Mobilephonesdirect.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
78% 
Page quality
79% 
Page structure
58% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.12 s
File size
274.40 kB
Words
953
Media files
2
Number of links
178 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Compare the best Mobile Phone Deals | Mobile Phones Direct
The length of the page title is perfect. (555 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Compare the latest mobile phone deals from Mobile Phones Direct, part of the AO family. Join 1 million happy customers. All major networks & handsets plus FREE next day delivery!
The meta description is too long: 1120 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.mobilephonesdirect.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionCompare the latest mobile phone deals from Mobile Phones Direct, part of the AO family. Join 1 million happy customers. All major networks & handsets plus FREE next day delivery!
viewportwidth=device-width, initial-scale=1
csrf-tokenrb6UmjUjuKeKeqLxx7EkFp7vQm3J5SREXIbNSH1h
langen
twitter:titleCompare the best Mobile Phone Deals
twitter:descriptionCompare the latest mobile phone deals from Mobile Phones Direct, part of the AO family. Join 1 million happy customers. All major networks & handsets plus FREE next day delivery!
og:titleCompare the best Mobile Phone Deals
og:descriptionCompare the latest mobile phone deals from Mobile Phones Direct, part of the AO family. Join 1 million happy customers. All major networks & handsets plus FREE next day delivery!
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 953 words. That's ok.
23.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24.08 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
....uk/images/header/mpd-logo-mobile_bf.svgMobile Phones DirectMobile Phones Direct
...ct.co.uk/images/header/trustpilot-BF.svgTrustpilot 4 StarsTrustpilot 4 Stars

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H4 Best Sellers
H4 Shop By Type
H4 Shop By Brand
H4 Shop By Network
H4 Upgrades
H4 Tariffs made SIM-ple
H4 Shop By Network Duplicate text
H4 Contract Length
H4 Upgrades Duplicate text
H4 Best Selling SIM Free Handsets
H4 Bestsellers
H4 Shop By Brand Duplicate text
H4 Best Sellers Duplicate text
H4 Shop By Type Duplicate text
H4 Shop By Phone
H4 Hello, how can we help?
H4 Help
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to content
/IMG-ALT Mobile Phones Direct
https://uk.trustpilot.com/revi...New window External Subdomain IMG-ALT Trustpilot 4 Stars
https://myaccount.mobilephones...External Subdomain Account
/basketSubdomain 1 Basket
/?_escaped_fragment_Anchor Phones
/handset/apple/iphone-12-as-newSubdomain Apple iPhone 12 - As New
/handset/apple/iphone-14Subdomain Apple iPhone 14
/handset/apple/iphone-15Subdomain Apple iPhone 15
/handset/apple/iphone-16Subdomain Apple iPhone 16
/handset/apple/iphone-16-proSubdomain Apple iPhone 16 Pro
/handset/apple/iphone-16-pro-maxSubdomain Apple iPhone 16 Pro Max
/handset/samsung/galaxy-s23Subdomain Samsung Galaxy S23
/handset/samsung/galaxy-s24Subdomain Samsung Galaxy S24
/handset/samsung/galaxy-s24-ultraSubdomain Samsung Galaxy S24 Ultra
/deals/new-contractSubdomain Pay Monthly
/deals/sim-freeSubdomain SIM Free
/deals/sim-onlySubdomain SIM Only
/deals/upgradeSubdomain Upgrades
/deals/new-contract/refurbishedSubdomain Refurbished Phones
/deals/5gSubdomain 5G Phones
/deals/deals-under-20Subdomain Deals Under £20
/brands/appleSubdomain Apple
/brands/samsungSubdomain Samsung
/brands/sonySubdomain Sony
/brands/googleSubdomain Google
/brands/nokiaSubdomain Nokia
/brandsView All>
/networks/o2Subdomain O2
/networks/threeSubdomain Three
/networks/vodafoneSubdomain Vodafone
/networksText duplicate View All>
/networks/o2/upgradeSubdomain O2 Upgrades
/networks/three/upgradeSubdomain Three Upgrades
/networks/vodafone/upgradeSubdomain Vodafone Upgrades
/?_escaped_fragment_Anchor Text duplicate SIM Only
/deals/sim-only/vodafoneSubdomain Text duplicate Vodafone
/deals/sim-only/threeSubdomain Text duplicate Three
/deals/sim-only/smartySubdomain SMARTY
/deals/sim-only/voxiSubdomain Voxi
/deals/sim-onlySubdomain Text duplicate View All>
/deals/sim-only?contract_length=1Subdomain 30 Days
/deals/sim-only?contract_lengt...Subdomain 12 Months
/deals/sim-only?contract_lengt...Subdomain 18 Months
/deals/sim-only?contract_lengt...Subdomain 24 Months
/deals/sim-only/three?upgrade=1Subdomain Text duplicate Three Upgrades
/?_escaped_fragment_Anchor Text duplicate SIM Free
/handset/apple/iphone-11/sim-freeSubdomain Apple iPhone 11
/handset/apple/iphone-13/sim-freeSubdomain Apple iPhone 13
/handset/apple/iphone-14-as-ne...Subdomain Apple iPhone 14 - As New
/handset/apple/iphone-xs-as-ne...Subdomain Apple iPhone XS - As New
/handset/samsung/galaxy-a35-5g...Subdomain Samsung Galaxy A35 5G
/handset/samsung/galaxy-a15-5g...Subdomain Samsung Galaxy A15 5G
/handset/sony/xperia-10-vi/sim...Subdomain Sony Xperia 10 VI
/deals/sim-free?upfront_cost=a...Subdomain Text duplicate Apple
/deals/sim-free?upfront_cost=a...Subdomain Text duplicate Samsung
/deals/sim-free?upfront_cost=a...Subdomain Text duplicate Sony
/deals/sim-free?upfront_cost=a...Subdomain Text duplicate Google
/deals/sim-free?upfront_cost=a...Subdomain Text duplicate Nokia
/deals/sim-freeSubdomain Text duplicate View All>
/?_escaped_fragment_Anchor Accessories
/accessories/ao-45w-charger-an...Subdomain AO 45w Charger and USB-C Cable - Fixed Pin
/accessories/iphone-15-pro-cle...Subdomain iPhone 15 Pro Clear Case with MagSafe
/accessories/samsung-galaxy-bu...Subdomain Samsung Galaxy Buds2 Pro Graphite
/accessories/ao-power-bank-500...Subdomain AO Power Bank 5000mAh USB-C White
/accessories/25w-super-fast-ch...Subdomain 25W Super Fast Charging Travel Adapter
/accessories/samsung-flip4-sil...Subdomain Samsung Flip4 Silicone Cover with Strap Black
/accessories/iphone-15-pro-pro...Subdomain iPhone 15 Pro Protection Pack
/accessories/ao-45w-charger-an...Subdomain AO 45w Charger and Lightning Cable - Fixed Pin
/accessories/caseSubdomain Cases
/accessories/audioSubdomain Audio
/accessories/screen-protectorSubdomain Screen Protectors
/accessories/allText duplicate View All>
/accessories/choose-your-devic...Subdomain Text duplicate Apple iPhone 12 - As New
/accessories/choose-your-devic...Subdomain Text duplicate Apple iPhone 14
/accessories/choose-your-devic...Subdomain Text duplicate Apple iPhone 15
/accessories/choose-your-devic...Subdomain Text duplicate Apple iPhone 16
/accessories/choose-your-devic...Subdomain Text duplicate Apple iPhone 16 Pro
/accessories/choose-your-devic...Subdomain Text duplicate Apple iPhone 16 Pro Max
/accessories/choose-your-devic...Subdomain Text duplicate Samsung Galaxy S23
/accessories/choose-your-devic...Subdomain Text duplicate Samsung Galaxy S24
/accessories/choose-your-devic...Subdomain Text duplicate Samsung Galaxy S24 Ultra
/accessories/choose-your-deviceText duplicate View All>
/deals/black-friday-dealsSubdomain Black Friday
/?_escaped_fragment_Anchor Help
/helpSubdomain FAQs
/about-usSubdomain About Us
/accountSubdomain My Account
/account/track-orderSubdomain Track Your Order
https://tradein.mobilephonesdi...External Subdomain Trade-in Your Phone
/handset/apple/iphone-12-as-newSubdomain Text duplicate Apple iPhone 12 - As New
/handset/apple/iphone-14Subdomain Text duplicate Apple iPhone 14
/handset/apple/iphone-15Subdomain Text duplicate Apple iPhone 15
/handset/apple/iphone-16Subdomain Text duplicate Apple iPhone 16
/handset/apple/iphone-16-proSubdomain Text duplicate Apple iPhone 16 Pro
/handset/apple/iphone-16-pro-maxSubdomain Text duplicate Apple iPhone 16 Pro Max
/handset/samsung/galaxy-s23Subdomain Text duplicate Samsung Galaxy S23
/handset/samsung/galaxy-s24Subdomain Text duplicate Samsung Galaxy S24
/handset/samsung/galaxy-s24-ultraSubdomain Text duplicate Samsung Galaxy S24 Ultra
/deals/new-contractSubdomain Pay Monthly Contract
/deals/new-contract/refurbishedSubdomain Text duplicate Refurbished Phones
/deals/upgradeSubdomain Text duplicate Upgrades
/brands/appleSubdomain Text duplicate Apple
/brands/samsungSubdomain Text duplicate Samsung
/brands/sonySubdomain Text duplicate Sony
/brands/googleSubdomain Text duplicate Google
/brands/nokiaSubdomain Text duplicate Nokia
/networks/o2Subdomain Text duplicate O2
/networks/threeSubdomain Text duplicate Three
/networks/vodafoneSubdomain Text duplicate Vodafone
/deals/deals-under-20Subdomain Text duplicate Deals Under £20
/deals/sim-onlySubdomain View all SIM Only Deals
/deals/sim-only/vodafoneSubdomain Text duplicate Vodafone
/deals/sim-only/threeSubdomain Text duplicate Three
/deals/sim-only/smartySubdomain Text duplicate SMARTY
/deals/sim-only/voxiSubdomain Text duplicate Voxi
/deals/sim-only?contract_length=1Subdomain Text duplicate 30 Days
/deals/sim-only?contract_lengt...Subdomain Text duplicate 12 Months
/deals/sim-only?contract_lengt...Subdomain Text duplicate 18 Months
/deals/sim-only?contract_lengt...Subdomain Text duplicate 24 Months
/deals/sim-only/three?upgrade=1Subdomain Text duplicate Three Upgrades
/deals/sim-freeSubdomain View all SIM Free Deals
/handset/apple/iphone-11/sim-freeSubdomain Text duplicate Apple iPhone 11
/handset/apple/iphone-13/sim-freeSubdomain Text duplicate Apple iPhone 13
/handset/apple/iphone-14-as-ne...Subdomain Text duplicate Apple iPhone 14 - As New
/handset/apple/iphone-xs-as-ne...Subdomain Text duplicate Apple iPhone XS - As New
/handset/samsung/galaxy-a35-5g...Subdomain Text duplicate Samsung Galaxy A35 5G
/handset/samsung/galaxy-a15-5g...Subdomain Text duplicate Samsung Galaxy A15 5G
/handset/sony/xperia-10-vi/sim...Subdomain Text duplicate Sony Xperia 10 VI
/deals/sim-free?upfront_cost=a...Subdomain Text duplicate Apple
/deals/sim-free?upfront_cost=a...Subdomain Text duplicate Samsung
/deals/sim-free?upfront_cost=a...Subdomain Text duplicate Sony
/deals/sim-free?upfront_cost=a...Subdomain Text duplicate Google
/deals/sim-free?upfront_cost=a...Subdomain Text duplicate Nokia
/accessories/ao-45w-charger-an...Subdomain Text duplicate AO 45w Charger and USB-C Cable - Fixed Pin
/accessories/iphone-15-pro-cle...Subdomain Text duplicate iPhone 15 Pro Clear Case with MagSafe
/accessories/samsung-galaxy-bu...Subdomain Text duplicate Samsung Galaxy Buds2 Pro Graphite
/accessories/ao-power-bank-500...Subdomain Text duplicate AO Power Bank 5000mAh USB-C White
/accessories/25w-super-fast-ch...Subdomain Text duplicate 25W Super Fast Charging Travel Adapter
/accessories/samsung-flip4-sil...Subdomain Text duplicate Samsung Flip4 Silicone Cover with Strap Black
/accessories/iphone-15-pro-pro...Subdomain Text duplicate iPhone 15 Pro Protection Pack
/accessories/ao-45w-charger-an...Subdomain Text duplicate AO 45w Charger and Lightning Cable - Fixed Pin
/accessories/caseSubdomain Text duplicate Cases
/accessories/audioSubdomain Text duplicate Audio
/accessories/screen-protectorSubdomain Text duplicate Screen Protectors
/accessories/choose-your-devic...Subdomain Text duplicate Apple iPhone 12 - As New
/accessories/choose-your-devic...Subdomain Text duplicate Apple iPhone 14
/accessories/choose-your-devic...Subdomain Text duplicate Apple iPhone 15
/accessories/choose-your-devic...Subdomain Text duplicate Apple iPhone 16
/accessories/choose-your-devic...Subdomain Text duplicate Apple iPhone 16 Pro
/accessories/choose-your-devic...Subdomain Text duplicate Apple iPhone 16 Pro Max
/accessories/choose-your-devic...Subdomain Text duplicate Samsung Galaxy S23
/accessories/choose-your-devic...Subdomain Text duplicate Samsung Galaxy S24
/accessories/choose-your-devic...Subdomain Text duplicate Samsung Galaxy S24 Ultra
/deals/deals-under-20Subdomain Deals under £20
/deals/apple-iphone-dealsSubdomain Apple iPhone deals
/deals/samsung-monthly-dealsSubdomain Samsung Galaxy deals
/deals/google-pixel-dealsSubdomain Google Pixel deals
/deals/black-friday-dealsSubdomain Text duplicate Black Friday
/helpSubdomain Text duplicate FAQs
/about-usSubdomain Text duplicate About Us
/accountSubdomain Text duplicate My Account
/account/track-orderSubdomain Text duplicate Track Your Order
https://tradein.mobilephonesdi...External Subdomain Text duplicate Trade-in Your Phone
/deals/black-friday-dealsSubdomain Text duplicate Black Friday
/deals/new-contractSubdomain New Contract
/deals/sim-onlySubdomain Text duplicate SIM Only
/deals/upgradeSubdomain Upgrade
/deals/sim-freeSubdomain Text duplicate SIM Free
/deals/new-contract/refurbishedSubdomain Refurbished
/brands/appleSubdomain Apple iPhone
/brands/samsungSubdomain Samsung Phones
/deals/new-contractSubdomain Mobile Phones
/helpSubdomain Help & Advice
/about-usSubdomain Text duplicate About Us
/account/track-orderSubdomain Text duplicate Track Your Order
https://myaccount.mobilephones...External Subdomain Text duplicate My Account
/helpSubdomain Anchor Contact Us
https://ao.com/New window External AO.com
/deals/sign-upSubdomain Sign Up
/sitemap.xmlSitemap
/information/termsSubdomain Terms and Conditions
/information/privacySubdomain Privacy Policy
/information/cookiesSubdomain Cookie Policy
https://www.ao-world.com/respo...External Subdomain Modern Slavery Statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mobilephonesdirect.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.12 seconds.
The file size of the HTML document is fine (274 kB).

HTTP Response Header

NameValue
dateSat, 02 Nov 2024 09:41:52 GMT
content-typetext/html; charset=UTF-8
cf-ray8dc32bd98b2f0414-FRA
cf-cache-statusHIT
age38
cache-controlpublic, max-age=30
expiresSat, 02 Nov 2024 09:42:22 GMT
last-modifiedSat, 02 Nov 2024 09:41:13 GMT
set-cookie230 Characters
strict-transport-securitymax-age=31536000; includeSubDomains; preload
varyAccept-Encoding
x-a1suid299dff1dea5a76b9caaf4c46c27b23953168453c671bedb4149eccb19d49f6c1dbdfc17df785dd8c1438a727edd4bd166dbcde238ce45400da8dbf245977aaad
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
server-timingcfCacheStatus;desc="HIT"
servercloudflare
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 494 referring domains.
This page has 20,338 backlinks.
This page has backlinks from 405 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /basket
Disallow: /checkout
Disallow: /deals/o2-email-exclusives

User-agent: Googlebot
Disallow:

User-agent: Googlebot-image
Disallow:

Sitemap: https://www.mobilephonesdirect.co.uk/sitemap.xml
Sitemap: https://www.mobilephonesdirect.co.uk/advice-and-inspiration/page-sitemap.xml
Sitemap: https://www.mobilephonesdirect.co.uk/advice-and-inspiration/post-sitemap.xml

Similar sites

Search preview

www.mobilephonesdirect.co.uk
Compare the best Mobile Phone Deals | Mobile Phones Direct
Compare the latest mobile phone deals from Mobile Phones Direct, part of the AO family. Join 1 million happy customers. All major networks & handsets plus FREE next day delivery!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
phone79%Check
Mobile Phone77%Check
mobile75%Check
Mobile Phones75%Check
Phones74%Check
Best Mobile Phone71%Check
Mobile Phone Deals70%Check
Phone Deals68%Check
best Mobile Phone Deals68%Check
Free Mobile62%Check
Show more keywords and terms

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Cookie Policy

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