Mcmillanfloors.com - SEO Checker

Overview of the SEO Check
Meta information
77% 
Page quality
57% 
Page structure
56% 
Link structure
25% 
Server
99% 
External factors
100% 
SEO Score
Response time
0.19 s
File size
517.60 kB
Words
806
Media files
67
Number of links
162 internal / 1 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Walk on beauty every day™ – McMillan Floors™
The length of the page title is perfect. (434 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
McMillan Floors leads the industry in style, design and innovation of Hardwood and Waterproof Luxury Vinyl Plank products, exceeding the demands of builders, architects, interior designers and residential consumers
The meta description is too long: 1329 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://mcmillanfloors.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
descriptionMcMillan Floors leads the industry in style, design and innovation of Hardwood and Waterproof Luxury Vinyl Plank products, exceeding the demands of builders, architects, interior designers and residential consumers
google-site-verificationPO225fHCZ7rODHzqb8Li0mDGdVzy4AfWKGCKScfr0PI
shopify-digital-wallet/23422837/digital_wallets/dialog
shopify-checkout-api-token50ed149bc99a9f54daef96506e287a0c
langen
twitter:titleWalk on beauty every day™
twitter:descriptionMcMillan Floors leads the industry in style, design and innovation of Hardwood and Waterproof Luxury Vinyl Plank products, exceeding the demands of builders, architects, interior designers and residential consumers
twitter:cardsummary_large_image
twitter:imagehttps://mcmillanfloors.com/cdn/shop/files/McMillan-Logo-tm_1200x628_pad_fff.png?v=1613726748
twitter:image:width480
twitter:image:height480
og:urlhttps://mcmillanfloors.com/
og:site_nameMcMillan Floors™
og:typewebsite
og:titleWalk on beauty every day™
og:descriptionMcMillan Floors leads the industry in style, design and innovation of Hardwood and Waterproof Luxury Vinyl Plank products, exceeding the demands of builders, architects, interior designers and residential consumers
og:imagehttp://mcmillanfloors.com/cdn/shop/files/McMillan-Logo-tm_1200x628_pad_fff.png?v=1613726748
og:image:secure_urlhttps://mcmillanfloors.com/cdn/shop/files/McMillan-Logo-tm_1200x628_pad_fff.png?v=1613726748
X-UA-CompatibleIE=edge,chrome=1
charsetUTF-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
This page contains 806 words. That's ok.
19% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (517.6 kB).
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: $199 delivery for orders over $2,000
Image SEO
(Somewhat important)
34 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...illan-Logo-tm.png?v=1613726748&width=320No alt attribute provided
...an-Logo-White.png?v=1613719847&width=320No alt attribute provided
...ROCK_V4_-3000.png?v=1676175752&width=320No alt attribute provided
...illan-Logo-tm.png?v=1613726748&width=320No alt attribute provided
...an-Logo-White.png?v=1613719847&width=320No alt attribute provided
...iles/Serna_XL.jpg?v=1678564067&width=320No alt attribute provided
...ROCK_V4_-3000.png?v=1676175752&width=320No alt attribute provided
...ED_Website_v4.gif?v=1689917099&width=320No alt attribute provided
...llection-1500.gif?v=1707364737&width=320No alt attribute provided
...ooring-274999.jpg?v=1678325546&width=320Serna XL (New) - Waterproof - McMillan Floors™
...ooring-621581.jpg?v=1678325546&width=320Serna XL (New) - Waterproof - McMillan Floors™
...ooring-520676.jpg?v=1678325475&width=320Pendle Oak XL - Waterproof - McMillan Floors™
...ooring-413032.jpg?v=1678325475&width=320Pendle Oak XL - Waterproof - McMillan Floors™
...ooring-502948.jpg?v=1678325328&width=320Burnaby XL - Waterproof - McMillan Floors™
...ooring-142805.jpg?v=1678325328&width=320Burnaby XL - Waterproof - McMillan Floors™
...ooring-388634.jpg?v=1678325323&width=320Austen Oak XL - Waterproof - McMillan Floors™
...ooring-454898.jpg?v=1678325323&width=320Austen Oak XL - Waterproof - McMillan Floors™
...ooring-241774.jpg?v=1678325340&width=320Denton XL (New) - Waterproof - McMillan Floors™
...ooring-513822.jpg?v=1678325340&width=320Denton XL (New) - Waterproof - McMillan Floors™
...ooring-445612.jpg?v=1678325327&width=320Chiatta - Waterproof - McMillan Floors™
...ooring-652930.jpg?v=1678325327&width=320Chiatta - Waterproof - McMillan Floors™
...ooring-466293.jpg?v=1678325407&width=320Markham XL - Waterproof - McMillan Floors™
...ooring-425134.jpg?v=1678325407&width=320Markham XL - Waterproof - McMillan Floors™
...beRoomScene-S.jpg?v=1688935614&width=320No alt attribute provided
...iles/445A6492.jpg?v=1689919655&width=320No alt attribute provided
...ooring-218889.jpg?v=1678325418&width=320Orso - Waterproof - McMillan Floors™
...ooring-939657.jpg?v=1678325418&width=320Orso - Waterproof - McMillan Floors™
...ooring-595722.jpg?v=1678325334&width=320Dita - Waterproof - McMillan Floors™
...ooring-919757.jpg?v=1678325334&width=320Dita - Waterproof - McMillan Floors™
...ooring-704162.jpg?v=1678325342&width=320Endura - Waterproof - McMillan Floors™
...ooring-180425.jpg?v=1678325342&width=320Endura - Waterproof - McMillan Floors™
...delaroomscene.jpg?v=1730584959&width=320No alt attribute provided
...la-laminate-3.jpg?v=1730584959&width=320No alt attribute provided
...ellaroomscene.jpg?v=1730585546&width=320No alt attribute provided
...la-Laminate-1.jpg?v=1730585496&width=320No alt attribute provided
...lanaroomscene.jpg?v=1730585988&width=320No alt attribute provided
...es/Stellana-2.jpg?v=1730585987&width=320No alt attribute provided
...vonaroomscene.jpg?v=1730586636&width=320No alt attribute provided
...iles/Savona-1.jpg?v=1730586636&width=320No alt attribute provided
...ooring-502948.jpg?v=1678325328&width=320Burnaby XL - Waterproof - McMillan Floors™
...ooring-142805.jpg?v=1678325328&width=320Burnaby XL - Waterproof - McMillan Floors™
...ooring-274999.jpg?v=1678325546&width=320Serna XL (New) - Waterproof - McMillan Floors™
...ooring-621581.jpg?v=1678325546&width=320Serna XL (New) - Waterproof - McMillan Floors™
...ooring-388634.jpg?v=1678325323&width=320Austen Oak XL - Waterproof - McMillan Floors™
...ooring-454898.jpg?v=1678325323&width=320Austen Oak XL - Waterproof - McMillan Floors™
...ooring-520676.jpg?v=1678325475&width=320Pendle Oak XL - Waterproof - McMillan Floors™
...ooring-413032.jpg?v=1678325475&width=320Pendle Oak XL - Waterproof - McMillan Floors™
...ooring-466293.jpg?v=1678325407&width=320Markham XL - Waterproof - McMillan Floors™
...ooring-425134.jpg?v=1678325407&width=320Markham XL - Waterproof - McMillan Floors™
...ooring-241774.jpg?v=1678325340&width=320Denton XL (New) - Waterproof - McMillan Floors™
...ooring-513822.jpg?v=1678325340&width=320Denton XL (New) - Waterproof - McMillan Floors™
...es/SPC-Carmel.jpg?v=1706911187&width=320No alt attribute provided
...iles/893A2710.jpg?v=1707108627&width=320No alt attribute provided
...es/SPC-Cannon.jpg?v=1706911203&width=320No alt attribute provided
...iles/893A2776.jpg?v=1707108230&width=320No alt attribute provided
...es/SPC-Myrtle.jpg?v=1706911134&width=320No alt attribute provided
...es/893A2748-2.jpg?v=1707107764&width=320No alt attribute provided
...es/SPC-Naples.jpg?v=1706911152&width=320No alt attribute provided
...iles/893A2642.jpg?v=1707108892&width=320No alt attribute provided
...PC-Fernandina.jpg?v=1706911171&width=320No alt attribute provided
...iles/893A2668.jpg?v=1707110152&width=320No alt attribute provided
...l-Wood-Beauty.jpg?v=1613719908&width=320No alt attribute provided
...loire-long-2.jpeg?v=1613719821&width=320No alt attribute provided
...rodcut-mobile.jpg?v=1677805167&width=320No alt attribute provided
...n-Red-Prodcut.jpg?v=1613719893&width=320No alt attribute provided
...an-Logo-White.png?v=1613719847&width=320No alt attribute provided
Video URLWidthHeight
...o/v/4e57ad622d0b460292bdaaa1a9a4143e.mov

Page structure

H1 heading
(Critically important)
McMillan Floors™
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 56 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 McMillan Floors™
H2 Empty heading
H2 Language
H2 Currency
H2 Empty heading
H2 100% Waterproof Flooring
H2 Thomas House Plus Matte
H2 Walk on beauty every day
H2 Thomas House Plus Matte Series
H2 Toughest Floor in the world
H2 TUFF ROCK™ is renowned for its unparalleled durability, boasting the capability to withstand scratches and water, making it the toughest in the world.
H2 New Generation of Floor
H2 SupremeFIBER Board
H2 NEW COASTAL SERIES
H2 Introducing brand new Coastal Series SupremeCORE™ SPC flooring, where the essence of the shoreline meets the elegance of your home
H2 TOP 10 WATERPROOF COLORS - 2023-2024
H2 Extra Large Planks Waterproof (6 Feet x 9")
H2 Detail is our Passion
H2 Makes a World of Difference.
H2 McMillan and (RED) are committed to fighting AIDS. helping provide lifesaving treatments to people living with HIV. And we are committed to this mission with your invaluable support.
H2 Language Duplicate text
H2 Currency Duplicate text
H3 Empty heading
H4 Shop Top 20
H4 Shop All Waterproof
H4 Shop by Collection
H4 Shop by Material Type
H4 Serna XL
H4 Pendle Oak XL
H4 Burnaby XL
H4 Austen Oak XL
H4 Denton XL
H4 Chiatta
H4 Markham XL
H4 Niobe
H4 Orso
H4 Dita
H4 Endura
H4 Adela
H4 Novella
H4 Stellana
H4 Savona
H4 Burnaby XL Duplicate text
H4 Serna XL Duplicate text
H4 Austen Oak XL Duplicate text
H4 Pendle Oak XL Duplicate text
H4 Markham XL Duplicate text
H4 Denton XL Duplicate text
H4 Carmel
H4 Cannon
H4 Myrtle
H4 Naples
H4 Fernandina
H4 Questions?
H4 Customer Service
H4 Company
H4 Resources
H4 Let's Stay in Touch
H4 Availability
Some anchor texts are used more than once.
17 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 1 external links on this page.
LinkAttributesAnchor text
https://mcmillanfloors.com/Anchor Skip to content
https://mcmillanfloors.com/No Text
/collections/waterproof-flooringWaterproof Flooring
/collections/shop-top-20Shop Top 20
/collections/waterproof-flooringShop All Waterproof
/collections/waterproof-flooringShop by Collection
/collections/thomas-house-plus...Thomas House Plus Matte
/collections/coastal-seriesCoastal (New)
/collections/evolvedEVOLVED
/collections/evolved-elements-...EVOLVED Elements (new)
/collections/tuff-rockTUFF ROCK™
/collections/heritage-collectionHeritage Collection
/collections/waterproof-flooringMore Collections...
/collections/waterproof-flooringShop by Material Type
/collections/waterproof-flooringSupremeCORE® SPC
/collections/tuff-rockSupremeCORE® Fiber Board
/collections/mcmillan-originalVinyl Flooring, LVP & WPC
/collections/australian-timber...Waterproof Laminate
/collections/evolvedSupremeFIBER™ Board
/collections/tuff-rockNo Text
/collections/laminateLaminate Flooring
/collections/hardwoodHardwood
/collections/sample-bundleSample Bundles
/collections/saleSALE
/pages/contact-mcmillan-flooringContact
/pages/contact-mcmillan-flooringContact Us
/pages/store-locator-usaFind a Showroom
/pages/become-a-dealerBecome a Dealer
https://mcmillanfloors.com/searchNo Text
/accountNo Text
https://mcmillanfloors.com/cartNo Text
https://mcmillanfloors.com/No Text
https://mcmillanfloors.com/searchNo Text
https://mcmillanfloors.com/cartNo Text
/collections/waterproof-flooringText duplicate Waterproof Flooring
/collections/shop-top-20Text duplicate Shop Top 20
/collections/waterproof-flooringText duplicate Shop All Waterproof
/collections/waterproof-flooringText duplicate Shop by Collection
/collections/thomas-house-plus...Text duplicate Thomas House Plus Matte
/collections/coastal-seriesText duplicate Coastal (New)
/collections/evolvedText duplicate EVOLVED
/collections/evolved-elements-...Text duplicate EVOLVED Elements (new)
/collections/tuff-rockText duplicate TUFF ROCK™
/collections/heritage-collectionText duplicate Heritage Collection
/collections/waterproof-flooringText duplicate More Collections...
/collections/waterproof-flooringText duplicate Shop by Material Type
/collections/waterproof-flooringText duplicate SupremeCORE® SPC
/collections/tuff-rockText duplicate SupremeCORE® Fiber Board
/collections/mcmillan-originalText duplicate Vinyl Flooring, LVP & WPC
/collections/australian-timber...Text duplicate Waterproof Laminate
/collections/evolvedText duplicate SupremeFIBER™ Board
/collections/laminateText duplicate Laminate Flooring
/collections/hardwoodText duplicate Hardwood
/collections/sample-bundleText duplicate Sample Bundles
/collections/saleText duplicate SALE
/pages/contact-mcmillan-flooringText duplicate Contact
/pages/contact-mcmillan-flooringText duplicate Contact Us
/pages/store-locator-usaText duplicate Find a Showroom
/pages/become-a-dealerText duplicate Become a Dealer
/collections/waterproof-flooringText duplicate Waterproof Flooring
/collections/waterproof-flooringText duplicate Waterproof Flooring
/collections/shop-top-20Text duplicate Shop Top 20
/collections/waterproof-flooringText duplicate Shop All Waterproof
/collections/waterproof-flooringText duplicate Shop by Collection
/collections/waterproof-flooringText duplicate Shop by Collection
/collections/thomas-house-plus...Text duplicate Thomas House Plus Matte
/collections/coastal-seriesText duplicate Coastal (New)
/collections/evolvedText duplicate EVOLVED
/collections/evolved-elements-...Text duplicate EVOLVED Elements (new)
/collections/tuff-rockText duplicate TUFF ROCK™
/collections/heritage-collectionText duplicate Heritage Collection
/collections/waterproof-flooringText duplicate More Collections...
/collections/waterproof-flooringText duplicate Shop by Material Type
/collections/waterproof-flooringText duplicate Shop by Material Type
/collections/waterproof-flooringText duplicate SupremeCORE® SPC
/collections/tuff-rockText duplicate SupremeCORE® Fiber Board
/collections/mcmillan-originalText duplicate Vinyl Flooring, LVP & WPC
/collections/australian-timber...Text duplicate Waterproof Laminate
/collections/evolvedText duplicate SupremeFIBER™ Board
/collections/laminateText duplicate Laminate Flooring
/collections/hardwoodText duplicate Hardwood
/collections/sample-bundleText duplicate Sample Bundles
/collections/saleText duplicate SALE
/pages/contact-mcmillan-flooringText duplicate Contact
/pages/contact-mcmillan-flooringText duplicate Contact
/pages/contact-mcmillan-flooringText duplicate Contact Us
/pages/store-locator-usaText duplicate Find a Showroom
/pages/become-a-dealerText duplicate Become a Dealer
/accountRegister / Login
/collections/thomas-house-plus...No Text
/collections/thomas-house-plus...Learn more
/collections/thomas-house-plus...Text duplicate Learn more
/collections/tuff-rockText duplicate Learn more
/collections/evolvedText duplicate Learn more
/collections/coastal-seriesText duplicate Learn more
/collections/top-10-colors-202...IMG-ALT Serna XL (New) - Waterproof - McMillan Floors™
/collections/top-10-colors-202...Serna XL
/collections/top-10-colors-202...IMG-ALT Pendle Oak XL - Waterproof - McMillan Floors™
/collections/top-10-colors-202...Pendle Oak XL
/collections/top-10-colors-202...IMG-ALT Burnaby XL - Waterproof - McMillan Floors™
/collections/top-10-colors-202...Burnaby XL
/collections/top-10-colors-202...IMG-ALT Austen Oak XL - Waterproof - McMillan Floors™
/collections/top-10-colors-202...Austen Oak XL
/collections/top-10-colors-202...IMG-ALT Denton XL (New) - Waterproof - McMillan Floors™
/collections/top-10-colors-202...Denton XL
/collections/top-10-colors-202...IMG-ALT Chiatta - Waterproof - McMillan Floors™
/collections/top-10-colors-202...Chiatta
/collections/top-10-colors-202...IMG-ALT Markham XL - Waterproof - McMillan Floors™
/collections/top-10-colors-202...Markham XL
/collections/top-10-colors-202...No Text
/collections/top-10-colors-202...Niobe
/collections/top-10-colors-202...IMG-ALT Orso - Waterproof - McMillan Floors™
/collections/top-10-colors-202...Orso
/collections/top-10-colors-202...IMG-ALT Dita - Waterproof - McMillan Floors™
/collections/top-10-colors-202...Dita
/collections/top-10-colors-202...IMG-ALT Endura - Waterproof - McMillan Floors™
/collections/top-10-colors-202...Endura
/collections/top-10-colors-202...No Text
/collections/top-10-colors-202...Adela
/collections/top-10-colors-202...No Text
/collections/top-10-colors-202...Novella
/collections/top-10-colors-202...No Text
/collections/top-10-colors-202...Stellana
/collections/top-10-colors-202...No Text
/collections/top-10-colors-202...Savona
/collections/extra-large-plank...Text duplicate IMG-ALT Burnaby XL - Waterproof - McMillan Floors™
/collections/extra-large-plank...Text duplicate Burnaby XL
/collections/extra-large-plank...Text duplicate IMG-ALT Serna XL (New) - Waterproof - McMillan Floors™
/collections/extra-large-plank...Text duplicate Serna XL
/collections/extra-large-plank...Text duplicate IMG-ALT Austen Oak XL - Waterproof - McMillan Floors™
/collections/extra-large-plank...Text duplicate Austen Oak XL
/collections/extra-large-plank...Text duplicate IMG-ALT Pendle Oak XL - Waterproof - McMillan Floors™
/collections/extra-large-plank...Text duplicate Pendle Oak XL
/collections/extra-large-plank...Text duplicate IMG-ALT Markham XL - Waterproof - McMillan Floors™
/collections/extra-large-plank...Text duplicate Markham XL
/collections/extra-large-plank...Text duplicate IMG-ALT Denton XL (New) - Waterproof - McMillan Floors™
/collections/extra-large-plank...Text duplicate Denton XL
/collections/extra-large-plank...No Text
/collections/extra-large-plank...Carmel
/collections/extra-large-plank...No Text
/collections/extra-large-plank...Cannon
/collections/extra-large-plank...No Text
/collections/extra-large-plank...Myrtle
/collections/extra-large-plank...No Text
/collections/extra-large-plank...Naples
/collections/extra-large-plank...No Text
/collections/extra-large-plank...Fernandina
/collections/mcmillan-canada-o...McMillan Canada Original Hardwood
/collections/mcmillan-canada-o...Detail is our Passion McMillan Canada Original
/pages/contact-mcmillan-flooringText duplicate Contact Us
/pages/contact-mcmillan-flooringText duplicate Contact Us
/pages/become-a-dealerText duplicate Become a Dealer
/pages/store-locator-usaText duplicate Find a Showroom
/policies/refund-policyReturn Policy
/pages/about-mcmillan-flooringAbout Us
/pages/carriersCareers
/pages/care-maintenanceCare & Maintenance
/pages/installation-instructionInstallation
/pages/warranty-informationWarranty Information
/pages/room-square-footage-cal...Room Size Calculator
/blogs/faqFAQ
https://mcmillanfloors.com/McMillan Floors™
https://www.shopify.com/?utm_c...New window Nofollow External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://mcmillanfloors.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The file size of the HTML document is very large (518 kB).
The page response time is excellent with 0.19 seconds.

HTTP Response Header

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External factors

This website has excellent links from other websites.
This page has backlinks from 184 referring domains.
This page has 404 backlinks.
This page has backlinks from 35 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *
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mcmillanfloors.com
Walk on beauty every day™ – McMillan Floors™
McMillan Floors leads the industry in style, design and innovation of Hardwood and Waterproof Luxury Vinyl Plank products, exceeding the demands of builders, architects, interior designers and residential consumers

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
McMillan93%Check
Floors84%Check
Waterproof58%Check
McMillan Canada Original55%Check
beauty52%Check
Waterproof Flooring51%Check
Walk50%Check
day50%Check
Vinyl Flooring47%Check
New46%Check

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