Naturalstoneinstitute.org - SEO Checker

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Overview of the SEO Check
Meta information
73% 
Page quality
65% 
Page structure
79% 
Link structure
25% 
Server
95% 
External factors
100% 
SEO Score
Response time
1.55 s
File size
70.70 kB
Words
1028
Media files
34
Number of links
171 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Natural Stone Institute - Stone Industry Resources From The Leading Association Natural Stone Institute
The page title should be shorter than 580 pixels. It is 937 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Formerly Marble Institute of America and Building Stone Institute. Find resources, education, standards, and technical specifications for the stone industry.
The length of the meta description is perfect. (947 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportminimal-ui,initial-scale=1.0,user-scalable=no,maximum-scale=1,viewport-fit=cover
descriptionFormerly Marble Institute of America and Building Stone Institute. Find resources, education, standards, and technical specifications for the stone industry.
keywordsstone industry resources
generatorMura CMS 6.2
twitter:site@marbleinstitute
twitter:titleHome
twitter:descriptionFormerly Marble Institute of America and Building Stone Institute. Find resources, education, standards, and technical specifications for the stone industry.
twitter:imagehttps://www.naturalstoneinstitute.org/default/cache/file/C70DFE8D-DEF0-8B5F-B24AFF9E444E8CE7_twittercardsummarylarge.jpg
twitter:cardsummary_large_image
og:titleStone Industry Resources From The Leading Association Natural Stone Institute
og:urlhttps://www.naturalstoneinstitute.org/
og:site_nameNatural Stone Institute
og:descriptionFormerly Marble Institute of America and Building Stone Institute. Find resources, education, standards, and technical specifications for the stone industry.
og:imagehttps://www.naturalstoneinstitute.org/default/cache/file/C70DFE8D-DEF0-8B5F-B24AFF9E444E8CE7_facebookopengraphimage.jpg
og:image:width600
og:image:height315
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1028 words. That's ok.
16.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.7 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (65). We recommend using a maximum of 21 tags for this page.
The following tag is repeated too often: when:
Some tags are too long. With 104 characters this one is longer than 70 characters:
""exposed!:" environmental exposures that create special selection or handling concerns for natural stone"
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/default/assets/image/new/logo.jpgNatural Stone
...-9501-bb3d-35598a35c3ed033b_supernav.jpg2024 Stone of the Year
...-1866-daac-99fbd16c8c8df92d_supernav.jpgGet Involved
...-b718-2c8d-892ed4702772bedb_supernav.jpgNatural Stone University
...-c62e-d3c1-9a5fb75dd6af7e53_supernav.jpg2024 Utah Study Tour
...-a807-ad34-accbbdc8526e3953_supernav.jpgNatural Stone Catalogue
/default/assets/image/new/logo.jpgNatural Stone
/default/assets/image/new/for.pngFor
/default/assets/image/new/for.pngFor
/default/assets/image/new/for.pngFor
...mia/assets/images/new/arrow-previous.svgPrevious
...mes/mia/assets/images/new/arrow-next.svgNext
...ssets/image/new/accreditation-circle.pngAccreditation
/default/assets/image/new/ceu-circle.pngCEU Program
/default/assets/image/new/awards-2020.pngAwards Image
/default/assets/image/new/university.pngConsumer Resources Image
/default/assets/image/new/women-stone.pngConsumer Resources Image
/default/assets/Image/pressroom/Kubesh.pngReid Kubesh
...sets/Image/pressroom/2024-NSI-Awards.pngThor Lundh Quarrier Award
...lt/assets/Image/pressroom/Thor-Lundh.pngThor Lundh Quarrier Award
...ult/assets/Image/pressroom/Osterhout.png2023 David Fell Spirit of Service Award
...mages/TISE_StonExpo_172x49_NSIbanner.gifNo alt attribute provided
...ia/assets/images/Coverings-banner-ad.gifNo alt attribute provided
...mia/assets/images/Flooring_Summit_ad.gifNo alt attribute provided
...hemes/mia/assets/images/compusystems.jpgNo alt attribute provided
...mia/assets/images/greenbuilding-logo.jpgNo alt attribute provided
.../themes/mia/assets/images/silvercoin.jpgNo alt attribute provided
.../assets/image/new/natural-stone-logo.pngUse Natural Stone
/default/assets/image/new/facebook.pngFacebook
/default/assets/image/new/instagram.pngInstagram
/default/assets/image/new/linkedin.pngLinkedIn
/default/assets/image/new/youtube.pngYouTube
/default/assets/image/new/houzz.pngHouzz
...MIA/assets/peel/ads/July-2024-banner.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Upcoming Events
H2 Latest News
H2 WEBSITE SPONSORS
H3 ADVANCING THE NATURAL STONE INDUSTRY TOGETHER. JOIN NOW.
H3 Silica & Slab Safety Certificate
H3 Natural Stone Catalogue
H3 Accreditation
H3 CEU Program
H3 Awards
H3 Natural Stone University
H3 Women in Stone
H3 Genuine. Versatile. Unique. Durable. Sustainable. Easy to Maintain.
H5 Reid Kubesh Appointed to NSI Board of Directors
H5 Natural Stone Institute Awards Program Call for Entries
H5 Natural Stone Institute Announces Thor Lundh Quarrier Award
H5 Greg Osterhout Receives 2023 David Fell Spirit of Service Award
H5 ABOUT
H5 PROGRAMS
H5 EDUCATION
H5 EVENTS
H5 RESOURCES
H5 MEMBER DIRECTORY
Some anchor texts are used more than once.
3 links don't have an anchor text.
There are 4 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
/members-only/Members Only
/foundation/New window Foundation
/join-now/New window Join Now
/IMG-ALT Natural Stone
/members-only/Text duplicate Members Only
/foundation/New window Text duplicate Foundation
/join-now/New window Text duplicate Join Now
/supernav2021/about/About
/supernav2021/about/about-nsi/About NSI
/supernav2021/about/check-off/Check Off
/supernav2021/about/foundation/Text duplicate Foundation
/supernav2021/about/news/News
/supernav2021/about/sponsorshi...Sponsorship/Advertising
/supernav2021/about/contact/Contact
/supernav2021/about/overview/Membership Overview
/supernav2021/about/benefits/Member Benefits
/supernav2021/about/code-of-et...Code Of Ethics
/supernav2021/about/human-rights/Human Rights
/supernav2021/about/join-now/Text duplicate Join Now
/supernav2021/about/2024-stone...IMG-ALT 2024 Stone of the Year
A-TITLE 2024 Stone of the Year
/supernav2021/about/2024-stone...Text duplicate 2024 Stone of the Year
/supernav2021/about/2024-stone...More Information
/supernav2021/programs/Programs
/supernav2021/programs/accredi...Accreditation
/supernav2021/programs/awards/Awards
/supernav2021/programs/iso/ISO
/supernav2021/programs/r-i-s-e...R.I.S.E. Program
/supernav2021/programs/safety/Safety
/supernav2021/programs/sustain...Sustainability
/supernav2021/programs/global-...Global Advocacy
/supernav2021/programs/quarriers/Quarrier Advocacy
/supernav2021/programs/women-i...Women in Stone
/supernav2021/programs/get-inv...IMG-ALT Get Involved
A-TITLE Get Involved
/supernav2021/programs/get-inv...Text duplicate Get Involved
/supernav2021/programs/get-inv...Text duplicate More Information
/supernav2021/education/Education
/supernav2021/education/ceu-pr...CEU Program
/supernav2021/education/natura...Natural Stone University
/supernav2021/education/live-w...Live Webinars
/supernav2021/education/ceu-co...CEU Courses
/supernav2021/education/intern...Internship Resources
/supernav2021/education/safety/Safety Courses
/supernav2021/education/silica...Silica Training
/supernav2021/education/natura...Text duplicate IMG-ALT Natural Stone University
A-TITLE Natural Stone University
/supernav2021/education/natura...Text duplicate Natural Stone University
/supernav2021/education/natura...Text duplicate More Information
/supernav2021/events/Events
/supernav2021/events/event-cal...Event Calendar
/supernav2021/events/regional/Regional
/supernav2021/events/study-tour/Study Tour
/supernav2021/events/stonexpo-...StonExpo at TISE
/supernav2021/events/coverings/Coverings
/supernav2021/events/marmomac/Marmomac
/supernav2021/events/hardscape...Hardscape North America
/supernav2021/events/2024-utah...IMG-ALT 2024 Utah Study Tour
A-TITLE 2024 Utah Study Tour
/supernav2021/events/2024-utah...Text duplicate 2024 Utah Study Tour
/supernav2021/events/2024-utah...Text duplicate More Information
/supernav2021/resources/Resources
/supernav2021/resources/resour...Resource Library
/supernav2021/resources/store/Store
/supernav2021/resources/testin...Testing Lab
/supernav2021/resources/natura...Natural Stone Catalogue
/supernav2021/resources/buildi...Building Stone Magazine
/supernav2021/resources/dimens...Dimension Stone Design Manual
/supernav2021/resources/suppli...Supplier-to-Buyer Manual
/supernav2021/resources/spanis...Spanish Resources
/supernav2021/resources/natura...Text duplicate IMG-ALT Natural Stone Catalogue
A-TITLE Natural Stone Catalogue
/supernav2021/resources/natura...Text duplicate Natural Stone Catalogue
/supernav2021/resources/natura...Text duplicate More Information
/supernav2021/member-directory/Member Directory
/Text duplicate IMG-ALT Natural Stone
/about/membership/membership-b...Subdomain ADVANCING THE NATURAL STONE INDUSTRY TOGETHER. JOIN NOW.
/programs/awards/pinnacle-awar...Subdomain 2023 Grande Pinnacle award winner. View tribute video for this and all 2023 celebrated projects and individuals.
/stoneprofessionals/No Text
/designprofessionals/No Text
/consumers/No Text
/events/calendar-listing/Full calendar
/events/calendar-of-events/wis...Wisconsin Stone Summit: Know Your Business
/events/calendar-of-events/202...2024 Flooring Sustainability Summit
/events/calendar-of-events/cas...Case Studies: Using Natural Stone in Commercial Architecture
/events/calendar-of-events/wom...Women in Stone's Block Talk: Sales in a Digital World
/events/calendar-of-events/sil...Silica & Slab Safety Certificate: Live Presentation
/events/calendar-of-events/sil...Text duplicate Silica & Slab Safety Certificate: Live Presentation
/events/calendar-of-events/sil...Text duplicate Silica & Slab Safety Certificate: Live Presentation
/events/calendar-of-events/exp..."Exposed!:" Environmental Exposures that Create Special Selection or Handling Concerns for Natural Stone
/events/calendar-of-events/sil...Text duplicate Silica & Slab Safety Certificate: Live Presentation
/events/calendar-of-events/sil...Text duplicate Silica & Slab Safety Certificate: Live Presentation
/events/calendar-of-events/sil...Text duplicate Silica & Slab Safety Certificate: Live Presentation
/events/calendar-of-events/red...Reducing Embodied Carbon with Natural Stone
/events/calendar-of-events/202...Text duplicate 2024 Utah Study Tour
/events/calendar-of-events/sil...Text duplicate Silica & Slab Safety Certificate: Live Presentation
/events/calendar-of-events/202...2024 NSI Auction
/events/calendar-of-events/sil...Text duplicate Silica & Slab Safety Certificate: Live Presentation
/events/calendar-of-events/sil...Text duplicate Silica & Slab Safety Certificate: Live Presentation
/events/calendar-of-events/sil...Text duplicate Silica & Slab Safety Certificate: Live Presentation
/events/calendar-of-events/wom...Women in Stone's Block Talk: Generation Gaps
/events/calendar-of-events/win...Wine & Stone
/events/calendar-of-events/ohi...Ohio Stone Summit: Dynamic Intentionality
/events/calendar-of-events/vir...Virtual Quarry Tour
/events/calendar-of-events/mar...Marmomac 2024
/events/calendar-of-events/wom...Women in Stone: Get Involved
/events/calendar-of-events/asl...ASLA Conference on Landscape Architecture 2024
/events/calendar-of-events/was...Washington Stone Summit: Fabricator Town Hall
/events/calendar-of-events/har...Hardscape North America 2024
/events/calendar-of-events/nat...Natural Stone vs. Manmade Materials: Interior Applications
/events/calendar-of-events/tex...Texas Stone Summit: Know Your Business
/events/calendar-of-events/gre...Greenbuild International Conference and Expo 2024
/events/calendar-of-events/cas...Case Studies: Using Natural Stone in Interior Design
/events/calendar-of-events/vir...Text duplicate Virtual Quarry Tour
/Anchor IMG-ALT Previous
/Anchor IMG-ALT Next
https://edu.naturalstoneinstit...New window External Subdomain Access Training
/silica/Subdomain All Silica Resources
https://stones.naturalstoneins...New window External Subdomain Access Catalogue
/programs/accreditation/Text duplicate Accreditation
/education/ceu-page/Text duplicate CEU Program
/programs/awards/awards-overview/Text duplicate Awards
https://edu.naturalstoneinstit...External Subdomain Text duplicate Natural Stone University
/womeninstone/Text duplicate Women in Stone
/about/press-releases/2024-pre...Trivial anchor text
Read More
/about/press-releases/2024-pre...Text duplicate Trivial anchor text
Read More
/about/press-releases/2024-pre...Text duplicate Trivial anchor text
Read More
/about/press-releases/2024-pre...Text duplicate Trivial anchor text
Read More
/about/press-releases/Read More Press Releases
http://www.intlsurfaceevent.com/New window External Subdomain No Text
http://coverings.com/?utm_sour...New window External No Text
https://flooringsummit.com/New window External No Text
https://www.compusystems.com/s...New window External Subdomain No Text
http://www.usgbc.org/New window External Subdomain No Text
https://naturalstonecouncil.org/New window External No Text
https://usenaturalstone.org/New window External Genuine. Versatile. Unique. Durable. Sustainable. Easy to Maintain.
IMG-ALT Use Natural Stone
A-TITLE Use Natural Stone
/supernav2021/about/about-nsi/Text duplicate About NSI
/supernav2021/about/check-off/Text duplicate Check Off
/supernav2021/about/foundation/Text duplicate Foundation
/supernav2021/about/news/Text duplicate News
/supernav2021/about/sponsorshi...Text duplicate Sponsorship/Advertising
/supernav2021/about/contact/Text duplicate Contact
/supernav2021/about/overview/Text duplicate Membership Overview
/supernav2021/about/benefits/Text duplicate Member Benefits
/supernav2021/about/code-of-et...Text duplicate Code Of Ethics
/supernav2021/about/human-rights/Text duplicate Human Rights
/supernav2021/about/join-now/Text duplicate Join Now
/supernav2021/about/2024-stone...Text duplicate 2024 Stone of the Year
/supernav2021/programs/accredi...Text duplicate Accreditation
/supernav2021/programs/awards/Text duplicate Awards
/supernav2021/programs/iso/Text duplicate ISO
/supernav2021/programs/r-i-s-e...Text duplicate R.I.S.E. Program
/supernav2021/programs/safety/Text duplicate Safety
/supernav2021/programs/sustain...Text duplicate Sustainability
/supernav2021/programs/global-...Text duplicate Global Advocacy
/supernav2021/programs/quarriers/Text duplicate Quarrier Advocacy
/supernav2021/programs/women-i...Text duplicate Women in Stone
/supernav2021/programs/get-inv...Text duplicate Get Involved
/supernav2021/education/ceu-pr...Text duplicate CEU Program
/supernav2021/education/natura...Text duplicate Natural Stone University
/supernav2021/education/live-w...Text duplicate Live Webinars
/supernav2021/education/ceu-co...Text duplicate CEU Courses
/supernav2021/education/intern...Text duplicate Internship Resources
/supernav2021/education/safety/Text duplicate Safety Courses
/supernav2021/education/silica...Text duplicate Silica Training
/supernav2021/education/natura...Text duplicate Natural Stone University
/supernav2021/events/event-cal...Text duplicate Event Calendar
/supernav2021/events/regional/Text duplicate Regional
/supernav2021/events/study-tour/Text duplicate Study Tour
/supernav2021/events/stonexpo-...Text duplicate StonExpo at TISE
/supernav2021/events/coverings/Text duplicate Coverings
/supernav2021/events/marmomac/Text duplicate Marmomac
/supernav2021/events/hardscape...Text duplicate Hardscape North America
/supernav2021/events/2024-utah...Text duplicate 2024 Utah Study Tour
/supernav2021/resources/resour...Text duplicate Resource Library
/supernav2021/resources/store/Text duplicate Store
/supernav2021/resources/testin...Text duplicate Testing Lab
/supernav2021/resources/natura...Text duplicate Natural Stone Catalogue
/supernav2021/resources/buildi...Text duplicate Building Stone Magazine
/supernav2021/resources/dimens...Text duplicate Dimension Stone Design Manual
/supernav2021/resources/suppli...Text duplicate Supplier-to-Buyer Manual
/supernav2021/resources/spanis...Text duplicate Spanish Resources
/supernav2021/resources/natura...Text duplicate Natural Stone Catalogue
/supernav2021/member-directory/MEMBER DIRECTORY
https://www.facebook.com/natur...New window External Subdomain IMG-ALT Facebook
https://www.instagram.com/natu...New window External Subdomain IMG-ALT Instagram
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn
https://www.youtube.com/c/Natu...New window External Subdomain IMG-ALT YouTube
https://www.houzz.com/pro/natu...New window External Subdomain IMG-ALT Houzz
/disclaimer/Disclaimer
/privacy-policy/Privacy Policy
https://edu.naturalstoneinstit...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.naturalstoneinstitute.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (1.55 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (71 kB).

HTTP Response Header

NameValue
content-typetext/html;charset=UTF-8
content-encodinggzip
content-languageen-US
varyAccept-Encoding
set-cookie62 Characters
generatorMura CMS
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
x-xss-protection1; mode=block
referrer-policystrict-origin-when-cross-origin
dateThu, 11 Jul 2024 14:10:54 GMT
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 1,205 referring domains.
This page has 155,518 backlinks.
This page has backlinks from 734 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Crawl-Delay: 5
Disallow: /admin/
Disallow: /tasks/
Disallow: /requirements/
Disallow: /config/

Similar sites

Search preview

www.naturalstoneinstitute.org
Natural Stone Institute - Stone Industry Resources From The Leading...
Formerly Marble Institute of America and Building Stone Institute. Find resources, education, standards, and technical specifications for the stone industry.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Stone86%Check
Stone Institute84%Check
Institute82%Check
Natural Stone80%Check
Natural Stone Institute80%Check
Stone Industry75%Check
NATURAL STONE INDUSTRY74%Check
Stone Industry Resources71%Check
Using Natural Stone69%Check
Building Stone68%Check
Show more keywords and terms

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