Naturaeco.com - SEO Checker

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Overview of the SEO Check
Meta information
62% 
Page quality
33% 
Page structure
58% 
Link structure
63% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.39 s
File size
74.00 kB
Words
259
Media files
14
Number of links
68 internal / 28 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Natura &Co
The page title is too short. (107 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Institucional
There are more than one meta descriptions on the page. Only one is allowed.
The meta description is too short. (75 pixels out of 1000 max pixel length) Optimize description
The meta description contains only one word.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.naturaeco.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Language defined in HTTP-Equiv meta tag: en
Server location: United States of America
There are different language information within the page markup.
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionNatura &Co beauty brands united in their shared purpose of cultivating the plurality of beauty.
viewportwidth=device-width, initial-scale=1.0
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
generatorWPML ver:4.6.13 stt:1,42,2;
msapplication-TileImagehttps://www.naturaeco.com/wp-content/uploads/sites/428/2021/07/co_short_black-0822-removebg-preview-300x300.png
article:modified_time2024-09-05T16:53:32+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleNatura &Co
og:descriptionNatura &Co beauty brands united in their shared purpose of cultivating the plurality of beauty.
og:urlhttps://www.naturaeco.com/
og:site_nameNatura &Co
X-UA-Compatibleie=edge
Content-Languageen
Cache-Controlno-cache, no-store, must-revalidate
Pragmano-cache
ExpiresEmpty
charsetUTF-8

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Page quality

Content
(Critically important)
No paragraphs were detected.
There are only 259 words on this page. Good pages should have about 800 words of useful content.
24.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (26). We recommend using a maximum of 6 tags for this page.
The following tag is repeated too often: group
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../mziq_naturaeco_inst/img/naturaandco.svgNo alt attribute provided
...aeco_inst/img/icons/universal-access.svgUniversal Access
...iq_naturaeco_inst/img/icons/contrast.svgContrast
.../mziq_naturaeco_inst/img/naturaandco.svgNo alt attribute provided
...aeco_inst/img/icons/universal-access.svgUniversal Access
...iq_naturaeco_inst/img/icons/contrast.svgContrast
...aturaeco_inst/img/icons/search_popup.svgSearch
...tes/428/2023/08/image-e1693502726189.pngAvon
...oads/sites/428/2021/09/banner-natura.pngNo alt attribute provided
...iq_naturaeco_inst/img/logos/natura_2.pngNo alt attribute provided
...ziq_naturaeco_inst/img/logos/avonNew.pngNo alt attribute provided
.../mziq_naturaeco_inst/img/logos/tbs_2.pngNo alt attribute provided
...naturaeco_inst/img/logos/barra_maior.pngNo alt attribute provided
...naturaeco_inst/img/logos/barra_menor.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
There are no headings specified on the page. Headings are important for search engine optimization and help to structure your content.

Heading structure

No headings were found.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (28) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.naturaeco.com/Subdomain No Text
/who-we-are/Subdomain Who We Are
https://ri.naturaeco.com/en/a-...New window External Subdomain Governance
https://www.naturaeco.com/brands/Subdomain Our Brands
/brands/avon-2/Subdomain Avon
/brands/dev-bem-estar-bem/Subdomain Natura
https://www.avon.com.br/?utmi_...New window External Subdomain Text duplicate Avon
https://www.natura.com.br/noss...New window External Subdomain Text duplicate Natura
/sustainability-vision-2030/Subdomain commitment to life
/commitment-to-life/Subdomain Vision Natura &Co
/vision-2030-natura-co-latin-a...Subdomain Vision Natura &Co Latin America
/human-rights-statement/Subdomain Human Rights Statement
/commitment-to-life/pay-equity/Subdomain Pay Equity
/critical-supply-chain-policies/Subdomain Critical Supply Chain Policies
/careers-for-you/Subdomain Careers for You
/suppliers-prerequisites-systems/Subdomain Prerequisites & Systems
/suppliers-embrace/New window Subdomain embrace
/natura-co-at-cop26/New window Subdomain News, Facts and Events
/natura-co-at-cop26/amazonia-i...New window Subdomain Amazonia is the Way to Our Future
/animation-book/Subdomain Annual Report 2023
/animation-book/New window Subdomain Annual Report 2022
/annual-report-2021/Subdomain Annual Report 2021
/annual-report/Subdomain Annual Report 2020
/annual-report-2019/Subdomain Annual Report 2019
/press-room/Subdomain Press Release
/global-media-contact/Subdomain Global Media Contact
/covid-19/Subdomain Time to care
/covid-19/isolated-not-alone/Subdomain #IsolatedNotAlone
/year-in-review-2022/Subdomain Year in Review 2022
https://ri.naturaeco.com/New window External Subdomain investors
https://ri.naturaeco.com/en/re...New window External Subdomain Results Center
https://ri.naturaeco.com/en/es...New window External Subdomain Annual Reports
https://ri.naturaeco.com/en/re...New window External Subdomain Material Facts
https://ri.naturaeco.com/en/re...New window External Subdomain Notice to the Market and to Shareholders
https://ri.naturaeco.com/en/in...New window External Subdomain Contact IR
/accessibility/Subdomain IMG-ALT Universal Access
https://www.naturaeco.com/pt-br/Subdomain PT
https://www.naturaeco.com/es/Subdomain No Text
https://www.naturaeco.com/Subdomain EN
https://www.naturaeco.com/Subdomain No Text
/who-we-are/Subdomain Text duplicate Who We Are
https://ri.naturaeco.com/en/a-...New window External Subdomain Text duplicate Governance
https://www.naturaeco.com/brands/Subdomain Text duplicate Our Brands
/brands/avon-2/Subdomain Text duplicate Avon
/brands/dev-bem-estar-bem/Subdomain Text duplicate Natura
https://www.avon.com.br/?utmi_...New window External Subdomain Text duplicate Avon
https://www.natura.com.br/noss...New window External Subdomain Text duplicate Natura
/sustainability-vision-2030/Subdomain Text duplicate commitment to life
/commitment-to-life/Subdomain Text duplicate Vision Natura &Co
/vision-2030-natura-co-latin-a...Subdomain Text duplicate Vision Natura &Co Latin America
/human-rights-statement/Subdomain Text duplicate Human Rights Statement
/commitment-to-life/pay-equity/Subdomain Text duplicate Pay Equity
/critical-supply-chain-policies/Subdomain Text duplicate Critical Supply Chain Policies
/careers-for-you/Subdomain Text duplicate Careers for You
/suppliers-prerequisites-systems/Subdomain Text duplicate Prerequisites & Systems
/suppliers-embrace/New window Subdomain Text duplicate embrace
/natura-co-at-cop26/New window Subdomain Text duplicate News, Facts and Events
/natura-co-at-cop26/amazonia-i...New window Subdomain Text duplicate Amazonia is the Way to Our Future
/animation-book/Subdomain Text duplicate Annual Report 2023
/animation-book/New window Subdomain Text duplicate Annual Report 2022
/annual-report-2021/Subdomain Text duplicate Annual Report 2021
/annual-report/Subdomain Text duplicate Annual Report 2020
/annual-report-2019/Subdomain Text duplicate Annual Report 2019
/press-room/Subdomain Text duplicate Press Release
/global-media-contact/Subdomain Text duplicate Global Media Contact
/covid-19/Subdomain Text duplicate Time to care
/covid-19/isolated-not-alone/Subdomain Text duplicate #IsolatedNotAlone
/year-in-review-2022/Subdomain Text duplicate Year in Review 2022
https://ri.naturaeco.com/New window External Subdomain Text duplicate investors
https://ri.naturaeco.com/en/re...New window External Subdomain Text duplicate Results Center
https://ri.naturaeco.com/en/es...New window External Subdomain Text duplicate Annual Reports
https://ri.naturaeco.com/en/re...New window External Subdomain Text duplicate Material Facts
https://ri.naturaeco.com/en/re...New window External Subdomain Text duplicate Notice to the Market and to Shareholders
https://ri.naturaeco.com/en/in...New window External Subdomain Text duplicate Contact IR
/accessibility/Subdomain Text duplicate IMG-ALT Universal Access
https://www.naturaeco.com/pt-br/Subdomain Text duplicate PT
https://www.naturaeco.com/es/Subdomain No Text
https://www.naturaeco.com/Subdomain Text duplicate EN
/brands/avon-2/Subdomain Text duplicate IMG-ALT Avon
/brands/dev-bem-estar-bem/Subdomain No Text
https://www.naturaeco.com/brands/Subdomain Text duplicate Our Brands
/careers-for-you/Subdomain Our Careers
/who-we-are/Subdomain Text duplicate Who We Are
https://ri.naturaeco.com/en/New window External Subdomain For Investors
https://2023ar.naturaeco.repor...External Subdomain No Text
/suppliers-prerequisites-syste...Subdomain No Text
https://www.natura.com.br/?utm...New window External Subdomain No Text
https://www.avonworldwide.com/New window External Subdomain No Text
https://www.thebodyshop.com/?u...New window External Subdomain No Text
https://www.facebook.com/natur...New window External Subdomain Facebook
https://www.youtube.com/channe...New window External Subdomain Youtube
https://www.linkedin.com/compa...New window External Subdomain Linkedin
https://x.com/NATURAANDCONew window External X
/privacy-policy/Subdomain Privacy Policy
/recruitment-privacy-policy/Subdomain Recruitment Privacy Policy
https://www.mzgroup.com/New window External Subdomain Powered by MZ

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.naturaeco.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.39 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (74 kB).

HTTP Response Header

NameValue
dateSat, 19 Oct 2024 16:46:59 GMT
content-typetext/html; charset=UTF-8
content-length10929
server
x-frame-optionsSAMEORIGIN
cache-controlmax-age=120
expiresSat, 19 Oct 2024 16:48:59 GMT
varyAccept-Encoding
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 361 referring domains.
This page has 9,057 backlinks.
This page has backlinks from 300 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-*/

Similar sites

Search preview

www.naturaeco.com
Natura &Co
Institucional

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Natura Co63%Check
Natura59%Check
Vision Natura Co54%Check
Report39%Check
Vision39%Check
news39%Check
group39%Check
brands39%Check
Careers39%Check
suppliers39%Check
Show more keywords and terms

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