Magic.defra.gov.uk - SEO Checker

Overview of the SEO Check
Meta information
59% 
Page quality
57% 
Page structure
79% 
Link structure
95% 
Server
38% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
14.50 kB
Words
388
Media files
11
Number of links
30 internal / 1 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
MAGIC
The page title is too short. (67 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
The MAGIC website provides authoritative geographic information about the natural environment from across government. The information covers rural, urban, coastal and marine environments across Great Britain. It is presented in an interactive map which can be explored using various mapping tools that are included. Natural England manages the service under the direction of a Steering Group who represent the MAGIC partnership organisations.
The meta description is too long: 2782 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
descriptionThe MAGIC website provides authoritative geographic information about the natural environment from across government. The information covers rural, urban, coastal and marine environments across Great Britain. It is presented in an interactive map which can be explored using various mapping tools that are included. Natural England manages the service under the direction of a Steering Group who represent the MAGIC partnership organisations.
keywordsMAGIC, DEFRA, map, application, environment, countryside, nature on the map, natureonthemap
langen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 388 words on this page. Good pages should have about 800 words of useful content.
There are 2 text duplicates on this page:
  • Duplicate: MAGIC was launched in 2002. Information covers rural, urban, coastal a...
33.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 18.59 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 5 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
https://magic.defra.gov.uk/images/Logo.pngMAGIC Home
/images/launch.pngLaunch
/images/layers.pngDatasets
/images/map_tools.pngLaunch
/images/launch.pngLaunch
/images/layers.pngDatasets
/images/map_tools.pngLaunch
/images/WordCloud.pngMAGIC Wordle
/images/NE_logo.pngNE LogoManaged by Natural England
/images/Landmark_logo.pngLandmark LogoDelivered by Landmark
Video URLWidthHeight
/video/MAGICHomeVideo.mp4958486

Page structure

H1 heading
(Critically important)
Interactive mapping at your fingertips
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Interactive mapping at your fingertips
H2 #MAGICMap
H4 WHAT IS MAGIC?
H4 LATEST NEWS
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 1 external links on this page.
LinkAttributesAnchor text
/home.htmIMG-ALT MAGIC Home
/MagicMap.aspxInteractive Map
/Dataset_Download_Summary.htmDataset Listings and Download Options
/Static_Maps.htmStatic Maps Download
/Help_text.htmMap Help
/News_Latest.htmLatest News
/News_Dataset.htmDataset Update Dates
/About_MAGIC.htmAbout MAGIC
/About_Publishing_Data.htmPublish Data on MAGIC
/About_Legal.htmLegal Information
/About_Contact.htmContact Information
/About_Privacy.htmPrivacy Notice and Cookies
/About_Accessibility.htmAccessibility
/Help_text.htmHelp Library
/Help_FAQ.htmFAQ
/Help_Working.htmWorking with Maps
/MagicMap.aspxGet StartedWith our interactive map (opens in a new tab)
/About_MAGIC.htmNew window MAGIC partnership organisations
/News_Dataset.htmTrivial anchor text
here
/News_Latest.htmNew window Continued >>
/About_MAGIC.htmRead More >>
/Dataset_Download_Summary.htmOur Datasets >>
/Help_text.htmMap Tools >>
/About_MAGIC.htmText duplicate Read More >>
/Dataset_Download_Summary.htmText duplicate Our Datasets >>
/Help_text.htmText duplicate Map Tools >>
/Help_text.htmNew window More Help Videos
https://twitter.com/hashtag/ma...New window External #MAGICMap
/TermsOfUse.htmNew window MAGIC website Terms and Conditions
/About_Accessibility.htmNew window Accessibility,
/About_Privacy.htmNew window Text duplicate Privacy Notice and Cookies

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://magic.defra.gov.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
This page loads 4 CSS files. This may affect the page load time negatively.
This page loads 5 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.18 seconds.
The file size of the HTML document is fine (15 kB).

HTTP Response Header

NameValue
cache-controlmax-age=43200
content-typetext/html
last-modifiedTue, 20 Aug 2024 09:18:31 GMT
accept-rangesbytes
etag"b7dcfece1f2da1:0"
serverMicrosoft-IIS/10.0
x-powered-byASP.NET
access-control-allow-origin*
dateMon, 16 Sep 2024 10:46:47 GMT
content-length14856
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,046 referring domains.
This page has 260,642 backlinks.
This page has backlinks from 789 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Robots.txt

<!DOCTYPE html>
<html lang="en">
<head>
    <!-- MAGIC Google tag (gtag.js) -->
    <!--Global site tag(gtag.js) - Google Analytics-->
    <script async src="https://www.googletagmanager.com/gtag/js?id=G-MSW0E70EEM"></script>
    <script>
        // Disable tracking if the opt-out cookie exists.
        var allowga = false;
        var disableStr = 'ga-disable-G-MSW0E70EEM';
        if (document.cookie.indexOf('cookieconsent_magic') != -1) {
            var name = "cookieconsent_magic=";
            var decodedCookie = decodeURIComponent(document.cookie);
            var ca = decodedCookie.split(';');
            var cookie;
            for (var i = 0; i < ca.length; i++) {
                var c = ca[i];
                while (c.charAt(0) == ' ') {
                    c = c.substring(1);
                }
                if (c.indexOf(name) == 0) {
                    cookie = c.substring(name.length, c.length);
                }
            }
            if (cookie == "ga_optin") {
                allowga = true;
            } else if (cookie == "ga_optout") {
                window[disableStr] = true; //this is what disables the tracking, note the measurement ID
            }
            if (allowga) {
                window.dataLayer = window.dataLayer || [];
                function gtag() {
                    dataLayer.push(arguments);
                }
                gtag('js', new Date());

                gtag('config', 'G-MSW0E70EEM');
            }
            else {
                window[disableStr] = true;
            }
        } else {
            window[disableStr] = true;
            window.location.replace("../home.htm");
        }
    </script>
    <meta charset="utf-8">
    <meta http-equiv="X-UA-Compatible" content="IE=edge">
    <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no">
    <meta name="description" content="The MAGIC website provides authoritative geographic information about the natural environment from across government. The information covers rural, urban, coastal and marine environments across Great Britain. It is presented in an interactive map which can be explored using various mapping tools that are included. Natural England manages the service under the direction of a Steering Group who represent the MAGIC partnership organisations.">
    <meta name="keywords" content="MAGIC, DEFRA, map, application, environment, countryside" />
    <!-- The above 3 meta tags *must* come first in the head; any other head content must come *after* these tags -->
    <title>MAGIC - cannot be found</title>
    <link href="/Content/bootstrap.css" rel="stylesheet" />
    <!-- Custom CSS -->
    <link href="/css/bootstrapMagic.css" rel="stylesheet" />
    <link href="/css/backToTop.css" rel="stylesheet" />
    <link rel="shortcut icon" href="/images/favicon.png" type="image/png" />
    <link rel="apple-touch-icon" href="/images/favicon.png" type="image/png" />
    <link rel="icon" type="image/x-icon" href="/images/favicon.ico" />
</head>
<body class="pages">
<div id="header">
    <nav class="navbar navbar-toggleable fixed-top navbar-light bg-faded">
        <div class="container">
            <button class="navbar-toggler navbar-toggler-right" type="button" data-toggle="collapse" data-target="#navbarTogglerMagic" aria-controls="navbarTogglerMagic" aria-expanded="false" aria-label="Toggle navigation">
                <span class="navbar-toggler-icon"></span>
            </button>
            <a class="navbar-brand pt-2 pb-2" href="/home.htm">
                <img src="/images/Logo.png" width="147" height="35" />
            </a>
            <div class="collapse navbar-collapse" id="navbarTogglerMagic">
                <ul class="navbar-nav mr-auto"></ul>
                <ul class="navbar-nav">
                    <li class="nav-item dropdown">
                        <a class="nav-link dropdown-toggle" href="#" id="menuMaps" data-toggle="dropdown" aria-haspopup="true" aria-expanded="false">
                            <!--| -->MAPS
                        </a>
                        <div id="submenuMaps" class="dropdown-menu" aria-labelledby="menuMaps">
                            <a class="dropdown-item" href="/MagicMap.aspx">Interactive Map</a>
                            <a class="dropdown-item" href="/Dataset_Download_Summary.htm">Dataset Listings and Download Options</a>
                            <a class="dropdown-item" href="/Static_Maps.htm">Static Maps Download</a>
                            <a class="dropdown-item" href="/Help_text.htm#InteractiveMapHelp">Map Help</a>
                        </div>
                    </li>
                    <li class="nav-item dropdown">
                        <a class="nav-link dropdown-toggle" href="#" id="menuNews" data-toggle="dropdown" aria-haspopup="true" aria-expanded="false">
                            <!--| -->NEWS
                        </a>
                        <div id="submenuNews" class="dropdown-menu" aria-labelledby="menuNews">
                            <a class="dropdown-item" href="/News_Latest.htm">Latest News</a>
                            <a class="dropdown-item" href="/News_Dataset.htm">Dataset Update Dates</a>
                        </div>
                    </li>
                    <li class="nav-item dropdown">
                        <a class="nav-link dropdown-toggle" href="#" id="menuAbout" data-toggle="dropdown" aria-haspopup="true" aria-expanded="false">
                            <!--| -->ABOUT
                        </a>
                        <div id="submenuAbout" class="dropdown-menu" aria-labelledby="menuAbout">
                            <a class="dropdown-item" href="/About_MAGIC.htm">About MAGIC</a>
                            <a class="dropdown-item" href="/About_Publishing_Data.htm">Publish Data on MAGIC</a>
                            <a class="dropdown-item" href="/About_Legal.htm">Legal Information</a>
                            <a class="dropdown-item" href="/About_Contact.htm">Contact Information</a>
                            <a class="dropdown-item" href="/About_Privacy.htm">Privacy Notice and Cookies</a>
                        </div>
                    </li>
                    <li class="nav-item dropdown">
                        <a class="nav-link dropdown-toggle" href="#" id="menuHelp" data-toggle="dropdown" aria-haspopup="true" aria-expanded="false">
                            <!--| -->HELP
                        </a>
                        <div id="submenuHelp" class="dropdown-menu" aria-labelledby="menuHelp">
                            <a class="dropdown-item" href="/Help_text.htm">Help Library</a>
                            <a class="dropdown-item" href="/Help_FAQ.htm">FAQ</a>
                            <a class="dropdown-item" href="/Help_Working.htm">Working with Maps</a>
                        </div>
                    </li>
                </ul>
            </div>
        </div>
    </nav>
</div>
<div id="pageTitle" class="container">
    <h1>Error</h1>
</div>
<div id="content" class="container content text-justify">
    <h3 class="pb-3">The page you requested cannot be found</h3>
    <p>please click <a href="/home.htm">here</a> to return to the home page.</p>

</div>
<div class="scroll-top-wrapper">
    <span class="glyphicons-arrow-up"></span>
</div>
<div id="footer" class="container">
    <footer>
        <div class="row pt-2 copyright">
            <div class="col-md-12 text-center">
                <p>By using this site you accept to be bound by the <a href="/TermsOfUse.htm" target="_blank">MAGIC website Terms and Conditions</a> covering the Intellectual Property Disclaimer, General Disclaimer, <a href="About_Privacy.htm" target="_blank">Privacy Notice and Cookies</a></p>
                <p>
                    <span>Managed by <b>Natural England</b> | Delivered by <b>Landmark</b></span>
                </p>
            </div>
        </div>
    </footer>
</div>
    <script type="text/javascript" src="/Scripts/jquery-1.9.1.js"></script>
    <script type="text/javascript" src="/Scripts/tether.min.js"></script>
    <script type="text/javascript" src="/Scripts/bootstrap.js"></script>
    <script type="text/javascript" src="/Scripts/backToTop.js"></script>
   
</body>
</html>

Search preview

magic.defra.gov.uk
MAGIC
The MAGIC website provides authoritative geographic information about the natural environment from across government. The information covers rural, urban, coastal and marine environments across Great Britain. It is presented in an interactive map which can be explored using various mapping tools that are included. Natural England manages the service under the direction of a Steering Group who represent the MAGIC partnership organisations.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
MAGIC79%Check
Map68%Check
Interactive Map66%Check
MAGIC partnership64%Check
MAGIC website64%Check
mapping62%Check
MAGIC partnership organisations58%Check
mapping tools55%Check
fingertips50%Check
natural48%Check

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