News.smu.edu.sg - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
58% 
Page structure
54% 
Link structure
58% 
Server
83% 
External factors
44% 
SEO Score
Response time
0.76 s
File size
47.90 kB
Words
492
Media files
22
Number of links
43 internal / 36 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
SMU Newsroom | SMU Newsroom
There are word repetitions in the page title.
The length of the page title is perfect. (309 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://news.smu.edu.sg/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
apple-mobile-web-app-capableyes
mobile-web-app-capableyes
apple-mobile-web-app-titleSMU Newsroom
clarity-site-verificationc5ea478c-5493-4bc0-843b-fa87af8e5fe6
google-site-verification3dR-zyVFatwlYGEhNtPMUMVHZOJ7nMx6OTGzhyZjZiU
GeneratorDrupal 9 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
langen
charsetutf-8

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Page quality

Content
(Critically important)
There are only 492 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 28.67 words is high.
24% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
18 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...-headers/logo-smu-d.svg?revised=20241122Singapore Management University (SMU)
...-headers/logo-smu-t.svg?revised=20241122Singapore Management University (SMU)
...-headers/logo-smu-t.svg?revised=20241122Singapore Management University (SMU)
...eaders/logo-smu2025.svg?revised=20241122Celebrating Meaning Impact: 25 Years and Beyond
...glass sands.jpg?h=f1b9740b&itok=5WWtXjFuNo alt attribute provided
...s/news.smu.edu.sg/files/news-oblique.pngNo alt attribute provided
...te closer_0.jpg?h=2b5285f6&itok=DgkF3vLRNo alt attribute provided
...s/news.smu.edu.sg/files/news-oblique.pngNo alt attribute provided
...u/news/CCT1.jpg?h=1e853698&itok=DOYZvLWNNo alt attribute provided
...s/news.smu.edu.sg/files/news-oblique.pngNo alt attribute provided
...n Bangkok_1.jpg?h=64bb2761&itok=wWUm7CteNo alt attribute providedProfessor Lily Kong at the launch of SMU’s Overseas Centre in Bangkok (from SMU Media files: 27 October 2023)
...hinese mining industry.jpg?itok=7PBrXSWCNo alt attribute providedThis picture shows mechanical equipment and trucks transporting coal in the coal mine. Hongda’s growth rode on the upswing of the Chinese mining industry from 1978.
...911_cropped.jpg?h=68f4aed8&itok=gL37l8RBNo alt attribute providedProf Elizabeth Pollman at the 15th Jones Day Professorship of Commercial Law Lecture held at Singapore Management University.
...gy of the Year_resized.JPG?itok=6YNpw4x6No alt attribute providedSMU's Vice President (Partnerships & Engagement) Prof Lim Sun Sun receiving the prestigious award on behalf of the University. (Photo credit: THE)
..._ProfZhang_resized (1).jpg?itok=bv2l2rN0No alt attribute providedProfessor Zhang Liandong
...u/news/Finalists 11th.jpeg?itok=ODm2nolbNo alt attribute providedStudent founders of the eight grand finalists of the 11th Lee Kuan Yew Global Business Plan Competition by Institute of Innovation and Entrepreneurship of Singapore Management University in 2023.
...u/news/hourglass sands.jpg?itok=1mabjbFMNo alt attribute provided
...gy of the Year_resized.JPG?itok=6YNpw4x6No alt attribute providedSMU's Vice President (Partnerships & Engagement) Prof Lim Sun Sun receiving the prestigious award on behalf of the University. (Photo credit: THE)
...u/news/Finalists 11th.jpeg?itok=ODm2nolbNo alt attribute providedStudent founders of the eight grand finalists of the 11th Lee Kuan Yew Global Business Plan Competition by Institute of Innovation and Entrepreneurship of Singapore Management University in 2023.
...ctations Survey 2025_0.jpg?itok=t5idoY8SNo alt attribute providedConsumers’ headline inflation expectations, trending downwards since June 2023, have remained flat since the June 2024 survey.
...50/public/2024-10/ar2024-front-cover.jpgNo alt attribute provided
...eaders/logo-smu2025.svg?revised=20240229No alt attribute provided

Page structure

H1 heading
(Critically important)
SMU survey: Majority of Singaporeans Delay End-of-Life Planning until it’s Too Late
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 SMU survey: Majority of Singaporeans Delay End-of-Life Planning until it’s Too Late
H1 SMU recognised once again as one of Singapore’s Best Employers
H1 Empowering Career-Ready Graduates
H2 Main navigation
H2 NEWSROOM HIGHLIGHTS
H2 Press Releases
H2 SMU Engage
H2 SMU in the News
H2 Where to Find us
H2 Empty heading
H2 Get in touch
H2 Empty heading
H3 Professor Lily Kong on Building Global Partnerships and Regional Leadership
H3 Blasting a New Trail – How an Engineering Start-up Rides on the Growth of China’s Mining Industry
H3 Leading scholar illuminates key trends on startup failures at the 15th Jones Day Professorship of Commercial Law Lecture
H3 SMU wins prestigious THE Awards Asia 2025 - Teaching & Learning Strategy of the Year
H3 SMU Appoints Professor Zhang Liandong as New Dean of School of Accountancy
H3 Make A Positive Impact on the World Stage: Applications to Join the Lee Kuan Yew Global Business Plan Competition Close on 30 April
H3 SMU survey: Majority of Singaporeans Delay End-of-Life Planning until it’s Too Late Duplicate text
H3 SMU wins prestigious THE Awards Asia 2025 - Teaching & Learning Strategy of the Year Duplicate text
H3 Make A Positive Impact on the World Stage: Applications to Join the Lee Kuan Yew Global Business Plan Competition Close on 30 April Duplicate text
H3 Singapore’s Inflation Expectations Remain Stable Amid Mixed Public Sentiments
H3 SMU wins prestigious THE Awards Asia 2025 – Teaching & Learning Strategy of the Year
H3 Enhancing workplace competitiveness: SMU graduates to receive skills certificates and career guidance
H3 SMU graduates to get transcript listing their co-curricular activities
H3 SMU law students top moot court competition, Spore's first win since 2001
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
9 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (36) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.smu.edu.sg/New window External Subdomain IMG-ALT Singapore Management University (SMU)
A-TITLE Singapore Management University (SMU)
https://smu25.smu.edu.sg/External Subdomain IMG-ALT Celebrating Meaning Impact: 25 Years and Beyond
A-TITLE Celebrating Meaning Impact: 25 Years and Beyond
https://news.smu.edu.sg/Newsroom
https://news.smu.edu.sg/Home
/press-releasesPress Releases
/highlightsHighlights
https://news.smu.edu.sg/smu-newsSMU in the News
https://news.smu.edu.sg/smu-newsText duplicate SMU in the News
/covid19-commentariesCOVID-19 Commentaries
https://news.smu.edu.sg/featuresThought Leadership
/features/women-in-smuWomen in SMU
/features/earth-day-at-smuEarth Day at SMU
https://www.smu.edu.sg/faculty...New window External Subdomain Faculty Directory
/media-contactsMedia Contacts
/news/2025/05/09/smu-survey-ma...No Text
/news/2025/05/09/smu-survey-ma...SMU survey: Majority of Singaporeans Delay End-of-Life Planning until it’s Too Late
/news/2025/05/08/smu-recognise...No Text
/news/2025/05/08/smu-recognise...SMU recognised once again as one of Singapore’s Best Employers
/news/2025/05/05/empowering-ca...No Text
/news/2025/05/05/empowering-ca...Empowering Career-Ready Graduates
/highlightsNEWSROOM HIGHLIGHTS
/news/2025/05/05/professor-lil...No Text
/news/2025/05/05/professor-lil...Professor Lily Kong on Building Global Partnerships and Regional Leadership
/news/2025/04/30/blasting-new-...No Text
/news/2025/04/30/blasting-new-...Blasting a New Trail – How an Engineering Start-up Rides on the Growth of China’s Mining Industry
/news/2025/04/28/leading-schol...No Text
/news/2025/04/28/leading-schol...Leading scholar illuminates key trends on startup failures at the 15th Jones Day Professorship of Commercial Law Lecture
/news/2025/04/28/smu-wins-pres...No Text
/news/2025/04/28/smu-wins-pres...SMU wins prestigious THE Awards Asia 2025 - Teaching & Learning Strategy of the Year
/news/2025/04/28/smu-appoints-...No Text
/news/2025/04/28/smu-appoints-...SMU Appoints Professor Zhang Liandong as New Dean of School of Accountancy
/news/2025/04/23/make-positive...No Text
/news/2025/04/23/make-positive...Make A Positive Impact on the World Stage: Applications to Join the Lee Kuan Yew Global Business Plan Competition Close on 30 April
/highlightsSee all highlights
/press-releasesText duplicate Press Releases
/news/2025/05/09/smu-survey-ma...Text duplicate SMU survey: Majority of Singaporeans Delay End-of-Life Planning until it’s Too Late
/news/2025/04/28/smu-wins-pres...Text duplicate SMU wins prestigious THE Awards Asia 2025 - Teaching & Learning Strategy of the Year
/news/2025/04/23/make-positive...Text duplicate Make A Positive Impact on the World Stage: Applications to Join the Lee Kuan Yew Global Business Plan Competition Close on 30 April
/news/2025/04/22/singapores-in...Singapore’s Inflation Expectations Remain Stable Amid Mixed Public Sentiments
/press-releasesView all →
https://engage.smu.edu.sg/New window External Subdomain SMU Engage
https://engage.smu.edu.sg/New window External Subdomain Text duplicate View all →
https://news.smu.edu.sg/smu-newsText duplicate SMU in the News
/news/2025/04/28/smu-wins-pres...SMU wins prestigious THE Awards Asia 2025 – Teaching & Learning Strategy of the Year
/news/2025/04/18/enhancing-wor...Enhancing workplace competitiveness: SMU graduates to receive skills certificates and career guidance
/news/2025/04/18/smu-graduates...SMU graduates to get transcript listing their co-curricular activities
/news/2025/04/20/smu-law-stude...SMU law students top moot court competition, Spore's first win since 2001
https://news.smu.edu.sg/smu-newsText duplicate View all →
https://www.smu.edu.sg/annual-...New window External Subdomain No Text
https://www.smu.edu.sg/annual-...New window External Subdomain Annual Report to Stakeholders 2023/24
https://www.smu.edu.sg/annual-...New window External Subdomain 2022/2023
https://www.smu.edu.sg/annual-...New window External Subdomain 2021/2022
https://www.smu.edu.sg/annual-...New window External Subdomain 2020/2021
https://www.smu.edu.sg/annual-...New window External Subdomain 2019/2020
https://www.smu.edu.sg/annual-...New window External Subdomain 2018/2019
https://www.smu.edu.sg/annual-...New window External Subdomain 2017/2018
https://www.smu.edu.sg/annual-...New window External Subdomain 2016/2017
https://www.smu.edu.sg/annual-...New window External Subdomain 2015/2016
https://www.smu.edu.sg/annual-...New window External Subdomain 2014/2015
https://www.smu.edu.sg/annual-...New window External Subdomain 2013/2014
https://www.smu.edu.sg/annual-...New window External Subdomain 2012/2013
https://www.smu.edu.sg/annual-...New window External Subdomain 2011/2012
https://www.smu.edu.sg/annual-...New window External Subdomain 2010/2011
https://smu25.smu.edu.sg/New window External Subdomain No Text
https://smu.edu.sg/campus-life...External Subdomain Map & Directions
https://smu.edu.sg/campus-life...External Subdomain Carpark Info
https://www.smu.edu.sg/contact...External Subdomain Offices & Staff Directory
https://www.smu.edu.sg/directo...External Subdomain Text duplicate Faculty Directory
https://library.smu.edu.sg/External Subdomain Library
https://www.smu.edu.sg/terms-useNew window External Subdomain Terms of Use
https://forms.office.com/Pages...New window External Subdomain Website Feedback
https://www.smu.edu.sg/forms/w...New window External Subdomain Report Whistleblowing
https://www.smu.edu.sg/persona...New window External Subdomain Personal Data Protection
http://facebook.com/sgsmuNew window External Facebook
A-TITLE SMU on Facebook
https://www.instagram.com/sgsmuNew window External Subdomain Instagram
http://twitter.com/sgsmuNew window External Twitter
A-TITLE SMU (@sgsmu) on Twitter
http://www.linkedin.com/compan...New window External Subdomain LinkedIn
A-TITLE SMU on LinkedIn
http://www.youtube.com/smutubesgNew window External Subdomain YouTube
A-TITLE SMU on YouTube
http://soundcloud.com/sgsmuNew window External SoundCloud

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://news.smu.edu.sg/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.76 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (48 kB).

HTTP Response Header

NameValue
servernginx
dateSat, 10 May 2025 05:55:46 GMT
content-typetext/html; charset=UTF-8
cache-controlmax-age=900, public
x-drupal-dynamic-cacheHIT
link<https://news.smu.edu.sg/>; rel="canonical", <https://news.smu.edu.sg/>; rel="shortlink"
x-ua-compatibleIE=edge
content-languageen
x-content-type-optionsnosniff
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,Accept-Encoding
x-generatorDrupal 9 (https://www.drupal.org)
x-drupal-cacheHIT
last-modifiedSat, 10 May 2025 05:38:54 GMT
etag"1746855534-gzip"
content-encodinggzip
x-request-idv-2a6f654c-2d63-11f0-be42-fbae46945573
x-ah-environmentprod
age108
viavarnish
x-cacheHIT
x-cache-hits3
accept-rangesbytes
set-cookie184 Characters
strict-transport-securitymax-age=31536000
x-cdnImperva
x-iinfo11-147333512-147288558 pNNy RT(1746856546541 7) q(0 0 0 2) r(3 3) U12
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 13 referring domains.
This page only has 15 backlinks.
This page only has few backlinks from 13 different ip addresses.
This page is referenced by wikipedia.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
SMU76%Check
New68%Check
News68%Check
SMU Newsroom61%Check
Singapore60%Check
survey58%Check
SMU graduates57%Check
Singaporeans54%Check
Majority54%Check
Delay54%Check
Show more keywords and terms

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