Lather.com - SEO Checker

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Overview of the SEO Check
Meta information
93% 
Page quality
79% 
Page structure
44% 
Link structure
37% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.31 s
File size
206.50 kB
Words
765
Media files
23
Number of links
200 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Natural Care For Skin and Hair | Clean and Cruelty Free | LATHER
The page title should be shorter than 580 pixels. It is 598 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Formulated with zero synthetic fragrance and premium plant-based ingredients, LATHER's collection of natural skin and hair care helps you feel real every day.
The length of the meta description is perfect. (979 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.lather.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
theme-colorEmpty
descriptionFormulated with zero synthetic fragrance and premium plant-based ingredients, LATHER's collection of natural skin and hair care helps you feel real every day.
google-site-verificationd6BnFeZWG1S7wzAfq10WW9KAM5zPYD2bdnoDpqFlk0g
shopify-digital-wallet/30523952/digital_wallets/dialog
shopify-checkout-api-tokenba1fef28d6ea62c538ab724bfbe225d6
facebook-domain-verificationslz3bc2oj27epeinajjdhnz6m9tbbc
langen
twitter:site@
twitter:cardsummary_large_image
twitter:titleNatural Care For Skin and Hair | Clean and Cruelty Free | LATHER
twitter:descriptionFormulated with zero synthetic fragrance and premium plant-based ingredients, LATHER's collection of natural skin and hair care helps you feel real every day.
og:site_nameLATHER
og:urlhttps://www.lather.com/
og:titleNatural Care For Skin and Hair | Clean and Cruelty Free | LATHER
og:typewebsite
og:descriptionFormulated with zero synthetic fragrance and premium plant-based ingredients, LATHER's collection of natural skin and hair care helps you feel real every day.
og:imagehttps://cdn.shopify.com/s/files/1/3052/3952/files/Lather_logo.png?height=628&pad_color=fff&v=1613718313&width=1200
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/3052/3952/files/Lather_logo.png?height=628&pad_color=fff&v=1613718313&width=1200
og:image:width1200
og:image:height628
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 765 words. That's ok.
23% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.43 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...op/files/whats-new_300x.jpg?v=1683758751Image of What's New Category
/cdn/shop/files/face_300x.jpg?v=1683758466Image of Face Category
/cdn/shop/files/body_300x.jpg?v=1683758553Image of Body Category
/cdn/shop/files/hair_300x.jpg?v=1683758505Image of Hair Category
...hop/files/wellness_300x.jpg?v=1612980350Image of Wellness Category
.../files/gifts-ideas_300x.jpg?v=1704222137Image of Gifts & Sets Category
...les/skincare-guide_300x.jpg?v=1690835586Image of Skincare Guide Category
...les/our-philosophy_300x.jpg?v=1614307875Image of About Category
...-and-glow-pdp-1_300x300.jpg?v=1695749563Gua Sha & Glow Hinoki Body Treatment
...mbnail.0000000000_small.jpg?v=1699382874GUA SHA & GLOW HINOKI BODY TREATMENT
...duct-Shot_web-1_300x300.png?v=1537557473bamboo lemongrass body wash
...cro_1000x1000px_300x300.jpg?v=1681410635Bamboo Lemongrass Body Wash product, photographed close up to emphasize texture
...duct-Shot_web-1_300x300.png?v=1596481411bamboo lemongrass foaming body scrub 8 ounce product jar
...mbnail.0000000000_small.jpg?v=1687976271bamboo lemongrass foaming body scrub
...s-retreat-pdp-1_300x300.jpg?v=1696027676wellness retreat
...t_editorial-pdp_300x300.jpg?v=1697132301Wellness Retreat
...anner-mobile_v2_300x300.jpg?v=1682010334Icons displaying the following: No synthetic fragrance, no artificial color, no parabens or sulfates, and cruelty-free.
...cover-543x698px_300x300.jpg?v=1713993700Mother's Day Gift Guide: Pamper Mom with Spa-Worthy Gifts
...cover-543x698px_300x300.jpg?v=1713560271Celebrate Earth Day with LATHER's Natural Skincare
...cover-543x698px_300x300.jpg?v=1713376686Melissa Urban smiling with a bowl of food in her hand.
...90-fde6-42ae-bf46-58fe5d889e91/pixel.pngGorgias Chat Widget
Video URLWidthHeight
...ce2bed29c1.HD-1080p-2.5Mbps-20381020.mp4
...cd1daf319b.HD-1080p-4.8Mbps-15817012.mp4

Page structure

H1 heading
(Critically important)
FREE Hand Therapy
Too many H1 headings
The H1 heading is too short (17 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 FREE Hand Therapy
H1 Gua Sha & Glow Hinoki Body Treatment
H1 Bamboo Lemongrass Body Wash
H1 Bamboo Lemongrass Foaming Body Scrub 8oz
H1 Wellness Retreat
H3 Stay in the know
H4 Best of Body Care
H4 The LATHER Edit
H4 Mother's Day Gift Guide: Pamper Mom with Spa-Worthy Gifts
H4 The LATHER Edit Duplicate text
H4 Celebrate Earth Day with LATHER's Natural Skincare
H4 Discovering Melissa Urban's Skincare Secret: A Journey from Minimalism to Radiance
H5 Mom's hands provide constant comfort. Nourish hers with a complimentary full-size hand crème when you spend $55+.
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.lather.com/Anchor Skip to content
https://www.lather.com/accountSign In
/collections/best-sellersBest Sellers
/pages/latherupRewards
/collections/whats-newNew Products
/collections/renewal-oilRenewal Oil
/collections/product-bundlesProduct Bundles
/collections/hotel-body-collec...As Seen in Hotels
/pages/lather-skincare-quizSkincare Quiz
/collections/travel-friendlyTravel Ready
/collections/editor-picksEditor's Picks
/collections/self-care-1Self Care
/collections/faceAll Face Products
/collections/face-wash-and-cle...Cleansers
/collections/moisturizersMoisturizers
/collections/exfoliatorsExfoliators
/collections/serumsSerums
/collections/face-masksMasks
/collections/tonersToners
/collections/sun-essentialsSun Essentials
/collections/eye-careEye Care
/collections/lips-careLip Care
/collections/accessoriesTools
/collections/bodyAll Body Products
/collections/body-washes-and-c...Body Wash
/collections/body-scrubsScrubs
/collections/body-creams-and-oilsText duplicate Moisturizers
/collections/soapSoaps
/collections/natural-foot-leg-...Foot & Leg Care
/collections/natural-hand-careHand Care
/collections/shave-essentials-1Shave Essentials
/collections/deodorantDeodorant
/collections/natural-bath-acce...Accessories & Tools
/collections/hairAll Hair Products
/collections/wellnessAll Wellness Products
/collections/workout-essentialsWorkout Essentials
/collections/sleep-essentialsSleep Essentials
/collections/bath-productsBath Essentials
/collections/shower-essentialsShower Essentials
/collections/muscle-easeMuscle Ease
/collections/aromatherapy-well...Wellness Balms
/collections/gifts-ideasAll Gifts & Sets
/collections/travel-friendlyText duplicate Travel Ready
/collections/mothers-day-gift-...For Her
/collections/fathers-day-gift-...For Him
/pages/skincare-guideSkincare Guide
/pages/lather-skincare-quizText duplicate Skincare Quiz
/pages/synthetic-fragranceOur Mission
/pages/our-philosophyOur Philosophy
/pages/synthetic-fragrance-inf...Facts on Synthetic Fragrance
/pages/about-usEmilie's Story
/pages/locationsOur Stores
/pages/in-store-eventsIn-Store Events
/pages/ingredient-glossarySubdomain Ingredients
/blogs/radiant-life-blogRadiant Life Blog
/pages/our-partnersOur Partners
/pages/open-positionsWe're Hiring
/collections/hairText duplicate All Hair Products
/collections/natural-shampooShampoo
/collections/hair-care-conditi...Conditioners
/collections/hair-treatmentsHair Treatments
/collections/hair-setsHair Sets
/collections/hairText duplicate All Hair Products
/collections/dry-hairDry
/collections/damaged-color-tre...Damaged & Color Treated
/collections/fine-oily-hairFine & Oily
/collections/hairText duplicate All Hair Products
/collections/bamboo-lemongrass...Bamboo Lemongrass Hair Collection
/collections/yuzu-bergamot-hai...Yuzu Bergamot Hair Collection
/collections/baobab-shea-hair-...Baobab & Shea Hair Collection
/collections/mint-hair-collectionMint Hair Collection
/collections/bamboo-creme-hair...Bamboo Crème Hair Collection
/collections/hotel-hair-collec...Hotel Hair Collection
/collections/best-sellersFREE FULL SIZE HAND THERAPY WITH ORDERS $55+
/collections/best-sellersText duplicate FREE FULL SIZE HAND THERAPY WITH ORDERS $55+
https://www.lather.com/A-TITLE website logo
https://www.lather.com/accountA-TITLE customer account pages
/collections/whats-newWhat's New
/collections/whats-newText duplicate New Products
/collections/renewal-oilText duplicate Renewal Oil
/collections/product-bundlesText duplicate Product Bundles
/pages/lather-skincare-quizText duplicate Skincare Quiz
/collections/travel-friendlyText duplicate Travel Ready
/collections/editor-picksText duplicate Editor's Picks
/collections/best-sellersText duplicate Best Sellers
/collections/faceFace
/collections/faceView All
/collections/face-wash-and-cle...Text duplicate Cleansers
/collections/moisturizersText duplicate Moisturizers
/collections/exfoliatorsText duplicate Exfoliators
/collections/serumsText duplicate Serums
/collections/face-masksText duplicate Masks
/collections/tonersText duplicate Toners
/collections/sun-essentialsText duplicate Sun Essentials
/collections/eye-careText duplicate Eye Care
/collections/lips-careText duplicate Lip Care
/collections/accessoriesSubdomain Text duplicate Tools
/collections/australian-superf...Australian Superfoods Collection
/collections/skincare-setsSkincare Sets
/collections/faceText duplicate View All
/collections/natural-skincare-...Combination
/collections/natural-skincare-...Sensitive
/collections/natural-skincare-...Text duplicate Dry
/collections/natural-skincare-...Oily & Acne Prone
/collections/skincare-concern-...Age-Defying
/collections/bodyBody
/collections/bodyText duplicate View All
/collections/body-washes-and-c...Text duplicate Body Wash
/collections/body-scrubsText duplicate Scrubs
/collections/body-creams-and-oilsText duplicate Moisturizers
/collections/soapText duplicate Soaps
/collections/natural-foot-leg-...Text duplicate Foot & Leg Care
/collections/natural-hand-careText duplicate Hand Care
/collections/shave-essentials-1Text duplicate Shave Essentials
/collections/deodorantText duplicate Deodorant
/collections/natural-bath-acce...Text duplicate Accessories & Tools
/collections/mint-collection-newMint
/collections/bamboo-lemongrass...Bamboo
/collections/lavender-collecti...Lavender
/collections/coconut-collection-1Coconut
/collections/baobabBaobab & Shea Collection
/collections/hotel-body-collec...Hotel Body Collection
/collections/hairHair
/collections/hairText duplicate View All
/collections/natural-shampooText duplicate Shampoo
/collections/hair-care-conditi...Text duplicate Conditioners
/collections/hair-treatmentsText duplicate Hair Treatments
/collections/hair-setsText duplicate Hair Sets
/collections/hairText duplicate View All
/collections/dry-hairText duplicate Dry
/collections/damaged-color-tre...Text duplicate Damaged & Color Treated
/collections/fine-oily-hairText duplicate Fine & Oily
/collections/hairText duplicate View All
/collections/bamboo-lemongrass...Text duplicate Bamboo Lemongrass Hair Collection
/collections/yuzu-bergamot-hai...Text duplicate Yuzu Bergamot Hair Collection
/collections/baobab-shea-hair-...Text duplicate Baobab & Shea Hair Collection
/collections/mint-hair-collectionText duplicate Mint Hair Collection
/collections/bamboo-creme-hair...Text duplicate Bamboo Crème Hair Collection
/collections/hotel-hair-collec...Text duplicate Hotel Hair Collection
/collections/wellnessWellness
/collections/wellnessText duplicate View All
/collections/workout-essentialsText duplicate Workout Essentials
/collections/sleep-essentialsText duplicate Sleep Essentials
/collections/bath-productsText duplicate Bath Essentials
/collections/shower-essentialsText duplicate Shower Essentials
/collections/muscle-easeText duplicate Muscle Ease
/collections/aromatherapy-well...Text duplicate Wellness Balms
/collections/gifts-ideasGifts & Sets
/collections/gifts-ideasText duplicate View All
/collections/travel-friendlyText duplicate Travel Ready
/collections/mothers-day-gift-...Text duplicate For Her
/collections/fathers-day-gift-...Text duplicate For Him
/pages/skincare-guideText duplicate Skincare Guide
/pages/skincare-guideText duplicate Skincare Guide
/pages/lather-skincare-quizText duplicate Skincare Quiz
/pages/latherupText duplicate Rewards
/pages/our-philosophyAbout
/pages/synthetic-fragranceText duplicate Our Mission
/pages/our-philosophyText duplicate Our Philosophy
/pages/synthetic-fragrance-inf...Text duplicate Facts on Synthetic Fragrance
/pages/about-usText duplicate Emilie's Story
/pages/locationsSubdomain Text duplicate Our Stores
/pages/in-store-eventsText duplicate In-Store Events
/pages/ingredient-glossarySubdomain Text duplicate Ingredients
/blogs/radiant-life-blogText duplicate Radiant Life Blog
/pages/our-partnersText duplicate Our Partners
/pages/open-positionsText duplicate We're Hiring
/collections/best-sellersSHOP NOW
/products/gua-sha-glow-hinoki-...RETAIL VALUE $47 Gua Sha & Glow Hinoki Body Treatment Body oil and massage tool set to hydrate and unveil dewy skin $38.00
IMG-ALT Gua Sha & Glow Hinoki Body Treatment
/products/bamboo-lemongrass-bo...BEST SELLER Bamboo Lemongrass Body Wash Invigorating foaming shower gel. Part of our Hotel collection $21.00
IMG-ALT bamboo lemongrass body wash
/products/bamboo-lemongrass-fo...BEST SELLER Bamboo Lemongrass Foaming Body Scrub 8oz Concentrated exfoliator + cleanser with bamboo powder $42.00
IMG-ALT bamboo lemongrass foaming body scrub 8 ounce product jar
/products/wellness-retreatRETAIL VALUE $113 Wellness Retreat Collection of daily wellness experiences $95.00
IMG-ALT wellness retreat
/pages/our-philosophySubdomain IMG-ALT Icons displaying the following: No synthetic fragrance, no artificial color, no parabens or sulfates, and cruelty-free.
/blogs/radiant-life-blog/mothe...Mother's Day Gift Guide: Pamper Mom with Spa-Worthy Gifts
IMG-ALT Mother's Day Gift Guide: Pamper Mom with Spa-Worthy Gifts
/blogs/radiant-life-blog/celeb...Celebrate Earth Day with LATHER's Natural Skincare
IMG-ALT Celebrate Earth Day with LATHER's Natural Skincare
/blogs/radiant-life-blog/disco...Discovering Melissa Urban's Skincare Secret: A Journey from Minimalism to Radiance
IMG-ALT Melissa Urban smiling with a bowl of food in her hand.
/pages/our-philosophyWho We Are
/pages/about-usText duplicate Emilie's Story
/pages/ingredient-glossaryText duplicate Ingredients
/blogs/radiant-life-blogText duplicate Radiant Life Blog
/pages/our-partnersText duplicate Our Partners
/pages/open-positionsSubdomain We're Hiring!
/tools/recurring/login/Subdomain Manage Subscription
/pages/contact-usContact Us
/pages/shipping-and-returnsShipping + Returns
https://www.lather.com/pages/faqFAQ
/pages/faq-for-wholesale-corpo...Wholesale FAQ
/pages/subscriptionSubscribe & Save
/products/egift-card-who-would...Gift Cards
/pages/wholesaleCorporate Gifting
/pages/accessibilityAccessibility
/pages/in-store-eventsPamper Parties
/pages/lather-lends-a-hand-faqLATHER Lends a Hand
/pages/locationsStore Locations
/pages/in-store-eventsSubdomain Events
https://www.latherhotel.com/External Subdomain LATHER Hotel
/pages/faq-for-wholesale-corpo...Wholesale
/pages/affiliatesAffiliates
http://instgram.com/latherNew window External A-TITLE Lather Instagram Link
https://www.facebook.com/lathe...New window External Subdomain A-TITLE Lather Facebook Link
http://instgram.com/latherNew window External A-TITLE Lather Instragram Link
https://www.facebook.com/lathe...New window External Subdomain Text duplicate A-TITLE Lather Facebook Link
https://www.latherhotel.com/New window External Subdomain latherhotel.com
/pages/termsTerms + Conditions
/pages/privacy-policyPrivacy Policy
https://www.lather.com/LATHER

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.lather.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.31 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (207 kB).

HTTP Response Header

NameValue
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x-cachemiss
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid30523952
x-shardid93
varyAccept
content-languageen
powered-byShopify
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servercloudflare
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http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 617 referring domains.
This page has 5,594 backlinks.
This page has backlinks from 497 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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Sitemap: https://www.lather.com/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
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User-agent: Nutch
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www.lather.com
Natural Care For Skin and Hair | Clean and Cruelty Free | LATHER
Formulated with zero synthetic fragrance and premium plant-based ingredients, LATHER's collection of natural skin and hair care helps you feel real every day.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
LATHER80%Check
Natural Skin68%Check
Natural Skin Care65%Check
FREE62%Check
Hair61%Check
Natural60%Check
LATHER Hotel58%Check
Hand56%Check
Skin56%Check
Natural Skincare56%Check
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