Mortonarb.org - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
94% 
Page structure
26% 
Link structure
50% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.43 s
File size
301.20 kB
Words
905
Media files
22
Number of links
97 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Morton Arboretum | To plant and protect trees for a greener, healthier, and more beautiful world
The page title should be shorter than 580 pixels. It is 889 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The Morton Arboretum is an internationally recognized tree-focused botanical garden and research center. Its 1,700 acres of beautiful tree-filled landscapes are a place of enjoyment, a vibrant hub for nature education, and a world-renowned center for scientific research that studies trees and how to sustain them.
The meta description is too long: 1920 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://mortonarb.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
mobile-web-app-capableyes
msapplication-TileColor#ffffff
msapplication-TileImagehttps://mortonarb.org/app/themes/morton-arboretum/static/assets/images/favicons/ms-icon-144x144.png
theme-color#ffffff
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe Morton Arboretum is an internationally recognized tree-focused botanical garden and research center. Its 1,700 acres of beautiful tree-filled landscapes are a place of enjoyment, a vibrant hub for nature education, and a world-renowned center for scientific research that studies trees and how to sustain them.
article:publisherhttps://www.facebook.com/MortonArboretum
article:modified_time2024-09-25T12:34:28+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@MortonArboretum
og:localeen_US
og:typewebsite
og:titleThe Morton Arboretum | To plant and protect trees for a greener, healthier, and more beautiful world
og:descriptionThe Morton Arboretum is an internationally recognized tree-focused botanical garden and research center. Its 1,700 acres of beautiful tree-filled landscapes are a place of enjoyment, a vibrant hub for nature education, and a world-renowned center for scientific research that studies trees and how to sustain them.
og:urlhttps://mortonarb.org/
og:site_nameThe Morton Arboretum
og:imagehttps://mortonarb.org/app/uploads/2021/05/1200-630.jpg
og:image:width1200
og:image:height630
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 25.29 words is high.
This page contains 905 words. That's ok.
29.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...2_JW_163_1920x900-1920x900-c-default.jpgA family walks through the new Grand Garden during fall
...images/decorations/morton-a48b26396e.pngThe Morton Arboretum
...images/decorations/morton-a48b26396e.pngA photograph of visitors admiring Oculus a sculpture by Olga Ziemska part of the series Of the Earth hosted at The Morton Arboretum
...images/decorations/morton-a48b26396e.pngPhotographer taking photos of fall
...images/decorations/morton-a48b26396e.pngPhotograph of Acorn Express Tram Tour vehicle driving through The Morton Arboretum's East Side
...images/decorations/morton-a48b26396e.pngThe Morton Arboretum
...images/decorations/morton-a48b26396e.pngThe Morton Arboretum
...images/decorations/morton-a48b26396e.pngThe Morton Arboretum
...images/decorations/morton-a48b26396e.pngGuest walk among fall color on the Main Trail loop
...images/decorations/morton-a48b26396e.pngA peak through leaves reveals a kaleidoscope of color near the Midwest Collection
...images/decorations/morton-a48b26396e.pngA quiet view of Sterling Pond with fall reflections in the water
...images/decorations/morton-a48b26396e.pngBright yellow leaves line the canopy of the road through the east woods in fall
...images/decorations/morton-a48b26396e.pngGround Cover Garden in Summer
...images/decorations/morton-a48b26396e.pngGuests enter the Children's Garden in Summer
...images/decorations/morton-a48b26396e.pngWedding in the Ginkgo Room
...images/decorations/morton-a48b26396e.pngGuest in the Plant Clinic asking questions
...images/decorations/morton-a48b26396e.pngResearcher looking at tree cores through a microscope
...images/decorations/morton-a48b26396e.pngAn education class looks at sedges in the prairie
...images/decorations/morton-a48b26396e.pngField trip class looking at herbarium samples
...images/decorations/morton-a48b26396e.pngFamily looking at a map on their phone
...images/decorations/morton-a48b26396e.pngLooking upward at an oak tree
Video URLWidthHeight
...2mNkYPhfDwAChwGA60e6kgAAAABJRU5ErkJggg==540720

Page structure

H1 heading
(Critically important)
Share this page
Too many H1 headings
The H1 heading is too short (15 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 61 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Share this page
H1 Search Search
H1 Welcome to The Morton Arboretum
H1 Video
H1 Popup Gallery
H2 Share this page Duplicate text
H2 Top Navigation
H2 Main Navigation
H2 Suggested Search Terms
H2 Homepage Carousel Slider
H2 Explore More
H2 About
H2 Links
H2 #MortonArboretum
H2 Explore More Duplicate text
H2 Donate
H2 Footer
H3 Plan a Visit
H3 Explore the Arboretum
H3 Plant and Protect Trees
H3 Science in Action
H3 The Arboretum Relies on Your Support
H3 Explore
H3 Enjoy
H3 Discover
H3 Learn
H3 Select Slide
H3 Slide Controls
H3 Guided Experience Acorn Express Tram Tours
H3 Art and Entertainment, Family Celebración de los Árboles
H3 On-site, Art and Entertainment Señorita Mariposa Story Walk
H3 Art and Entertainment, Family Walking Plays
H3 Plan a Visit Duplicate text
H3 Become a Member
H3 Make an Impact
H3 Open TripAdvisor site
H3 The Arboretum is a must do for anyone who loves the outdoors.
H3 Acres and acres of beauty with easy paths to follow.
H3 The Children’s Garden is a favorite, from the tree slides to the water features.
H3 Trip Advisor reviews
H3 The Arboretum is a must do for anyone who loves the outdoors. Duplicate text
H3 Acres and acres of beauty with easy paths to follow. Duplicate text
H3 The Children’s Garden is a favorite, from the tree slides to the water features. Duplicate text
H3 Slide Controls Duplicate text
H3 Slider
H3 Search Trees and Plants
H3 Children's Garden
H3 Host an Event
H3 Tree and Plant Advice
H3 Center for Tree Science
H3 Learning Opportunities
H3 Educators
H3 Maps and Guides
H3 Benefits of Trees
H3 Visit
H3 Getting Here
H3 Support
H3 The Morton Arboretum
H3 Social Media
H3 Site Language
H3 Helpful Links
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 18 external links on this page.

Found links on this page

LinkAttributesAnchor text
/?_escaped_fragment_Anchor Main Content
/visit-the-arboretum/know-befo...Know Before You Go: Information and helpful hints for your next visit
/?_escaped_fragment_Anchor On Facebook
/?_escaped_fragment_Anchor On Twitter
/?_escaped_fragment_Anchor By Email
https://mortonarb.org/The Morton Arboretum
https://mortonarb.org/Text duplicate The Morton Arboretum
https://tickets.mortonarb.org/...External Subdomain Get tickets
https://tickets.mortonarb.org/...External Subdomain Get Tickets
https://connect.clickandpledge...External Subdomain Give
https://mortonarb.org/educators/Educators
https://mortonarb.org/host-event/Host an Event
https://mortonarb.org/blog/Blog
https://tickets.mortonarb.org/...External Subdomain Text duplicate Get Tickets
/visit-the-arboretum/Visit
/visit-the-arboretum/Text duplicate Visit
/visit-the-arboretum/Admissions
/visit-the-arboretum/hours/Hours
/visit-the-arboretum/parking-a...Parking and Directions
/visit-the-arboretum/dine-shop/Dine and Shop
/visit-the-arboretum/maps-guides/Maps and Guides
/guides/first-time-visitors/First-Time Visitors
/guides/accessibility/Accessibility
/visit-the-arboretum/faq/Frequently Asked Questions
https://mortonarb.org/explore/Explore
https://mortonarb.org/explore/Text duplicate Explore
/explore/things-to-do/Things to Do
/explore/categories/exhibitions/Exhibitions
/explore/categories/events/Events
/explore/categories/explore-gr...Explore the Grounds
/explore/learning-opportunities/Learning Opportunities
/explore/main-childrens-garden/Children’s Garden
/explore/sterling-morton-library/Sterling Morton Library
/plant-and-protect/Plant and Protect
/plant-and-protect/Text duplicate Plant and Protect
/plant-and-protect/trees-and-p...Search Trees and Plants
/plant-and-protect/tree-plant-...Tree and Plant Care
/plant-and-protect/benefits-of...Benefits of Trees
/plant-and-protect/expert-advice/Expert Advice
/plant-and-protect/chicago-reg...Chicago Region Trees Initiative
/plant-and-protect/global-tree...Global Tree Conservation Program
/plant-and-protect/climate-sus...Climate and Sustainability
https://mortonarb.org/science/Science
https://mortonarb.org/science/Text duplicate Science
/science/center-for-tree-science/Center for Tree Science
/science/staff/Scientific Staff
/science/projects/Research Projects
/science/collections-research/Collections Research
/science/opportunities-in-scie...Opportunities in Science
/join-support/Join and Support
/join-support/Text duplicate Join and Support
/join-support/become-a-member/Membership
/join-support/make-a-gift/Ways to Give
/join-support/volunteer/Volunteer
/join-support/employment/Employment
https://connect.clickandpledge...External Subdomain Text duplicate Give
https://mortonarb.org/educators/Text duplicate Educators
https://mortonarb.org/host-event/Text duplicate Host an Event
https://mortonarb.org/blog/Text duplicate Blog
/?_escaped_fragment_Anchor Dummy Link
/search/?search_string=Of+the+...Of the Earth
/search/?search_string=MembershipText duplicate Membership
/search/?search_string=Childre...Children's Garden
/search/?search_string=Fall+Co...Fall Color Report
/search/?search_string=Educati...Education Classes
/search/?search_string=Plant+C...Plant Clinic
/search/?search_string=Chicago...Text duplicate Chicago Region Trees Initiative
/search/?search_string=Wedding...Weddings and Receptions
/visit-the-arboretum/explore-y...Plan your visit: Experience the beauty of The Morton Arboretum
/explore/activities/events/cel...Learn more: Celebrate Hispanic cultures at Celebración de los Árboles
/explore/activities/exhibition...Learn more: Explore the large-scale sculptural exhibition Of the Earth
/explore/learning-opportunities/Learn more: Discover learning opportunities for all ages this fall
/explore/activities/explore-gr...Guided Experience Acorn Express Tram Tours
IMG-ALT Photograph of Acorn Express Tram Tour vehicle driving through The Morton Arboretum's East Side
/explore/activities/events/cel...Art and Entertainment, Family Celebración de los Árboles
IMG-ALT The Morton Arboretum
/explore/activities/exhibition...On-site, Art and Entertainment Señorita Mariposa Story Walk
IMG-ALT The Morton Arboretum
/explore/activities/events/wal...Art and Entertainment, Family Walking Plays
IMG-ALT The Morton Arboretum
https://mortonarb.org/explore/Explore all activities
/about-arboretum/Learn more: The Morton Arboretum inspires guests to appreciate, learn about, and protect trees.
/visit-the-arboretum/Plan a Visit Find admission prices, hours, and information about reserving tickets to plan a visit. View page: Plan a Visit
/join-support/become-a-member/Become a Member When a trip to the Arboretum inspires you to explore more, become a member to visit again and again. View page: Become a Member
/join-support/Make an Impact Support the Arboretum’s vision of a greener, healthier, more beautiful world where people and trees thrive together. View page: Make an Impact
https://www.tripadvisor.com/At...External Subdomain Open TripAdvisor site
https://www.tripadvisor.com/At...External Subdomain Trip Advisor review: The Arboretum is a must do for anyone who loves the outdoors. Kevin7828 on TripAdvisor
https://www.tripadvisor.com/At...External Subdomain Trip Advisor review: Acres and acres of beauty with easy paths to follow. Lori E. on TripAdvisor
https://www.tripadvisor.com/At...External Subdomain Trip Advisor review: The Children’s Garden is a favorite, from the tree slides to the water features. jksj81 on TripAdvisor
/plant-and-protect/trees-and-p...Text duplicate Search Trees and Plants
IMG-ALT Ground Cover Garden in Summer
/explore/main-childrens-garden/Text duplicate Children's Garden
IMG-ALT Guests enter the Children's Garden in Summer
https://mortonarb.org/host-event/Text duplicate Host an Event
IMG-ALT Wedding in the Ginkgo Room
/plant-and-protect/expert-advice/Tree and Plant Advice
IMG-ALT Guest in the Plant Clinic asking questions
/science/center-for-tree-science/Text duplicate Center for Tree Science
IMG-ALT Researcher looking at tree cores through a microscope
/explore/learning-opportunities/Text duplicate Learning Opportunities
IMG-ALT An education class looks at sedges in the prairie
https://mortonarb.org/educators/Text duplicate Educators
IMG-ALT Field trip class looking at herbarium samples
/visit-the-arboretum/maps-guides/Text duplicate Maps and Guides
IMG-ALT Family looking at a map on their phone
/plant-and-protect/benefits-of...Text duplicate Benefits of Trees
IMG-ALT Looking upward at an oak tree
https://connect.clickandpledge...External Subdomain Make a gift
/visit-the-arboretum/Plan a visit
https://buy.acmeticketing.com/...External Subdomain Text duplicate Get tickets
/visit-the-arboretum/hours/Text duplicate Hours
/visit-the-arboretum/maps-guides/Maps and guides
/visit-the-arboretum/parking-a...Parking and directions
/join-support/become-a-member/Become a member
/join-support/make-a-gift/Text duplicate Make a gift
/about-arboretum/About the Arboretum
https://mortonarb.org/news/News center
/join-support/contact-us/Contact
https://mortonarb.org/host-event/Host an event
https://www.facebook.com/Morto...External Subdomain Facebook, opens in new tab
https://twitter.com/MortonArbo...External Twitter, opens in new tab
https://www.youtube.com/user/M...External Subdomain YouTube, opens in new tab
https://www.instagram.com/mort...External Subdomain Instagram, opens in new tab
https://membership.mortonarb.o...New window External Subdomain Subscribe to our E-Newsletter
/about-arboretum/privacy-policy/Privacy policy
/about-arboretum/terms-conditi...Terms and conditions
https://arbnet.org/External ArbNet
https://chicagorti.org/External Text duplicate Chicago Region Trees Initiative

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://mortonarb.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.43 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (301 kB).

HTTP Response Header

NameValue
dateSat, 28 Sep 2024 09:31:17 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
strict-transport-securitymax-age=63072000; includeSubDomains; preload
content-security-policydefault-src 'self'; script-src 'self' 'unsafe-inline' 'unsafe-eval' enews.mortonarb.org *.pardot.com *.gstatic.com *.google.com *.facebook.net *.googleapis.com *.googletagmanager.com doublethedonation.com *.google-analytics.com *.jquery.com *.adsrvr.org *.googleadservices.com *.doubleclick.net; worker-src 'self' blob:; connect-src 'self' *.gstatic.com *.google-analytics.com *.googleapis.com translate.googleapis.com *.google.com doublethedonation.com *.doubleclick.net *.googlesyndication.com; style-src 'self' 'unsafe-inline' *.googleapis.com doublethedonation.com; media-src 'self' data: player.vimeo.com; frame-src 'self' *.facebook.com *.google.com player.vimeo.com *.adsrvr.org *.doubleclick.net *.mortonarb.org *.tockify.com tockify.com *.maps.arcgis.com maps.arcgis.com;font-src 'self' data: *.gstatic.com doublethedonation.com; img-src 'self' https: data: *.picsum.photos picsum.photos *.gstatic.com *.vimeocdn.com *.gravatar.com;
x-frame-optionsSAMEORIGIN always;
x-content-type-optionsnosniff always
x-xss-protection1; mode=block
link<https://mortonarb.org/wp-json/>; rel="https://api.w.org/"
x-powered-byWP Engine
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 41
x-cache-groupbot
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8ca2b83b18f7997b-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 4,876 referring domains.
This page has 196,976 backlinks.
This page has backlinks from 3,052 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /
Sitemap: https://mortonarb.org/sitemap.xml
Host: https://mortonarb.org

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Search preview

mortonarb.org
The Morton Arboretum | To plant and protect trees for a greener, he...
The Morton Arboretum is an internationally recognized tree-focused botanical garden and research center. Its 1,700 acres of beautiful tree-filled landscapes are a place of enjoyment, a vibrant hub for nature education, and a world-renowned center for scientific research that studies trees and how to sustain them.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Morton81%Check
Morton Arboretum75%Check
Arboretum70%Check
Tree68%Check
trees65%Check
Tree Plant63%Check
Protect Trees60%Check
Plant58%Check
search58%Check
Garden58%Check
Show more keywords and terms

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