Nationaltrust.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
99% 
Page quality
80% 
Page structure
24% 
Link structure
62% 
Server
96% 
External factors
100% 
SEO Score
Response time
0.15 s
File size
567.30 kB
Words
1236
Media files
22
Number of links
188 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | National Trust
The page title is too short. (197 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
We look after the places you love, from houses, buildings and gardens to coast and countryside. Join us and help protect them.
The length of the meta description is perfect. (781 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nationaltrust.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWe look after the places you love, from houses, buildings and gardens to coast and countryside. Join us and help protect them.
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#ffffff
msapplication-TileImage/images/mstile-144x144.png
msapplication-config/browserconfig.xml
theme-color#ffffff
next-head-count29
langen
twitter:cardsummary
twitter:urlhttps://www.nationaltrust.org.uk/
twitter:titleHome
twitter:descriptionWe look after the places you love, from houses, buildings and gardens to coast and countryside. Join us and help protect them.
twitter:imagehttps://nt.global.ssl.fastly.net/binaries/content/gallery/website/national/regions/oxfordshire-buckinghamshire-berkshire/places/cliveden/library/summer/rainbow-in-water-garden-at-cliveden-buckinghamshire-1394281.jpg?auto=webp&width=1200&crop=16:9
og:titleHome
og:urlhttps://www.nationaltrust.org.uk/
og:imagehttps://nt.global.ssl.fastly.net/binaries/content/gallery/website/national/regions/oxfordshire-buckinghamshire-berkshire/places/cliveden/library/summer/rainbow-in-water-garden-at-cliveden-buckinghamshire-1394281.jpg?auto=webp&width=1200&crop=16:9
og:descriptionWe look after the places you love, from houses, buildings and gardens to coast and countryside. Join us and help protect them.
og:site_nameNational Trust
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1236 words. That's ok.
33.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
21 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.71 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (567.3 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 25 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...g?auto=webp&width=767&crop=16:9&dpr=2 2xRainbow in the Water Garden at Cliveden, Buckinghamshire
...g?auto=webp&width=767&crop=16:9&dpr=2 2xStaff and volunteers weeding around some of the 100,000 trees planted on the Wimpole Estate, Cambridgeshire
...g?auto=webp&width=767&crop=16:9&dpr=2 2xTwo smiling children on a swing in the garden at Osterley Park and House, London
...g?auto=webp&width=733&crop=16:9&dpr=2 2xTwo visitors sitting down on the sand dunes at Murlough National Nature Reserve, County Down with their dog, who's licking the face of one of them.
...g?auto=webp&width=733&crop=16:9&dpr=2 2xEvening visitors take their dogs into the Laburnum Arch at Bodnant Garden, North Wales
...g?auto=webp&width=733&crop=16:9&dpr=2 2xA side view of a walking group on a small incline at Tarn Hows, Cumbria
...g?auto=webp&width=505&crop=16:9&dpr=2 2xThe house at Chartwell, Kent
...g?auto=webp&width=505&crop=16:9&dpr=2 2xThe Burway and Devil's Mouth at Carding Mill Valley and the Long Mynd, Shropshire
...g?auto=webp&width=505&crop=16:9&dpr=2 2xRudyard Kipling's writing desk in the study at Bateman's, East Sussex
...g?auto=webp&width=505&crop=16:9&dpr=2 2xTwo boys playing in The Log Stack wild play area at Dyffryn Gardens, Vale of Glamorgan
...g?auto=webp&width=733&crop=16:9&dpr=2 2xOverhead view of an octagonal table with the figure of Silenus, a drunken follower of Bacchu, in The Library at Claydon House in Buckinghamshire
...g?auto=webp&width=733&crop=16:9&dpr=2 2xA production team behind the scenes filming at Sissinghurst, Kent
...g?auto=webp&width=733&crop=16:9&dpr=2 2xSong thrush sitting on grass amongst small blue flowers at Sissinghurst Castle Garden, Kent
...g?auto=webp&width=505&crop=16:9&dpr=2 2xMaking seed bombs at Houghton Mill and Waterclose Meadows, Cambridgeshire
...g?auto=webp&width=505&crop=16:9&dpr=2 2xThe visitor staircase at Wightwick Manor, West Midlands, featuring Indian rush-work below the dado rail and William Morris' Willow Bough pattern wallpaper above
...g?auto=webp&width=505&crop=16:9&dpr=2 2xGardener working in the upper garden at Quarry Bank, Cheshire
...g?auto=webp&width=505&crop=16:9&dpr=2 2xBooks in the collection at Florence Court, County Fermanagh
...g?auto=webp&width=733&crop=16:9&dpr=2 2xA close up of National Trust staff and volunteers at Birmingham Pride 2022
...g?auto=webp&width=733&crop=16:9&dpr=2 2xHis Majesty The King, our Patron, and Hilary McGrady, Director-General of the National Trust
...g?auto=webp&width=505&crop=16:9&dpr=2 2xRose Cottage in the garden at Florence Court, County Fermanagh
...g?auto=webp&width=505&crop=16:9&dpr=2 2xA cap, bag and water bottle on a table
...g?auto=webp&width=767&crop=16:9&dpr=2 2xA young child and her mother bending down to look at flowers in the Sunken Garden in May at Castle Ward, County Down, Northern Ireland

Page structure

H1 heading
(Critically important)
For everyone
Too many H1 headings
The H1 heading is too short (12 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 46 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 For everyone
H1 Great Big Green Week
H1 Adventure time
H2 Find your next visit
H2 Ideas for days out
H2 Start your journey of discovery
H2 Things to see and do
H2 For everyone, for ever
H2 In the news
H2 Holidays and shopping
H2 Join
H2 For everyone, for ever Duplicate text
H3 Explore all the places you can visit
H3 See what you can discover and learn
H3 Find out about our cause
H3 Discover our different types of membership
H3 Find out how you can support us
H3 Explore all places you can go on holiday
H3 Go to our online shop
H3 Coast and beaches
H3 Gardens and parks
H3 Walking
H3 Places with First and Second World War connections
H3 Wild places to get away from it all
H3 Places with literary connections
H3 Top natural play areas for kids
H3 History
H3 Virtual visit
H3 Nature
H3 How to make wildflower seed balls
H3 Exploring LGBTQ+ history at National Trust places
H3 Gardening tips for summer
H3 Literary podcasts playlist
H3 Pride, the LGBTQ+ community and the National Trust
H3 His Majesty The King will continue as our Patron
H3 Book a Father's Day break
H3 Find the perfect gift
H3 Who we are
H3 Services
H3 Get in touch
H3 Our policies
H3 You might also like
H3 Download the app
H4 Areas A-Z
H4 Things to do
H4 Place types
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.nationaltrust.org.uk/Anchor Skip to content
https://www.nationaltrust.org.uk/No Text
/visitVisit
/discoverDiscover & learn
/our-causeOur cause
/membershipMembership
/support-usSupport us
/holidaysHolidays
https://shop.nationaltrust.org...External Subdomain Shop
https://www.nationaltrust.org.uk/No Text
/visitExplore all the places you can visit
/visit/bath-bristolBath & Bristol
/visit/birmingham-west-midlandsBirmingham & West Midlands
/visit/cambridgeshireCambridgeshire
/visit/cheshire-greater-manche...Cheshire & Greater Manchester
/visit/cornwallCornwall
/visit/devonDevon
/visit/dorsetDorset
/visit/essex-bedfordshire-hert...Essex, Bedfordshire & Hertfordshire
/visit/gloucestershire-cotswoldsGloucestershire & the Cotswolds
/visit/hampshireHampshire
/visit/isle-of-wightIsle of Wight
/visit/kentKent
/visit/lake-districtLake District
/visit/leicestershire-northamp...Leicestershire & Northamptonshire
/visit/liverpool-lancashireLiverpool & Lancashire
/visit/londonLondon
/visit/norfolkNorfolk
/visit/north-eastNorth East
/visit/northern-irelandNorthern Ireland
/visit/nottinghamshire-lincoln...Nottinghamshire & Lincolnshire
/visit/oxfordshire-buckinghams...Oxfordshire, Buckinghamshire & Berkshire
/visit/peak-district-derbyshirePeak District & Derbyshire
/visit/shropshire-staffordshireShropshire & Staffordshire
/visit/somersetSomerset
/visit/suffolkSuffolk
/visit/surreySurrey
/visit/sussexSussex
/visit/walesWales
/visit/warwickshireWarwickshire
/visit/wiltshireWiltshire
/visit/worcestershire-hereford...Worcestershire & Herefordshire
/visit/yorkshireYorkshire
/visit/dog-friendlyDog-friendly
/visit/family-friendlyFamily-friendly
/visit/walkingWalking
/visit/places-to-eatPlaces to eat
/visit/outdoor-activitiesOutdoor activities
/visit/christmasChristmas
/visit/whats-onWhat's on
/visit/50-things‘50 things to do before you’re 11¾’
/visit/weddingsWeddings
/visit/coast-beachesCoast & beaches
/visit/gardens-parksGardens & parks
/visit/houses-buildingsHouses & buildings
/visit/castles-fortsCastles & forts
/visit/countryside-woodlandCountryside & woodland
/visit/bath-bristolText duplicate Bath & Bristol
/visit/birmingham-west-midlandsText duplicate Birmingham & West Midlands
/visit/cambridgeshireText duplicate Cambridgeshire
/visit/cheshire-greater-manche...Text duplicate Cheshire & Greater Manchester
/visit/cornwallText duplicate Cornwall
/visit/devonText duplicate Devon
/visit/dorsetText duplicate Dorset
/visit/essex-bedfordshire-hert...Text duplicate Essex, Bedfordshire & Hertfordshire
/visit/gloucestershire-cotswoldsText duplicate Gloucestershire & the Cotswolds
/visit/hampshireText duplicate Hampshire
/visit/isle-of-wightText duplicate Isle of Wight
/visit/kentText duplicate Kent
/visit/lake-districtText duplicate Lake District
/visit/leicestershire-northamp...Text duplicate Leicestershire & Northamptonshire
/visit/liverpool-lancashireText duplicate Liverpool & Lancashire
/visit/londonText duplicate London
/visit/norfolkText duplicate Norfolk
/visit/north-eastText duplicate North East
/visit/northern-irelandText duplicate Northern Ireland
/visit/nottinghamshire-lincoln...Text duplicate Nottinghamshire & Lincolnshire
/visit/oxfordshire-buckinghams...Text duplicate Oxfordshire, Buckinghamshire & Berkshire
/visit/peak-district-derbyshireText duplicate Peak District & Derbyshire
/visit/shropshire-staffordshireText duplicate Shropshire & Staffordshire
/visit/somersetText duplicate Somerset
/visit/suffolkText duplicate Suffolk
/visit/surreyText duplicate Surrey
/visit/sussexText duplicate Sussex
/visit/walesText duplicate Wales
/visit/warwickshireText duplicate Warwickshire
/visit/wiltshireText duplicate Wiltshire
/visit/worcestershire-hereford...Text duplicate Worcestershire & Herefordshire
/visit/yorkshireText duplicate Yorkshire
/visit/dog-friendlyText duplicate Dog-friendly
/visit/family-friendlyText duplicate Family-friendly
/visit/walkingText duplicate Walking
/visit/places-to-eatText duplicate Places to eat
/visit/outdoor-activitiesText duplicate Outdoor activities
/visit/christmasText duplicate Christmas
/visit/whats-onText duplicate What's on
/visit/50-thingsText duplicate ‘50 things to do before you’re 11¾’
/visit/weddingsText duplicate Weddings
/visit/coast-beachesText duplicate Coast & beaches
/visit/gardens-parksText duplicate Gardens & parks
/visit/houses-buildingsText duplicate Houses & buildings
/visit/castles-fortsText duplicate Castles & forts
/visit/countryside-woodlandText duplicate Countryside & woodland
/discoverSee what you can discover and learn
/discover/historyHistory
/discover/natureNature
/discover/gardening-tipsGardening tips
/discover/foodFood
/discover/craftsCrafts
/discover/virtual-visitVirtual visit
/discover/film-tvFilm & TV
/our-causeFind out about our cause
/our-cause/nature-climateNature & climate
/our-cause/history-heritageHistory & heritage
/our-cause/communitiesCommunities
/membershipDiscover our different types of membership
/membershipJoin
https://renew.nationaltrust.or...External Subdomain Renew
/membership/gift-membershipGift membership
/membership/enquiriesEnquiries
/membership/magazineMagazine
/support-usFind out how you can support us
/support-us/donateDonate
/support-us/plant-a-treePlant a Tree
/support-us/lottery-raffleLottery & raffle
/support-us/fundraisingFundraising
/support-us/volunteerVolunteer
/support-us/gifts-in-willsGifts in wills
/support-us/appealsAppeals
/support-us/supporter-groupsSupporter groups
/holidaysExplore all places you can go on holiday
/holidays/searchSearch for a holiday
/holidays/destinationsDestinations
/holidays/booking-informationBooking information
/holidays/booking-information/...FAQs
/holidays/contact-usContact the holidays team
/holidays/camping-glampingCamping & glamping
/holidays/cottagesHoliday cottages
/holidays/hotelsHotels
/holidays/bothies-and-bunkhousesBothies & bunkhouses
/holidays/inspirationInspiration
https://shop.nationaltrust.org...External Subdomain Go to our online shop
/site-searchSearch
https://donate.nationaltrust.o...External Subdomain Text duplicate Donate
/our-cause/communitiesLearn about our work with communities
/our-cause/nature-climate/clim...Learn about our work
/visit/family-friendlyVisit a family-friendly place near you
/searchExplore
/visit/coast-beachesCoast and beaches
/visit/gardens-parksGardens and parks
/visit/walkingText duplicate Walking
/visit/places-with-first-and-s...Places with First and Second World War connections
/visit/countryside-woodland/wi...Wild places to get away from it all
/visit/houses-buildings/places...Places with literary connections
/visit/family-friendly/best-na...Top natural play areas for kids
/discover/historyText duplicate History
/discover/virtual-visitText duplicate Virtual visit
/discover/natureText duplicate Nature
/discoverLearn something new
/discover/crafts/how-to-make-w...How to make wildflower seed balls
/discover/history/people/explo...Exploring LGBTQ+ history at National Trust places
/discover/gardening-tips/garde...Gardening tips for summer
/discover/virtual-visit/podcas...Literary podcasts playlist
/our-cause/pride-lgbtq-and-the...Pride, the LGBTQ+ community and the National Trust
/who-we-are/newsMore news
/who-we-are/news/his-majesty-t...His Majesty The King will continue as our Patron
/holidays/inspirationBook a Father's Day break
https://shop.nationaltrust.org...External Subdomain Find the perfect gift
/membershipJoin and renew
/who-we-are/about-usAbout us
/who-we-are/about-us/how-we-ar...How we are run
/who-we-are/annual-reportsAnnual reports
/who-we-are/annual-general-mee...Annual General Meeting
http://www.nationaltrustjobs.o...External Subdomain Jobs
/who-we-are/our-partnersOur partners
/who-we-are/our-brand-licence-...Our brand licence collaborations
/who-we-are/newsNews
/who-we-are/researchResearch
/services/help-centreHelp centre
/holidays/contact-usHolidays help centre
/services/online-shop-help-centreOnline shop help centre
/services/venue-hireVenue hire
/services/information-for-supp...Information for suppliers
/who-we-are/research/climate-c...Climate change adaptation guidance for heritage organisations
/services/public-noticesPublic notices
/services/residential-and-farm...Residential & farm lettings
/services/mediaMedia
/get-in-touch/contact-usContact us
https://www.nationaltrust.org.uk/Manage cookies
/our-policies/cookie-policyCookie policy
/our-policies/accessibilityAccessibility
/our-policies/terms-conditionsTerms & conditions
/our-policies/modern-slaveryModern slavery
/our-policies/privacyPrivacy
https://www.nationaltrustjobs....External Subdomain Text duplicate Jobs
https://www.nationaltrustcolle...External Subdomain Collections
https://www.ntprints.com/External Subdomain Prints
https://apps.apple.com/gb/app/...External Subdomain No Text
https://play.google.com/store/...External Subdomain No Text
https://www.facebook.com/natio...External Subdomain No Text
https://twitter.com/nationaltrustExternal No Text
https://www.instagram.com/nati...External Subdomain No Text
https://www.youtube.com/user/n...External Subdomain No Text
https://www.fundraisingregulat...External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nationaltrust.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The file size of the HTML document is very large (567 kB).
The page response time is excellent with 0.15 seconds.

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateSat, 08 Jun 2024 13:59:02 GMT
varyAccept-Encoding
etagW/"mt4giijzpmcg3u"
x-varnish5592666 5591890
age576
via1.1 varnish (Varnish/7.1)
x-cacheHIT
x-cache-hits163
cache-controlprivate, no-cache, no-store, max-age=0, must-revalidate
pragmano-cache
expires0
x-frame-optionsDENY
x-xss-protection0
strict-transport-securitymax-age=31536000; includeSubDomains
x-content-type-optionsnosniff
referrer-policyno-referrer, same-origin
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 36,833 referring domains.
This page has 3,249,105 backlinks.
This page has backlinks from 20,064 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 4076 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /media-gallery/*
Disallow: /join-at-places
Disallow: /site-search*
Disallow: /page/*
Disallow: /support-us/gifts-in-wills/enquiry-confirmation
Disallow: /support-us/gifts-in-wills/gifts-in-wills-guide-confirmation
Disallow: /support-us/gifts-in-wills/free-will-confirmation
Disallow: /support-us/gifts-in-wills/download-gifts-in-wills-guide
Disallow: /resourceapi*
 
Sitemap: https://www.nationaltrust.org.uk/sitemap.xml
Sitemap: https://www.nationaltrust.org.uk/cy/sitemap.xml

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Search preview

www.nationaltrust.org.uk
Home | National Trust
We look after the places you love, from houses, buildings and gardens to coast and countryside. Join us and help protect them.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
National70%Check
Trust70%Check
National Trust70%Check
National Trust Images61%Check
Support us61%Check
Garden58%Check
places56%Check
Gardens54%Check
Join50%Check
Coast50%Check
Show more keywords and terms

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