Motherlondon.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
51% 
Page structure
58% 
Link structure
97% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.17 s
File size
88.40 kB
Words
464
Media files
54
Number of links
29 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Mother - London | Independent Creative Company
The length of the page title is perfect. (450 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Mother is an independent creative company with offices in London, New York, Los Angeles and Shanghai.
The length of the meta description is perfect. (650 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://motherlondon.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionMother is an independent creative company with offices in London, New York, Los Angeles and Shanghai.
msapplication-TileColor#ffffff
msapplication-TileImagehttps://motherlondon.com/wp-content/themes/mother/assets/favicons/site-london/ms-icon-144x144.png
theme-color#ffffff
article:modified_time2024-08-08T13:20:53+00:00
langen-gb
twitter:cardsummary_large_image
og:localeen_GB
og:typewebsite
og:titleMother - London | Independent Creative Company
og:descriptionMother is an independent creative company with offices in London, New York, Los Angeles and Shanghai.
og:urlhttps://motherlondon.com/
og:site_nameMother - London
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
There are only 464 words on this page. Good pages should have about 800 words of useful content.
31.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.11 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ites/3/2024/08/720-x-1080-1-683x1024.jpgM&S - School Happens
.../sites/3/2024/08/540-x-1080-512x1024.jpgIKEA - Ways to Shop
...ites/3/2024/07/1080-x-1080-1024x1024.jpgFIGS - Anatomy of a Champion
...es/3/2024/06/1080-x-1080-1-1024x1024.jpgKFC - Believe
.../sites/3/2024/06/720-x-1080-683x1024.jpgIKEA - The Co-Worker
...ites/3/2024/05/1080-x-1080-1024x1024.jpgM&S - Pump Fiction
...es/3/2024/04/1080-x-1080-1-1024x1024.jpgKFC - BBQ Season Is Here
...nt/uploads/sites/3/2024/05/72-x-1080.jpg -
...ites/3/2024/03/540-x-1080-2-512x1024.jpg -
...es/3/2024/03/1080-x-1080-3-1024x1024.jpg -
...es/3/2023/12/1080-x-1080-2-1024x1024.jpg -
...ites/3/2023/09/720-x-1080-1-683x1024.jpg -
...es/3/2023/08/1080-x-1080-5-1024x1024.jpg -
...es/3/2023/08/1080-x-1080-8-1024x1024.jpg -
...hemes/mother/assets/img/crest-london.svglondon
...t/uploads/sites/3/2019/02/london-map.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 83 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Empty heading
H2 KFC ‘Believe’
H2 Uber ‘Trains, now on Uber’
H2 M&S ‘Pump Fiction’
H2 Uber One ‘Best Friends’
H2 School Happens
H2 Ways to Shop
H2 Anatomy of a Champion
H2 Believe
H2 The Co-Worker
H2 Pump Fiction
H2 BBQ Season Is Here
H2 Best Places to Work 2024
H2 Campaign Independent Creative Agency 2023
H2 AdAge Standout Agency
H2 Mother is MAA’s Agency of the Year 2023
H2 New Partners at Mother Design
H2 DAM Presents: Selfie
H2 DAM Presents: Ukraine Art
H2 About
H2 People
H2 Contact
H3 Empty heading
H3 KFC
H3 Uber
H3 M&S
H3 Uber One
H4 Empty heading
H4 Believe Duplicate text
H4 Trains, now on Uber
H4 Pump Fiction Duplicate text
H4 Best Friends
H4 Robert Saville
H4 Michael Wall
H4 Katie Mackay-Sinclair
H4 Chris Gallery
H4 Felix Richter
H4 Rollo Price
H4 Katie Elliott
H4 Tom Wong
H4 Ben Caulfield
H4 Anna Murray
H4 Emma Davenport
H4 Jonathan Lynch
H4 Matt Tanter
H4 Neasa McGuinness
H4 Andy Ballantyne-Gilbert
H4 Alex Morris-Platt
H4 Corrina Kapur
H4 Jenny Fan
H5 Proud Mother of
H5 Proud Mother of Duplicate text
H5 Proud Mother of Duplicate text
H5 Proud Mother of Duplicate text
H5 Proud Mother of Duplicate text
H5 Proud Mother of Duplicate text
H5 Proud Mother of Duplicate text
H5 Proud Mother of Duplicate text
H5 Proud Mother of Duplicate text
H5 Proud Mother of Duplicate text
H5 Proud Mother of Duplicate text
H5 Proud Mother of Duplicate text
H5 Proud Mother of Duplicate text
H5 Proud Mother of Duplicate text
H5 Proud Mother of Duplicate text
H5 Proud Mother of Duplicate text
H5 Proud Mother of Duplicate text
H5 Proud Mother of Duplicate text
H6 Founder
H6 Global CEO
H6 Partner
H6 Partner Duplicate text
H6 Partner Duplicate text
H6 Chief Financial Officer
H6 Managing Director
H6 Head of Culture and Communications
H6 Head of Business Development
H6 Chief Production Officer
H6 Chief Production Officer Duplicate text
H6 Head of Finance
H6 Head of Strategy
H6 Head of Strategy Duplicate text
H6 Head of Mothering
H6 People Duplicate text
H6 Head of Mother Studios
H6 Head of Moving Image
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://motherlondon.com/Mother
https://motherlondon.com/work/Work
https://motherlondon.com/news/News
https://motherlondon.com/Anchor About
https://motherlondon.com/Anchor People
https://motherlondon.com/Anchor Contact
https://motherlondon.com/No Text
/work/kfc-believe/KFC KFC ‘Believe’ Believe
/work/uber-trains-now-on-uber/Uber Uber ‘Trains, now on Uber’ Trains, now on Uber
/work/ms-pump-fiction/M&S M&S ‘Pump Fiction’ Pump Fiction
/work/uber-one-best-friends/Uber One Uber One ‘Best Friends’ Best Friends
https://motherlondon.com/Anchor Text duplicate Work
https://motherlondon.com/Anchor Text duplicate News
/work/ms-school-happens/M&S School Happens
IMG-ALT M&S - School Happens
/work/ikea-ways-to-shop/IKEA Ways to Shop
IMG-ALT IKEA - Ways to Shop
/work/figs-anatomy-of-a-champion/FIGS Anatomy of a Champion
IMG-ALT FIGS - Anatomy of a Champion
/work/kfc-believe/KFC Believe
IMG-ALT KFC - Believe
/work/ikea-the-co-worker/IKEA The Co-Worker
IMG-ALT IKEA - The Co-Worker
/work/ms-pump-fiction/M&S Pump Fiction
IMG-ALT M&S - Pump Fiction
/work/kfc-ultimate-bbq-burger/KFC BBQ Season Is Here
IMG-ALT KFC - BBQ Season Is Here
/best-places-to-work-2024/Best Places to Work 2024
IMG-ALT -
/campaign-independent-creative...Campaign Independent Creative Agency 2023
IMG-ALT -
/adage-standout-agency/AdAge Standout Agency
IMG-ALT -
/mother-is-maas-agency-of-the-...Mother is MAA’s Agency of the Year 2023
IMG-ALT -
/new-partners-at-mother-design/New Partners at Mother Design
IMG-ALT -
/dam-presents-selfie/DAM Presents: Selfie
IMG-ALT -
/dam-presents-ukraine-art/DAM Presents: Ukraine Art
IMG-ALT -
https://motherlondon.com/people/Show more people
https://twitter.com/motherlond...New window External A-TITLE Twitter
https://www.instagram.com/moth...New window External Subdomain A-TITLE Instagram
https://www.google.co.uk/maps/...New window External Subdomain No Text
https://motherfamily.com/External Home
http://motherlondon.com/London
http://mothernewyork.com/External New York
http://motherla.com/External Los Angeles
http://mothershanghai.com/External Shanghai
https://motherberlin.com/External Berlin
http://www.motherdesign.com/New window External Subdomain Mother Design
https://theorlondon.com/External The Or
https://motherfamily.com/websi...External Website Terms of Use
https://motherfamily.com/priva...External Privacy and Cookie Policy
https://motherfamily.com/moder...External Modern Slavery Statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://motherlondon.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.17 seconds.
The file size of the HTML document is fine (88 kB).

HTTP Response Header

NameValue
dateMon, 16 Sep 2024 06:14:45 GMT
content-typetext/html; charset=UTF-8
cf-ray8c3eb7d65fef3810-FRA
cf-cache-statusHIT
age1000
cache-controlpublic, max-age=0, s-maxage=3600
last-modifiedMon, 16 Sep 2024 05:23:12 GMT
link<https://motherlondon.com/>; rel=shortlink
strict-transport-securitymax-age=63072000; includeSubDomains; preload
varyAccept-Encoding
ki-cache-tagce25c130-645a-44d8-8029-964a816920ba,e22b3083e101941b05ef45db68a675a5537ba8fd1d58c0ec71e5b3ddb90b02a4
ki-cache-typeEdge
ki-cf-cache-statusHIT
ki-edgev=20.2.8;mv=3.1.0
ki-origing1p
permissions-policygeolocation=(),midi=(),sync-xhr=(),microphone=(),camera=(),magnetometer=(),gyroscope=(),fullscreen=(self),payment=()
referrer-policystrict-origin
x-content-type-optionsnosniff
x-edge-location-klb1
x-frame-optionsSAMEORIGIN
x-kinsta-cacheHIT
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=xUvg1y8VdbWu%2FvRVbzrLZuiaXEXcFaDRwG8E0UnIJ050CpfwRsIvtCGXCgTRrC0HRwGAaua1n6CyISUpr9VhNTK%2FJKZG7dxw9ephwmTtBNJDYOPIqprrm40fcumn1Tved4Q%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
servercloudflare
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 846 referring domains.
This page has 3,799 backlinks.
This page has backlinks from 671 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# *
User-agent: *
Allow: /

# Host
Host: http://motherlondon.com

# Sitemaps
Sitemap: http://motherlondon.com/sitemap.xml

Similar sites

Search preview

motherlondon.com
Mother - London | Independent Creative Company
Mother is an independent creative company with offices in London, New York, Los Angeles and Shanghai.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Mother86%Check
London78%Check
Mother Design64%Check
Independent62%Check
Creative62%Check
Independent Creative62%Check
New55%Check
Creative Agency54%Check
motherlondon52%Check
New York50%Check
Show more keywords and terms

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