
/product/22-lr-lapua-x-act-rim...Subdomain Text duplicate .22 LR / X-Act
/product/22-lr-lapua-midas-plu...Subdomain .22 LR / Midas+
/product/22-lr-lapua-midas-plu...Subdomain Text duplicate .22 LR / Midas+
/product/22-lr-lapua-polar-bia...Subdomain .22 LR / Polar Biathlon
/product/22-lr-lapua-polar-bia...Subdomain Text duplicate .22 LR / Polar Biathlon
/product/22-lr-lapua-pistol-ki...Subdomain .22 LR / Pistol King
/product/22-lr-lapua-pistol-ki...Subdomain Text duplicate .22 LR / Pistol King
/product/22-lr-lapua-pistol-os...Subdomain .22 LR / Pistol OSP
/product/22-lr-lapua-pistol-os...Subdomain Text duplicate .22 LR / Pistol OSP
/product/lapua-brass-222-rem-c...Subdomain .222 Remington case
/product/lapua-brass-222-rem-c...Subdomain Text duplicate .222 Remington case
/product/lapua-brass-223-rem-c...Subdomain .223 Remington case
/product/lapua-brass-223-rem-c...Subdomain Text duplicate .223 Remington case
/product/lapua-brass-220-russi...Subdomain .220 Russian case
/product/lapua-brass-220-russi...Subdomain Text duplicate .220 Russian case
/product/lapua-brass-22-250-re...Subdomain .22-250 Remington case
/product/lapua-brass-22-250-re...Subdomain Text duplicate .22-250 Remington case
/?product-page=22
/?product-page=33
/?product-page=44
/?product-page=1212
/?product-page=1313
/?product-page=1414
/?product-page=2→
https://www.instagram.com/lapu...New window External Subdomain Follow us
/purpose/hunting-ammunition-an...Subdomain Text duplicate Hunting
/purpose/reloading/Subdomain Text duplicate Reloading
/purpose/tactical/Subdomain Text duplicate Tactical
/purpose/sport-target-shooting/Subdomain Text duplicate Sport Shooting
/products/cartridges-for-rifle...Subdomain Text duplicate Cartridges
/products/bullets/Subdomain Text duplicate Bullets
/products/cartridge-cases/Subdomain Text duplicate Cases
/products/rimfire-ammunition/Subdomain Text duplicate Rimfire
https://www.lapua.com/headlines/Subdomain Text duplicate News
https://www.lapua.com/headlines/Subdomain Text duplicate Articles
/contact/contact/Subdomain Text duplicate Contact
/contact/subscribe/Subdomain Text duplicate Subscribe to our newsletter
/contact/distributors/Subdomain Text duplicate Lapua Distributors
/support/downloads_/Subdomain Text duplicate Downloads & Press Materials
/support/rimfire-test-shooting/Subdomain Text duplicate Rimfire Test Shooting
https://www.lapua.com/lapua-club/Subdomain Text duplicate Lapua Club
/support/lapua-hunt-app/Subdomain Text duplicate Lapua Hunt App
/support/lapua-ballistics-app-2/Subdomain Text duplicate Lapua Ballistics App
/support/faq/Subdomain Text duplicate FAQ
/lapua-online-merchandise-store/Subdomain Text duplicate Merchandise
https://www.lapua.com/more/about/Subdomain Text duplicate About us
/more/privacy-policy/Subdomain Text duplicate Privacy Policy
/more/legal-notice/Subdomain Text duplicate Legal Notice
/support/contests-and-giveaways/Subdomain Text duplicate Contests and Giveaways
https://www.instagram.com/lapu...New window Nofollow External Subdomain Instagram
https://www.facebook.com/Lapua...New window Nofollow External Subdomain Facebook
https://twitter.com/lapuaammun...New window Nofollow External Twitter
https://www.youtube.com/channe...New window Nofollow External Subdomain YouTube
https://www.linkedin.com/compa...New window Nofollow External Subdomain LinkedIn
/purpose/hunting-ammunition-an...Subdomain Text duplicate Hunting
/purpose/reloading/Subdomain Text duplicate Reloading
/purpose/tactical/Subdomain Text duplicate Tactical
/purpose/sport-target-shooting/Subdomain Text duplicate Sport Shooting
/products/cartridges-for-rifle...Subdomain Text duplicate Cartridges
/products/bullets/Subdomain Text duplicate Bullets
/products/cartridge-cases/Subdomain Text duplicate Cases
/products/rimfire-ammunition/Subdomain Text duplicate Rimfire
https://www.lapua.com/headlines/Subdomain Text duplicate News
https://www.lapua.com/headlines/Subdomain Text duplicate Articles
/contact/contact/Subdomain Text duplicate Contact
/contact/subscribe/Subdomain Text duplicate Subscribe to our newsletter
/contact/distributors/Subdomain Text duplicate Lapua Distributors
/support/downloads_/Subdomain Text duplicate Downloads & Press Materials
/support/rimfire-test-shooting/Subdomain Text duplicate Rimfire Test Shooting
https://www.lapua.com/lapua-club/Subdomain Text duplicate Lapua Club
/support/lapua-hunt-app/Subdomain Text duplicate Lapua Hunt App
/support/lapua-ballistics-app-2/Subdomain Text duplicate Lapua Ballistics App
/support/faq/Subdomain Text duplicate FAQ
/lapua-online-merchandise-store/Subdomain Text duplicate Merchandise
https://www.lapua.com/more/about/Subdomain Text duplicate About us
/more/privacy-policy/Subdomain Text duplicate Privacy Policy
/more/legal-notice/Subdomain Text duplicate Legal Notice
/support/contests-and-giveaways/Subdomain Text duplicate Contests and Giveaways
https://www.instagram.com/lapu...New window Nofollow External Subdomain Text duplicate Instagram
https://www.facebook.com/Lapua...New window Nofollow External Subdomain Text duplicate Facebook
https://twitter.com/lapuaammun...New window Nofollow External Text duplicate Twitter
https://www.youtube.com/channe...New window Nofollow External Subdomain Text duplicate YouTube
https://www.linkedin.com/compa...New window Nofollow External Subdomain Text duplicate LinkedIn

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.lapua.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.36 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (215 kB).

HTTP Response Header

NameValue
servernginx
dateSat, 07 Sep 2024 20:36:09 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://www.lapua.com/wp-json/>; rel="https://api.w.org/"
x-containerlapua_504a56
content-encodinggzip
x-proxy-cacheMISS P: A: N: H:0 O: S:
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
x-xss-protection1; mode=block
x-edge-locationFI-S2
x-powered-bySeravo
x-seravo-request-idbdfda3892c21a17abb3fd8631754251e
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,372 referring domains.
This page has 109,121 backlinks.
This page has backlinks from 751 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://www.lapua.com/sitemap.xml

Similar sites

Search preview

www.lapua.com
Lapua Ammunition | Ammo | Bullets | Cartridge Cases | Nammo Lapua
Lapua quality ammo is the top choice for any rimfire or centerfire competitive shooter, hunter or Mil / LE authority.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Lapua86%Check
Case71%Check
Lapua Ammunition70%Check
Cases67%Check
Cartridge Cases67%Check
Nammo Lapua67%Check
Cartridge65%Check
ammo62%Check
6mm GT60%Check
5.69 mm57%Check
Show more keywords and terms

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