Lidl.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
48% 
Page structure
58% 
Link structure
0% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.05 s
File size
219.20 kB
Words
455
Media files
42
Number of links
97 internal / 45 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Food, Non-food, Wine and Recipes | Lidl GB
The length of the page title is perfect. (398 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Explore our range of high quality fresh food & product offers. Enjoy great prices & latest deals in store. Shop today & collect your Lidl Plus points.
The length of the meta description is perfect. (890 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.lidl.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
apple-itunes-appapp-id=1238611143
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#fbcb03
theme-color#ffffff
descriptionExplore our range of high quality fresh food & product offers. Enjoy great prices & latest deals in store. Shop today & collect your Lidl Plus points.
robotsindex,follow
langen-gb
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
There are only 455 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 5.63 words is low.
24.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
13 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ssets/lidl-shop-great-britain-453962.svgLidl Great Britain Logo
..._Offers_Hero_Stage_320_240px-1101021.jpgLidl Plus Offers
...eroStage_Wine_Tour_320_240px-1053421.jpgThe August Wine Tour
...c/assets/POTW_WK34_320_240px-1098042.jpgPick of the Week
...es_V4d_blue_roundel_320_240px-726507.jpgDeluxe Wines
...tage_FOTW_ASIA_WK6_320_240px-1100780.jpgFlavour of the Week: Asia
...sets/TABNAV_Drinks_320_240px-1098746.jpgBank Holiday Drinks
...s/HeroStage_Plants_320_240px-1092289.jpgIndoor & Outdoor Plants
...s/TABNAV_Household_320_240px-1098720.jpgHousehold
...ts/TABNAV_Clothing_320_240px-1098761.jpgClothing
...assets/TABNAV_Toys_320_240px-1095081.jpgToys
..._Offers_Hero_Stage_320_240px-1097967.jpgLidl Plus Offers
..._Offers_Hero_Stage_320_240px-1097967.jpgLidl Plus Offers
...eroStage_Wine_Tour_320_240px-1107361.jpgThe September Wine Tour
...c/assets/Hero_POTW_320_240px-1109300.jpgPick of the Week
...es_V4d_blue_roundel_320_240px-726507.jpgDeluxe Wines
...ge_FOTW_ITALY_WK35_320_240px-1107820.jpgFlavour of the Week: Italy
...s/HeroStage_Plants_320_240px-1101148.jpgIndoor and Outdoor Plants
...ets/TABNAV_Kitchen_320_240px-1104984.jpgKitchen
...HeroStage_Parkside_320_240px-1101483.jpgParkside Picks
...SLIDER_Meats_1166px_874px_V5-1119015.jpgNo alt attribute provided
...DER_BBQFuels_1166px_874px_V7-1119021.jpgNo alt attribute provided
...DER_Focaccia_1166px_874px_V5-1119009.jpgNo alt attribute provided
..._BattsSauces_1166px_874px_V5-1119008.jpgNo alt attribute provided
...telliSorbets_1166px_874px_V5-1118916.jpgNo alt attribute provided
...HP_Slider_Teaser_1166px_874px-956153.jpgNo alt attribute provided
...sets/Slider_Teaser_1166_874_2-539186.pngNo alt attribute provided
...er_Teaser_TUP_SOYA_1166_874px-737703.jpgNo alt attribute provided
...HP_Slider_Teaser_1166px_874px-783360.jpgNo alt attribute provided
...sets/Slider_Teaser_1166_874px-740320.jpgNo alt attribute provided
...s/FW_TEASER_GHI_Wine_2528_640-904956.jpgBest Supermarket Wine Retailer
..._Bakery_Guests_WK33_2528_640-1111387.jpgDiscover our Bakery range
...Slider_5_For_20_MAY_852_638px-968460.jpgMake 5 meals to feed 4 for under £20
...aflet_Slider_Teaser_852_638px-737641.jpgView our digital leaflets
...Teaser_WITH_RIBBON_1166_874px-737440.jpgCustomer feedback survey
...R_Bakery_Spin_AUG_2528_640px-1072071.jpgWin with Lidl Plus
/n/footer/icons/arrow-bottom.svgNo alt attribute provided
/n/footer/icons/arrow-bottom.svgNo alt attribute provided
/n/footer/icons/arrow-bottom.svgNo alt attribute provided
/static/assets/app-store-apple-375462.pngLidl Plus
/static/assets/google-play-badge-375481.pngLidl Plus Google Play
...rd_Banner_3840_1000px_UPDATED-645930.pngLidl Awards

Page structure

H1 heading
(Critically important)
Great deals at your local store!
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 34 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Great deals at your local store!
H2 Lidl Plus Food Coupons Of The Week
H2 Your weekly leaflets and magazines
H2 Always Lidl on Price
H2 Find Out More
H2 Have You Downloaded Lidl Plus?
H3 Make 5 meals to feed 4 for under £20
H3 View our digital leaflets
H3 Customer feedback survey
H4 Lidl Plus Offers
H4 The August Wine Tour
H4 Pick of the Week
H4 Deluxe Wines
H4 Flavour of the Week: Asia
H4 Bank Holiday Drinks
H4 Indoor & Outdoor Plants
H4 Household
H4 Clothing
H4 Toys
H4 Lidl Plus Offers Duplicate text
H4 Lidl Plus Offers Duplicate text
H4 The September Wine Tour
H4 Pick of the Week Duplicate text
H4 Deluxe Wines Duplicate text
H4 Flavour of the Week: Italy
H4 Indoor and Outdoor Plants
H4 Kitchen
H4 Parkside Picks
H6 Sitemap
H6 Contact us
H6 Legal information
H6 Newsletter Sign Up
H6 Follow us
H6 Download now
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
5 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (45) on this page.

Found links on this page

LinkAttributesAnchor text
https://corporate.lidl.co.uk/s...New window External Subdomain Sustainability
https://www.realestate-lidl.co...New window External Subdomain Property
https://careers.lidl.co.uk/?_g...New window External Subdomain Careers
https://customer-service.lidl....New window External Subdomain Customer Care
https://corporate.lidl.co.uk/m...New window External Subdomain Press Office
https://www.lidl.co.uk/IMG-ALT Lidl Great Britain Logo
A-TITLE Lidl GB - Big on Quality, Lidl on Price.
/c/newsletter/s10023026Subdomain Newsletter
/c/online-leaflets/s10023175Leaflet
/c/summer/s10023091Summer
/c/middle-of-lidl/s10022837Middle of Lidl
/c/food-offers/s10023092Food Offers
/c/our-products/s10023093Our Products
/c/wines/s10023094Wines
/c/parkside/s10027318Parkside
https://recipes.lidl.co.uk/New window External Subdomain Recipes
/c/lidl-plus/s10023095Lidl Plus
/c/about-us/s10023097About us
/c/magazines/s10023096Magazines
/c/middle-of-lidl/s10022837Middle of LidlShow
/c/product-information/s10023355Product Information
/c/our-products/s10023093Our ProductsShow
/c/fruit-veg/s10023100Fruit & Veg
/c/meat-free/s10023099Meat-Free
/c/fresh-meat-poultry/s10023101Fresh Meat & Poultry
/c/fish-seafood/s10023102Fish & Seafood
/c/bakery/s10023103Bakery
/c/chilled/s10023347Chilled
/c/charcuterie/s10047023Charcuterie
/c/wines/s10023094Text duplicate Wines
/c/spirits/s10023352Spirits
/c/beer-cider/s10023220Beers & Ciders
/c/frozen/s10023109Frozen
/c/food-cupboard/s10023108Food Cupboard
/c/cleaning-household/s10023353Cleaning & Household
/c/health-beauty/s10023110Health & Beauty
/c/baby/s10023354Baby
/c/pet/s10023112Pet
/c/food-safety/s10022893Food Safety
/c/wines/s10023094WinesShow
https://www-new.lidl.co.uk/c/w...External Subdomain White Wine
https://www-new.lidl.co.uk/c/r...External Subdomain Rosé Wine
https://www-new.lidl.co.uk/c/r...External Subdomain Red Wine
/c/sparkling-champagne/a10023649Champagne & Sparkling Wine
/c/lidl-plus/s10023095Lidl PlusShow
/c/lidl-plus-partner-offers/s1...Lidl Plus Partner Offers
/c/electric-vehicle-charging/s...Electric Vehicle Charging With Lidl Plus
/c/evc-website-payment/s10050526EVC Website Payment
/c/privacy-legal/s10023373Privacy & Legal
/c/about-us/s10023097About usShow
/c/awards/s10024129Awards
/c/our-fresh-promise/s10023646Our Fresh Promise
/c/lidl-changes-for-the-better...Lidl Changes for the Better
/c/our-offers/s10024131Our Offers
/c/partnerships-events/s10024133Partnerships & Events
/c/lidl-app/s10024739Lidl App
/c/store-finder/s10023098Store Finder
/c/gift-card/s10023113Gift Card
https://customer-service.lidl....New window External Subdomain Text duplicate Customer Care
/c/customer-privacy-notice/s10...Customer Privacy Notice
https://corporate.lidl.co.uk/s...New window External Subdomain Text duplicate Sustainability
https://www.realestate-lidl.co...New window External Subdomain Text duplicate Property
https://careers.lidl.co.uk/?_g...New window External Subdomain Text duplicate Careers
https://customer-service.lidl....New window External Subdomain Text duplicate Customer Care
https://corporate.lidl.co.uk/m...New window External Subdomain Text duplicate Press Office
https://www.google.com/chrome/New window External Subdomain Chrome
https://www.mozilla.org/firefoxNew window External Subdomain Firefox
https://www.apple.com/safari/New window External Subdomain Safari
https://www.microsoft.com/wind...New window External Subdomain Edge
/c/lidl-plus-offers-current/a1...In Store Now Lidl Plus Offers
IMG-ALT Lidl Plus Offers
/c/the-august-wine-tour/a10051...From Thursday, 25.07 The August Wine Tour
IMG-ALT The August Wine Tour
/c/pick-of-the-week/a10053073?...From Thursday, 22.08 Pick of the Week
IMG-ALT Pick of the Week
/c/deluxe-wine/a10024071?chann...In Store Now Deluxe Wines
IMG-ALT Deluxe Wines
/c/flavour-of-the-week-asia/a1...From Thursday, 22.08 Flavour of the Week: Asia
IMG-ALT Flavour of the Week: Asia
/c/bank-holiday-drinks/a100530...From Thursday, 22.08 Bank Holiday Drinks
IMG-ALT Bank Holiday Drinks
/c/indoor-outdoor-plants/a1005...From Thursday, 22.08 Indoor & Outdoor Plants
IMG-ALT Indoor & Outdoor Plants
/c/household/a10053097?channel...From Thursday, 22.08 Household
IMG-ALT Household
/c/clothing/a10053098?channel=...From Sunday, 25.08 Clothing
IMG-ALT Clothing
/c/toys/a10052974?channel=stor...From Sunday, 25.08 Toys
IMG-ALT Toys
/c/lidl-plus-offers-upcoming/a...In Store From Next Week Lidl Plus Offers
IMG-ALT Lidl Plus Offers
/c/lidl-plus-offers-upcoming/a...Text duplicate In Store From Next Week Lidl Plus Offers
IMG-ALT Lidl Plus Offers
/c/the-september-wine-tour/a10...From Thursday, 29.08 The September Wine Tour
IMG-ALT The September Wine Tour
/c/pick-of-the-week/a10053636?...From Thursday, 29.08 Pick of the Week
IMG-ALT Pick of the Week
/c/deluxe-wine/a10024071?chann...Text duplicate In Store Now Deluxe Wines
IMG-ALT Deluxe Wines
/c/flavour-of-the-week-italy/a...From Thursday, 29.08 Flavour of the Week: Italy
IMG-ALT Flavour of the Week: Italy
/c/indoor-and-outdoor-plants/a...From Thursday, 29.08 Indoor and Outdoor Plants
IMG-ALT Indoor and Outdoor Plants
/c/kitchen/a10053261?channel=s...From Thursday, 29.08 Kitchen
IMG-ALT Kitchen
/c/parkside-picks/a10053259?ch...From Sunday, 01.09 Parkside Picks
IMG-ALT Parkside Picks
https://app.adjust.com/pi2c87h...External Subdomain No Text
https://app.adjust.com/pi2c87h...External Subdomain No Text
https://app.adjust.com/pi2c87h...External Subdomain No Text
https://app.adjust.com/pi2c87h...External Subdomain No Text
https://app.adjust.com/pi2c87h...External Subdomain No Text
/c/summer-picnic/a10024277No Text
/c/bakery/s10023103No Text
/c/meat-free/a10023346No Text
/p/perlenbacher-pils-alcohol-f...Subdomain No Text
/c/high-protein/a10036613No Text
/c/wines/s10023094Subdomain Best Supermarket Wine Retailer
IMG-ALT Best Supermarket Wine Retailer
https://www.drinkaware.co.uk/External Subdomain drinkaware.co.uk
/c/bakery/s10023103?utm_source...Subdomain Discover our Bakery range
IMG-ALT Discover our Bakery range
https://recipes.lidl.co.uk/all...New window External Subdomain IMG-ALT Make 5 meals to feed 4 for under £20
https://recipes.lidl.co.uk/all...New window External Subdomain Text duplicate Make 5 meals to feed 4 for under £20
https://www-new.lidl.co.uk/c/o...External Subdomain IMG-ALT View our digital leaflets
https://www-new.lidl.co.uk/c/o...External Subdomain Text duplicate View our digital leaflets
https://www-new.lidl.co.uk/c/h...External Subdomain IMG-ALT Customer feedback survey
https://www-new.lidl.co.uk/c/h...External Subdomain Text duplicate Customer feedback survey
/c/lidl-plus/s10023095Subdomain Win with Lidl Plus
IMG-ALT Win with Lidl Plus
/c/about-us/s10023097Subdomain Text duplicate About us
A-TITLE Lidl About us
https://careers.lidl.co.uk/?_g...New window External Subdomain Text duplicate Careers
A-TITLE Careers
https://corporate.lidl.co.uk/s...New window External Subdomain Text duplicate Sustainability
A-TITLE Sustainability
/c/store-finder/s10023098Subdomain Store Finder page
A-TITLE Store Finder page
https://customer-service.lidl....New window External Subdomain Text duplicate Customer Care
A-TITLE Customer Care
/c/summer/s10023091Text duplicate Summer
/c/middle-of-lidl/s10022837Text duplicate Middle of Lidl
/c/food-offers/s10023092Text duplicate Food Offers
/c/our-products/s10023093Text duplicate Our Products
/c/wines/s10023094Text duplicate Wines
https://recipes.lidl.co.uk/New window External Subdomain Text duplicate Recipes
/c/lidl-plus/s10023095Text duplicate Lidl Plus
/c/magazines/s10023096Text duplicate Magazines
https://customer-service.lidl....External Subdomain Text duplicate Customer Care
/c/legal-information/s10022935Legal Information
/c/customer-privacy-notice/s10...Text duplicate Customer Privacy Notice
https://corporate.lidl.co.uk/s...New window External Subdomain Gender Pay Gap
https://corporate.lidl.co.uk/s...New window External Subdomain Modern Slavery Statement
/c/compliance/s10022915Compliance
/c/customer-cookie-notice/s100...Customer Cookie Notice
/c/whistleblowing/s10022896Whistleblowing
/c/gscop-compliance-report/s10...Subdomain GSCOP Annual Compliance Report
/c/refund-policy/s10022914Subdomain Refund Policy
/c/newsletter/s10023026Subdomain SIGN UP NOW
https://www.facebook.com/lidlgb/New window External Subdomain A-TITLE Lidl Facebook
https://www.instagram.com/lidlgb/New window External Subdomain A-TITLE Lidl Instagram
https://twitter.com/lidlgbNew window External A-TITLE Lidl Twitter
https://www.youtube.com/user/l...New window External Subdomain A-TITLE Lidl YouTube
https://www.linkedin.com/compa...New window External Subdomain A-TITLE Lidl LinkedIn
https://app.adjust.com/pi2c87h...New window External Subdomain Text duplicate IMG-ALT Lidl Plus
A-TITLE Lidl Plus
https://app.adjust.com/pi2c87h...New window External Subdomain IMG-ALT Lidl Plus Google Play
A-TITLE Lidl Plus Google Play
/c/legal-information/s10022935Subdomain Legal
/c/customer-privacy-notice/s10...Subdomain Text duplicate Customer Privacy Notice
/c/compliance/s10022915Subdomain Text duplicate Compliance
/c/whistleblowing/s10022896Subdomain Text duplicate Whistleblowing

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.lidl.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.05 seconds.
The file size of the HTML document is fine (219 kB).

HTTP Response Header

NameValue
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strict-transport-securitymax-age=63072000; includeSubDomains; preload
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-permitted-cross-domain-policiesnone
expect-ctmax-age=86400, enforce
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