Lloyds.com - SEO Checker

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Overview of the SEO Check
Meta information
86% 
Page quality
56% 
Page structure
58% 
Link structure
90% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.33 s
File size
67.60 kB
Words
1064
Media files
30
Number of links
119 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage - Lloyd's
The page title is too short. (180 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Lloyd's is the world's leading insurance market providing specialist insurance services to businesses in over 200 countries and territories.
The length of the meta description is perfect. (843 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
The canonical link is empty.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsfollow,index
DescriptionLloyd's is the world's leading insurance market providing specialist insurance services to businesses in over 200 countries and territories.
vanity-urlEmpty
publish-date15/01/2021
langen
og:titleHomepage - Lloyd's
og:descriptionLloyd's is the world's leading insurance market providing specialist insurance services to businesses in over 200 countries and territories.
og:imagehttps://assets.lloyds.com/media/c1c5bf9a-f6be-426f-af94-09934af4b3ec/lloyds-logo.png
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: Join the best minds in the market - access the expertise, knowledge an...
This page contains 1064 words. That's ok.
27.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
20 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 21.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
24 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...-933e-2b7b21a30c8a/lloyds_black_logo.svgLloyd's of London logo
...-61d32c44c3b6/icon_white_arrow_right.svgNo alt attribute provided
...-61d32c44c3b6/icon_white_arrow_right.svgNo alt attribute provided
...-61d32c44c3b6/icon_white_arrow_right.svgNo alt attribute provided
...-61d32c44c3b6/icon_white_arrow_right.svgNo alt attribute provided
...bdd7-756ad02eccf9/Why-lloyds-278x180.pngNo alt attribute provided
...5-4cb0-ba8a-f1d73e49abf6/arrow_right.svgNo alt attribute provided
...13aa67/Financial-performance-278x180.pngNo alt attribute provided
...5-4cb0-ba8a-f1d73e49abf6/arrow_right.svgNo alt attribute provided
...-6776ba8edfa5/Sustainability-379x245.pngNo alt attribute provided
...5-4cb0-ba8a-f1d73e49abf6/arrow_right.svgNo alt attribute provided
...5-4cb0-ba8a-f1d73e49abf6/arrow_right.svgNo alt attribute provided
...029472f2e/FInance-for-nature-580x354.pngNo alt attribute provided
...-61d32c44c3b6/icon_white_arrow_right.svgNo alt attribute provided
...7f39aa2a1e/gen ai page card homepage.pngNo alt attribute provided
...-61d32c44c3b6/icon_white_arrow_right.svgNo alt attribute provided
...-61d32c44c3b6/icon_white_arrow_right.svgNo alt attribute provided
...419c-7a68-43af-ac81-48c365923f45/Map.svgNo alt attribute provided
...56f-0caedf52a9d6/Transparent_379x379.pngNo alt attribute provided
...56f-0caedf52a9d6/Transparent_379x379.pngNo alt attribute provided
...56f-0caedf52a9d6/Transparent_379x379.pngNo alt attribute provided
...-ae92-2cd10c0ab309/Lloyds-Logo-White.svgLloyd’s logo
...-b370-4b96-af2d-1600fed2186f/Twitter.svgTwitter logo.
...ff2c-40d9-a40c-f3818f1176c0/LinkedIn.svgLinkedIn logo.
...94-2c08ead755bf/instagram logo FINAL.pnginstagram logo
...-b86d-4b94-9101-58b4a1f7e136/Youtube.svgYoutube logo.

Page structure

H1 heading
(Critically important)
From cyber attacks to space exploration
The H1 heading is perfect.
Headings
(Important)
There are 50 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 From cyber attacks to space exploration
H2 Getting off the Ground: InsurTech Start-up Guide
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Our recent news
H2 Empty heading
H2 Empty heading
H2 Featured risk insight and innovation
H2 Empty heading
H2 Empty heading
H2 Lloyd’s around the world
H2 Featured tools
H3 About Lloyd’s
H3 Join Lloyd’s market
H3 Market directory
H3 News & insights
H3 Conducting business
H3 Resources & services
H3 Market Directory
H3 Join the Lloyd's market
H3 Invest with Lloyd's
H3 Careers
H3 Why Lloyd’s?
H3 Financial performance
H3 Sustainability
H3 Lloyd’s Lab Hosts Cohort 12 Demo Day
H3 Lloyd’s announces members of Inclusive Futures Coalition for more inclusive market and society
H3 Lloyd’s expands public asset investment opportunity through Canadian Core Fixed Income Fund
H3 Ep. 5 Mobilising finance for nature
H3 Generative AI: Transforming the cyber landscape
H3 Crystal
H3 Atlas
H3 Business Timetable
H4 Our marketplace
H4 Our purpose
H4 Our people & culture
H4 Our impact on society
H4 Get in touch
H4 How to join the Lloyd’s market
H4 Careers at Lloyd’s
H4 Our network
H4 Memberships
H4 News & communications
H4 Innovations & risk insight
H4 Market insights
H4 Policy & compliance
H4 Delegated Authority tools
H4 Empty heading
H4 Core business
H4 Reporting
H4 Oversight at Lloyd’s
H4 Finance
H4 Learning
H4 Services
H4 Subscribe for the latest updates
H4 Support
H4 Legal
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.lloyds.com/Anchor Skip to main content
https://www.lloyds.com/IMG-ALT Lloyd's of London logo
/lloyds-around-the-worldLloyd's around the world
https://www.lloyds.com/contact-usContact us
https://ldc.lloyds.com/my-accountNew window External Subdomain Log in
/about-lloydsAbout Lloyd’s
/about-lloyds/why-lloydsWhy Lloyd’s?
/about-lloyds/strategyOur strategy
/about-lloyds/our-marketOur market
/about-lloyds/the-corporationThe Corporation
/about-lloyds/history/Our past
/about-lloyds/our-homeOur home
/about-lloyds/future-at-lloydsOur future
/about-lloyds/our-purposeSharing risk to create a braver world
/about-lloyds/cultureCulture at Lloyd’s
/about-lloyds/careersCareers
/about-lloyds/sustainabilitySustainability
/about-lloyds/responsible-busi...Community involvement
https://www.lloyds.com/contact-usText duplicate Contact us
/about-lloyds/media-centreMedia centre
/about-lloyds/investor-relationsInvestor relations
/about-lloyds/working-with-lloydsWorking with Lloyd’s
/join-lloyds-marketJoin Lloyd’s market
/join-lloyds-market/underwriterAs an underwriter
/conducting-business/delegated...As a coverholder
/join-lloyds-market/brokerAs a broker
/invest-with-lloydsAs an investor/member
/news-and-insights/lloyds-labAs an InsurTech start-up
/about-lloyds/careersText duplicate Careers
https://ldc.lloyds.com/market-...New window External Subdomain Open Market Directory
https://ldc.lloyds.com/the-mar...New window External Subdomain Brokers
https://ldc.lloyds.com/the-mar...New window External Subdomain Coverholders
https://ldc.lloyds.com/the-mar...New window External Subdomain Managing agents
https://ldc.lloyds.com/the-mar...New window External Subdomain Members' agents & advisors
https://ldc.lloyds.com/the-mar...New window External Subdomain Open market correspondent
/market-directory/committees-a...Committees & associations
/news-and-insightsNews & insights
/news-and-insights/newsNews
/news-and-insights/market-comm...Market communications
/news-and-insights/mind-of-the...Mind of the market
/news-and-insights/eventsEvents at Lloyd’s
/news-and-insights/futuresetLloyd’s Futureset
/news-and-insights/lloyds-labSubdomain Lloyd’s Lab
/news-and-insights/risk-insigh...Risk reports
/news-and-insights/lloyds-lab/...Lloyd’s Product Launchpad
/news-and-insights/disaster-ri...Disaster Risk Facility
/news-and-insights/insights-hubInsights Hub
/news-and-insights/data-and-re...Data & research
/conducting-businessConducting business
/conducting-business/regulator...Regulatory tools (Crystal, Risk Locator & Stamp Decision Tool)
/conducting-business/lloyds-wo...Lloyd’s wordings repository
/tools-and-systems/business-ti...Business Timetable
/conducting-business/contract-...Contract confidence
/conducting-business/regulator...Regulatory information
/conducting-business/quality-a...Open Market Quality Assurance Tool (QA Tool)
/conducting-business/doprintDoprint
/conducting-business/mochaMocha
/conducting-business/lineageLineage
/conducting-business/coverhold...Coverholder Applications (ATLAS)
/conducting-business/delegated...Delegated Contract & Oversight Manager
/conducting-business/delegated...Delegated Audit Manager (AiMS)
/conducting-business/delegated...Delegated Data Manager (DA SATS)
/conducting-business/delegated...Binding Authority Quality Assurance Tool (QA Tool)
/conducting-business/delegated...Faster Claims Payment
/conducting-business/underwritingUnderwriting
/conducting-business/delegated...Third Party Oversight (Delegated Authority)
/conducting-business/member-se...Member services
/conducting-business/requireme...Requirements and standards
/conducting-business/customer-...Customer Oversight
/conducting-business/multinati...Our multinational capability
/conducting-business/market-da...Market data collections
/conducting-business/core-mark...Core market returns
/conducting-business/delegated...Subdomain Reporting Standards
/conducting-business/market-ov...Market oversight
/resources-and-servicesResources & services
/resources-and-services/tax-in...Tax information
/resources-and-services/capita...Capital & reserving
/resources-and-services/invest...Investment
/resources-and-services/member...Member Modeller
/resources-and-services/funds-...Funds at Lloyd’s
/resources-and-services/capita...The Capital and Planning Group (CPG)
/resources-and-services/report...Future of reporting
/resources-and-services/profes...Professional development
/resources-and-services/learni...Learning at Lloyd’s
/resources-and-services/servic...Service status
/resources-and-services/claims...Claims
/resources-and-services/make-a...Make a complaint
/resources-and-services/policy...Policyholders
/resources-and-services/lloyds...Lloyd’s Agency Network
/resources-and-services/salvag...Salvage Arbitration Branch
/resources-and-services/secure...SecureShare
/resources-and-services/uk-bui...Visiting the Lloyd’s building
/about-lloydsMore about Lloyd’s
/news-and-insights/lloyds-labRead the guide
https://ldc.lloyds.com/market-...New window External Subdomain Find an expert
/join-lloyds-marketSubdomain Join Lloyd's
/invest-with-lloydsSubdomain Invest
/about-lloyds/careersSubdomain Careers at Lloyd's
/about-lloyds/why-lloydsWhy Lloyd’s
/about-lloyds/investor-relationsOur financial performance
/about-lloyds/our-impact-on-so...Learn more
/news-and-insights/news/lloyds...Lloyd’s Lab Hosts Cohort 12 Demo Day On Wednesday 10 July, Lloyd’s Lab hosted ‘Demo Day’ for Cohort 12 of its award-winning ten-week Accelerator programme. 1...
/about-lloyds/media-centre/pre...Lloyd’s announces members of Inclusive Futures Coalition for more inclusive market and society Lloyd’s, the world’s leading marketplace for insurance and rei...
/about-lloyds/media-centre/pre...Lloyd’s expands public asset investment opportunity through Canadian Core Fixed Income Fund Lloyd’s, the world’s leading marketplace for insurance and reinsu...
/news-and-insights/newsView all news
/news-and-insights/futureset/v...Subdomain Find out more
/news-and-insights/futureset/f...Subdomain Text duplicate Find out more
/news-and-insightsView all risk insight and innovation
/lloyds-around-the-worldMore about Lloyd’s around the world
https://crystal.lloyds.com/SearchExternal Subdomain Open
/conducting-business/crystalMore info
https://atlas.lloyds.com/External Subdomain Text duplicate Open
/conducting-business/coverhold...Text duplicate More info
/tools-and-systems/business-ti...Text duplicate Open
/conducting-businessView all tools and resources for conducting business with Lloyd’s
/about-lloyds/future-at-lloyds...Blueprint Two updates
/news-and-insights/futureset/j...Lloyd’s Futureset updates
/news-and-insights/market-comm...Market Bulletins
/news-and-insights/risk-reportsText duplicate Risk reports
/resources-and-services/tax-in...Tax news & updates
https://www.lloyds.com/contact-usText duplicate Contact us
https://www.lloyds.com/help/faqFAQs
/help/glossary-and-acronymsGlossary & acronyms
/help/useful-organisationsUseful organisations
/help/accessibilityAccessibility
/help/privacyPrivacy
/help/cookies-policyCookies
/help/terms-and-conditionsTerms & conditions
/about-lloyds/sustainability/r...Modern Slavery Act
https://twitter.com/LloydsofLo...New window External IMG-ALT Twitter logo.
http://www.linkedin.com/compan...New window External Subdomain IMG-ALT LinkedIn logo.
https://www.instagram.com/lloy...New window External Subdomain IMG-ALT instagram logo
http://www.youtube.com/user/Ll...New window External Subdomain IMG-ALT Youtube logo.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.lloyds.com/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.33 seconds.
The file size of the HTML document is fine (68 kB).

HTTP Response Header

NameValue
dateThu, 25 Jul 2024 12:06:51 GMT
content-typetext/html; charset=utf-8
set-cookie94 Characters
serverMicrosoft-IIS/10.0
content-encodinggzip
varyAccept-Encoding
strict-transport-securitymax-age=31536000; includeSubDomains; preload
request-contextappId=cid-v1:9e2899b3-6dcd-4d07-843e-aaaf4941dd46
x-xss-protection1; mode=block
x-frame-optionsSAMEORIGIN
referrer-policystrict-origin-when-cross-origin
x-content-type-optionsnosniff
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 7,585 referring domains.
This page has 960,906 backlinks.
This page has backlinks from 4,668 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.lloyds.com
Homepage - Lloyd's
Lloyd's is the world's leading insurance market providing specialist insurance services to businesses in over 200 countries and territories.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Lloyd81%Check
Join Lloyd62%Check
market54%Check
business54%Check
services54%Check
cyber54%Check
Insurance Services52%Check
world50%Check
Financial Services49%Check
Market Directory48%Check
Show more keywords and terms

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