Nupd.northeastern.edu - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
58% 
Page structure
95% 
Link structure
67% 
Server
87% 
External factors
100% 
SEO Score
Response time
0.49 s
File size
60.80 kB
Words
499
Media files
0
Number of links
77 internal / 28 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Northeastern University's Police Department
The length of the page title is perfect. (469 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://nupd.northeastern.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Language defined in meta tags: english
Server location: United States of America
There are different language information within the page markup.
One or more of the specified languages are not ISO standard (en, en-us, de, etc.)
The following language is defined by HTML: english
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
titleHome - Northeastern University's Police Department
authorNortheastern University, https://www.northeastern.edu
copyright2024
languageenglish
zipcode02115
cityBoston
stateMA
apple-mobile-web-app-capableyes
apple-touch-fullscreenyes
msapplication-tap-highlightno
msapplication-TileImagehttps://brand.northeastern.edu/global/assets/favicon/mstile-144x144.png?v=2
viewportwidth=device-width, initial-scale=1.0
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
article:modified_time2024-09-24T20:44:10+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHome - Northeastern University's Police Department
og:urlhttps://nupd.northeastern.edu/
og:site_nameNortheastern University's Police Department
pragmano-cache
revisit15 days
X-UA-CompatibleIE=edge,chrome=1
charsetUTF-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
There are only 499 words on this page. Good pages should have about 800 words of useful content.
22.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

No media files were found.

Page structure

H1 heading
(Critically important)
Northeastern’s Police Department
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Northeastern’s Police Department
H2 Helping our community thrive, in Boston and beyond.
H2 Telephone Numbers
H3 SafeZone - An App for Emergencies
H3 Safety Training Calendar
H3 RedEye Safety Escort
H3 Youth Police Academy Program
H3 Emergency
H3 Non-Emergency
H4 Our Core Values
H4 Learn about our core values - Diversity & Inclusion, Engagement, Individual Well-Being, Collaboration, and Innovation
H4 Property Registration
H4 Property Registration Duplicate text
H4 Find Your More
H4 Join Our Team
H5 Quick Links
H5 Follow Us
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (28) on this page.

Found links on this page

LinkAttributesAnchor text
https://nupd.northeastern.edu/Anchor Skip to main content
A-TITLE Click here to skip to main content
https://nupd.northeastern.edu/Subdomain A-TITLE Northeastern University's Police Department
/join-nupd/Subdomain Join NUPD – Find Your More
/about-us/Subdomain About Us
/about-us/chiefs-welcome/Subdomain Chief’s Welcome
/about-us/leadership/Subdomain Leadership
/about-us/accreditation-public...Subdomain Accreditation Public Comment Portal
/our-services/patrol/Subdomain Patrol
/our-services/investigative-se...Subdomain Investigations and Special Operations
/our-services/professional-sta...Subdomain Professional Standards
/use-of-force/Subdomain Use of Force
/complaints/Subdomain Complaints & Internal Affairs
/our-services/Subdomain Our Services
/our-services/police-detail/Subdomain Police Detail
/community-resource-dogs/Subdomain Community Resource Dogs
/our-services/safety-escort-se...Subdomain Safety Escort Services
/our-services/safety-training/Subdomain Self Defense and CPR
/other-trainings/Subdomain Other Trainings
/our-services/property-registr...Subdomain Property Registration
/our-services/community-programs/Subdomain Community Programs
/our-services/lost-and-found/Subdomain Lost and Found
/our-services/fingerprinting/Subdomain Fingerprinting
/safety/Subdomain Safety
/our-services/crime-log/Subdomain NUPD Crime, Fire, and Arrest Log
/safety-notifications/Subdomain Safety Notifications
/oakland/Subdomain Oakland Campus
/safezone/Subdomain SafeZone App
/safety/general-safety-tips/Subdomain General Safety Tips
https://www.northeastern.edu/u...External Subdomain Mental Health Support
/our-services/crime-prevention/Subdomain Crime Prevention
/safety/blue-light-phones/Subdomain Blue Light Phones
/our-services/emergency-medica...Subdomain Emergency Medical Services
/safety/emergency-planning/Subdomain Emergency Planning
/safety/international-safety/Subdomain Global Safety and Support Network
/contact-us/Subdomain Contact Us
/contact-us/how-to-reach-nupd/Subdomain How to Reach NUPD
https://neu.co1.qualtrics.com/...External Subdomain Global Network Incident Reporting
/contact-us/suggestions-compli...Subdomain Suggestions & Compliments
/contact-us/file-a-complaint/Subdomain File A Complaint
/contact-us/media-inquiries/Subdomain Media Inquiries
/contact-us/anonymous-tips/Subdomain Anonymous Tips
https://nupdboard.northeastern...External Subdomain NUPD Advisory Board
/join-nupd/Subdomain Text duplicate Join NUPD – Find Your More
/about-us/Subdomain Text duplicate About Us
/about-us/chiefs-welcome/Subdomain Text duplicate Chief’s Welcome
/about-us/leadership/Subdomain Text duplicate Leadership
/about-us/accreditation-public...Subdomain Text duplicate Accreditation Public Comment Portal
/our-services/patrol/Subdomain Text duplicate Patrol
/our-services/investigative-se...Subdomain Text duplicate Investigations and Special Operations
/our-services/professional-sta...Subdomain Text duplicate Professional Standards
/use-of-force/Subdomain Text duplicate Use of Force
/complaints/Subdomain Text duplicate Complaints & Internal Affairs
/our-services/Subdomain Text duplicate Our Services
/our-services/police-detail/Subdomain Text duplicate Police Detail
/community-resource-dogs/Subdomain Text duplicate Community Resource Dogs
/our-services/safety-escort-se...Subdomain Text duplicate Safety Escort Services
/our-services/safety-training/Subdomain Text duplicate Self Defense and CPR
/other-trainings/Subdomain Text duplicate Other Trainings
/our-services/property-registr...Subdomain Text duplicate Property Registration
/our-services/community-programs/Subdomain Text duplicate Community Programs
/our-services/lost-and-found/Subdomain Text duplicate Lost and Found
/our-services/fingerprinting/Subdomain Text duplicate Fingerprinting
/safety/Subdomain Text duplicate Safety
/our-services/crime-log/Subdomain Text duplicate NUPD Crime, Fire, and Arrest Log
/safety-notifications/Subdomain Text duplicate Safety Notifications
/oakland/Subdomain Text duplicate Oakland Campus
/safezone/Subdomain Text duplicate SafeZone App
/safety/general-safety-tips/Subdomain Text duplicate General Safety Tips
https://www.northeastern.edu/u...External Subdomain Text duplicate Mental Health Support
/our-services/crime-prevention/Subdomain Text duplicate Crime Prevention
/safety/blue-light-phones/Subdomain Text duplicate Blue Light Phones
/our-services/emergency-medica...Subdomain Text duplicate Emergency Medical Services
/safety/emergency-planning/Subdomain Text duplicate Emergency Planning
/safety/international-safety/Subdomain Text duplicate Global Safety and Support Network
/contact-us/Subdomain Text duplicate Contact Us
/contact-us/how-to-reach-nupd/Subdomain Text duplicate How to Reach NUPD
https://neu.co1.qualtrics.com/...External Subdomain Text duplicate Global Network Incident Reporting
/contact-us/suggestions-compli...Subdomain Text duplicate Suggestions & Compliments
/contact-us/file-a-complaint/Subdomain Text duplicate File A Complaint
/contact-us/media-inquiries/Subdomain Text duplicate Media Inquiries
/contact-us/anonymous-tips/Subdomain Text duplicate Anonymous Tips
https://nupdboard.northeastern...External Subdomain Text duplicate NUPD Advisory Board
https://nupd.wpengine.com/safe...External Subdomain Report an incident
A-TITLE View Report an incident
https://nupd.wpengine.com/our-...External Subdomain Register my property (laptop, bike, etc...)
A-TITLE View Register my property (laptop, bike, etc...)
https://nupd.wpengine.com/our-...External Subdomain Request a police or security detail
A-TITLE View Request a police or security detail
https://nupd.wpengine.com/safe...External Subdomain Sign up for a self-defense class
A-TITLE View Sign up for a self-defense class
https://nupd.wpengine.com/our-...External Subdomain Request a safety presentation or table event
A-TITLE View Request a safety presentation or table event
https://nupd.wpengine.com/our-...External Subdomain Request a safety escort
A-TITLE View Request a safety escort
https://nupd.wpengine.com/safe...External Subdomain Learn about the SafeZone app
A-TITLE View Learn about the SafeZone app
https://nupd.wpengine.com/safe...External Subdomain Register my travel
A-TITLE View Register my travel
https://nupd.wpengine.com/join...External Subdomain Learn about employment opportunities with NUPD
A-TITLE View Learn about employment opportunities with NUPD
https://nupd.wpengine.com/our-...External Subdomain Request a safety assessment of my space
A-TITLE View Request a safety assessment of my space
https://nupd.wpengine.com/our-...External Subdomain Find my lost property
A-TITLE View Find my lost property
https://nupd.wpengine.com/our-...External Subdomain Find community programs
A-TITLE View Find community programs
https://news.northeastern.edu/...New window External Subdomain SafeZone - An App for Emergencies SafeZone is a smart phone app that any student or staff member can download and use for free. This App will connect you dir...
A-TITLE Click to view SafeZone - An App for Emergencies [will open in new tab/window]
https://nupd.wpengine.com/safe...External Subdomain Learn More…
https://safety.northeastern.ed...External Subdomain Safety Training Calendar Learn more about current training opportunities.
A-TITLE More about safety training calendar
https://nupd.wpengine.com/our-...External Subdomain RedEye Safety Escort Request a ride home at night.
A-TITLE More about redeye safety escort
https://news.northeastern.edu/...New window External Subdomain Youth Police Academy Program Youth Police Academy introduces local teens to careers in law enforcement.
A-TITLE More about youth police academy program
/contact-us/how-to-reach-nupd/Text duplicate Contact Us
A-TITLE Quick Link 1
https://nupd.wpengine.com/annu...New window External Subdomain Annual Safety Reports
A-TITLE Quick Link 3
https://nupd.wpengine.com/safe...External Subdomain Emergency Guidebook
https://nupdboard.northeastern...External Subdomain Text duplicate NUPD Advisory Board
http://www.twitter.com/northea...New window External Subdomain A-TITLE View NUPD on Twitter [will open in new tab/window]
http://www.facebook.com/northe...New window External Subdomain A-TITLE View NUPD on FaceBook [will open in new tab/window]

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://nupd.northeastern.edu/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.49 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The file size of the HTML document is fine (61 kB).

HTTP Response Header

NameValue
dateMon, 23 Dec 2024 12:21:49 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
link<https://nupd.northeastern.edu/api/>; rel="https://api.w.org/"
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 42
x-cache-groupbot
cf-cache-statusDYNAMIC
set-cookie266 Characters
servercloudflare
cf-ray8f685047eafc9e8b-CDG
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 88 referring domains.
This page has 1,589 backlinks.
This page has backlinks from 67 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START WPFORMS BLOCK
# ---------------------------
User-agent: *
Disallow: https://nupd.northeastern.edu/wp-content/uploads/wpforms/
# ---------------------------
# END WPFORMS BLOCK

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://nupd.northeastern.edu/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Northeastern73%Check
Police66%Check
Police Department65%Check
Northeastern University's Police Department54%Check
Youth Police Academy49%Check
NUPD46%Check
University46%Check
Safety43%Check
Emergency43%Check
Values43%Check
Show more keywords and terms

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