Mccormickcorporation.com - SEO Checker

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Overview of the SEO Check
Meta information
78% 
Page quality
78% 
Page structure
71% 
Link structure
46% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.83 s
File size
117.10 kB
Words
714
Media files
42
Number of links
123 internal / 33 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
McCormick & Company, Foods, Ingredients and Flavors
The length of the page title is perfect. (500 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
McCormick & Company, Incorporated is a global leader in flavor, seasonings and spices. The company manufactures, markets and distributes spices, seasoning mixes, condiments and other flavorful products to the entire food industry
The meta description is too long: 1441 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.mccormickcorporation.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=2
descriptionMcCormick & Company, Incorporated is a global leader in flavor, seasonings and spices. The company manufactures, markets and distributes spices, seasoning mixes, condiments and other flavorful products to the entire food industry
langen
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 714 words. That's ok.
25.4% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, maximum-scale=2" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...n.png?vd=20200707T034032Z&extension=webpsearch dialog buttonSearch Dialog Button
...e.svg?vd=20240603T133948Z&extension=webpclose
...bp&hash=6CD5361FED71E58BE08692767D40B7AF480-file-pdf
...bp&hash=4AFD69CCC952C155CA689688B7E324B1rectangle
...bp&hash=F2AADAD7CA7103C1F1FEE31649F2A998iconGovernance_White_32x32_new
...bp&hash=C47A227A5FF373B02EB4AFCECD68FD64iconPlanet_White_32x32
...bp&hash=B1100DDD5A861643BFC6B41020EE9B8AiconCommunities_White_32x32
...bp&hash=A941BBEF9D1E024D3402B1DA4F8EFE07iconPeople_White_32x32
...bp&hash=D61B2981C1B16330A17811174B25B09BMcCormick Corporate LogoHeader
...g.png?vd=20200707T034032Z&extension=webpsearch dialogSearch Dialog
...bp&hash=1CA3F786714D49AC48C9A1C9B3371AA9LinkedIn logoLinkedIn
...bp&hash=7F809DCAD2597526BE51A2F7D0B75717Instagram logoInstagram
...bp&hash=EB6BAF233BB61B5FC8A267824B31EE8BYouTube logoYouTube
...bp&hash=F2AADAD7CA7103C1F1FEE31649F2A998iconGovernance_White_32x32_new
...bp&hash=C47A227A5FF373B02EB4AFCECD68FD64iconPlanet_White_32x32
...bp&hash=B1100DDD5A861643BFC6B41020EE9B8AiconCommunities_White_32x32
...bp&hash=A941BBEF9D1E024D3402B1DA4F8EFE07iconPeople_White_32x32
...bp&hash=6CD5361FED71E58BE08692767D40B7AF480-file-pdf
...bp&hash=39115A0EDE4F8B5A3FBC69932D5BB3E1New-Global-Headquarters-BuildingWork at McCormick
...bp&hash=4C8DD2CCE038DA43D5F850DA2B5E4475PLP-hp_1020_582Purpose-led Performance - Home
...bp&hash=6B5FE7DC816272A360DA75445441A2EFQuanxing Huang, Supply Chain Associate Director at McCormick China
...bp&hash=B60F8764077019AD1BC51751385927E0Dwayne Brodie, Drew Brodie
...bp&hash=E508F126E0BB99506C66679A7D37D8F7Father
...bp&hash=F5D0C4F13C93FEBED70D7820DB67A54Clogomccormick2xfooterFooter Logo
...bp&hash=2FA0F653A7241FEE387C38F3F9DB671CNo alt attribute provided
...bp&hash=1CA3F786714D49AC48C9A1C9B3371AA9LinkedIn logoLinkedIn
...bp&hash=7F809DCAD2597526BE51A2F7D0B75717Instagram logoInstagram
...bp&hash=EB6BAF233BB61B5FC8A267824B31EE8BYouTube logoYouTube

Page structure

H1 heading
(Critically important)
ON A GLOBAL QUEST FOR FLAVOR
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 ON A GLOBAL QUEST FOR FLAVOR
H2 Company
H2 Responsibility
H2 Flavor
H2 Brands
H2 Careers
H2 Investors
H2 News Center
H2 2023 Purpose-led Performance Report
H2 Barron's Most Sustainable Companies
H2 The Latest from McCormick
H2 McCormick Named to Corporate Knights Global 100
H2 We're honored to be recognized
H2 Help Shape the Future of Flavor
H2 Meet McCormick & Company's Brands
H2 THE OFFICIAL BLOG OF MCCORMICK & COMPANY
H2 FLAVOR FORWARD BLOG
H3 2023 PLP Report 480-file-pdf
H3 Governance and Approach iconGovernance_White_32x32_new
H3 Planet iconPlanet_White_32x32
H3 Communities iconCommunities_White_32x32
H3 People iconPeople_White_32x32
H3 Choose Language
H3 Work at McCormick
H3 Purpose-led Performance
H3 Driving Efficiency and Sustainability: Quanxing Huang’s Impact at McCormick China
H3 Associate General Counsel Dwayne Brodie Turns Passion for Sports into Opportunity to Give Back Through Special Olympics
H3 Father's Day: Lessons From Dad
H5 McCormick & Company, Inc.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (33) on this page.

Found links on this page

LinkAttributesAnchor text
/enIMG-ALT McCormick Corporate Logo
/en/companyCompany
/en/responsibilityResponsibility
/en/flavorFlavor
/en/brandsBrands
https://careers.mccormick.com/External Subdomain Careers
http://ir.mccormick.com/New window External Subdomain Investors
/en/news-centerNews Center
/en/responsibilityGo ToResponsibility
https://mccormick.widen.net/s/...External Subdomain 2023 PLP Report
IMG-ALT 480-file-pdf
https://mccormick.widen.net/s/...External Subdomain IMG-ALT rectangle
https://mccormick.widen.net/s/...New window External Subdomain Download Report Now
/en/responsibility/governance-...Governance and Approach
IMG-ALT iconGovernance_White_32x32_new
/en/responsibility/governance-...Governance and Reporting
/en/responsibility/governance-...PLP Reports
/en/responsibility/governance-...Governance
/en/responsibility/governance-...Disclosures
/en/responsibility/governance-...Ethics and Compliance
/en/responsibility/governance-...ESG Approach
/en/responsibility/governance-...SDG Alignment
/en/responsibility/governance-...Materiality
/en/responsibility/governance-...Goals and Progress
/en/responsibility/planetPlanet
IMG-ALT iconPlanet_White_32x32
/en/responsibility/planet/clim...Climate Action
/en/responsibility/planet/clim...Journey to Net Zero
/en/responsibility/planet/clim...Decarbonizing Operations
/en/responsibility/planet/clim...Partnering with Suppliers
/en/responsibility/planet/resp...Responsible Sourcing and Agriculture
/en/responsibility/planet/resp...Grown for Good
/en/responsibility/planet/resp...Sustainable Ingredients
/en/responsibility/planet/resp...Animal Welfare
/en/responsibility/planet/redu...Reducing Waste
/en/responsibility/planet/redu...Sustainable Packaging
/en/responsibility/planet/redu...Operational Waste
/en/responsibility/planet/redu...Reducing Water Usage
/en/responsibility/communitiesCommunities
IMG-ALT iconCommunities_White_32x32
/en/responsibility/communities...Resilient Communities
/en/responsibility/communities...Farming Communities
/en/responsibility/communities...Empowering Women
/en/responsibility/communities...Volunteering and Giving
/en/responsibility/communities...Respecting Human Rights
/en/responsibility/communities...Ethical Supply Chains
/en/responsibility/peoplePeople
IMG-ALT iconPeople_White_32x32
/en/responsibility/people/dive...Diversity Equity and Inclusion
/en/responsibility/people/dive...Employee Ambassador Groups
/en/responsibility/people/dive...Supplier Diversity
/en/responsibility/people/empl...Employee Development and Wellness
/en/responsibility/people/empl...Employee Wellness
/en/responsibility/people/empl...Developing Our Employees
/en/responsibility/people/heal...Health and Food Safety
/en/responsibility/people/heal...Nutrition and Health
/en/responsibility/people/heal...Food Safety
/en/companyText duplicate Company
/en/responsibilityText duplicate Responsibility
/en/flavorText duplicate Flavor
/en/brandsText duplicate Brands
https://careers.mccormick.com/External Subdomain Text duplicate Careers
http://ir.mccormick.com/New window External Subdomain Text duplicate Investors
/en/news-centerText duplicate News Center
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn logo
https://www.instagram.com/mcco...New window External Subdomain IMG-ALT Instagram logo
https://www.youtube.com/channe...New window External Subdomain IMG-ALT YouTube logo
/en/contactContact
https://www.mccormickprivacy.c...External Subdomain Privacy
/en/cookie-policyCookie Policy
/en/your-privacy-choicesYour Privacy Choices
/en/terms-of-useTerms of Use
https://d1e3z2jco40k3v.cloudfr...External Subdomain UK Slavery Act
/en/consumer-testingConsumer Testing
/en/companyText duplicate Company
/en/company/culture-and-valuesCulture and Values
/en/company/businessBusiness
/en/company/leadershipLeadership
/en/responsibilityText duplicate Responsibility
/en/responsibility/governance-...Text duplicate Governance and Approach
IMG-ALT iconGovernance_White_32x32_new
/en/responsibility/governance-...Text duplicate Governance and Reporting
/en/responsibility/governance-...Text duplicate PLP Reports
/en/responsibility/governance-...Text duplicate Governance
/en/responsibility/governance-...Text duplicate Disclosures
/en/responsibility/governance-...Text duplicate Ethics and Compliance
/en/responsibility/governance-...Text duplicate ESG Approach
/en/responsibility/governance-...Text duplicate SDG Alignment
/en/responsibility/governance-...Text duplicate Materiality
/en/responsibility/governance-...Text duplicate Goals and Progress
/en/responsibility/planetText duplicate Planet
IMG-ALT iconPlanet_White_32x32
/en/responsibility/planet/clim...Text duplicate Climate Action
/en/responsibility/planet/clim...Text duplicate Journey to Net Zero
/en/responsibility/planet/clim...Text duplicate Decarbonizing Operations
/en/responsibility/planet/clim...Text duplicate Partnering with Suppliers
/en/responsibility/planet/resp...Text duplicate Responsible Sourcing and Agriculture
/en/responsibility/planet/resp...Text duplicate Grown for Good
/en/responsibility/planet/resp...Text duplicate Sustainable Ingredients
/en/responsibility/planet/resp...Text duplicate Animal Welfare
/en/responsibility/planet/redu...Text duplicate Reducing Waste
/en/responsibility/planet/redu...Text duplicate Sustainable Packaging
/en/responsibility/planet/redu...Text duplicate Operational Waste
/en/responsibility/planet/redu...Text duplicate Reducing Water Usage
/en/responsibility/communitiesText duplicate Communities
IMG-ALT iconCommunities_White_32x32
/en/responsibility/communities...Text duplicate Resilient Communities
/en/responsibility/communities...Text duplicate Farming Communities
/en/responsibility/communities...Text duplicate Empowering Women
/en/responsibility/communities...Text duplicate Volunteering and Giving
/en/responsibility/communities...Text duplicate Respecting Human Rights
/en/responsibility/communities...Text duplicate Ethical Supply Chains
/en/responsibility/peopleText duplicate People
IMG-ALT iconPeople_White_32x32
/en/responsibility/people/dive...Text duplicate Diversity Equity and Inclusion
/en/responsibility/people/dive...Text duplicate Employee Ambassador Groups
/en/responsibility/people/dive...Text duplicate Supplier Diversity
/en/responsibility/people/empl...Text duplicate Employee Development and Wellness
/en/responsibility/people/empl...Text duplicate Employee Wellness
/en/responsibility/people/empl...Text duplicate Developing Our Employees
/en/responsibility/people/heal...Text duplicate Health and Food Safety
/en/responsibility/people/heal...Text duplicate Nutrition and Health
/en/responsibility/people/heal...Text duplicate Food Safety
https://mccormick.widen.net/s/...New window External Subdomain Text duplicate 2023 PLP Report
IMG-ALT 480-file-pdf
https://mccormick.widen.net/s/...New window External Subdomain Text duplicate Download Report Now
/en/flavorText duplicate Flavor
/en/flavor/science-and-researchScience Research
/en/flavor/flavor-forecastFlavor Forecast
/en/flavor/custom-flavorCustom Flavor Development
/en/brandsText duplicate Brands
https://careers.mccormick.com/External Subdomain Text duplicate Careers
http://ir.mccormick.com/New window External Subdomain Text duplicate Investors
http://ir.mccormick.com/analys...New window External Subdomain Analyst Information
http://ir.mccormick.com/eventsNew window External Subdomain Events
http://ir.mccormick.com/financ...New window External Subdomain Financial Information
http://ir.mccormick.com/news-r...New window External Subdomain News Releases
http://ir.mccormick.com/resourcesNew window External Subdomain Resources
http://ir.mccormick.com/stock-...New window External Subdomain Stock History
http://ir.mccormick.com/stock-...New window External Subdomain Stock Information
/en/news-centerText duplicate News Center
/en/news-center/blogFlavor Forward
/en/news-center/news-releasesText duplicate News Releases
/en/news-center/brand-assetsBrand Assets
https://mccormickcorporation.g...New window External Subdomain Learn More
https://mccormickcorporation.g...External Subdomain Text duplicate Learn More
/en/news-center/blogText duplicate Learn More
https://mccormickcorporation.g...New window External Subdomain Text duplicate Learn More
/en/news-centerText duplicate Learn More
https://careers.mccormick.com/New window External Subdomain Text duplicate Learn More
https://careers.mccormick.com/New window External Subdomain LEARN MORE
/en/responsibilityText duplicate LEARN MORE
/en/brandsOur brands
/en/news-center/blog/articles/...More »
/en/news-center/blog/articles/...Text duplicate More »
/en/news-center/blog/articles/...Text duplicate More »
/en/contactText duplicate Contact
https://www.mccormickprivacy.c...External Subdomain Text duplicate Privacy
/en/cookie-policyText duplicate Cookie Policy
/en/your-privacy-choicesText duplicate Your Privacy Choices
/en/terms-of-useText duplicate Terms of Use
https://d1e3z2jco40k3v.cloudfr...External Subdomain Text duplicate UK Slavery Act
/en/consumer-testingText duplicate Consumer Testing
https://www.linkedin.com/compa...New window External Subdomain Text duplicate IMG-ALT LinkedIn logo
https://www.instagram.com/mcco...New window External Subdomain Text duplicate IMG-ALT Instagram logo
https://www.youtube.com/channe...New window External Subdomain Text duplicate IMG-ALT YouTube logo

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mccormickcorporation.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.83 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (117 kB).

HTTP Response Header

NameValue
dateSat, 31 Aug 2024 17:34:31 GMT
content-typetext/html; charset=utf-8
content-length43159
cache-controlno-cache, no-store
pragmano-cache
content-encodinggzip
expires-1
varyAccept-Encoding
set-cookie82 Characters
strict-transport-securitymax-age=31536000
x-xss-protection1; mode=block
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
referrer-policystrict-origin-when-cross-origin
content-security-policydefault-src https: 'self'; script-src 'unsafe-eval' 'unsafe-inline' 'self' *; style-src 'unsafe-inline' 'self' *; frame-src 'self' *; object-src 'self' *; img-src 'self' data: *; media-src blob: 'self' *; font-src 'self' data: *; connect-src 'self' *; child-src blob: 'self' *; block-all-mixed-content;
x-content-security-policydefault-src https: 'self'; script-src 'unsafe-eval' 'unsafe-inline' 'self' *; style-src 'unsafe-inline' 'self' *; frame-src 'self' *; object-src 'self' *; img-src 'self' data: *; media-src blob: 'self' *; font-src 'self' data: *; connect-src 'self' *; child-src blob: 'self' *; block-all-mixed-content;
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,104 referring domains.
This page has 45,316 backlinks.
This page has backlinks from 898 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

Allow: /*?$
Disallow: /*?

Similar sites

Search preview

www.mccormickcorporation.com
McCormick & Company, Foods, Ingredients and Flavors
McCormick & Company, Incorporated is a global leader in flavor, seasonings and spices. The company manufactures, markets and distributes spices, seasoning mixes, condiments and other flavorful products to the entire food industry

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
McCormick83%Check
Flavor80%Check
McCormick Company75%Check
Global70%Check
Company68%Check
McCormick China63%Check
Flavor Forward60%Check
Global Leader59%Check
Food58%Check
Global 10057%Check
Show more keywords and terms

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