Marketplace.asos.com - SEO Checker

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Overview of the SEO Check
Meta information
83% 
Page quality
57% 
Page structure
100% 
Link structure
25% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.64 s
File size
108.60 kB
Words
426
Media files
6
Number of links
99 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Hot New Brands | Labels & Vintage Boutiques | ASOS Marketplace
The page title should be shorter than 580 pixels. It is 599 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Discover ASOS Marketplace. Shop new labels, independent brands & vintage from around the world. Open a boutique to sell your own designs.
The length of the meta description is perfect. (883 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://marketplace.asos.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
google-site-verificationP45b1lBuQ8F3veAmLrUqfpF_Nc_7q6qM_bDvnOxNwQM
google-translate-customizationb7b63f119231308e-f27f73ef8d61b465-g0e13c7fe3c2d8c1f-14
p:domain_verify0b6d47ca267f709ab000d0e6882b0048
msvalidate.010BC251BA275FCFB5D0505FEBC89F03B6
descriptionDiscover ASOS Marketplace. Shop new labels, independent brands & vintage from around the world. Open a boutique to sell your own designs.
og:descriptionDiscover ASOS Marketplace. Shop new labels, independent brands & vintage from around the world. Open a boutique to sell your own designs.
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 426 words on this page. Good pages should have about 800 words of useful content.
22.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.29 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No viewpoint tag is provided.
No Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ef-c1c8-4431-8203-73e2618f6376_large.jpgJoe Bananna - Nerja, Spain
...b4-17ba-4118-93ec-3f5a67f74ad6_large.jpgSugar + Style - London, UK
...07-3aa9-478d-850a-1c7236bcb5ef_large.jpgThe Kin Edit - London, UK
...cb-bd21-494c-8510-c094344ed314_large.jpgGone Retro - Milton Keynes, UK
...41-38e7-4032-bae4-80cbb9b4109d_large.jpgOld But Gold Vintage - Bristol, UK
...96-2208-4a38-84fa-8bd02fbc70ef_large.jpgBatch1 - Eltham, UK

Page structure

H1 heading
(Critically important)
Discover Marketplace
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Discover Marketplace
H2 Sign In
H2 Refresh my memory
H2 Sign Up
H3 Have a Marketplace account?
H3 Reset my password.
H3 New to Marketplace?
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://marketplace.asos.com/Anchor Skip to content
/help?ctaref=mktp|header|helpfaqsHELP & FAQs
/women?ctaref=mktp|women|nav|t...Women
/men?ctaref=mktp|men|nav|toptabMen
/boutiques?ctaref=mktp|btq|nav...Boutiques
/my/boutiqueapplication/inform...Sell here
/?dp=1A-TITLE ASOS marketplace
/savedA-TITLE Favourites
/basketA-TITLE Bag
/women/just-in?tab=boutique&ct...View all
/women/just-in?tab=boutique&f:...Vintage
/women/just-in?tab=boutique&f:...Independent Brands
/women/trending/new-brands-wom...New boutiques
/women/dresses?ctaref=mktp|wom...Dresses
/women/jumpsuits-playsuits/co-...Co-ords
/women/coats-jackets?ctaref=mk...Coats & Jackets
/women/jumpsuits-playsuits/dun...Dungarees
/women/tops-t-shirts/fleeces?c...Fleeces
/women/tops-t-shirts/hoodies?c...Hoodies
/women/jeans?ctaref=mktp|women...Jeans
/women/sportswear/joggers?ctar...Joggers
/women/jumpsuits-playsuits?cta...Jumpsuits & Playsuits
/women/knitwear?ctaref=mktp|wo...Knitwear
/women/lingerie-hosiery-nightw...Lingerie & Nightwear
/women/shirts-blouses?ctaref=m...Shirts & Blouses
/women/shorts-skirts?ctaref=mk...Shorts & Skirts
/women/knitwear/sweats?ctaref=...Sweatshirts
/women/swimwear?ctaref=mktp|wo...Swimwear
/women/tops-t-shirts?ctaref=mk...Tops & T-shirts
/women/sportswear/tracksuits?c...Tracksuits
/women/trousers-leggings?ctare...Trousers & Leggings
/women/clearance?ctaref=mktp|w...Clearance
/women/shoes?ctaref=mktp|women...Shoes
/women/accessories?ctaref=mktp...Accessories
/women/glasses-sunglasses?ctar...Sunglasses & Glasses
/women/jewellery-watches?ctare...Jewellery & Watches
/women/bags-purses?ctaref=mktp...Bags & Purses
/women/accessories/hats?ctaref...Hats
/women/accessories/phone-cases...Phone cases
/women/accessories/scarves-glo...Scarves
/women/accessories/scarves-glo...Gloves
/women/bags-purses/clearance?c...Text duplicate Clearance
/women/trending/womens-denim?c...Vintage Denim
/search?query=adidas&Gender=Wo...Vintage Adidas
/search?query=leopard&Conditio...Leopard Print
/search?query=burberry&Gender=...Vintage Burberry
/women/trending/womens-leather...Leather Jacket
/women/knitwear/sweats?ctaref=...Text duplicate Sweatshirts
/search?query=the north face&G...Vintage The North Face
/women/clearance?ctaref=mktp|w...Shop All
/women/dresses/clearance?ctare...Text duplicate Dresses
/women/tops-t-shirts/clearance...Text duplicate Tops & T-shirts
/women/jumpers/clearance?ctare...Jumpers & Sweatshirts
/women/hoodies/clearance?ctare...Text duplicate Hoodies
/women/coats-jackets/clearance...Text duplicate Coats & Jackets
/women/shorts-skirts/clearance...Text duplicate Shorts & Skirts
/women/jeans/clearance?ctaref=...Text duplicate Jeans
/women/bags-purses/clearance?c...Text duplicate Accessories
/women/jewellery-watches/clear...Jewellery
/women/shoes/clearance?ctaref=...Shoes & Boots
/women/swimwear/clearance?ctar...Text duplicate Swimwear
/women?ctaref=hp|mktp|car|womenShop Women›
/men?ctaref=hp|mktp|car|menShop Men›
/boutique/le-real-vintage?ctar...Le Real Vintage RĪGA, LATVIA
/boutique/reade-studios?ctaref...Reade Studios Ellesmere, UK
/boutique/northerngirl?ctaref=...Northern Girl Baldone, Latvia
/boutiques?ctaref=hp|mktp|bdy|...Discover Marketplace Shop new and vintage pieces from over 900 boutiques ›
/boutique/joe-bananna?ctaref=h...Joe Bananna Nerja, Spain
IMG-ALT Joe Bananna - Nerja, Spain
/boutique/sugar--style-london?...Sugar + Style London, UK
IMG-ALT Sugar + Style - London, UK
/boutique/the-kin-edit?ctaref=...The Kin Edit London, UK
IMG-ALT The Kin Edit - London, UK
/boutique/gone-retro?ctaref=hp...Gone Retro Milton Keynes, UK
IMG-ALT Gone Retro - Milton Keynes, UK
/boutique/old-but-gold-vintage...Old But Gold Vintage Bristol, UK
IMG-ALT Old But Gold Vintage - Bristol, UK
/boutique/batch1?ctaref=hp|mkt...Batch1 Eltham, UK
IMG-ALT Batch1 - Eltham, UK
/boutiques/independent-labelSubdomain independent brands
/boutiques/vintageSubdomain vintage boutiques
/women/knitwear/sweats/vintageSubdomain vintage sweatshirt
/women/jeans/vintageSubdomain vintage jeans
/women/dresses/vintageSubdomain vintage dresses
/boutiques/vintageSubdomain Text duplicate vintage boutiques
/women/trending/womens-90s-grungeSubdomain 90s grunge
/women/trending/vintage-sports...Subdomain vintage sportswear
/boutiques/independent-labelSubdomain Text duplicate independent brands
/women/tops-t-shirts/t-shirtsSubdomain graphic tees
/men/featured/indie-streetwearSubdomain streetwear
/women/trending/partywearSubdomain partywear
/women/dressesSubdomain party dresses
/help/what-is-asos-marketplace...About us
/help/guarantee?ctaref=mktp|fo...Marketplace Guarantee
/help/fashion-not-fakes?ctaref...Fashion Not Fakes
/help/animal-welfare-policy?ct...Animal Welfare Policy
/help/faq?ctaref=mktp|footer|h...Delivery
/help/faq?ctaref=mktp|footer|h...Returns
/help/copyright-policy?ctaref=...Copyright policy
/help/terms-and-conditions?cta...Terms & Conditions
/my/boutiqueapplication/inform...Open a boutique
/help/faq-boutiques?ctaref=mkt...Selling help
http://www.asos.com/?ctaref=mk...External Subdomain ASOS.com
https://business.facebook.com/...External Subdomain Facebook
https://www.instagram.com/asos...External Subdomain Instagram
https://www.pinterest.co.uk/as...External Subdomain Pinterest
https://www.asos.com/privacy-p...External Subdomain Privacy & cookies
/help/terms-and-conditions?cta...Ts&Cs
/authentication/forgotpassword...Forgotten your password?
A-TITLE Get my password
/help/terms-and-conditionsTerms of Service
http://asos.com/privacy-policyExternal Privacy Notice.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://marketplace.asos.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.64 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (109 kB).

HTTP Response Header

NameValue
cache-controlprivate
content-typetext/html; charset=utf-8
varyAccept-Encoding
request-contextappId=cid-v1:9f74f156-3e02-4450-a5f1-eb2494c37872
x-ua-compatibleIE=Edge,chrome=1
x-akamai-transformed9 28450 0 pmb=mRUM,3
content-encodinggzip
dateSat, 27 Apr 2024 14:56:23 GMT
content-length25618
set-cookie156 Characters
server-timingcdn-cache; desc=MISS
serverASOS
strict-transport-securitymax-age=3600
x-frame-optionsSAMEORIGIN
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,388 referring domains.
This page has 125,425 backlinks.
This page has backlinks from 1,807 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /search
Disallow: /search/by/
Disallow: /account/registration
Disallow: /my/profile
Disallow: /my/want-list
Disallow: /my/activity
Disallow: /my/orders/
Disallow: /my/messages/
Disallow: /my/messages/
Disallow: /my/feedback/
Disallow: /my/listings/
Disallow: /checkout/delivery-details
Disallow: /checkout/order-confirmation
Disallow: /error
Disallow: /my/product/edit
Disallow: /my/product/delete
Disallow: /authentication/forgotpassword
Disallow: /Basket/FacebookRegister
Disallow: /Basket/LogOn
Disallow: /Basket/Register
Disallow: /my/boutiqueapplication/complete
Disallow: /my/cancellation/cancelsellerAccount
Disallow: /my/cancellation/cancelBuyerAccount
Disallow: /my/cancellation/cancelSubscription
Disallow: /help/google-plus

User-agent: 008
Disallow: /

User-Agent: trendictionbot
Disallow: /

Sitemap: https://marketplace.asos.com/feeds/sitemap_index.xml

Similar sites

Search preview

marketplace.asos.com
Hot New Brands | Labels & Vintage Boutiques | ASOS Marketplace
Discover ASOS Marketplace. Shop new labels, independent brands & vintage from around the world. Open a boutique to sell your own designs.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Marketplace90%Check
ASOS Marketplace83%Check
ASOS70%Check
Vintage64%Check
New62%Check
Brands62%Check
Discover62%Check
independent Brands vintage59%Check
boutique56%Check
Independent Brands56%Check
Show more keywords and terms

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