National-aquarium.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
71% 
Page structure
95% 
Link structure
78% 
Server
68% 
External factors
100% 
SEO Score
Response time
3.72 s
File size
95.00 kB
Words
828
Media files
24
Number of links
48 internal / 27 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
UK's Largest Aquarium | The National Marine Aquarium
The length of the page title is perfect. (494 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
National Marine Aquarium in Plymouth, the UKs Biggest Aquarium, part of the Ocean Conservation Trust & a top family day out in Devon. Book...
The length of the meta description is perfect. (891 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.national-aquarium.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
application-name 
msapplication-TileColor#FFFFFF
msapplication-TileImagehttps://www.national-aquarium.co.uk/wp-content/themes/NMA2020/favicons/mstile-144x144.png?v=1
msapplication-square70x70logohttps://www.national-aquarium.co.uk/wp-content/themes/NMA2020/favicons/mstile-70x70.png?v=1
msapplication-square150x150logohttps://www.national-aquarium.co.uk/wp-content/themes/NMA2020/favicons/mstile-150x150.png?v=1
msapplication-wide310x150logohttps://www.national-aquarium.co.uk/wp-content/themes/NMA2020/favicons/mstile-310x150.png?v=1
msapplication-square310x310logohttps://www.national-aquarium.co.uk/wp-content/themes/NMA2020/favicons/mstile-310x310.png?v=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionNational Marine Aquarium in Plymouth, the UKs Biggest Aquarium, part of the Ocean Conservation Trust & a top family day out in Devon. Book...
generatorWordPress 6.4.5
article:modified_time2024-07-25T08:19:32+00:00
langen
twitter:cardsummary_large_image
og:localeen_GB
og:typewebsite
og:titleUK's Largest Aquarium | The National Marine Aquarium
og:descriptionNational Marine Aquarium in Plymouth, the UKs Biggest Aquarium, part of the Ocean Conservation Trust & a top family day out in Devon. Book...
og:urlhttps://www.national-aquarium.co.uk/
og:site_nameNational Marine Aquarium
Content-Typetext/html;charset=UTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 828 words. That's ok.
34.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
18 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.74 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 7 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
15 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...t/themes/NMA2020/img/nma-logo-white2.pngNational Marine Aquarium
...nt/themes/NMA2020/img/nma-logo-blue2.pngNational Marine Aquarium
...ntent/themes/NMA2020/img/tripadvisor.pngTrip Advisor
/wp-content/uploads/ocean-04-2-1.jpgNo alt attribute provided
...ontent/uploads/Untitled-1sArtboard-1.jpgNo alt attribute provided
.../uploads/tickettailor-visit-4-scaled.jpgNo alt attribute provided
...tent/uploads/egg.jellyfish-09-scaled.jpgNo alt attribute provided
...content/themes/NMA2020/img/oct-logo2.pngOCT
...tent/uploads/thinkocean-black-scaled.jpgNo alt attribute provided
/wp-content/uploads/biaza-logo-1-1.jpgNo alt attribute provided
/wp-content/uploads/Green-Tourism.jpegNo alt attribute provided
...tent/uploads/heritage-lottery-fund-1.pngNo alt attribute provided
/wp-content/uploads/vospers-logo-1-1.jpgNo alt attribute provided
.../uploads/devon-chamber-of-commerce-1.pngNo alt attribute provided
...n-Quality-Assured-Visitor-Attraction.jpgNo alt attribute provided
...ds/plymouth-waterfront-partnership-1.pngNo alt attribute provided
/wp-content/uploads/princess-yachts.jpgNo alt attribute provided
/wp-content/uploads/MCL-Medics-Logo.jpgNo alt attribute provided
...ontent/uploads/Plymouth_Citybus_2020.pngNo alt attribute provided
...nt/themes/NMA2020/img/nma-logo-blue2.pngNational Marine Aquarium
...ent/themes/NMA2020/img/flags/germany.svgGerman
...tent/themes/NMA2020/img/flags/france.svgFrench
...ntent/themes/NMA2020/img/flags/spain.svgSpanish

Page structure

H1 heading
(Critically important)
shoals out for summer!
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 shoals out for summer!
H2 Visit The National Marine Aquarium
H2 Aquarium Information
H2 Latest News
H2 News & Updates
H3 Explore
H3 Ticket Prices
H3 Explore Duplicate text
H3 Experiences & Events
H3 FAQs
H3 Opening Hours
H3 How To Find Us
H3 Parking
H3 Summer picks from our Gift Shop!
H3 Brand NEW interactive drawing activity
H3 We’re waving goodbye to our CEO, Roger Maslin.
H4 Sea you soon!
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are too many external links (27) on this page.

Found links on this page

LinkAttributesAnchor text
/about-us/Subdomain About Us
/contact-us/Subdomain Contact Us
/work-with-us/Subdomain Work With Us
/?page_id=10063Subdomain News & Blog
https://nationalaquarium.digit...External Subdomain Shop
https://oceanconservationtrust...External Donate
/book-tickets/Subdomain Buy Tickets
/visit-us/Subdomain VisitPlan your visit
/book-tickets/Subdomain Book Tickets
/visit-us/ticket-prices-and-ty...Subdomain Ticket Prices
/gift-vouchers/Subdomain Gift Vouchers
/visit-us/visitor-information/Subdomain General Information Before You Visit
/accessibility/Subdomain Accessibility
/visit-us/faqs/Subdomain FAQs
/visit-us/aquarium-facilities/Subdomain Aquarium Facilities
/visit-us/community-groups/Subdomain Community Groups
/explore/Subdomain ExploreSomething for everyone
/secrets-of-the-aquarium/Subdomain Secrets of The Aquarium
/explore/25-years-of-the-natio...Subdomain 25 Years of the NMA
/explore/aquarium-zones/Subdomain Aquarium Zones
/explore/online-gift-shop/Subdomain Online Gift Shop
/explore/ocean-discovery-team/Subdomain Ocean Discovery Ranger Team
/explore/animal-husbandry/Subdomain Our Husbandry Team
/explore/conservation-projects/Subdomain Conservation & Research Projects
/experiences-events/Subdomain ExperienceWhat’s on & Events
/learning-at-the-aquarium/Subdomain LearningLearn at the Aquarium
/venue/Subdomain VenueHiring the Aquarium
/work-with-us/volunteering-wor...Subdomain VolunteerSupport our charity
https://oceanconservationtrust...External Text duplicate Donate
/book-tickets/Subdomain Buy tickets
/visit-us/ticket-prices-and-ty...Subdomain Ticket Prices If you’re looking to visit our Aquarium during the day take a look at the following choices to make sure you get the option that is right for y...
/explore/Subdomain Explore We’re an educational centre of excellence, run by the Ocean Conservation Trust – and it is our goal to connect as many people with the Ocean as we po...
/experiences-events/Subdomain Experiences & Events With a range of exciting and immersive ocean-themed events taking place at the National Marine Aquarium every single month, find out all...
/visit-us/faqs/Subdomain FAQs Find out information and frequently asked questions on the UK’s national Aquarium. From opening times, ticket information and more.
https://www.google.com/maps/pl...New window External Subdomain Get directions on Google Maps
https://what3words.com/boom.ca...External ///boom.candy.gallons
https://what3words.com/mess.bo...External ///mess.bottle.throw
http://test/External Text duplicate Get directions on Google Maps
/?page_id=10063Subdomain View all
/blog/summer-shop-picks/Subdomain Summer picks from our Gift Shop! 04 Jul 2024 BRIMMING with exciting new eco-friendly goodies, our Ocean Gift Shop a must-visit on your National Marine Aquari...
/blog/brand-new-interactive-dr...Subdomain Brand NEW interactive drawing activity 31 May 2024 Join our ‘Ocean Lab Crew’ Draw Alive activity! We are thrilled to launch a NEW interactive drawing activit...
/blog/waving-goodbye-to-our-ce...Subdomain We’re waving goodbye to our CEO, Roger Maslin. 17 May 2024 With a vision to inspire the next generation of Ocean advocates, our acclaimed CEO, Roger Maslin, ...
https://mailchimp.com/legal/New window External Learn more.
https://oceanconservationtrust...New window External Find Out More
https://oceanconservationtrust...External No Text
https://biaza.org.uk/External No Text
https://www.green-tourism.com/...External Subdomain No Text
https://www.heritagefund.org.uk/External Subdomain No Text
https://www.vospers.com/External Subdomain No Text
https://www.devonchamber.co.uk/External Subdomain No Text
https://www.visitengland.com/External Subdomain No Text
https://www.waterfrontbid.co.uk/External Subdomain No Text
https://www.princessyachts.com/External Subdomain No Text
https://www.mcl-medics.com/External Subdomain No Text
https://www.plymouthbus.co.uk/External Subdomain No Text
https://twitter.com/nmaplymouthNew window External No Text
https://www.facebook.com/Natio...New window External Subdomain No Text
https://www.instagram.com/nati...New window External Subdomain No Text
https://www.youtube.com/user/N...New window External Subdomain No Text
/book-tickets/Subdomain Tickets
https://www.google.com/maps/pl...External Subdomain Get Here
/work-with-us/Subdomain Jobs
/accessibility-statement/Subdomain Accessibility Guide
/about-us/media-centre/Subdomain Media Centre
/contact-us/Subdomain Text duplicate Contact Us
/terms/Subdomain Terms and Conditions
/privacy-policy/Subdomain Privacy Policy
https://octshop.co.uk/External Text duplicate Shop
/our-service-standards/Subdomain Our Service Standards
/feedback/Subdomain Feedback
/germanIMG-ALT German
/frenchIMG-ALT French
/spanishIMG-ALT Spanish
https://bluestone360.co.uk/New window External Made by
/privacy-policy/Subdomain Find out more about our cookies.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.national-aquarium.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (3.72 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 11 CSS files. This may affect the page load time negatively.
This page loads 7 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (95 kB).

HTTP Response Header

NameValue
dateSun, 18 Aug 2024 18:29:15 GMT
serverApache
varyAccept-Encoding,User-Agent
last-modifiedSun, 18 Aug 2024 07:33:10 GMT
accept-rangesbytes
content-length20473
cache-controlmax-age=0
expiresSun, 18 Aug 2024 18:29:15 GMT
content-typetext/html; charset=UTF-8
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 1,638 referring domains.
This page has 6,311 backlinks.
This page has backlinks from 912 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
# Disallow: /

Disallow: /wp-admin/
Disallow: /wp-includes/
Allow: *.css
Allow: *.js

Similar sites

Search preview

www.national-aquarium.co.uk
UK's Largest Aquarium | The National Marine Aquarium
National Marine Aquarium in Plymouth, the UKs Biggest Aquarium, part of the Ocean Conservation Trust & a top family day out in Devon. Book...

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Aquarium81%Check
National77%Check
National Marine Aquarium75%Check
Marine Aquarium74%Check
National Marine70%Check
largest aquarium65%Check
best aquarium59%Check
summer54%Check
day51%Check
shoals50%Check
Show more keywords and terms

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