Opportunityinsights.org - SEO Checker

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Overview of the SEO Check
Meta information
54% 
Page quality
43% 
Page structure
64% 
Link structure
71% 
Server
41% 
External factors
100% 
SEO Score
Response time
0.47 s
File size
55.60 kB
Words
1404
Media files
29
Number of links
63 internal / 28 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Opportunity Insights | Expanding Economic Opportunity Using Big Data
The page title should be shorter than 580 pixels. It is 637 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Our mission is to identify barriers to economic opportunity and develop scalable solutions that will empower people throughout the United States to rise out of poverty and achieve better life outcomes
The meta description is too long: 1220 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://opportunityinsights.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
descriptionOur mission is to identify barriers to economic opportunity and develop scalable solutions that will empower people throughout the United States to rise out of poverty and achieve better life outcomes
robotsmax-image-preview:large
generatorWordPress 6.5.3
googlenositelinkssearchbox
msapplication-TileColor#ffffff
msapplication-TileImage/ms-icon-144x144.png
theme-color#ffffff
article:published_time2019-11-19T23:01:41+00:00
article:modified_time2024-01-06T19:06:12+00:00
twitter:cardsummary
twitter:titleOpportunity Insights | Policy Solutions to the American Dream
twitter:descriptionOur mission is to identify barriers to economic opportunity and develop scalable solutions that will empower people throughout the United States to rise out of poverty and achieve better life outcomes
twitter:imagehttps://opportunityinsights.org/wp-content/uploads/2023/07/AdobeStock_383134601_lighter-scaled.jpg
og:localeen_US
og:site_nameOpportunity Insights
og:typearticle
og:titleOpportunity Insights | Policy Solutions to the American Dream
og:descriptionOur mission is to identify barriers to economic opportunity and develop scalable solutions that will empower people throughout the United States to rise out of poverty and achieve better life outcomes
og:urlhttps://opportunityinsights.org/
og:imagehttps://opportunityinsights.org/wp-content/uploads/2020/05/Screen-Shot-2020-05-07-at-1.19.03-AM_v2.png
og:image:secure_urlhttps://opportunityinsights.org/wp-content/uploads/2020/05/Screen-Shot-2020-05-07-at-1.19.03-AM_v2.png
og:image:width3074
og:image:height1921
charsetUTF-8

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Page quality

Content
(Critically important)
There are 18 text duplicates on this page:
  • Duplicate 1: See our new estimates of social capital for every school, college, and...
  • Duplicate 2: Use this tool by the New York Times to explore which colleges and univ...
  • Duplicate 3: Track the economic impacts of COVID-19 on people, businesses, and comm...
  • Duplicate 4: See where children from your hometown moved in adulthood, and how thes...
  • Duplicate 5: Pilot efforts to identify rigorous and scalable strategies to increase...
  • Duplicate 6: Work to use real-time, granular data to inform equitable and impactful...
  • Duplicate 7: Partnership with colleges and universities to explore and amplify high...
  • Duplicate 8: Collaboration with local community leaders to support data-driven syst...
  • Duplicate 9: A series of instructional videos designed to explain the uses of the A...
This page contains 1404 words. That's ok.
30.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
27 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 23.14 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 79 characters this one is longer than 70 characters:
"opportunity insights seeks to reverse this trend and revive the american dream."
Image SEO
(Somewhat important)
29 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../AdobeStock_383134601_lighter-scaled.jpgNo alt attribute provided
...2023/07/Social_Capital_People_Shaded.jpgNo alt attribute provided
...tent/uploads/2023/01/Picture1-scaled.jpgNo alt attribute provided
/wp-content/uploads/2018/03/chart-image.pngNo alt attribute provided
...18/10/home-what-we-do-chart-no-label.pngNo alt attribute provided
/wp-content/uploads/2018/04/up.jpgNo alt attribute provided
...ontent/uploads/2018/04/neighborhoods.jpgNo alt attribute provided
/wp-content/uploads/2018/08/education.jpgNo alt attribute provided
/wp-content/uploads/2018/08/race2.jpgNo alt attribute provided
...23/12/2023_Fall_Newsletter_Thumbnail.pngNo alt attribute provided
...23/12/2023_Fall_Newsletter_Thumbnail.pngNo alt attribute provided
...Opportunity-Banner-V2-e1691090783540.pngNo alt attribute provided
.../09/Summer-2023-Newsletter-Thumbnail.pngNo alt attribute provided
/wp-content/uploads/2023/07/Were-Hiring.pngNo alt attribute provided
...2023/04/2023-Newsletter-Thumbnail-V2.pngNo alt attribute provided
/wp-content/uploads/2022/10/J-and-T.pngNo alt attribute provided
...022/09/pexels-fauxels-3184394-scaled.jpgNo alt attribute provided
...tha-Stewart-2020-0909-e1653674227961.jpgNo alt attribute provided
...t/uploads/2022/03/sarah-announcement.pngNo alt attribute provided
/wp-content/uploads/2018/04/nyt.pngNo alt attribute provided
/wp-content/uploads/2018/04/nyt.pngNo alt attribute provided
/wp-content/uploads/2018/04/nyt.pngNo alt attribute provided
/wp-content/uploads/2018/04/nyt.pngNo alt attribute provided
...ana_DCYogaClassIncorporatesMarijuana.pngNo alt attribute provided
...ana_DCYogaClassIncorporatesMarijuana.pngNo alt attribute provided
...allstreetjournal-logo-e1523559721203.pngNo alt attribute provided
/wp-content/uploads/2018/04/nyt.pngNo alt attribute provided
...ntent/uploads/2018/10/Globe-masthead.pngNo alt attribute provided
/wp-content/uploads/2018/03/cbs.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
What We Do
Too many H1 headings
The H1 heading is too short (10 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 What We Do
H1 The Fading American Dream
H1 Updates
H1 In The News
H2 Selected Areas of Research
H2 Contact
H2 For Press
H2 Mailing Address:
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (28) on this page.

Found links on this page

LinkAttributesAnchor text
https://opportunityinsights.org/No Text
/data/Data
/national_trends/National Trends How have children’s chances of moving up changed over time?
/education/Education Maximizing the impacts of our schools and colleges on upward mobility
/paper/List of All Papers Our library of papers, presentations, datasets, and replication code
/neighborhoods/Neighborhoods Location matters: from income to health to innovation
/race/Racial Disparities What factors drive racial differences in economic opportunity?
/paper-category/oi-affiliates/Other Papers by OI Researchers Other papers related to economic opportunity by OI researchers
/paper/All Papers All of our papers and presentations.
https://www.opportunityatlas.org/External Subdomain Opportunity Atlas Explore Neighborhood-Level Data to Find Solutions to Your Community’s Challenges.
https://socialcapital.org/External Social Capital Atlas See our new estimates of social capital for every school, college, and ZIP code in the United States.
https://www.nytimes.com/intera...External Subdomain College Mobility Report Cards Use this tool by the New York Times to explore which colleges and universities are engines of income mobility.
http://www.tracktherecovery.org/External Subdomain Economic Tracker Track the economic impacts of COVID-19 on people, businesses, and communities across the United States in real-time.
http://migrationpatterns.org/External Migration Patterns See where children from your hometown moved in adulthood, and how these patterns vary by race and income.
/data/Downloadable Data Repository All available data from our published research.
/policy/cmto/Expanding Geographic Choice: Creating Moves to Opportunity Pilot efforts to identify rigorous and scalable strategies to increase families’ access to high op...
/tracker-resourcesInforming Economic Recovery: Economic Tracker Work to use real-time, granular data to inform equitable and impactful economic recovery from COVID-19.
/climb/Understanding Higher Education: CLIMB Initiative Partnership with colleges and universities to explore and amplify higher education as a critical engine of m...
/charlotte/Supporting Local Communities: Charlotte Opportunity Initiative Collaboration with local community leaders to support data-driven systems change and identify ...
/course/Big Data Course (Harvard) Open-source materials from Harvard campus course
/atlasresources/Exploring the Opportunity Atlas A series of instructional videos designed to explain the uses of the Atlas, its underlying data, and how it can help inform s...
https://predoc.org/events/pred...External Summer Course Virtual summer course offered via PREDOC.org
/team/Our Team Meet Opportunity Insights.
/joinourteam/Join Our Team Join us in our mission to revive the American Dream.
/contact/Contact Get in touch with us.
/national_trends/Text duplicate National Trends How have children’s chances of moving up changed over time?
/education/Text duplicate Education Maximizing the impacts of our schools and colleges on upward mobility
/paper/Text duplicate List of All Papers Our library of papers, presentations, datasets, and replication code
/neighborhoods/Text duplicate Neighborhoods Location matters: from income to health to innovation
/race/Text duplicate Racial Disparities What factors drive racial differences in economic opportunity?
/paper-category/oi-affiliates/Text duplicate Other Papers by OI Researchers Other papers related to economic opportunity by OI researchers
/paper/Text duplicate All Papers All of our papers and presentations.
/data/Text duplicate Data
https://www.opportunityatlas.org/External Subdomain Text duplicate Opportunity Atlas Explore Neighborhood-Level Data to Find Solutions to Your Community’s Challenges.
https://socialcapital.org/External Text duplicate Social Capital Atlas See our new estimates of social capital for every school, college, and ZIP code in the United States.
https://www.nytimes.com/intera...External Subdomain Text duplicate College Mobility Report Cards Use this tool by the New York Times to explore which colleges and universities are engines of income mobility.
http://www.tracktherecovery.org/External Subdomain Text duplicate Economic Tracker Track the economic impacts of COVID-19 on people, businesses, and communities across the United States in real-time.
http://migrationpatterns.org/External Text duplicate Migration Patterns See where children from your hometown moved in adulthood, and how these patterns vary by race and income.
/data/Text duplicate Downloadable Data Repository All available data from our published research.
/policy/cmto/Text duplicate Expanding Geographic Choice: Creating Moves to Opportunity Pilot efforts to identify rigorous and scalable strategies to increase families’ access to high op...
/tracker-resourcesText duplicate Informing Economic Recovery: Economic Tracker Work to use real-time, granular data to inform equitable and impactful economic recovery from COVID-19.
/climb/Text duplicate Understanding Higher Education: CLIMB Initiative Partnership with colleges and universities to explore and amplify higher education as a critical engine of m...
/charlotte/Text duplicate Supporting Local Communities: Charlotte Opportunity Initiative Collaboration with local community leaders to support data-driven systems change and identify ...
/course/Text duplicate Big Data Course (Harvard) Open-source materials from Harvard campus course
/atlasresources/Text duplicate Exploring the Opportunity Atlas A series of instructional videos designed to explain the uses of the Atlas, its underlying data, and how it can help inform s...
https://predoc.org/events/pred...External Text duplicate Summer Course Virtual summer course offered via PREDOC.org
/team/Text duplicate Our Team Meet Opportunity Insights.
/joinourteam/Text duplicate Join Our Team Join us in our mission to revive the American Dream.
/contact/Text duplicate Contact Get in touch with us.
/paper/collegeadmissions/Explore the Paper
/wp-content/uploads/2023/07/Co...Review Key Findings
/wp-content/uploads/2024/01/SA...Data Insights: SAT/ACT Scores and College Success
https://socialcapital.org/External Social Capital and Economic Mobility: Measurement and Determinants Explore the Data
/wp-content/uploads/2023/01/Co...The Uneven Recovery from the COVID-19 Pandemic: Recent Insights from the Opportunity Insights Economic Tracker Learn More
/national_trends/National Trends
/neighborhoods/Neighborhoods
/education/Education
/race/Racial Disparities
/updates/All Updates
/updates/fall-2023-newsletter-...Announcement Winter 2024 Newsletter from Opportunity Insights March 20, 2024
/updates/fall-2023-newsletter-...Announcement Fall 2023 Newsletter from Opportunity Insights December 20, 2023
/updates/2023-conference-on-ec...Announcement 2023 Conference on Economic Mobility September 26, 2023
/updates/summer-2023-newslette...Announcement Summer 2023 Newsletter from Opportunity Insights September 14, 2023
/updates/were-hiring-july-2023/Announcement We're hiring - July 2023 July 10, 2023
/updates/spring-2023-newslette...Announcement Spring 2023 Newsletter from Opportunity Insights April 25, 2023
/updates/opportunity-insights-...Announcement Opportunity Insights Announces Johannes Stroebel and Theresa Kuchler as Research Principals October 11, 2022
/updates/seeking-applications-...Announcement Seeking Applications for Pre- and Post-doctoral Fellows September 12, 2022
/updates/fall-conference-with-...Announcement Inaugural Conference on Economic Opportunity May 27, 2022
/updates/opportunity-insights-...Announcement Opportunity Insights Announces Sarah Oppenheimer As Executive Director March 21, 2022
/press/All Press
https://www.nytimes.com/2024/0...New window External Subdomain January 7, 2024 The Misguided War on the SAT The New York Times
https://www.nytimes.com/intera...New window External Subdomain October 23, 2023 New SAT Data Highlights the Deep Inequality at the Heart of American Education The New York Times
https://www.nytimes.com/intera...New window External Subdomain September 11, 2023 A Detailed Look at How Income Influences Attendance at 139 Top Colleges The New York Times
https://www.nytimes.com/intera...New window External Subdomain September 7, 2023 Why Does Duke Have So Few Low-Income Students? The New York Times
https://www.washingtonpost.com...New window External Subdomain August 16, 2023 Raj Chetty on social mobility in America | Washington Post Live Interview The Washington Post
https://www.washingtonpost.com...New window External Subdomain July 30, 2023 America needs to stop relying on the choices made by elite colleges | Opinion The Washington Post
https://www.wsj.com/articles/h...New window External Subdomain July 28, 2023 How Ivy League Schools Tilt Your Odds in the Lottery of Life The Wall Street Journal
https://www.nytimes.com/2023/0...New window External Subdomain July 27, 2023 How Big Is the Legacy Boost at Elite Colleges? The New York Times
https://www.bostonglobe.com/20...New window External Subdomain July 25, 2023 Research from Harvard economists confirms elite colleges favor wealthy students Boston Globe
https://www.cbsnews.com/video/...New window External Subdomain July 25, 2023 Harvard professor discusses admission at elite colleges CBS
https://twitter.com/OppInsightsNew window External No Text
https://www.youtube.com/c/Oppo...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
/press/Press
/updates/Updates
https://www.opportunityatlas.org/External Subdomain Opportunity Atlas
http://eepurl.com/g1UWIXExternal Join our mailing list
/contact/reprints/Reprint Policy
/cdn-cgi/l/email-protection[email protected]
/cdn-cgi/l/email-protectionText duplicate [email protected]
/privacy-policy/Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://opportunityinsights.org/"
HTTP header
(Important)
The used PHP version is outdated and may be a security risk.
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.47 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (56 kB).

HTTP Response Header

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last-modifiedTue, 04 Jun 2024 11:45:41 GMT
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External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 2,907 referring domains.
This page has 61,280 backlinks.
This page has backlinks from 1,956 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 728 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://opportunityinsights.org/sitemap.xml

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opportunityinsights.org
Opportunity Insights | Expanding Economic Opportunity Using Big Data
Our mission is to identify barriers to economic opportunity and develop scalable solutions that will empower people throughout the United States to rise out of poverty and achieve better life outcomes

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
opportunity76%Check
Opportunity Insights70%Check
Economic Opportunity68%Check
Insights64%Check
economic58%Check
Opportunity Insights Announces58%Check
Opportunity Atlas55%Check
Data Insights54%Check
Expanding Economic Opportunity Using53%Check
Economic Opportunity Using Big53%Check
Show more keywords and terms

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