Ltmuseumshop.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
73% 
Page structure
62% 
Link structure
70% 
Server
37% 
External factors
100% 
SEO Score
Response time
0.58 s
File size
224.50 kB
Words
1018
Media files
24
Number of links
161 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
London Underground, Tube Posters & Gifts
The length of the page title is perfect. (387 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
London Transport Museum Shop has a world famous collection of Travel and London Underground posters, Tube merchandise, gifts and souvenirs to buy online
The length of the meta description is perfect. (986 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
titleLondon Underground, Tube Posters & Gifts
descriptionLondon Transport Museum Shop has a world famous collection of Travel and London Underground posters, Tube merchandise, gifts and souvenirs to buy online
robotsINDEX,FOLLOW
viewportwidth=device-width, initial-scale=1, maximum-scale=1.0
format-detectiontelephone=no
google-site-verificationNxKK_c7M_ZgcoOo_9p0S-BXp766IvspdIX1MEoXLHGU
langen
charsetutf-8

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Page quality

Content
(Critically important)
There are 3 text duplicates on this page:
  • Duplicate: By entering your email address, you will receive the latest London Tra...
This page contains 1018 words. That's ok.
28.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 23.31 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, maximum-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: london transport museum
Image SEO
(Somewhat important)
16 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...nd/Infortis/ultimo/en_GB/images/logo.pngLondon Transport Museum
...nd/Infortis/ultimo/en_GB/images/logo.pngLondon Transport Museum
...ia/wysiwyg/menu-image-vintage-shop-1.jpgNo alt attribute provided
...k/media/wysiwyg/menu-image-posters-1.jpgNo alt attribute provided
....uk/media/wysiwyg/menu-image-books-1.jpgNo alt attribute provided
...media/wysiwyg/menu-image-furniture-1.jpgNo alt attribute provided
.../wysiwyg/Elizabeth_Line_45cm_Cushion.jpgNo alt attribute provided
....uk/media/wysiwyg/1959_stock_650x400.jpgNo alt attribute provided
...co.uk/media/wysiwyg/Roundel_Sign_Lit.jpgNo alt attribute provided
...seumshop.co.uk/media/wysiwyg/pyjamas.jpgNo alt attribute provided
...edia/wysiwyg/kids-menu-image-tower-1.jpgNo alt attribute provided
...box-rail-moqt-6-11-_set-of-6_-1200_1.jpgSocks In a Box Rail Moquette
...3ab556081c41d637cf9/m/o/moq_mugs_5_1.jpgMoquette Mug Routemaster
...41d637cf9/e/l/elizabeth_holdall_1200.jpgElizabeth line Moquette Travel Bag
...81c41d637cf9/b/a/barman_mini_cushion.jpgMini moquette cushion
...a63ab556081c41d637cf9/4/7/470704_3_1.jpgPimlico 3 Seat Sofa
...a/wysiwyg/mini_lightbox_life_650_400.jpgNo alt attribute provided
....co.uk/media/wysiwyg/watches_650_400.jpgNo alt attribute provided
...ia/wysiwyg/Greenline_ottoman_650_400.jpgNo alt attribute provided
...a/wysiwyg/Kew_gardens_poster_650_400.jpgNo alt attribute provided
...wyg/homepage-tile-underground-040423.jpgNo alt attribute provided
...ia/wysiwyg/Routemaster_socks_650_400.jpgNo alt attribute provided
....co.uk/media/wysiwyg/ltm-logo-footer.pngNo alt attribute provided
...siwyg/infortis/ultimo/custom/payment.gifPayment methodsSample image with payment methods

Page structure

H1 heading
(Critically important)
London Transport Museum London Transport Museum
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 London Transport Museum London Transport Museum
H2 Online exclusive
H2 20% off moquette!
H2 Online exclusive Duplicate text
H2 New in
H2 Online exclusive Duplicate text
H2 Overground signs
H2 Bestselling gifts
H2 Home Page
H2 About us
H2 Help
H2 Get 10% off your first order*Newsletter
H2 Follow Us
H2 Contact Us
H2 Follow Us Duplicate text
H3 Stay in touch and receive 10% off your first order!
H3 New in Duplicate text
H3 Furniture and cushions with 20% off
H3 Posters and prints
H3 Unique homeware
H3 Clothes and accessories
H5 Save on selected moquette gifts and furniture until Sunday 15 September*.
H5 Shop the London Underground 1962 Tube stock 4 car motorised train set, now available online with international delivery.
H5 The Museum is acquiring Overground signs from TfL that are being replaced. This is your chance to own a piece of London’s transport history!
Some anchor texts are used more than once.
6 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 19 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.ltmuseumshop.co.uk/Subdomain London Transport Museum
IMG-ALT London Transport Museum
A-TITLE London Transport Museum
/customer/account/login/Subdomain Sign In
/customer/account/create/Subdomain Create an Account
https://www.ltmuseumshop.co.uk/Anchor Skip to Content
https://www.ltmuseumshop.co.uk/Subdomain Text duplicate London Transport Museum
IMG-ALT London Transport Museum
A-TITLE London Transport Museum
/new-inSubdomain New in
/vintage-shopSubdomain Vintage Shop
/vintage-shop/underground-signsSubdomain Original Underground signs
/vintage-shop/original-overgro...Subdomain Original Overground signs
/vintage-shop/railwayanaSubdomain Original railwayana
/vintage-shop/recommissioned-o...Subdomain Reproductions
/vintage-shop/elizabeth-line-s...Subdomain Elizabeth line signs
/vintage-shop/moquette-fabricSubdomain Moquette fabric by the metre
/vintage-shop/under-200Subdomain Under £200
/vintage-shop/full-collectionSubdomain Full collection
/postersSubdomain Posters
/posters/posters-printsSubdomain Posters & prints
/posters/posters-prints/print-...Subdomain Made to order posters
/posters/posters-prints/pre-pr...Subdomain Pre-printed posters
/posters/posters-prints/30-x-4...Subdomain 30 x 40cm prints
/posters/posters-prints/first-...Subdomain First edition posters
/posters/posters-prints/art-on...Subdomain Art on the Underground
/posters/posters-prints/limite...Subdomain Limited edition & special edition prints
/posters/collectionsSubdomain Collections
/posters/collections/best-sellersSubdomain Bestselling posters
/posters/collections/vintage-r...Subdomain Vintage & retro posters
/posters/collections/mapsSubdomain Map posters
/posters/collections/art-designSubdomain Art & design posters
/posters/collections/art-decoSubdomain Art deco posters
/posters/collections/transportSubdomain Transport posters
/posters/collections/sportSubdomain Sport posters
/posters/collections/trooping-...Subdomain Trooping the Colour
/posters/collections/how-to-ma...Subdomain How to Make a Poster Exhibition
/posters/collections/paul-cath...Subdomain Paul Catherall posters & prints
/posters/collections/boat-race...Subdomain Boat race posters
/booksSubdomain Books
/books/best-sellers-booksSubdomain Best sellers
/books/transportSubdomain Transport
/books/transport/undergroundSubdomain Underground
/books/transport/busesSubdomain Buses, trolleybuses & trams
/books/transport/trainsSubdomain Rail
/books/cultureSubdomain London & Culture
/books/culture/londonSubdomain London
/books/culture/art-designSubdomain Art & design
/books/culture/museum-books-gu...Subdomain LTM publications
/furnitureSubdomain Furniture
/furniture/london-underground-...Subdomain Moquette furniture
/furniture/london-underground-...Subdomain Moquette seating
/furniture/london-underground-...Subdomain Moquette cushions
/furniture/london-underground-...Subdomain Moquette cubes and footstools
/furniture/view-all-furnitureSubdomain View all furniture & cushions
/homewareSubdomain Homeware
/homeware/categorySubdomain Category
/homeware/category/mugs-cupsSubdomain Mugs & coasters
/homeware/category/luggage-racksSubdomain London Underground reproductions
/homeware/category/cushions-th...Subdomain Cushions & throws
/homeware/collectionSubdomain Collection
/homeware/collection/moquetteSubdomain Moquette
/homeware/collection/london-un...Subdomain London Underground map
/homeware/collection/london-un...Subdomain London Underground lines
/homeware/collection/london-tr...Subdomain London Transport Museum exclusives
/homeware/collection/full-coll...Subdomain All homeware
/homeware/roomSubdomain Room
/homeware/room/kitchenSubdomain Kitchen & dining
/homeware/room/livingSubdomain Living
/homeware/room/bedroomSubdomain Soft furnishings
/modelsSubdomain Models
/models/vehicle-typeSubdomain Vehicle type
/models/vehicle-type/uk-busesSubdomain Bus models
/models/vehicle-type/trams-trainsSubdomain Train models
/models/brandSubdomain Brand
/models/brand/bachmannSubdomain Bachmann Models
/models/pre-order-modelsSubdomain Pre-order models
/giftsSubdomain Gifts
/gifts/categoriesSubdomain Categories
/gifts/categories/bestselling-...Subdomain Bestselling gifts
/gifts/categories/gifts-under-20Subdomain Gifts under £20
/gifts/categories/all-sale-itemsSubdomain Sale - up to 75% off
/gifts/collectionsSubdomain Text duplicate Collections
/gifts/collections/hidden-londonSubdomain Hidden London gifts
/gifts/collections/roundel-giftsSubdomain Roundel gifts
/gifts/collections/tube-map-giftsSubdomain Tube map gifts
/gifts/collections/ltm-exclusivesSubdomain Text duplicate London Transport Museum exclusives
/gifts/collections/1933-harry-...Subdomain 1933 Harry Beck Tube map gifts
/gifts/shop-by-moquetteSubdomain Shop by moquette
/gifts/shop-by-moquette/everyt...Subdomain Everything moquette
/gifts/shop-by-moquette/barman...Subdomain Barman
/gifts/shop-by-moquette/distri...Subdomain District line
/gifts/shop-by-moquette/routem...Subdomain Routemaster
/gifts/shop-by-moquette/elizab...Subdomain Elizabeth line
/gifts/shop-by-moquette/straub...Subdomain Straub
/gifts/shop-by-moquette/new-ov...Subdomain New Overground Standard
/clothingSubdomain Clothing
/clothing/clothingSubdomain Text duplicate Clothing
/clothing/clothing/adultSubdomain Adult
/clothing/clothing/childrenSubdomain Children
/clothing/clothing/babySubdomain Baby
/clothing/clothing/full-collec...Subdomain Shop All Clothing
/clothing/clothing-accessoriesSubdomain Clothing Accessories
/clothing/clothing-accessories...Subdomain Scarves
/clothing/clothing-accessories...Subdomain Socks
/clothing/clothing-accessories...Subdomain Accessories
/clothing/clothing-accessories...Subdomain Bags
/clothing/clothing-accessories...Subdomain Travel Card Wallets & Essentials
/clothing/collectionsSubdomain Text duplicate Collections
/clothing/collections/tube-160...Subdomain Tube 160 Wallace Sewell Collection
/toysSubdomain Kids
/toys/categoriesSubdomain Text duplicate Categories
/toys/categories/woodenSubdomain Wooden toys
/toys/categories/games-puzzlesSubdomain Games & puzzles
/toys/categories/trainsSubdomain Trains
/toys/categories/busesSubdomain Buses
/toys/categories/educationalSubdomain Back to school
/toys/collectionsSubdomain Text duplicate Collections
/toys/collections/exclusive-to...Subdomain Exclusive to LTM
/toys/collections/all-aboardSubdomain All Aboard
/deliverySubdomain Delivery information
https://www.ltmuseum.co.uk/ter...New window External Subdomain terms and conditions
/privacy-policy-cookie-restric...New window Subdomain privacy policy
https://tfl.gov.uk/corporate/p...New window External cookie policy
/gifts/offers/all-sale-itemsSubdomain SALE - up to 75% off
/gifts/shop-by-moquette/everyt...Subdomain Shop now
A-TITLE Everything moquette
/models/vehicle-type/trams-tra...Subdomain Text duplicate Shop now
A-TITLE UG 1962 Model
/vintage-shop/original-overgro...Subdomain Text duplicate Shop now
A-TITLE New in Overground signs
/socks-in-a-box-rail-moquetteSubdomain IMG-ALT Socks In a Box Rail Moquette
/socks-in-a-box-rail-moquetteSubdomain Text duplicate Socks In a Box Rail Moquette
A-TITLE Socks In a Box Rail Moquette
/moquette-mug-routemasterSubdomain IMG-ALT Moquette Mug Routemaster
/moquette-mug-routemasterSubdomain Text duplicate Moquette Mug Routemaster
A-TITLE Moquette Mug Routemaster
/elizabeth-line-standard-moque...Subdomain IMG-ALT Elizabeth line Moquette Travel Bag
/elizabeth-line-standard-moque...Subdomain Text duplicate Elizabeth line Moquette Travel Bag
A-TITLE Elizabeth line Moquette Travel Bag
/mini-moquette-cushionSubdomain IMG-ALT Mini moquette cushion
/mini-moquette-cushionSubdomain Mini Moquette Cushion
A-TITLE Mini Moquette Cushion
/mini-moquette-cushionSubdomain Anchor 15 Reviews
/mini-moquette-cushionSubdomain Anchor Add Your Review
/moquette-pimlico-3-seater-sofaSubdomain IMG-ALT Pimlico 3 Seat Sofa
/moquette-pimlico-3-seater-sofaSubdomain Text duplicate Pimlico 3 Seat Sofa
A-TITLE Pimlico 3 Seat Sofa
/moquette-pimlico-3-seater-sofaSubdomain Anchor 2 Reviews
/moquette-pimlico-3-seater-sofaSubdomain Anchor Text duplicate Add Your Review
/gifts/categories/bestselling-...Subdomain No Text
/gifts/categories/bestselling-...Subdomain Text duplicate Shop now
/new-inSubdomain No Text
/new-inSubdomain Text duplicate Shop now
/furnitureSubdomain No Text
/furnitureSubdomain Text duplicate Shop now
/postersSubdomain No Text
/postersSubdomain Text duplicate Shop now
/homewareSubdomain No Text
/homewareSubdomain Text duplicate Shop now
/clothingSubdomain No Text
/clothingSubdomain Text duplicate Shop now
/about-usSubdomain About
/contactSubdomain Contact
https://www.ltmuseum.co.uk/New window External Subdomain Text duplicate London Transport Museum
/charitySubdomain Our charitable aims
/deliverySubdomain Delivery
/faqSubdomain FAQ
/size-guideSubdomain Size Guide
/returnsSubdomain Returns
/privacy-policy-cookie-restric...Subdomain Cookie Policy
https://www.ltmuseum.co.uk/pri...External Subdomain Privacy
https://www.ltmuseum.co.uk/ter...New window External Subdomain Terms
/search/term/popular/Subdomain Search terms
/catalogsearch/advanced/Subdomain Advanced Search
https://www.ltmuseum.co.uk/ter...New window External Subdomain Text duplicate terms and conditions
/privacy-policy-cookie-restric...New window Subdomain Text duplicate privacy policy
https://tfl.gov.uk/corporate/p...New window External Text duplicate cookie policy
https://www.facebook.com/ltmuseumExternal Subdomain facebook
https://twitter.com/ltmuseumshopExternal twitter
https://www.youtube.com/user/l...External Subdomain youtube
https://www.pinterest.com/ltmu...External Subdomain pinterest
https://www.instagram.com/ltmu...External Subdomain instagram
https://www.facebook.com/ltmuseumExternal Subdomain Text duplicate facebook
https://twitter.com/ltmuseumshopExternal Text duplicate twitter
https://www.youtube.com/user/l...External Subdomain Text duplicate youtube
https://www.pinterest.com/ltmu...External Subdomain Text duplicate pinterest
https://www.instagram.com/ltmu...External Subdomain Text duplicate instagram
https://www.ltmuseumshop.co.uk/Anchor Scroll to top
https://www.ltmuseum.co.uk/ter...New window External Subdomain Text duplicate terms and conditions
/privacy-policy-cookie-restric...New window Text duplicate privacy policy
https://tfl.gov.uk/corporate/p...New window External Text duplicate cookie policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ltmuseumshop.co.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time of 0.58 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (225 kB).

HTTP Response Header

NameValue
dateTue, 03 Sep 2024 22:01:35 GMT
content-typetext/html; charset=UTF-8
serverApache/2.4.58 (Amazon Linux)
pragmano-cache
cache-controlmax-age=0, must-revalidate, no-cache, no-store
expiresSun, 03 Sep 2023 14:46:32 GMT
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strict-transport-securitymax-age=31536000
x-content-type-optionsnosniff
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x-frame-optionsSAMEORIGIN
set-cookie160 Characters
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statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 519 referring domains.
This page has 51,145 backlinks.
This page has backlinks from 465 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /index.php/
Disallow: /*?
Disallow: /checkout/
Disallow: /app/
Disallow: /lib/
Disallow: /*.php$
Disallow: /pkginfo/
Disallow: /report/
Disallow: /var/
Disallow: /catalog/
Disallow: /customer/
Disallow: /sendfriend/
Disallow: /review/
Disallow: /*SID=

Similar sites

Search preview

www.ltmuseumshop.co.uk
London Underground, Tube Posters & Gifts
London Transport Museum Shop has a world famous collection of Travel and London Underground posters, Tube merchandise, gifts and souvenirs to buy online

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Museum86%Check
London84%Check
London Transport Museum80%Check
Transport Museum79%Check
London Transport78%Check
London Underground75%Check
Transport72%Check
Shop68%Check
Gifts65%Check
Tube Posters Gifts64%Check
Show more keywords and terms

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