Northwalesfire.gov.wales - SEO Checker

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Overview of the SEO Check
Meta information
78% 
Page quality
74% 
Page structure
70% 
Link structure
96% 
Server
54% 
External factors
100% 
SEO Score
Response time
1.00 s
File size
38.20 kB
Words
600
Media files
20
Number of links
45 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home North Wales Fire And Rescue Service
The length of the page title is perfect. (398 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://northwalesfire.gov.wales/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionEmpty
keywordsEmpty
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#da532c
msapplication-config/favicons/browserconfig.xml
theme-color#ffffff
langen-gb
twitter:cardsummary_large_image
twitter:titleHome North Wales Fire And Rescue Service
twitter:descriptionEmpty
twitter:imagehttps://northwalesfire.gov.wales/media/ijndobrv/logo.png
twitter:urlhttps://northwalesfire.gov.wales/
og:urlhttps://northwalesfire.gov.wales/
og:typewebsite
og:titleHome North Wales Fire And Rescue Service
og:descriptionEmpty
og:imagehttps://northwalesfire.gov.wales/media/ijndobrv/logo.png
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 27.25 words is high.
This page contains 600 words. That's ok.
37.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 15 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 165 characters this one is longer than 70 characters:
"states that burning is allowed only between the 1st of october and the 31st of march in upland areas a..."
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/media/ijndobrv/logo.pngNorth Wales Fire and Rescue Service
/media/ijndobrv/logo.pngNorth Wales Fire and Rescue Service
/media/g00nrsaz/bsl-used-here.pngBSL Used Here
/media/sbblhzzk/on-call-recruitment.jpgon-call recruitment
/media/u4bfoulr/grenfell-heart.jfifNo alt attribute provided
/media/h5snegtv/keeping-you-safe.jpgA selection of fire safety leaflets
/media/rgdhhgrn/wildfire.jpgwildfire
/media/xkwk42uv/icon-press-release.jpgHave your say! Community Risk Management Implementation Plan 25-26 consultation
/media/x1rh55db/crest_logo_rgb.jpgMessage from Independent Culture Review team at Crest Advisory: Engagement
/media/oj3fg2mt/bonfire-safety.jpgShow some respect this Bonfire Night
/media/3wplc4hx/sbarc_halloween.jpgHalloween Safety
/media/vn5jffgm/icon-press-release.jpgLaunch of public consultation on continuing to prevent and respond to fires and other emergencies
/media/3a4pffg5/ic-face-48px.svgIc Face 48Px
/media/ob5njvih/ic-visibility-48px.svgIc Visibility 48Px
/media/2sylbhlp/ic-done-48px.svgIc Done 48Px
/media/ifpm2kim/ic-info-outline-48px.svgIc Info Outline 48Px
/media/af0legj4/ic-settings-phone-48px.svgIc Settings Phone 48Px
.../gewbb14a/ic-chrome-reader-mode-48px.svgIc Chrome Reader Mode 48Px
/media/ivyn5mzl/ic-help-48px.svgIc Help 48Px
/media/dddhhgwg/footerlogopng.pngNorth Wales Fire and Rescue Service logo

Page structure

H1 heading
(Critically important)
Could you be an On-Call Firefighter?
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Could you be an On-Call Firefighter?
H1 North Wales Fire and Rescue Service
H1 Thank you for your email address
H1 Thank you for your request
H2 Have your say! Community Risk Management Implementation Plan 25-26 consultation
H2 Message from Independent Culture Review team at Crest Advisory: Engagement
H2 Register for FREE email alerts
H2 Appeal for care as controlled burning season starts
H2 Latest news
H2 Show some respect this Bonfire Night
H2 Halloween Safety
H2 Launch of public consultation on continuing to prevent and respond to fires and other emergencies
H2 We are now recruiting
H2 Webcasts of Fire and Rescue Authority Meetings
H2 Free safe and well check
H2 Authority pay policy statement
H2 Report a controlled burn
H2 General Data Protection Regulation GDPR
H2 Freedom of Information
H2 Quick Links
H2 Connect With Us
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://northwalesfire.gov.wales/Anchor Skip to Content
https://northwalesfire.gov.wales/Subdomain IMG-ALT North Wales Fire and Rescue Service
/contact-us/Subdomain Contact Us
https://www.tangogleddcymru.ll...External Subdomain Cymraeg
https://www.youtube.com/embed/...External Subdomain BSL Used Here
IMG-ALT BSL Used Here
https://northwalesfire.gov.wales/Subdomain Home
/about-us/Subdomain About Us
/keeping-you-safe/Subdomain Keeping You Safe
/fire-and-rescue-authority/Subdomain Fire and Rescue Authority
/contact-us/Subdomain Text duplicate Contact Us
/news/Subdomain News
/about-us/recruitment-and-vaca...Subdomain Find out more
A-TITLE Find out more
/news/2024/08/response-to-gren...Subdomain Response to Grenfell Tower Inquiry Phase 2 Report
/keeping-you-safe/at-home/Subdomain Fire safety in the home
IMG-ALT A selection of fire safety leaflets
/keeping-you-safe/wildfire-wise/Subdomain Advice for being wildfire wise
IMG-ALT wildfire
/about-us/community-risk-manag...Subdomain Find out moreHave your say! Community Risk Management Implementation Plan 25-26 consultation
/about-us/message-from-indepen...Subdomain Find out moreMessage from Independent Culture Review team at Crest Advisory: Engagement
https://www.gov.wales/heather-...External Subdomain Code
https://www.gov.wales/heather-...External Subdomain No Text
/keeping-you-safe/in-your-comm...Subdomain Read more advice on conducting a safe burn
/news/Subdomain Find out more Find out more
/news/2024/10/show-some-respec...Subdomain Find out moreShow some respect this Bonfire Night
/news/2024/10/halloween-safety/Subdomain Find out moreHalloween Safety
/news/2024/10/launch-of-public...Subdomain Find out moreLaunch of public consultation on continuing to prevent and respond to fires and other emergencies
/about-us/recruitment-and-vaca...Subdomain We are now recruiting
/fire-and-rescue-authority/web...Subdomain Webcasts of Fire and Rescue Authority Meetings
/keeping-you-safe/at-home/free...Subdomain Free safe and well check
/fire-and-rescue-authority/Subdomain Authority pay policy statement
/keeping-you-safe/in-your-comm...Subdomain Report a controlled burn
/about-us/publication-scheme/g...Subdomain General Data Protection Regulation GDPR
/contact-us/contact-form/Subdomain Freedom of Information
/accessibility-statement/Subdomain Accessibility Statement
/freedom-of-information/Subdomain Text duplicate Freedom of Information
/cookie-policy/Subdomain Cookie policy
/privacy/Subdomain Privacy
/copyright-and-disclaimer/Subdomain Copyright and Disclaimer
/contact-us/Subdomain Text duplicate Contact Us
/about-us/recruitment-and-vaca...Subdomain Recruitment and Vacancies
/about-us/who-we-are/Subdomain Who we are
/about-us/stations/Subdomain Our fire stations
/keeping-you-safe/Subdomain Text duplicate Keeping You Safe
/fire-and-rescue-authority/Subdomain Text duplicate Fire and Rescue Authority
/about-us/publications/Subdomain Publications
/contact-us/complaints-policy/Subdomain Complaints Policy
/contact-us/find-us/Subdomain Find Us
/about-us/service-control/Subdomain Service control
/keeping-you-safe/road-safety/Subdomain Road safety
/keeping-you-safe/at-home/Subdomain At Home
/site-map/Subdomain Site map
https://twitter.com/intent/use...External No Text
https://www.facebook.com/North...External Subdomain No Text
https://www.youtube.com/user/n...External Subdomain No Text
https://www.instagram.com/nort...External Subdomain No Text
https://twitter.com/intent/use...External Twitter
https://www.facebook.com/North...External Subdomain Facebook
https://www.youtube.com/user/n...External Subdomain YouTube
https://www.instagram.com/nort...External Subdomain Instagram

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://northwalesfire.gov.wales/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 1.00 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 15 JavaScript files. This may affect the load time negatively.
This page does not require any CSS files.
The file size of the HTML document is fine (38 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateFri, 15 Nov 2024 11:21:07 GMT
server
content-encodinggzip
set-cookie131 Characters
transfer-encodingchunked
varyAccept-Encoding
strict-transport-securitymax-age=31536000
request-contextappId=cid-v1:c847818d-42f0-4112-b5b0-b2123bd1aa7b
x-frame-optionsDENY
x-content-type-optionsnosniff
referrer-policystrict-origin-when-cross-origin
content-security-policydefault-src 'self' 'unsafe-inline' 'unsafe-eval' cc.cdn.civiccomputing.com apikeys.civiccomputing.com dashboard.umbraco.com ajax.googleapis.com fonts.googleapis.com fonts.gstatic.com maxst.icons8.com cdnjs.cloudflare.com www.googletagmanager.com www.google-analytics.com region1.google-analytics.com maps.googleapis.com maps.google.com maps.gstatic.com maps.googleapis.co.uk maps.google.co.uk maps.gstatic.co.uk *.google.com *.google.co.uk *.sharethis.com *.youtube.com localhost *.coveritlive.com *.nwfraumbraco-nolb.dev.csioffice.co.uk *.ytimg.com *.reciteme.com www.youtube-nocookie.com www.twothirtyvolts.org.uk *.azure.com nwfrs-10-uat.azurewebsites.net northwalesfire.gov.wales uat.northwalesfire.gov.wales tangogleddcymru.llyw.cymru uat.tangogleddcymru.llyw.cymru i.vimeocdn.com;
expect-ctmax-age=86400
permissions-policyaccelerometer=(), camera=(), geolocation=self, gyroscope=(), magnetometer=(), microphone=(), payment=(), usb=()
x-permitted-cross-domain-policiesnone
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 400 referring domains.
This page has 35,777 backlinks.
This page has backlinks from 275 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# robots.txt for Umbraco
User-agent: *
Disallow: /aspnet_client/
Disallow: /bin/
Disallow: /config/
Disallow: /data/
Disallow: /install/
Disallow: /masterpages/
Disallow: /python/
Disallow: /umbraco/
Disallow: /umbraco_client/
Disallow: /usercontrols/
Disallow: /xslt/

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Fire81%Check
Wales Fire75%Check
North Wales Fire72%Check
Fire and Rescue66%Check
North65%Check
Wales65%Check
North Wales65%Check
Fire Safe64%Check
Fire Safety63%Check
Rescue56%Check
Show more keywords and terms

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