Newcastle.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
70% 
Page quality
63% 
Page structure
70% 
Link structure
96% 
Server
46% 
External factors
100% 
SEO Score
Response time
0.27 s
File size
284.20 kB
Words
855
Media files
34
Number of links
113 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to our great city | Newcastle City Council
The title contains the word Welcome to! More content should be covered in the title.
There are word repetitions in the page title.
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://newcastle.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The Doctype markup is not in the first line of your HTML document. There must be no white spaces before the doctype markup.
The doctype HTML 5 is set correctly.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 855 words. That's ok.
33.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.43 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 34 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
14 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/sites/default/files/bg-logo.pngHome
...g thumbnail.jpg?h=1a02b2f1&itok=naquQBGkA hand reaching out. Text: If you're struggling to manage, we offer a range of advice and support.
...lic/homepage/Newcastle.png?itok=kPDunA-bNewcastle City Council
...les/your-services/My Household Waste.pngYour local services icon
...ur-services/Icons-11_0.png?itok=HHtU-xSXNo alt attribute provided
...your-services/Icons-05.png?itok=PyVrrLQkNo alt attribute provided
...your-services/Icons-07.png?itok=P7cxIK4_No alt attribute provided
...ur-services/Icons-09_1.png?itok=XYskUS5XNo alt attribute provided
...ic/your-services/Group.png?itok=fgE7KdymNo alt attribute provided
.../your-services/ctax2_0.png?itok=ld1I1YguNo alt attribute provided
...s/Elections and voting.png?itok=48T-KFr2A voting paper being placed into a ballot box. The image is in a cartoon style. All the lines are pink.
...s/My Household Waste_0.png?itok=AlY4gJTyNo alt attribute provided
...your-services/Icons-03.png?itok=LSgkewAMA pink outline of a house, with a door, window and chimney
...r-services/social icon.png?itok=Ra6Fl8pYNo alt attribute provided
...your-services/Icons-04.png?itok=4Lp5rGAYNo alt attribute provided
...your-services/Icons-15.png?itok=b4XZT_6iNo alt attribute provided
...your-services/Icons-06.png?itok=4xXyExeTNo alt attribute provided
...your-services/Icons-17.png?itok=YQ95BgBpNo alt attribute provided
...your-services/Icons-12.png?itok=z_ZoUIbsA blue cartoon heart with a pulse line in it
...r-services/Icons-roads.png?itok=SXu8grLpNo alt attribute provided
...your-services/Icons-08.png?itok=g5ipSM18No alt attribute provided
data:[...] Base64students
...es/news/StPetersView_3.jpg?itok=FOgOBAjDA view of Newcastle from the east end of the city
...ress-flag-Civic-Centre.JPG?itok=yecxXfGXImage showing Pride Progress flag raised at Newcastle Civic Centre
...mages/news/Cityscape_0.jpg?itok=nYli4Z6mImage of Newcastle
...mages/news/Tyne Bridge.jpg?itok=scddEK2aImage of the Tyne Bridge with the scaffolding rising on the Gateshead Tower
...ar Archives and Museum.jpg?itok=E0boPDH-Imagge of the Tyne Bridge painting in Downing Street
data:[...] Base64Your Council
data:[...] Base64A protest sign with the text No Nature No Future
data:[...] Base64Top Tips
data:[...] Base64a park
data:[...] Base64University
data:[...] Base64Councillor Nick Kemp
Video URLWidthHeight
...in=https://newcastle.gov.uk&wmode=opaque

Page structure

H1 heading
(Critically important)
Welcome to our great city
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome to our great city
H2 Main navigation
H2 Your Local Services
H2 Council Housing
H2 Your Services
H3 This is your Newcastle
H3 We deliver over 200 services
H3 Climate Change
H3 10 top tips for employing the right people for your business
H3 Experiences
H3 Attractions
H3 Venues
H3 Ready for your Lightbulb moment? We invented it
H3 Your Elected Representatives
H3 Most popular pages
H3 We're on social media
H4 Our Newcastle Stories
H4 Newcastle City Council sets budget for 2024-25
H4 Newcastle proud to be supporting LGBT+ History Month
H4 No reduction in homelessness funding in new city council budget
H4 Long-awaited funding for the Tyne Bridge confirmed
H4 Leader of Newcastle City Council makes the case for Tyne Bridge Funding
H4 Your Council
H4 Business
H4 Study
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://newcastle.gov.uk/Anchor Skip to main content
https://www.newcastle.gov.uk/Subdomain IMG-ALT Home
A-TITLE Home
https://newcastle.gov.uk/payMake a payment
/services/jobs-and-careersJobs and careers
https://community.newcastle.go...External Subdomain My Account
/contact-usContact us
https://newcastle.gov.uk/servicesServices
https://newcastle.gov.uk/businessBusiness
https://newcastle.gov.uk/our-cityOur City
A-TITLE Our City landing page
/lets-talkGet Involved
/local-governmentLocal Government
/citylife-newsNews
/cost-living-supportCost of living support
/costoflivingSubdomain Find help and support with the cost of living crisis
https://envirocall.newcastle.g...External Subdomain Your Local Services
https://new.newcastle.gov.uk/h...External Subdomain Council Housing
/services/welfare-benefitsBenefits
/services/welfare-and-benefits...Benefits information
/services/welfare-and-benefits...Change in circumstances
/services/welfare-and-benefits...Check your entitlement online
/services/births-deaths-and-ma...Births, deaths and marriages
/services/births-deaths-and-ma...Register a birth
/services/births-deaths-and-ma...Register a death
/services/births-deaths-and-ma...Marriages and civil partnerships
/services/business-and-commerc...Business & Commerce
/services/business-and-commerc...Find a business property
/tradingstandardsTrading Standards
/services/business-and-commerc...Grow your business
/services/care-and-supportCare and support
/services/care-and-support/chi...Children's social care and early help
/services/care-and-support/inf...Adult social care and prevention
/services/care-and-support/rep...Report abuse or neglect
/services/communities-and-neig...Communities and Neighbourhoods
/get-involved/communities-teamCommunities team
/services/public-health/health...Working with communities
/services/council-taxCouncil Tax
/services/council-tax/council-...Paying your council tax
https://new.newcastle.gov.uk/c...External Subdomain Tell us about any changes
/services/council-tax/council-...View your council tax account online
/services/elections-and-votingElections and voting
https://new.newcastle.gov.uk/c...External Subdomain Register to vote
https://new.newcastle.gov.uk/c...External Subdomain Text duplicate Elections and voting
/local-government/your-elected...Find your local councillor
/services/environment-recyclin...Environment and waste
/services/environment-and-wast...Household waste and recycling centres
/services/environment-and-wast...Check your bin day
/services/environment-and-wast...Recycling A to Z
/services/housingHousing
/services/housing/council-housingFind a council house in Newcastle
/services/environment-and-wast...Property licensing
/services/welfare-and-benefits...Apply for Housing Benefit
/services/jobs-and-careersText duplicate Jobs and careers
/services/jobs-and-careers/all...Subdomain View latest vacancies
/services/jobs-and-careers/app...Apprenticeships
/services/jobs-and-careers/wor...Working for Newcastle City Council
/services/libraries-and-cultureLibraries and Community Hubs
/services/libraries-culture/us...Join Newcastle Libraries online
/services/libraries-culture/li...Libraries in Newcastle
/services/libraries-culture/bo...Download eBooks for free
/services/licences-and-permitsLicences and permits
/services/licences-and-permitsLicences
/services/licences-and-permits...Licensing Act 2003- personal licences
/services/births-deaths-and-ma...Approved premises licence
/services/parking-and-permitsParking, permits and bus lanes
/services/parking-and-permits/...Resident parking permit
/services/parking-roads-and-hi...Pay a parking penalty charge
/services/parking-and-permits/...Pay bus lane penalty
/services/planning-building-an...Planning, building and development
/services/planning-building-an...Apply for planning permission
/services/planning-building-an...View planning applications
/services/planning-building-an...Building control
/services/public-health-depart...Public health
/services/public-health-wellbe...Subdomain Covid-19 support
/services/public-health-wellbe...Mental health
/services/public-health-wellbe...Stop smoking
/services/roads-pavements-and-...Roads, pavements and streets
/services/roads-pavements-and-...Report problems on roads and pavements
/services/roads-pavements-and-...Apply for a Road Closure
/services/roads-pavements-and-...Road safety
/services/schools-learning-and...Schools, learning and childcare
/services/schools-learning-and...Apply for a school place
/services/schools-learning-and...School term dates
/services/schools-learning-and...Childcare and early years
/welcome-our-great-citySchools catering for Sen and disabilities and how Ofsted rate them 27 March 2018 5 min read
IMG-ALT students
/citylife-news/newcastle-city-...Newcastle City Council sets budget for 2024-25
/citylife-news/community/newca...Newcastle proud to be supporting LGBT+ History Month
/citylife-news/council/no-redu...No reduction in homelessness funding in new city council budget
/citylife-news/long-awaited-fu...Long-awaited funding for the Tyne Bridge confirmed
/citylife-news/leader-newcastl...Leader of Newcastle City Council makes the case for Tyne Bridge Funding
/citylife-newsView all news
/local-government/budget-perfo...Subdomain See how we're performing as a council
/netzeroSubdomain Discover More
https://newcastle.gov.uk/businessGet business support
/our-city/visitDiscover more
/our-city/visitFind out more
/our-city/visitSee More
https://newcastle.gov.uk/Anchor Experiences
https://newcastle.gov.uk/Anchor Attractions
https://newcastle.gov.uk/Anchor Venues
/our-city/visitRead more about Newcastle
https://newcastle.gov.uk/studyLearn more about studying in Newcastle
/local-government/your-elected...Subdomain View more
/local-government/your-elected...Our leader and cabinet members
/local-government/your-elected...All councillors
/local-government/council-meet...Committee papers, minutes and agendas
https://forms.office.com/Pages...New window External Subdomain complete this short online form
A-TITLE Feedback on the new beta website
https://newcastle.gov.uk/Anchor Print
https://newcastle.gov.uk/Anchor Bookmark
https://newcastle.gov.uk/payText duplicate Make a payment
/services/births-deaths-and-ma...Registering a birth
/services/jobs-and-careersText duplicate Jobs and careers
https://ip.e-paycapita.com/AIP...External Subdomain Pay your council tax
/services/jobs-and-careers/wor...Working for the City Council
/services/business-and-commerc...Grow your Business
https://twitter.com/newcastleccExternal Follow @NewcastleCC on Twitter
https://www.youtube.com/user/N...External Subdomain Watch our videos on YouTube
https://www.facebook.com/Newca...External Subdomain Like Newcastle City Council on Facebook
https://www.instagram.com/love...External Subdomain Follow @LoveNewcastle on Instagram
/local-government/press-office...Find out how we use social media
/local-government/press-officePress Office and News
/local-government/website-term...ReciteMe and Accessibility
/local-government/access-infor...Privacy Notice
/local-government/website-term...Terms and conditions
/contact-usContact Us
/services/public-health-wellbe...Subdomain Text duplicate Covid-19 support

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://newcastle.gov.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 34 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.27 seconds.
This page only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (284 kB).

HTTP Response Header

NameValue
dateThu, 04 Jul 2024 03:48:46 GMT
x-powered-byPHP/8.1.29
cache-controlmax-age=3600, public
x-drupal-dynamic-cacheMISS
content-languageen
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheHIT
strict-transport-securitymax-age=63072000; includeSubdomains
content-security-policydefault-src https: data: 'unsafe-inline' 'unsafe-eval'
last-modifiedThu, 04 Jul 2024 03:48:45 GMT
etag"1720064925-gzip"
content-encodinggzip
content-length32707
content-typetext/html; charset=UTF-8
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-content-type-optionsnosniff
referrer-policyno-referrer-when-downgrade
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 4,568 referring domains.
This page has 276,022 backlinks.
This page has backlinks from 2,172 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Newcastle70%Check
Newcastle City70%Check
City68%Check
great city67%Check
Newcastle City Council65%Check
City Council64%Check
great62%Check
Welcome62%Check
Council57%Check
City Centre54%Check
Show more keywords and terms

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