Meritbeauty.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
79% 
Page structure
71% 
Link structure
28% 
Server
76% 
External factors
100% 
SEO Score
Response time
0.91 s
File size
381.00 kB
Words
1246
Media files
6
Number of links
168 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
MERIT Clean Beauty & Minimalist Makeup | MERIT Official Site – MERIT Beauty
The page title should be shorter than 580 pixels. It is 722 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
MERIT is a clean, vegan, cruelty-free minimalist makeup brand. We are the antidote to the oversaturated world of beauty. Safe for Body + Skin + Planet.
The length of the meta description is perfect. (935 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.meritbeauty.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=2
theme-colorEmpty
descriptionMERIT is a clean, vegan, cruelty-free minimalist makeup brand. We are the antidote to the oversaturated world of beauty. Safe for Body + Skin + Planet.
google-site-verification5eNIAYp4rGYPkD85hZ6vFmVqS2uWS6LWV-7HYunXAoQ
shopify-digital-wallet/41212969117/digital_wallets/dialog
shopify-checkout-api-token4beb982bed3b3f6703c99ecb4e07f387
langen
twitter:site@
twitter:cardsummary_large_image
twitter:titleMERIT Clean Beauty & Minimalist Makeup | MERIT Official Site
twitter:descriptionMERIT is a clean, vegan, cruelty-free minimalist makeup brand. We are the antidote to the oversaturated world of beauty. Safe for Body + Skin + Planet.
og:site_nameMERIT Beauty
og:urlhttps://www.meritbeauty.com/
og:titleMERIT Clean Beauty & Minimalist Makeup | MERIT Official Site
og:typewebsite
og:descriptionMERIT is a clean, vegan, cruelty-free minimalist makeup brand. We are the antidote to the oversaturated world of beauty. Safe for Body + Skin + Planet.
og:imagehttps://cdn.shopify.com/s/files/1/0412/1296/9117/files/Preview_Image_For_URL_Aug_2023.jpg?v=1692385270
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/0412/1296/9117/files/Preview_Image_For_URL_Aug_2023.jpg?v=1692385270
og:image:width1200
og:image:height628
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1246 words. That's ok.
17.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, maximum-scale=2" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 25 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...shop/files/Vogue_1_200x.png?v=1645491950Logo for Jenna Rennert | Vogue
...p/files/Forbes-Big_200x.png?v=1645492126Logo for Forbes
.../files/allure_logo_200x.png?v=1629654288Logo for Allure
...files/Logo_InStyle_200x.png?v=1629654302Logo for Instyle

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Let's Connect
H2 Account
H2 Cart | 0 items
H2 The Signature Bag by TOVE.
H2 Bestsellers
H2 The Evening Set
H2 The Sets
H2 Bronze Balm
H2 Great Skin™
H2 Signature Lip
H2 Let’s Connect
H2 Help
H2 Company
H2 Shop
H2 Let’s Connect Duplicate text
H3 Login to My Account
H3 Reset Your Password
H3 Create Account
H3 Create Account Duplicate text
H3 Login
H3 Limited Edition
H3 Impossible to mess up products designed to meet the reality of your daily routine — this is makeup you can live in.
Some anchor texts are used more than once.
10 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.meritbeauty.com/Anchor Skip to content
https://www.meritbeauty.com/A-TITLE MERIT Beauty
https://www.meritbeauty.com/Text duplicate A-TITLE MERIT Beauty
/blogs/storiesStories
A-TITLE Stories
/products/signature-lipSignature Lip Lightweight Lipstick
A-TITLE View Signature Lip
/products/flush-balmFlush Balm Cheek Color
A-TITLE View Flush Balm
/products/the-minimalistThe Minimalist Perfecting Complexion Stick
A-TITLE View The Minimalist
/products/brush-no-1Brush No.1 Blending Brush
A-TITLE View Brush No.1
/products/day-glowDay Glow Highlighting Balm
A-TITLE View Day Glow
/products/great-skin-serumGreat Skin Instant Glow Serum
A-TITLE View Great Skin
/products/shade-slickShade Slick Tinted Lip Oil
A-TITLE View Shade Slick
/products/solo-shadowSolo Shadow Matte Eye Color
A-TITLE View Solo Shadow
/collections/all-productsView All
/products/the-evening-setThe Evening Set
A-TITLE View The Evening Set
/products/the-summer-setThe Summer Set S/S ‘24 Essentials
A-TITLE View The Summer Set
/products/five-minute-morningFive Minute Morning The Core Collection
A-TITLE View Five Minute Morning
/products/the-polished-setThe Polished Set Everyday Essentials
A-TITLE View The Polished Set
/products/the-color-setThe Color Set Cheeks & Lips
A-TITLE View The Color Set
/products/the-box-setThe Box Set SIGNATURE LIP MATTES
A-TITLE View The Box Set
/products/the-full-collectionThe Full Collection Every MERIT product
A-TITLE View The Full Collection
/products/the-eye-setThe Eye Set Brows, Lashes & Color
A-TITLE View The Eye Set
/collections/setsView Sets
/products/great-skin-serumText duplicate Great Skin Instant Glow Serum
A-TITLE View Great Skin
/products/the-minimalistText duplicate The Minimalist Perfecting Complexion Stick
A-TITLE View The Minimalist
/products/brush-no-1Text duplicate Brush No.1 Blending Brush
A-TITLE View Brush No.1
/collections/complexionView Complexion
/products/flush-balmText duplicate Flush Balm Cheek Color
A-TITLE View Flush Balm
/products/day-glowText duplicate Day Glow Highlighting Balm
A-TITLE View Day Glow
/products/bronze-balmBronze Balm Sheer Bronzer
A-TITLE View Bronze Balm
/products/the-color-setText duplicate The Color Set Cheeks & Lips
A-TITLE View The Color Set
/collections/cheeksView Cheeks
/products/solo-shadowText duplicate Solo Shadow Matte Eye Color
A-TITLE View Solo Shadow
/products/brush-no-2Brush No. 2 Eyeshadow Brush
A-TITLE View Brush No. 2
/products/clean-lashClean Lash Lengthening Mascara
A-TITLE View Clean Lash
/products/brow-1980Brow 1980 Volumizing Pomade
A-TITLE View Brow 1980
/products/the-eye-setText duplicate The Eye Set Brows, Lashes & Color
A-TITLE View The Eye Set
/collections/eyesView Eyes
/products/signature-lipText duplicate Signature Lip Lightweight Lipstick
A-TITLE View Signature Lip
/products/shade-slickText duplicate Shade Slick Tinted Lip Oil
A-TITLE View Shade Slick
/products/the-color-setText duplicate The Color Set Cheeks & Lips
A-TITLE View The Color Set
/products/the-box-setText duplicate The Box Set SIGNATURE LIP MATTES
A-TITLE View The Box Set
/collections/lipsView Lips
/products/the-evening-setText duplicate The Evening Set
A-TITLE View The Evening Set
/products/signature-lipText duplicate Signature Lip Lightweight Lipstick
A-TITLE View Signature Lip
/products/the-summer-setText duplicate The Summer Set S/S ‘24 Essentials
A-TITLE View The Summer Set
/products/the-polished-setText duplicate The Polished Set Everyday Essentials
A-TITLE View The Polished Set
/products/the-color-setText duplicate The Color Set Cheeks & Lips
A-TITLE View The Color Set
/products/day-glowText duplicate Day Glow Highlighting Balm
A-TITLE View Day Glow
/products/the-box-setText duplicate The Box Set SIGNATURE LIP MATTES
A-TITLE View The Box Set
/collections/newView New
/collections/all-productsShop All
A-TITLE Shop All
/collections/setsSets
A-TITLE Sets
/collections/complexionComplexion
A-TITLE Complexion
/collections/cheeksCheeks
A-TITLE Cheeks
/collections/eyesEyes
A-TITLE Eyes
/collections/lipsLips
A-TITLE Lips
/collections/newNew
A-TITLE New
/blogs/storiesText duplicate Stories
A-TITLE Stories
/pages/rewardsLoyalty
A-TITLE Loyalty
/pages/store-locatorStore Locator
A-TITLE Store Locator
/pages/faqFAQ
A-TITLE FAQ
/pages/shipping-returnsShipping & Returns
A-TITLE Shipping & Returns
http://instagram.com/meritNew window External No Text
/pages/contact-usContact
/pages/terms-conditionsLegal
/pages/privacy-policyPrivacy Policy
https://boards.greenhouse.io/m...External Subdomain Careers
/pages/privacy-policyNew window Text duplicate Privacy Policy
A-TITLE Privacy Policy
/pages/terms-conditionsNew window Terms and Conditions
A-TITLE Terms & Conditions
/collections/all-productsContinue Shopping
/collections/setsShop Now
/collections/shop-allText duplicate Shop All
/products/the-evening-setA-TITLE View The Evening Set
/products/the-evening-setThe Evening Set Original price:$126 Current price:$112 Original price:$126 Current price:$112
A-TITLE View The Evening Set
/products/the-minimalistA-TITLE View The Minimalist
/products/the-minimalistThe Minimalist Perfecting Complexion Stick Original price: Current price:$38 Original price: Current price:$38
A-TITLE View The Minimalist
/products/five-minute-morningA-TITLE View Five Minute Morning
/products/five-minute-morningFive Minute Morning The Core Collection Original price:$206 Current price:$176 Original price:$206 Current price:$176
A-TITLE View Five Minute Morning
/products/flush-balmA-TITLE View Flush Balm
/products/flush-balmFlush Balm Cheek Color Original price: Current price:$30 Original price: Current price:$30
A-TITLE View Flush Balm
/products/great-skin-serumA-TITLE View Great Skin
/products/great-skin-serumGreat Skin Instant Glow Serum Original price: Current price:$38 Original price: Current price:$38
A-TITLE View Great Skin
/products/brush-no-1A-TITLE View Brush No.1
/products/brush-no-1Brush No.1 Blending Brush Original price: Current price:$32 Original price: Current price:$32
A-TITLE View Brush No.1
/products/signature-lipA-TITLE View Signature Lip
/products/signature-lipSignature Lip Lightweight Lipstick Original price: Current price:$26 Original price: Current price:$26 NEW
A-TITLE View Signature Lip
/products/clean-lashA-TITLE View Clean Lash
/products/clean-lashClean Lash Lengthening Mascara Original price: Current price:$26 Original price: Current price:$26
A-TITLE View Clean Lash
/products/day-glowA-TITLE View Day Glow
/products/day-glowDay Glow Highlighting Balm Original price: Current price:$32 Original price: Current price:$32 NEW
A-TITLE View Day Glow
/products/the-color-setA-TITLE View The Color Set
/products/the-color-setThe Color Set Cheeks & Lips Original price:$56 Current price:$50 Original price:$56 Current price:$50
A-TITLE View The Color Set
/products/solo-shadowA-TITLE View Solo Shadow
/products/solo-shadowSolo Shadow Matte Eye Color Original price: Current price:$24 Original price: Current price:$24
A-TITLE View Solo Shadow
/products/brush-no-2A-TITLE View Brush No. 2
/products/brush-no-2Brush No. 2 Eyeshadow Brush Original price: Current price:$20 Original price: Current price:$20
A-TITLE View Brush No. 2
/products/brow-1980A-TITLE View Brow 1980
/products/brow-1980Brow 1980 Volumizing Pomade Original price: Current price:$24 Original price: Current price:$24
A-TITLE View Brow 1980
/products/bronze-balmA-TITLE View Bronze Balm
/products/bronze-balmBronze Balm Sheer Bronzer Original price: Current price:$30 Original price: Current price:$30
A-TITLE View Bronze Balm
/products/the-summer-setA-TITLE View The Summer Set
/products/the-summer-setThe Summer Set S/S ‘24 Essentials Original price:$124 Current price:$112 Original price:$124 Current price:$112
A-TITLE View The Summer Set
/products/shade-slickA-TITLE View Shade Slick
/products/shade-slickShade Slick Tinted Lip Oil Original price: Current price:$24 Original price: Current price:$24
A-TITLE View Shade Slick
/collections/shop-allText duplicate Shop All
/pages/aboutAbout Us
/collections/setsSubdomain Text duplicate Shop Now
/products/the-evening-setSHOP NOW
/collections/setsShop All Sets
/products/the-evening-setText duplicate A-TITLE View The Evening Set
/products/the-evening-setText duplicate The Evening Set Original price:$126 Current price:$112 Original price:$126 Current price:$112
A-TITLE View The Evening Set
/products/the-summer-setText duplicate A-TITLE View The Summer Set
/products/the-summer-setText duplicate The Summer Set S/S ‘24 Essentials Original price:$124 Current price:$112 Original price:$124 Current price:$112
A-TITLE View The Summer Set
/products/five-minute-morningText duplicate A-TITLE View Five Minute Morning
/products/five-minute-morningText duplicate Five Minute Morning The Core Collection Original price:$206 Current price:$176 Original price:$206 Current price:$176
A-TITLE View Five Minute Morning
/products/the-polished-setA-TITLE View The Polished Set
/products/the-polished-setThe Polished Set Everyday Essentials Original price:$152 Current price:$129 Original price:$152 Current price:$129
A-TITLE View The Polished Set
/products/the-color-setText duplicate A-TITLE View The Color Set
/products/the-color-setText duplicate The Color Set Cheeks & Lips Original price:$56 Current price:$50 Original price:$56 Current price:$50
A-TITLE View The Color Set
/products/the-full-collectionA-TITLE View The Full Collection
/products/the-full-collectionThe Full Collection Every MERIT product Original price:$344 Current price:$300 Original price:$344 Current price:$300
A-TITLE View The Full Collection
/products/the-complexion-setA-TITLE View The Complexion Set
/products/the-complexion-setThe Complexion Set Skin, Color, & Bronzer Original price:$200 Current price:$180 Original price:$200 Current price:$180
A-TITLE View The Complexion Set
/products/the-weekday-setA-TITLE View The Weekday Set
/products/the-weekday-setThe Weekday Set Skin & Eyes Original price:$212 Current price:$190 Original price:$212 Current price:$190
A-TITLE View The Weekday Set
/collections/setsText duplicate Shop All Sets
/products/the-evening-setText duplicate A-TITLE View The Evening Set
/products/the-evening-setText duplicate The Evening Set Original price:$126 Current price:$112 Original price:$126 Current price:$112
A-TITLE View The Evening Set
/products/the-summer-setText duplicate A-TITLE View The Summer Set
/products/the-summer-setText duplicate The Summer Set S/S ‘24 Essentials Original price:$124 Current price:$112 Original price:$124 Current price:$112
A-TITLE View The Summer Set
/products/five-minute-morningText duplicate A-TITLE View Five Minute Morning
/products/five-minute-morningText duplicate Five Minute Morning The Core Collection Original price:$206 Current price:$176 Original price:$206 Current price:$176
A-TITLE View Five Minute Morning
/products/the-polished-setText duplicate A-TITLE View The Polished Set
/products/the-polished-setText duplicate The Polished Set Everyday Essentials Original price:$152 Current price:$129 Original price:$152 Current price:$129
A-TITLE View The Polished Set
/products/the-color-setText duplicate A-TITLE View The Color Set
/products/the-color-setText duplicate The Color Set Cheeks & Lips Original price:$56 Current price:$50 Original price:$56 Current price:$50
A-TITLE View The Color Set
/products/the-full-collectionText duplicate A-TITLE View The Full Collection
/products/the-full-collectionText duplicate The Full Collection Every MERIT product Original price:$344 Current price:$300 Original price:$344 Current price:$300
A-TITLE View The Full Collection
/products/the-complexion-setText duplicate A-TITLE View The Complexion Set
/products/the-complexion-setText duplicate The Complexion Set Skin, Color, & Bronzer Original price:$200 Current price:$180 Original price:$200 Current price:$180
A-TITLE View The Complexion Set
/products/the-weekday-setText duplicate A-TITLE View The Weekday Set
/products/the-weekday-setText duplicate The Weekday Set Skin & Eyes Original price:$212 Current price:$190 Original price:$212 Current price:$190
A-TITLE View The Weekday Set
/products/day-glowNew window No Text
/collections/setsNew window No Text
/collections/setsNew window No Text
/collections/setsNew window No Text
/collections/setsNew window No Text
/collections/all-productsNew window No Text
/collections/setsNew window No Text
/collections/all-productsNew window No Text
/collections/setsNew window No Text
/collections/setsNew window No Text
https://www.instagram.com/merit/New window External Subdomain No Text
https://www.tiktok.com/@merit?...New window External Subdomain No Text
https://www.youtube.com/@merit...New window External Subdomain No Text
https://www.pinterest.com/meri...New window External Subdomain No Text
/pages/contact-usText duplicate Contact
/pages/faqText duplicate FAQ
/pages/shipping-returnsText duplicate Shipping & Returns
/pages/refund-policyRefund Policy
/accountMy Account
/pages/privacy-policyText duplicate Privacy Policy
/pages/terms-conditionsTerms & Conditions
/pages/website-accessibility-s...Accessibility
/pages/aboutText duplicate About Us
/pages/store-locatorText duplicate Store Locator
https://boards.greenhouse.io/m...External Subdomain Text duplicate Careers
/pages/rewardsText duplicate Loyalty
/collections/all-productsText duplicate Shop All
/collections/setsText duplicate Sets
/collections/complexionText duplicate Complexion
/collections/cheeksText duplicate Cheeks
/collections/eyesText duplicate Eyes
/collections/lipsText duplicate Lips
/collections/newText duplicate New
https://www.instagram.com/merit/New window External Subdomain No Text
https://www.tiktok.com/@merit?...New window External Subdomain No Text
https://www.youtube.com/@merit...New window External Subdomain No Text
https://www.pinterest.com/meri...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.meritbeauty.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.91 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (381 kB).

HTTP Response Header

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External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 902 referring domains.
This page has 4,247 backlinks.
This page has backlinks from 647 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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Sitemap: https://www.meritbeauty.com/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
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www.meritbeauty.com
MERIT Clean Beauty & Minimalist Makeup | MERIT Official Site – ...
MERIT is a clean, vegan, cruelty-free minimalist makeup brand. We are the antidote to the oversaturated world of beauty. Safe for Body + Skin + Planet.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
MERIT71%Check
beauty68%Check
Clean Beauty64%Check
MERIT clean64%Check
MERIT Clean Beauty Minimalist61%Check
Minimalist58%Check
Clean58%Check
makeup58%Check
minimalist makeup56%Check
Clean Beauty Minimalist Makeup55%Check
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