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Nationalrail.co.uk - SEO Checker

Overview of the SEO Check

Meta information

90%

Page quality

50%

Page structure

98%

Link structure

93%

Server

100%

External factors

100%

SEO Score

SEO Score Widget

Response time

0.14 s

File size

254.40 kB

Words

484

Media files

Number of links

53 internal / 6 external

Task list of SEO Improvements 3 Tasks

Remove unnecessary words like welcome greetings from the page title.Very important!
The page title should be better suited to the content of the page.Important!
Use good alternative descriptions (alt attributes) for your images.Important!

Meta specifications 90% achieved

Title

(Critically important)

Welcome to the Official source for UK trains | National Rail

The title contains the word Welcome to! More content should be covered in the title.

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

You've found the gateway to Britain's national rail network. The portal to rail travel, including train times information, fares enquiries; promotions; and ticket info.

The length of the meta description is perfect. (978 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://www.nationalrail.co.uk/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Server location: United States of America

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, initial-scale=1
apple-mobile-web-app-capable	yes
theme-color	#312783
description	You've found the gateway to Britain's national rail network. The portal to rail travel, including train times information, fares enquiries; promotions; and ticket info.
robots	index, follow
next-head-count	63
lang	en
og:title	Welcome to the Official source for UK trains \| National Rail
og:description	You've found the gateway to Britain's national rail network. The portal to rail travel, including train times information, fares enquiries; promotions; and ticket info.
og:url	https://www.nationalrail.co.uk/
og:type	website
charset	utf-8

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Meta and on page check for each page
Automated check for keyword optimization

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Page quality 50% achieved

Content

(Critically important)

Some words from the page title are not used within the pages content

There are only 484 words on this page. Good pages should have about 800 words of useful content.

The average number of words per sentence of 71 words is high.

35.5% of the text are stop words.

Words from the H1 heading are used in the page content.

The page contains a listing, which indicates a good text layout.

3 paragraphs were found on this page.

No placeholders texts or images were found.

There are no duplicates on the site.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

3 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
data:[...] Base64	No alt attribute provided
...a-NationalRailLogo-noBeta.svg?w=384&q=75	National rail enquiries icon logo
data:[...] Base64	A train crosses a viaduct with trees covered in autumn leaves either side.
data:[...] Base64	A middle-aged white woman with short silver/white hair wearing a pink apron over a black shirt, opens both arms out to the side in front of the open door of a pink-painted shop front.
data:[...] Base64	A multigenerational white family dressed in warm clothing, walking among fallen leaves in a wood on an autumn day.
data:[...] Base64	4 people dressed in white motor racing jumpsuits and wearing white racing helmets, walking side by side towards the camera in the hall of a large railway station.
data:[...] Base64	A woman in a wheelchair with camping equipment on the back wheels herself down a train platform with a train standing next to it.
data:[...] Base64	A man and a woman dressed in coats and scarves are holding hands and laughing as they run down an enclosed railway bridge with windows either side.
data:[...] Base64	Back view of a woman with long blonde hair carrying a black rucksack, standing at a station and looking up at the large electronic departure board.
data:[...] Base64	2 elderly white women with white hair are sitting next to each other at a train table, holding train tickets in their hands and laughing.
data:[...] Base64	A happy smiling family of 4 are walking down a woodland path. A young boy in a t-shirt, shorts and wellington boots runs ahead while his mother and father walk behind. The father is carrying the young daughter on his shoulders.
data:[...] Base64	Three casually dressed men are laughing and smiling as they walk through a station, with a large departure board visible
data:[...] Base64	A nighttime view of Blackpool seafront with an array of multicoloured illuminations
data:[...] Base64	A girl in a purple top and with a black and white hood stands on a railway platform, smiling at the camera.
data:[...] Base64	A group of young people enjoying a day out together at a fun fair
data:[...] Base64	No alt attribute provided
data:[...] Base64	Shaw Trust accessible
data:[...] Base64	No alt attribute provided
data:[...] Base64	National Rail logo

Page structure 98% achieved

H1 heading

(Critically important)

Plan Your Journey

The H1 heading is too short (17 characters). It should be at least 20 Characters long.

H1-H6 headings

Headings

(Important)

The heading structure is perfect.

H1-H6 headings

Heading structure

Heading level	Content
H1	Plan Your Journey
H2	Live Departures
H2	Latest Information
H2	More Information
H2	Save Money on Train Travel
H2	Discover more
H2	Tickets, Railcards and Offers
H2	Stations and Train Companies
H2	Travel Information
H2	Days Out Guide
H2	Help and Assistance
H2	On the Train
H3	World Cup of Stations 2024 – Cast Your Vote!
H3	14 Things to Do for Less this October Half-term
H3	Small Switch Big Difference
H3	Accessibility
H3	Advance booking dates
H3	Create your own train timetable
H3	Get 1/3 off with a Railcard
H3	Money-saving tips
H3	Commute your way with a Flexi Season ticket
H3	Enjoy big savings with National Rail’s Days Out Guide
H3	Help support the Railway Children charity
H3	Travel together and save money

Link structure 93% achieved

Internal links

(Important)

Some internal link anchor texts are too long.

The number of internal links is ok.

Every linktext is unique.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 6 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://www.nationalrail.co.uk/	Anchor	Skip to main content
https://www.nationalrail.co.uk/		IMG-ALT National rail enquiries icon logo
/live-trains/	Subdomain	Live Departures
/status-and-disruptions/	Subdomain	Status and Disruptions
/stations/	Subdomain	Stations
https://www.raildeliverygroup....	New window External Subdomain	World Cup of Stations 2024 – Cast Your Vote! Vote for the station with the best local business in our celebration of community and connection IMG-ALT A middle-aged white woman with short silver/white hair wearing a pink apron over a black shirt, opens both arms out to the side in front of the open door of ...
/inspiration/october-half-term/		14 Things to Do for Less this October Half-term We’ve rounded up the best deals on a host of family-friendly events and attractions, when you travel by train IMG-ALT A multigenerational white family dressed in warm clothing, walking among fallen leaves in a wood on an autumn day.
/travel-information/sustainabi...		Small Switch Big Difference A small switch, like swapping 1 return car journey to train, can make a big difference in helping you reduce your carbon footprint IMG-ALT 4 people dressed in white motor racing jumpsuits and wearing white racing helmets, walking side by side towards the camera in the hall of a large railway sta...
/on-the-train/accessible-train...		Accessibility We want everyone to be able to access our services – here’s what we do to support customers IMG-ALT A woman in a wheelchair with camping equipment on the back wheels herself down a train platform with a train standing next to it.
/travel-information/advance-bo...		Advance booking dates See how far in the future you can book your Advance tickets and seat reservations IMG-ALT A man and a woman dressed in coats and scarves are holding hands and laughing as they run down an enclosed railway bridge with windows either side.
/travel-information/timetables...		Create your own train timetable Our new tool lets you create a bespoke timetable for your journey. Enter your route and travel dates, and you can download yo... IMG-ALT Back view of a woman with long blonde hair carrying a black rucksack, standing at a station and looking up at the large electronic departure board.
/railcards/national-railcards/		Get 1/3 off with a Railcard From children to seniors, there are lots of different Railcards – see which one is right for you IMG-ALT 2 elderly white women with white hair are sitting next to each other at a train table, holding train tickets in their hands and laughing.
/tickets-railcards-and-offers/...		Money-saving tips Check out our top tips to find the right ticket, at the right price IMG-ALT A happy smiling family of 4 are walking down a woodland path. A young boy in a t-shirt, shorts and wellington boots runs ahead while his mother and father wa...
/tickets-railcards-and-offers/...		Commute your way with a Flexi Season ticket Get 8 days of travel in 28 days, at any time IMG-ALT Three casually dressed men are laughing and smiling as they walk through a station, with a large departure board visible
/days-out-guide/		Enjoy big savings with National Rail’s Days Out Guide Unlock great offers on top attractions when you go by train IMG-ALT A nighttime view of Blackpool seafront with an array of multicoloured illuminations
https://www.railwaychildren.or...	New window External Subdomain	Help support the Railway Children charity Keep children and vulnerable young people safe across the UK transport network and beyond IMG-ALT A girl in a purple top and with a black and white hood stands on a railway platform, smiling at the camera.
/tickets-railcards-and-offers/...		Travel together and save money Groups of at least 3 people can get discounts on train tickets IMG-ALT A group of young people enjoying a day out together at a fun fair
/tickets-railcards-and-offers/		Tickets, Railcards and Offers
/tickets-railcards-and-offers/...		Buying a Ticket
/tickets-railcards-and-offers/...		Ticket Types
/railcards/		Railcards
/tickets-railcards-and-offers/...		Saving Money
/stations/		Stations and Train Companies
/stations/		Find a Station
/travel-information/find-a-tra...		Find a Train Company
/travel-information/		Travel Information
/travel-information/alerts-and...		Alerts and Notifications
/travel-information/timetables/		Timetables
/travel-information/future-eng...		Future Engineering Works
/travel-information/safe-train...		Safe Train Travel
/travel-information/sustainabi...		Sustainability
/days-out-guide/		Days Out Guide
/days-out-guide/2for1-london/		Days Out in London
/days-out-guide/days-out-in-gr...		Days Out in Great Britain
/days-out-guide/find-your-day-...		Find Your Day Out
/days-out-guide/theatre-offers/		Theatre in London and the UK
/inspiration/		Inspiration
/help-and-assistance/		Help and Assistance
/help-and-assistance/compensat...		Compensation and Refunds
/help-and-assistance/contact-us/		Contact Us
/help-and-assistance/complaints/		Complaints
/help-and-assistance/passenger...		Passenger Assist
/media/		Media
/on-the-train/		On the Train
/on-the-train/accessible-train...		Accessible Train Travel and Facilities
/on-the-train/train-travel-wit...		Train Travel with Bicycles
/on-the-train/train-travel-wit...		Train Travel with Pets
/on-the-train/train-travel-wit...		Train Travel with Children
/on-the-train/food-and-drink/		Food and Drink
https://www.instagram.com/nati...	New window External Subdomain	No Text
https://twitter.com/nationalra...	New window External	No Text
https://www.facebook.com/natio...	New window External Subdomain	No Text
https://www.accessibility-serv...	New window External Subdomain	IMG-ALT Shaw Trust accessible
/about-this-site/		About This Site
/accessible-information/		Accessible Information
/careers/		Careers
/cookie-policy/		Cookies
/privacy-notice/		Privacy Notice
/terms-and-conditions/		Terms and Conditions

Server configuration 100% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.nationalrail.co.uk/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

This page uses GZip for compressed data transmission.

HTTP headers

Performance

(Somewhat important)

The page response time is excellent with 0.14 seconds.

The file size of the HTML document is fine (254 kB).

Page Speed

HTTP Response Header

Name	Value
date	Sat, 19 Oct 2024 23:53:03 GMT
content-type	text/html; charset=utf-8
x-nre-ver	65eae399
cache-control	public, s-maxage=300, max-age=300, stale-while-revalidate=10
vary	Accept-Encoding
cf-cache-status	HIT
server-timing	cfCacheStatus;desc="HIT"
content-security-policy	default-src https: 'unsafe-inline' 'unsafe-eval'; img-src 'self' https: data:; worker-src 'self' blob:;
permissions-policy	camera=(), geolocation=(self), microphone=()
referrer-policy	strict-origin-when-cross-origin
strict-transport-security	max-age=31536000
x-content-type-options	nosniff
x-frame-options	SAMEORIGIN
server	cloudflare
cf-ray	8d54af72da69dbef-FRA
content-encoding	gzip
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This page is referenced by wikipedia.

This website has excellent links from other websites.

This page has backlinks from 16,094 referring domains.

This page has 1,860,160 backlinks.

This page has backlinks from 9,442 different ip addresses.

Backlinks

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /
Allow: /images.nationalrail.co.uk/
Allow: *?type=*
Allow: /promotions/

Disallow: /site-search/
Disallow: */promotions/pr*
Disallow: /details/
Disallow: /*.html$
Disallow: /*.aspx$

User-agent: Googlebot-Image
Allow: /

User-agent: Googlebot-news
Allow: /

User-agent: Mediapartners-Google
Allow: /

User-agent: AdsBot-Google
Allow: /
Disallow: /site-search/
Disallow: /details/
Disallow: /*.html$
Disallow: /*.aspx$

User-agent: Baiduspider
Disallow: /
User-agent: Baiduspider-video
Disallow: /
User-agent: Baiduspider-image
Disallow: /
User-agent: Yandex
Disallow: /

#scrapers
User-agent: Scrapy
User-agent: magpie-crawler
User-agent: CCBot
User-Agent: omgili
User-Agent: omgilibot
User-agent: Node/simplecrawler
Disallow: /

# Sitemaps
Sitemap: https://www.nationalrail.co.uk/sitemap.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/sitemap-destinations.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/sitemap-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/yorkshire-and-the-humber-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/scotland-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-west-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/sitemap-incidents.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/sitemap-live-trains.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/sitemap-promotions.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/sitemap-stations.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/sitemap-pages.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/sitemap-operators.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/sitemap-tickets.xml

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Search preview

www.nationalrail.co.uk

Welcome to the Official source for UK trains | National Rail

You've found the gateway to Britain's national rail network. The portal to rail travel, including train times information, fares enquiries; promotions; and ticket info.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
National Rail	81%	Check
Rail	80%	Check
National	76%	Check
train	66%	Check
Rail Travel	66%	Check
Train travel	60%	Check
ticket	56%	Check
Travel	54%	Check
Information	54%	Check
Train Tickets	54%	Check
Travel Information	54%	Check
UK trains	53%	Check
Journey	50%	Check
Plan	50%	Check
Season Ticket	49%	Check
Britain	46%	Check
network	46%	Check
trains	45%	Check
station	44%	Check
Get	44%	Check
Days	43%	Check
Stations	43%	Check
Big	43%	Check
Save	43%	Check
Money	43%	Check

Show more keywords and terms

Test up to 1.000 webpages of nationalrail.co.uk with our free plan!

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Meta and on page check for each page
Automated check for keyword optimization

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Nationalrail.co.uk - SEO Checker

Task list of SEO Improvements 3 Tasks

Meta specifications 90% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Test up to 1.000 webpages of nationalrail.co.uk with our free plan!

Page quality 50% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 98% achieved

(Critically important)

(Important)

Heading structure

Link structure 93% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 100% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

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