Meritbeauty.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
79% 
Page structure
58% 
Link structure
33% 
Server
87% 
External factors
100% 
SEO Score
Response time
0.68 s
File size
419.30 kB
Words
1444
Media files
5
Number of links
149 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
MERIT Clean Beauty & Minimalist Makeup | MERIT Official Site – MERIT Beauty
The page title should be shorter than 580 pixels. It is 722 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
MERIT is a clean, vegan, cruelty-free minimalist makeup brand. We are the antidote to the oversaturated world of beauty. Safe for Body + Skin + Planet.
The length of the meta description is perfect. (935 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.meritbeauty.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=2
theme-colorEmpty
descriptionMERIT is a clean, vegan, cruelty-free minimalist makeup brand. We are the antidote to the oversaturated world of beauty. Safe for Body + Skin + Planet.
google-site-verification5eNIAYp4rGYPkD85hZ6vFmVqS2uWS6LWV-7HYunXAoQ
shopify-digital-wallet/41212969117/digital_wallets/dialog
shopify-checkout-api-token4beb982bed3b3f6703c99ecb4e07f387
langen
twitter:site@
twitter:cardsummary_large_image
twitter:titleMERIT Clean Beauty & Minimalist Makeup | MERIT Official Site
twitter:descriptionMERIT is a clean, vegan, cruelty-free minimalist makeup brand. We are the antidote to the oversaturated world of beauty. Safe for Body + Skin + Planet.
og:site_nameMERIT Beauty
og:urlhttps://www.meritbeauty.com/
og:titleMERIT Clean Beauty & Minimalist Makeup | MERIT Official Site
og:typewebsite
og:descriptionMERIT is a clean, vegan, cruelty-free minimalist makeup brand. We are the antidote to the oversaturated world of beauty. Safe for Body + Skin + Planet.
og:imagehttps://cdn.shopify.com/s/files/1/0412/1296/9117/files/SiteSocial-Update.jpg?v=1720600757
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/0412/1296/9117/files/SiteSocial-Update.jpg?v=1720600757
og:image:width1200
og:image:height628
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1444 words. That's ok.
16.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, maximum-scale=2" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 29 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...shop/files/Vogue_1_200x.png?v=1645491950Logo for Jenna Rennert | Vogue
...p/files/Forbes-Big_200x.png?v=1645492126Logo for Forbes
.../files/allure_logo_200x.png?v=1629654288Logo for Allure
...files/Logo_InStyle_200x.png?v=1629654302Logo for Instyle

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 60 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Let's Connect
H2 Account
H2 Products
H2 Cart | 0 items
H2 The F/W 2024 Sets
H2 Bestsellers
H2 Free Gift On Us
H2 The Sets
H2 The Signature Bag
H2 Let’s Connect
H2 Help
H2 Company
H2 Shop
H2 Let’s Connect Duplicate text
H3 Login to My Account
H3 Reset Your Password
H3 Create Account
H3 Create Account Duplicate text
H3 Login
H3 Limited Edition
H3 The Mini Flush Balm Trio
H3 The Dress Code Set
H3 The Minimalist
H3 The Autumn Set
H3 The Great Skin Duo
H3 Flush Balm
H3 Signature Lip
H3 Five Minute Morning
H3 Great Skin Moisturizer
H3 Great Skin
H3 Brush No.1
H3 Brow 1990
H3 The Brow Duo
H3 Clean Lash
H3 The Complexion Set
H3 Brow 1980
H3 Shade Slick
H3 Solo Shadow
H3 Brush No. 2
H3 The Prep Set
H3 Day Glow
H3 Bronze Balm
H3 Impossible to mess up products designed to meet the reality of your daily routine — this is makeup you can live in.
H3 The Mini Flush Balm Trio Duplicate text
H3 The Dress Code Set Duplicate text
H3 The Great Skin Duo Duplicate text
H3 Five Minute Morning Duplicate text
H3 The Brow Duo Duplicate text
H3 The Complexion Set Duplicate text
H3 The Prep Set Duplicate text
H3 The Full Collection
H3 The Mini Flush Balm Trio Duplicate text
H3 The Dress Code Set Duplicate text
H3 The Great Skin Duo Duplicate text
H3 Five Minute Morning Duplicate text
H3 The Brow Duo Duplicate text
H3 The Complexion Set Duplicate text
H3 The Prep Set Duplicate text
H3 The Full Collection Duplicate text
H3 The Eye Set
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
10 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.meritbeauty.com/Anchor Skip to content
/pages/retrospectjoin the waitlist.
A-TITLE Retrospect
https://www.meritbeauty.com/A-TITLE MERIT Beauty
https://www.meritbeauty.com/Text duplicate A-TITLE MERIT Beauty
/blogs/storiesStories
A-TITLE Stories
/products/the-minimalistThe Minimalist Perfecting Complexion Stick
A-TITLE View The Minimalist
/products/great-skin-moisturizerGreat Skin Moisturizer Priming Moisturizer
A-TITLE View Great Skin Moisturizer
/products/great-skin-serumGreat Skin Instant Glow Serum
A-TITLE View Great Skin
/products/brush-no-1Brush No.1 Blending Brush
A-TITLE View Brush No.1
/products/flush-balmFlush Balm Cheek Color
A-TITLE View Flush Balm
/products/day-glowDay Glow Highlighting Balm
A-TITLE View Day Glow
/products/bronze-balmBronze Balm Sheer Bronzer
A-TITLE View Bronze Balm
/products/signature-lipSignature Lip Lightweight Lipstick
A-TITLE View Signature Lip
/collections/all-productsView All
/products/the-mini-flush-balm-...The Mini Flush Balm Trio Limited Edition
A-TITLE View The Mini Flush Balm Trio
/products/the-dress-code-setThe Dress Code Set Limited Edition
A-TITLE View The Dress Code Set
/products/the-great-skin-duoThe Great Skin Duo Skincare Essentials
A-TITLE View The Great Skin Duo
/products/five-minute-morningFive Minute Morning The Core Collection
A-TITLE View Five Minute Morning
/products/the-autumn-setThe Autumn Set Skin & Color
A-TITLE View The Autumn Set
/products/the-prep-setThe Prep Set Skin & Complexion
A-TITLE View The Prep Set
/products/brow-duoThe Brow Duo Brow Essentials
A-TITLE View The Brow Duo
/products/the-complexion-setThe Complexion Set Skin, Color, & Bronzer
A-TITLE View The Complexion Set
/collections/setsView Sets
/products/the-minimalistText duplicate The Minimalist Perfecting Complexion Stick
A-TITLE View The Minimalist
/products/great-skin-moisturizerText duplicate Great Skin Moisturizer Priming Moisturizer
A-TITLE View Great Skin Moisturizer
/products/the-great-skin-duoText duplicate The Great Skin Duo Skincare Essentials
A-TITLE View The Great Skin Duo
/products/great-skin-serumText duplicate Great Skin Instant Glow Serum
A-TITLE View Great Skin
/products/the-prep-setText duplicate The Prep Set Skin & Complexion
A-TITLE View The Prep Set
/products/brush-no-1Text duplicate Brush No.1 Blending Brush
A-TITLE View Brush No.1
/products/the-complexion-setText duplicate The Complexion Set Skin, Color, & Bronzer
A-TITLE View The Complexion Set
/collections/complexionView Complexion
/products/the-mini-flush-balm-...Text duplicate The Mini Flush Balm Trio Limited Edition
A-TITLE View The Mini Flush Balm Trio
/products/flush-balmText duplicate Flush Balm Cheek Color
A-TITLE View Flush Balm
/products/day-glowText duplicate Day Glow Highlighting Balm
A-TITLE View Day Glow
/products/bronze-balmText duplicate Bronze Balm Sheer Bronzer
A-TITLE View Bronze Balm
/collections/cheeksView Cheeks
/products/brow-1990Brow 1990 Sheer Gel Pencil
A-TITLE View Brow 1990
/products/brow-duoText duplicate The Brow Duo Brow Essentials
A-TITLE View The Brow Duo
/products/brow-1980Brow 1980 Volumizing Pomade
A-TITLE View Brow 1980
/products/the-eye-setThe Eye Set Eye & Brow
A-TITLE View The Eye Set
/products/clean-lashClean Lash Lengthening Mascara
A-TITLE View Clean Lash
/products/solo-shadowSolo Shadow Matte Eye Color
A-TITLE View Solo Shadow
/products/brush-no-2Brush No. 2 Eyeshadow Brush
A-TITLE View Brush No. 2
/collections/eyesView Eyes
/products/the-dress-code-setText duplicate The Dress Code Set Limited Edition
A-TITLE View The Dress Code Set
/products/signature-lipText duplicate Signature Lip Lightweight Lipstick
A-TITLE View Signature Lip
/products/shade-slickShade Slick Tinted Lip Oil
A-TITLE View Shade Slick
/collections/lipsView Lips
/products/the-mini-flush-balm-...Text duplicate The Mini Flush Balm Trio Limited Edition
A-TITLE View The Mini Flush Balm Trio
/products/the-dress-code-setText duplicate The Dress Code Set Limited Edition
A-TITLE View The Dress Code Set
/products/the-minimalistText duplicate The Minimalist Perfecting Complexion Stick
A-TITLE View The Minimalist
/products/the-autumn-setText duplicate The Autumn Set Skin & Color
A-TITLE View The Autumn Set
/products/great-skin-moisturizerText duplicate Great Skin Moisturizer Priming Moisturizer
A-TITLE View Great Skin Moisturizer
/products/the-great-skin-duoText duplicate The Great Skin Duo Skincare Essentials
A-TITLE View The Great Skin Duo
/collections/newView New
/collections/all-productsShop All
A-TITLE Shop All
/collections/setsSets
A-TITLE Sets
/collections/complexionComplexion
A-TITLE Complexion
/collections/cheeksCheeks
A-TITLE Cheeks
/collections/eyesEyes
A-TITLE Eyes
/collections/lipsLips
A-TITLE Lips
/collections/newNew
A-TITLE New
/blogs/storiesText duplicate Stories
A-TITLE Stories
/pages/rewardsLoyalty
A-TITLE Loyalty
/pages/store-locatorStore Locator
A-TITLE Store Locator
/pages/faqFAQ
A-TITLE FAQ
/pages/shipping-orderShipping & Returns
A-TITLE Shipping & Returns
http://instagram.com/meritNew window External No Text
/pages/contact-usContact
/pages/terms-conditionsLegal
/pages/privacy-policyPrivacy Policy
https://boards.greenhouse.io/m...External Subdomain Careers
/pages/privacy-policyNew window Text duplicate Privacy Policy
A-TITLE Privacy Policy
/pages/terms-conditionsNew window Terms and Conditions
A-TITLE Terms & Conditions
/collections/all-productsContinue Shopping
/collections/all-productsShop Now
/collections/shop-allText duplicate Shop All
/products/the-mini-flush-balm-...The Mini Flush Balm Trio Limited Edition Original price:$63 Current price:$39 Original price:$63 Current price:$39
/products/the-dress-code-setThe Dress Code Set Limited Edition Original price:$76 Current price:$58 Original price:$76 Current price:$58
/products/the-minimalistThe Minimalist Perfecting Complexion Stick Original price: Current price:$38 Original price: Current price:$38 NEW NEW NEW NEW NEW NEW NEW NEW NEW NEW
/products/the-autumn-setThe Autumn Set Skin & Color Original price:$170 Current price:$152 Original price:$170 Current price:$152
/products/the-great-skin-duoThe Great Skin Duo Skincare Essentials Original price:$76 Current price:$68 Original price:$76 Current price:$68
/products/flush-balmFlush Balm Cheek Color Original price: Current price:$30 Original price: Current price:$30
/products/signature-lipSignature Lip Lightweight Lipstick Original price: Current price:$26 Original price: Current price:$26
/products/five-minute-morningFive Minute Morning The Core Collection Original price:$206 Current price:$176 Original price:$206 Current price:$176
/products/great-skin-moisturizerGreat Skin Moisturizer Priming Moisturizer Original price: Current price:$38 Original price: Current price:$38
/products/great-skin-serumGreat Skin Instant Glow Serum Original price: Current price:$38 Original price: Current price:$38
/products/brush-no-1Brush No.1 Blending Brush Original price: Current price:$32 Original price: Current price:$32
/products/brow-1990Brow 1990 Sheer Gel Pencil Original price: Current price:$24 Original price: Current price:$24 NEW NEW NEW NEW
/products/brow-duoThe Brow Duo Brow Essentials Original price:$48 Current price:$44 Original price:$48 Current price:$44
/products/clean-lashClean Lash Lengthening Mascara Original price: Current price:$26 Original price: Current price:$26
/products/the-complexion-setThe Complexion Set Skin, Color, & Bronzer Original price:$238 Current price:$218 Original price:$238 Current price:$218
/products/brow-1980Brow 1980 Volumizing Pomade Original price: Current price:$24 Original price: Current price:$24 NEW NEW NEW NEW
/products/shade-slickShade Slick Tinted Lip Oil Original price: Current price:$24 Original price: Current price:$24
/products/solo-shadowSolo Shadow Matte Eye Color Original price: Current price:$24 Original price: Current price:$24
/products/brush-no-2Brush No. 2 Eyeshadow Brush Original price: Current price:$20 Original price: Current price:$20
/products/the-prep-setThe Prep Set Skin & Complexion Original price:$146 Current price:$128 Original price:$146 Current price:$128
/products/day-glowDay Glow Highlighting Balm Original price: Current price:$32 Original price: Current price:$32
/products/bronze-balmBronze Balm Sheer Bronzer Original price: Current price:$30 Original price: Current price:$30
/collections/shop-allText duplicate Shop All
/pages/aboutAbout Us
/pages/retrospectJOIN THE WAITLIST
/collections/setsShop All Sets
/products/the-mini-flush-balm-...Text duplicate The Mini Flush Balm Trio Limited Edition Original price:$63 Current price:$39 Original price:$63 Current price:$39
/products/the-dress-code-setText duplicate The Dress Code Set Limited Edition Original price:$76 Current price:$58 Original price:$76 Current price:$58
/products/the-great-skin-duoText duplicate The Great Skin Duo Skincare Essentials Original price:$76 Current price:$68 Original price:$76 Current price:$68
/products/five-minute-morningText duplicate Five Minute Morning The Core Collection Original price:$206 Current price:$176 Original price:$206 Current price:$176
/products/brow-duoText duplicate The Brow Duo Brow Essentials Original price:$48 Current price:$44 Original price:$48 Current price:$44
/products/the-complexion-setText duplicate The Complexion Set Skin, Color, & Bronzer Original price:$238 Current price:$218 Original price:$238 Current price:$218
/products/the-prep-setText duplicate The Prep Set Skin & Complexion Original price:$146 Current price:$128 Original price:$146 Current price:$128
/products/the-full-collectionThe Full Collection Every MERIT product Original price:$406 Current price:$368 Original price:$406 Current price:$368
/collections/setsText duplicate Shop All Sets
/products/the-mini-flush-balm-...Text duplicate The Mini Flush Balm Trio Limited Edition Original price:$63 Current price:$39 Original price:$63 Current price:$39
/products/the-dress-code-setText duplicate The Dress Code Set Limited Edition Original price:$76 Current price:$58 Original price:$76 Current price:$58
/products/the-great-skin-duoText duplicate The Great Skin Duo Skincare Essentials Original price:$76 Current price:$68 Original price:$76 Current price:$68
/products/five-minute-morningText duplicate Five Minute Morning The Core Collection Original price:$206 Current price:$176 Original price:$206 Current price:$176
/products/brow-duoText duplicate The Brow Duo Brow Essentials Original price:$48 Current price:$44 Original price:$48 Current price:$44
/products/the-complexion-setText duplicate The Complexion Set Skin, Color, & Bronzer Original price:$238 Current price:$218 Original price:$238 Current price:$218
/products/the-prep-setText duplicate The Prep Set Skin & Complexion Original price:$146 Current price:$128 Original price:$146 Current price:$128
/products/the-full-collectionText duplicate The Full Collection Every MERIT product Original price:$406 Current price:$368 Original price:$406 Current price:$368
/products/the-eye-setThe Eye Set Eye & Brow Original price:$118 Current price:$108 Original price:$118 Current price:$108
/collections/all-productsSHOP NOW
/collections/newNew window No Text
/collections/setsNew window No Text
/collections/setsNew window No Text
/products/the-great-skin-duoNew window No Text
/collections/setsNew window No Text
/collections/setsNew window No Text
/collections/setsNew window No Text
/collections/setsNew window No Text
/collections/setsNew window No Text
/collections/setsNew window No Text
https://www.instagram.com/merit/New window External Subdomain No Text
https://www.tiktok.com/@merit?...New window External Subdomain No Text
https://www.youtube.com/@merit...New window External Subdomain No Text
https://www.pinterest.com/meri...New window External Subdomain No Text
/pages/contact-usText duplicate Contact
/pages/faqText duplicate FAQ
/pages/shipping-orderText duplicate Shipping & Returns
/pages/refund-policyRefund Policy
/accountMy Account
/pages/privacy-policyText duplicate Privacy Policy
/pages/terms-conditionsTerms & Conditions
/pages/website-accessibility-s...Accessibility
/pages/aboutText duplicate About Us
/pages/store-locatorText duplicate Store Locator
https://boards.greenhouse.io/m...External Subdomain Text duplicate Careers
/pages/rewardsText duplicate Loyalty
/pages/unidaysStudents
/collections/all-productsText duplicate Shop All
/collections/setsText duplicate Sets
/collections/complexionText duplicate Complexion
/collections/cheeksText duplicate Cheeks
/collections/eyesText duplicate Eyes
/collections/lipsText duplicate Lips
/collections/newText duplicate New
https://www.instagram.com/merit/New window External Subdomain No Text
https://www.tiktok.com/@merit?...New window External Subdomain No Text
https://www.youtube.com/@merit...New window External Subdomain No Text
https://www.pinterest.com/meri...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.meritbeauty.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.68 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (419 kB).

HTTP Response Header

NameValue
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External factors

This website has excellent links from other websites.
This page has backlinks from 833 referring domains.
This page has 4,779 backlinks.
This page has backlinks from 602 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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Sitemap: https://www.meritbeauty.com/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
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www.meritbeauty.com
MERIT Clean Beauty & Minimalist Makeup | MERIT Official Site – ...
MERIT is a clean, vegan, cruelty-free minimalist makeup brand. We are the antidote to the oversaturated world of beauty. Safe for Body + Skin + Planet.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
MERIT71%Check
beauty68%Check
Clean Beauty66%Check
Mini66%Check
MERIT clean63%Check
Minimalist62%Check
Clean62%Check
MERIT Clean Beauty Minimalist59%Check
makeup58%Check
minimalist makeup58%Check
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