Nationalgeographic.org - SEO Checker

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Overview of the SEO Check
Meta information
99% 
Page quality
90% 
Page structure
64% 
Link structure
65% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.20 s
File size
463.30 kB
Words
988
Media files
20
Number of links
34 internal / 33 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - National Geographic Society
The length of the page title is perfect. (325 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The National Geographic Society is a global non-profit organization committed to exploring, illuminating, and protecting the wonder of our world.
The length of the meta description is perfect. (882 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nationalgeographic.org/society/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe National Geographic Society is a global non-profit organization committed to exploring, illuminating, and protecting the wonder of our world.
generatorPowered by Slider Revolution 6.5.3 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface.
msapplication-TileImagehttps://www.nationalgeographic.org/wp-content/uploads/2024/02/cropped-bf_ng_icon_favicon_rgb-270x270.png
article:modified_time2025-06-03T13:41:42+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHome - National Geographic Society
og:descriptionThe National Geographic Society is a global non-profit organization committed to exploring, illuminating, and protecting the wonder of our world.
og:urlhttps://www.nationalgeographic.org/society/
og:site_nameNational Geographic Society
og:imagehttps://www.nationalgeographic.org/wp-content/uploads/2024/11/NS17007728_NGSChile2021_20210227_6848_-scaled.jpg
og:image:width2560
og:image:height1708
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 988 words. That's ok.
34.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
20 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.89 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
14 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...t/uploads/2021/09/Society_Mark_White.svgNational Geographic Society
...t/uploads/2021/09/Society_Mark_White.svgNational Geographic Society
...ent/uploads/2021/10/Exploration_Icon.svgNo alt attribute provided
.../2021/10/Impact_Programs_Sketch_Icon.svgNo alt attribute provided
...tent/uploads/2021/10/Edu_Sketch_Icon.svgNo alt attribute provided
...oads/2021/10/Stewardship_Sketch_Icon.svgNo alt attribute provided
...EST0609_cr-Sam-Kittner_0189_SK1_3200.jpgNo alt attribute provided
...20_c250-0-1749-1125_r933x700-600x400.jpgff5d7cfb-a0ae-451f-b9cd-ed29cac56420_c250-0-1749-1125_r933x700ff5d7cfb-a0ae-451f-b9cd-ed29cac56420_c250-0-1749-1125_r933x700
...the_pulitzer_prizes_2021-01-600x400.jpegjoshua_irwandi-the_pulitzer_prizes_2021-01joshua_irwandi-the_pulitzer_prizes_2021-01
...NGSPPOCN_Giacomo_d_Orlando__DSC9175.jpegNo alt attribute provided
...025/06/1_LearningLaunchpad_1_ecvcf3.jpegNo alt attribute provided
.../08_MM9216_230610_041447crop_ta3r5s.jpeg08_MM9216_230610_041447crop_ta3r5s08_MM9216_230610_041447crop_ta3r5s
...ploads/2019/08/Impact_Inbox_One_Line.svgNo alt attribute provided
...697224_credit-Andy-Mann_cc6D-400x400.jpgNo alt attribute provided
...688159-scaled-e1635701147793-400x400.jpgNo alt attribute provided
...t-Ami-Vitale_ccO3C_2655098-1-400x400.jpgNo alt attribute provided
...Christian-Tryon_ccMS_2349133-400x400.jpgNo alt attribute provided
...22_07889_credit-Lujan-Agusti-400x400.jpgNo alt attribute provided
...ationalGeographic_1090111-PD-400x400.jpgNo alt attribute provided
...s/2021/09/National_Geographic_Logo_W.svgNational Geographic Society

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Driving Impact Through Exploration
H2 National Geographic Headquarters
H3 Investing in a global community of changemakers
H3 National Geographic Museum of Exploration
H3 Maximizing impact in six key areas
H3 Make a Difference
H3 Your impact begins today!
H3 Supporting future changemakers
H3 Meet Our Explorers
H3 Meet Our Explorers Duplicate text
H3 Our Funding Strategy
H3 Our Funding Strategy Duplicate text
H3 Latest perspectives, news, and stories
H4 Using the power of science, exploration, education, and storytelling to illuminate and protect
H4 the wonder of our world
H5 Bold Explorers
H5 Impactful Programs
H5 Connection & Education
H5 Responsible Stewardship
H5 Empty heading
H5 Revealing and protecting underwater worlds
H5 Empty heading
H5 Preserving and protecting land environments
H5 Empty heading
H5 Protecting and conserving wildlife
H5 Empty heading
H5 Understanding our past and protecting our future
H5 Empty heading
H5 Protecting the planet
H5 Empty heading
H5 Exploring what's beyond our world
H6 Connect With Us
Some anchor texts are used more than once.
8 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (33) on this page.

Found links on this page

LinkAttributesAnchor text
/society/IMG-ALT National Geographic Society
/society/Text duplicate IMG-ALT National Geographic Society
/society/become-a-member/DONATE
/society/become-a-member/Text duplicate DONATE
/society/careers/Careers
https://support.nationalgeogra...External Subdomain Support
https://mapmaker.nationalgeogr...External Subdomain Mapmaker
https://education.nationalgeog...External Subdomain Education
https://www.nationalgeographic...External Subdomain Magazine
https://blog.nationalgeographi...External Subdomain Newsroom
https://give.nationalgeographi...External Subdomain Donate
https://live.nationalgeographi...External Subdomain National Geographic Live
/society/2024-annual-report/Subdomain Read Our 2024 Annual Report
/society/our-story/the wonder of our world
/society/our-story/No Text
/society/our-explorers/Bold Explorers
/society/our-programs/Impactful Programs
http://education.nationalgeogr...External Subdomain Connection & Education
/society/ways-to-give/Responsible Stewardship
/society/museum-of-exploration/Subdomain Learn More
/society/our-focus/ocean/LEARN MORE
/society/our-focus/land/Text duplicate LEARN MORE
/society/our-focus/wildlife/Text duplicate LEARN MORE
/society/our-focus/human-histo...Text duplicate LEARN MORE
/society/our-focus/planetary-h...Subdomain Text duplicate LEARN MORE
/society/our-focus/space/Subdomain Text duplicate LEARN MORE
https://youtu.be/-dKLQXDlrkQ?l...New window External Watch how our Explorers are using connection, science, exploration, and storytelling to change the world.
https://give.nationalgeographi...New window External Subdomain Text duplicate Donate
https://give.nationalgeographi...External Subdomain Support our Explorers and their research
https://give.nationalgeographi...External Subdomain Protect marine life and ecosystems
/funding-opportunities/grants/...Subdomain Stories from the COVID-19 emergency fund
https://www.nationalgeographic...External Subdomain Trivial anchor text
Read More
/society/grants-and-investmentsText duplicate Learn More
https://news.nationalgeographi...External Subdomain National Geographic Society and Rolex Announce Ambitious Exploration Encompassing All Five Regions of the Global Ocean
https://news.nationalgeographi...External Subdomain The National Geographic Society and Cengage Group Celebrate Expanded Partnership with the Announcement of a New Interactive Student Experience at the Museum ...
https://news.nationalgeographi...External Subdomain Builders Vision and the National Geographic Society Announce a New Program Focused on Storytelling for Healthy Oceans
https://news.nationalgeographi...External Subdomain Read more stories
/society/sign-up/Subdomain No Text
/society/sign-up/Subdomain Get updates
/society/our-focus/ocean/No Text
/society/our-focus/land/No Text
/society/our-focus/wildlife/No Text
/society/our-focus/human-histo...No Text
/society/our-focus/planetary-h...No Text
/society/our-focus/space/No Text
/society/visit-base-camp/National Geographic Headquarters
https://support.nationalgeogra...External Subdomain Contact us
https://www.facebook.com/Insid...New window External Subdomain Facebook-official
https://twitter.com/InsideNatGeo/New window External Twitter
https://www.instagram.com/insi...New window External Subdomain Instagram
https://www.youtube.com/inside...New window External Subdomain Youtube
https://www.linkedin.com/compa...New window External Subdomain Linkedin
/society/careers/Text duplicate Careers
https://blog.nationalgeographi...External Subdomain Text duplicate Newsroom
/ethics/Subdomain Ethics
/society/state-disclosures/Subdomain State Disclosures
/terms-of-service/Subdomain Terms of Service
/society/privacy-notice/Privacy Notice
https://give.nationalgeographi...External Subdomain Give $35
https://give.nationalgeographi...External Subdomain Give $250
https://give.nationalgeographi...External Subdomain Give $100
https://give.nationalgeographi...External Subdomain Give $500
https://give.nationalgeographi...New window External Subdomain Text duplicate Give $35
https://give.nationalgeographi...New window External Subdomain Give $50
https://give.nationalgeographi...New window External Subdomain Text duplicate Give $100
https://give.nationalgeographi...New window External Subdomain Text duplicate Give $250
https://give.nationalgeographi...New window External Subdomain OTHER GIFT

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nationalgeographic.org/society/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.20 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (463 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
servernginx
dateSun, 15 Jun 2025 09:30:44 GMT
content-encodingbr
x-cache-groupbot
cache-controlmax-age=10800, must-revalidate
varyAccept-Encoding
x-powered-byWP Engine
link<https://www.nationalgeographic.org/society/wp-json/>; rel="https://api.w.org/"
x-cacheablebot
x-cacheMiss from cloudfront
via1.1 91353a8aba9ab05d79e9678e004043bc.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P1
x-amz-cf-idPsGc5u01qOjMKR5cUZJhWdq3BWmbg0kuygKAPwYaNIFOPsRwzJsoGg==
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 496 referring domains.
This page has 3,914 backlinks.
This page has backlinks from 424 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# Disallow Directives for AI Web Crawlers

User-agent: Amazonbot
Disallow: /

User-agent: anthropic-ai
Disallow: /

User-agent: Bytespider
Disallow: /

User-agent: CCBot
Disallow: /

User-agent: ChatGPT-User
Disallow: /

User-agent: Claude-Web
Disallow: /

User-agent: FacebookBot
Disallow: /

User-agent: Google-Extended
Disallow: /

User-agent: GoogleOther
Disallow: /

User-agent: GoogleOther-Image
Disallow: /

User-agent: GoogleOther-Video
Disallow: /

User-agent: GPTBot
Disallow: /

User-Agent: PerplexityBot
Disallow: /

User-Agent: cohere-ai 
Disallow: /

User-agent: omgili
Disallow: /

User-agent: omgilibot
Disallow: /

User-agent: Diffbot
Disallow: /

User-agent: ImagesiftBot
Disallow: /

User-agent: Applebot-Extended
Disallow: /

User-agent: dotbot
Disallow: /

User-agent: rogerbot
Disallow: /



# Announce Sitemap Locations
Sitemap: https://www.nationalgeographic.org/society/sitemap_index.xml

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Search preview

www.nationalgeographic.org › society
Home - National Geographic Society
The National Geographic Society is a global non-profit organization committed to exploring, illuminating, and protecting the wonder of our world.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
National75%Check
Geographic75%Check
National Geographic75%Check
National Geographic Society75%Check
Society67%Check
National Geographic Explorers64%Check
world54%Check
protect54%Check
protecting54%Check
global50%Check
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