Oreo.com - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
53% 
Page structure
75% 
Link structure
82% 
Server
72% 
External factors
100% 
SEO Score
Response time
1.00 s
File size
426.70 kB
Words
280
Media files
53
Number of links
50 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
OREO | Personalized Gifts, Recipes, and More | OREO
The length of the page title is perfect. (497 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
OREO.com has everything you want from your favorite brand - recipes, OREO cookies, personalized gifts, merchandise, and more.
The length of the meta description is perfect. (809 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.oreo.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified.
The character encoding is not specified in the HTTP header.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
descriptionOREO.com has everything you want from your favorite brand - recipes, OREO cookies, personalized gifts, merchandise, and more.
robotsindex,follow
langen
twitter:creator@oreo
twitter:descriptionOREO.com has everything you want from your favorite brand - recipes, OREO cookies, personalized gifts, merchandise, and more.
twitter:site@oreo
twitter:titleOREO | Personalized Gifts, Recipes, and More | OREO
og:image:urlhttps://images.ctfassets.net/kvfvpz4abpco/1JNH4zRihi7bcFB57TM021/ca25a62173330e773a0254eef7d795eb/cookie.png
og:image:height230
og:image:secure_urlhttps://images.ctfassets.net/kvfvpz4abpco/1JNH4zRihi7bcFB57TM021/ca25a62173330e773a0254eef7d795eb/cookie.png
og:image:typeimage/png
og:image:width200
og:descriptionOREO.com has everything you want from your favorite brand - recipes, OREO cookies, personalized gifts, merchandise, and more.
og:titleOREO | Personalized Gifts, Recipes, and More | OREO
og:urlhttps://www.oreo.com
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 280 words on this page. Good pages should have about 800 words of useful content.
There are 2 text duplicates on this page:
  • Duplicate: By submitting my email address, I agree to receive marketing communica...
31.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 16.57 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...4889/build/_assets/logo-top-HFSIUXXF.pngOreo Cookie Logo Top
...9/build/_assets/logo-bottom-63QAS5UD.pngOreo Cookie Logo Bottom
...d/_assets/oreoid_logo_white-EOQC4U3S.pngOreo ID
...d/_assets/oreoid_logo_white-EOQC4U3S.pngOreo ID
...b7b777627bfba/Header_1040x540.jpg?w=1920Holiday Gifting is Here
...d53a/Homepage_banner-1440x540.jpg?w=1920You could win Moana 2 movie tickets! Click to enter for a chance to win movie tickets to the new Moana 2
...794b/Homepage_banner-1440x540.jpg?w=1920Try Our Festive Cookie
.../Marquee_1440_x_540__Desktop_.jpg?w=1920marquee-carousel-card-disney
...26a6830/Onsite-Media-1440x540.jpg?w=1920Destiny Coke
...bc37/Featured_Collection_Tile.jpg?w=1920Mickey & Friends
...2/ShopBy_02_Classics_Thumb_2x.png?w=1920Classics Collection
...82b20f980/Oreo_x_Destiny_Tile.png?w=1920Coca Cola
...5ac217327532c63/OREO_Drizzles.png?w=1920celebrations
...0bb2f9adf7a715725/OREOiD_Tile.jpg?w=1920OREOiD
...bc37/Featured_Collection_Tile.jpg?w=1920Mickey & Friends
...2/ShopBy_02_Classics_Thumb_2x.png?w=1920Classics Collection
...82b20f980/Oreo_x_Destiny_Tile.png?w=1920Coca Cola
...5ac217327532c63/OREO_Drizzles.png?w=1920celebrations
...0bb2f9adf7a715725/OREOiD_Tile.jpg?w=1920OREOiD
...ld/_assets/homepage-marquee-QH7ZM77E.pngDisney Homepage Marquee
...89/build/_assets/DisneyLogo-7YF647F3.pngDisney Homepage Marquee
...ild/_assets/OreoIdLogoWhite-TBPCYZZR.pngDisney Homepage Marquee
...uild/_assets/EarsWithPeople-O5SWSDY3.pngDisney Homepage Marquee
.../Homepage__OREO_by_you__opt2_.png?w=1920Used for ADA compliant `alt` and `aria-label` attributes.
...cb8fd52f73f5dd7d/oreo-id-logo.png?w=1920Used for ADA compliant `alt` and `aria-label` attributes.
...90bd8e8ed3c/oreo-celebrations.png?w=1920celebrations cookies
...ed71c666b8/Oreo_Originals__2_.png?w=1920OREO Classic Cookie
...89/build/_assets/dunk-goofy-M5QKSPWF.pngCookie 1
...9/build/_assets/dunk-minnie-VVQTQIUP.pngCookie 2
...9/build/_assets/dunk-donald-GEOZFNUJ.pngCookie 6
...89/build/_assets/dunk-hands-FZ27S3MP.pngCookie 3
...89/build/_assets/dunk-daisy-BQFHEU57.pngCookie 4
...9/build/_assets/dunk-mickey-JBX6KLO5.pngCookie 5
...ild/_assets/dunk-mickey-big-Y4ZLBQ64.pngCookie Main
...889/build/_assets/confettii-NL5UXZSD.pngConfetti
...889/build/_assets/confettii-NL5UXZSD.pngConfetti
...89/build/_assets/twist-fill-7OO4WIF3.pngCookie Main
...d/_assets/twist-fill-mobile-WW7LHSNJ.pngCookie Main Mobile
..._FriendswithGraphic-Mix-12CT.webp?w=1920No alt attribute provided
...olidayCookies2024-TIN_Open_1_.jpg?w=1920No alt attribute provided
...32dbd/OREO_Coca-Cola_10.68_oz.png?w=1920No alt attribute provided
...OrangeDrizzles_White-MilkChoc.jpg?w=1920No alt attribute provided
.../Homepage__OREO_by_you__opt2_.png?w=1920Custom OREOiD cookies with a photo of a little girl on her first day of school.
...d4ea338401b7/HEADLINE_MERRY_TWISTMAS.svgMerry twistmas
...c8ece60f7/OREO_XMAS_TREE_1350.png?w=1920Oreo Cookie Candy
...c8ece60f7/OREO_XMAS_TREE_1350.png?w=1920Oreo Cookie Candy
...c8ece60f7/OREO_XMAS_TREE_1350.png?w=1920Oreo Cookie Candy
...8e4ec1a1f95f/oreo-logo-footer.png?w=1920Used for ADA compliant `alt` and `aria-label` attributes.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 OREO by you
H2 Celebrate with OREO
H2 OREO classics & more
H2 ALL. YOUR. FRIENDS.
H2 Stuf we’re loving
H3 Add a custom image to Mickey & Friends
H3 OREO in your inbox
H3 OREO in your inbox Duplicate text
H4 OREOiD Mickey & Friends 12ct Box
H4 OREO Holiday Collectible Tin
H4 OREO Coca-Cola Sandwich Cookies, Limited Edition
H4 OREO Celebrations
H4 OREOiD
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.oreo.com/Anchor Skip to content
https://www.oreo.com/Oreo.com
IMG-ALT Oreo Cookie Logo Top
https://www.oreo.com/oreoidCustom cookies with
IMG-ALT Oreo ID
/corporate-giftBusiness
https://www.oreo.com/recipeRecipes
https://www.oreo.com/accountAccount
A-TITLE Account
https://www.oreo.com/cartNo Text
https://www.oreo.com/oreoidText duplicate Custom cookies with
IMG-ALT Oreo ID
https://www.oreo.com/disneyMickey & Friends
/collections/new-arrivalsNew Arrivals
/collections/celebrationsCelebrations
/collections/classicsClassics
/collections/allShop All
/holiday-giftingIMG-ALT Holiday Gifting is Here
https://www.oreo.com/moviehqSubdomain IMG-ALT You could win Moana 2 movie tickets! Click to enter for a chance to win movie tickets to the new Moana 2
http://oreo.com/festiveIMG-ALT Try Our Festive Cookie
https://www.oreo.com/disneyIMG-ALT marquee-carousel-card-disney
/collections/oreo-coca-colaIMG-ALT Destiny Coke
https://www.oreo.com/disneyText duplicate Mickey & Friends
IMG-ALT Mickey & Friends
/collections/classicsText duplicate Classics
IMG-ALT Classics Collection
/collections/oreo-coca-colaSubdomain OREO® Coca-Cola™
IMG-ALT Coca Cola
/collections/celebrationsOREO Celebrations
IMG-ALT celebrations
https://www.oreo.com/oreoidOREOiD
IMG-ALT OREOiD
https://www.oreo.com/disneyText duplicate Mickey & Friends
IMG-ALT Mickey & Friends
/collections/classicsText duplicate Classics
IMG-ALT Classics Collection
/collections/oreo-coca-colaSubdomain Text duplicate OREO® Coca-Cola™
IMG-ALT Coca Cola
/collections/celebrationsText duplicate OREO Celebrations
IMG-ALT celebrations
https://www.oreo.com/oreoidText duplicate OREOiD
IMG-ALT OREOiD
/oreoid/mickey-and-friendsIMG-ALT Disney Homepage Marquee
/oreoid/mickey-and-friends?des...Try OREOID Now
https://www.oreo.com/oreoidCustomize Your
/oreoid-collectionsSubdomain See Inspiration
/collections/celebrationsShop Celebrations
/collections/cookiesShop All Cookies
/products/oreoid-mickey-friend...Subdomain OREOiD Mickey & Friends 12ct Box
/products/oreo-holiday-collect...Subdomain OREO Holiday Collectible Tin
/products/oreo-coca-cola?Size=...OREO Coca-Cola Sandwich Cookies, Limited Edition
/collections/celebrationsText duplicate OREO Celebrations
https://www.oreo.com/oreoidSubdomain Text duplicate OREOiD
IMG-ALT Custom OREOiD cookies with a photo of a little girl on her first day of school.
https://www.facebook.com/OREOU...External Subdomain No Text
https://www.youtube.com/oreoExternal Subdomain No Text
https://twitter.com/oreoExternal No Text
https://instagram.com/oreoExternal No Text
https://www.oreo.com/about-usABOUT US
https://www.oreo.com/contactCONTACT US
https://www.oreo.com/faqFAQS
https://www.oreo.com/accountORDER STATUS
/orders-and-returnsORDERS & RETURNS
/pages/shippingSHIPPING INFORMATION
https://www.mondelezinternatio...External Subdomain OREO COOKIES IN FOODSERVICE
/promotion-terms-and-conditionPROMOTION TERMS AND CONDITIONS
/terms-and-conditionsTerms and Conditions•
/privacy-policyPrivacy Policy•
/cookie-policyCookie Policy•
/accessibilityAccessibility•
https://privacyportal-de.onetr...External Subdomain Do not sell or share my personal information

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.oreo.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 1.00 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (427 kB).

HTTP Response Header

NameValue
dateSat, 16 Nov 2024 03:51:12 GMT
content-typetext/html
cache-controlprivate, max-age=60
set-cookie100 Characters
strict-transport-securitymax-age=63072000; includeSubDomains; preload
content-security-policybase-uri 'self'; default-src 'self' 'nonce-34dd6b375e0cd1d2cb8c506a9ec35534' https://cdn.shopify.com https://shopify.com; frame-ancestors 'self' app.contentful.com *.googletagmanager.com; style-src privacyportalde-cdn.onetrust.com *.googletagmanager.com privacyportalde-cdn.onetrust.com mondelez.review.eprize.com hello.myfonts.net p.typekit.net mondelez-modals.merkleinc.com static-tracking.klaviyo.com http://c.lytics.io static.klaviyo.com use.typekit.net *.doogma.com googletagmanager.com tagmanager.google.com fonts.googleapis.com s3-us-west-2.amazonaws.com *.click2cart.com click2cart.co *.click2cart.co maxcdn.bootstrapcdn.com *.audioeye.com 'self' 'unsafe-inline' https://cdn.shopify.com; connect-src 'self' s.amazon-adsystem.com ara.paa-reporting-advertising.amazon adservice.google.com googleads.g.doubleclick.net www.googleadservices.com www.google.com www.mczbf.com wss://tolerant-kiwi-magical.ngrok-free.app:* privacyportalde-cdn.onetrust.com wss://ws-mt1.pusher.com screenshots.bugherd.com/health sockjs.pusher.com *.bugherd.com sidebar.bugherd.com/binoculars tagging.oreo.com sessions.bugsnag.com *.bugsnag.com stats.g.doubleclick.net analytics.google.com nprd-gtm-d2c-1-server.mdlzapps.cloud privacyportal-de.onetrust.com cdn.acsbapp.com o19233.ingest.sentry.io analytics.tiktok.com analytics.pangle-ads.com *.klavyio.com api-js.datadome.co a.klaviyo.com static-forms.klaviyo.com fast.a.klaviyo.com geolocation.onetrust.com cdn.cookielaw.org *.google-analytics.com *.analytics.google.com *.googletagmanager.com *.shopify.com *.myshopify.com *.doogma.com monorail-edge.shopifysvc.com s3-us-west-2.amazonaws.com *.click2cart.com click2cart.co *.click2cart.co *.convertexperiments.com shop.oreo.com sdk.iad-07.braze.com *.audioeye.com 'self' https://monorail-edge.shopifysvc.com; form-action 'self'; object-src 'none'; img-src 'self' data: cdnjs.cloudflare.com idsync.rlcdn.com www.mczbf.com tagging.oreo.com d.agkn.com stats.g.doubleclick.net analytics.google.com d2iiunr5ws5ch1.cloudfront.net d3k81ch9hvuctc.cloudfront.net c.lytics.io fonts.gstatic.com cm.g.doubleclick.net t.co ad.doubleclick.net analytics.twitter.com cdn.cookielaw.org *.google-analytics.com googletagmanager.com www.googletagmanager.com ssl.gstatic.com www.gstatic.com blob: images.ctfassets.net videos.ctfassets.net cdn.shopify.com *.doogma.com screendoogmacom.s3.amazonaws.com images-tastehub.mdlzapps.cloud *.google-analytics.com click2cart.com *.bugherd.com *.mdlzapps.cloud; media-src 'self' data: images.ctfassets.net videos.ctfassets.net cdn.shopify.com images-tastehub.mdlzapps.cloud; script-src 'self' 'strict-dynamic' privacyportalde-cdn.onetrust.com cdn.acsbapp.com pnzzmlvk.micpn.com acsbapp.com c.lytics.io analytics.tiktok.com acsbap.com cdn.cookielaw.org static.ads-twitter.com static.klaviyo.com static-tracking.klaviyo.com *.googletagmanager.com tagmanager.google.com blob: *.shopify.com 'unsafe-eval' *.doogma.com s3-us-west-2.amazonaws.com *.click2cart.com 'unsafe-hashes' *.audioeye.com 'sha256-ldNO9pII0S0qZFNvWIu8QaeieCEU4Ebs/hKQcJiaav8=' 'sha256-JivjteQzOFNs0SxkyyivpTbXybbi3B4N57K3Pyny9og=' 'sha256-qVWbMXMqZjy+Le+NWOs0nMIk3zAS/IW8ZPIw850ZmuQ=' 'sha256-xWyeACf7ZOesFE8wK3sQrZWPcsC9gw1qe/uS2V0ERco=' 'sha256-7hiC1d6xCwoyVQpxYWf7gXI7sOo2WRNYvRY3v/RiCL4=' 'sha256-FktX8P26Qa8BEDjKcUTaYi31wGF8gz/5JH+aYBhxiYk=' 'nonce-34dd6b375e0cd1d2cb8c506a9ec35534'; font-src 'self' oreo.com privacyportalde-cdn.onetrust.com eprize-content.s3.amazonaws.com static.klaviyo.com data: hello.myfonts.net/count/39ff8f www.oreo.com use.typekit.net fonts.gstatic.com data: *.shopify.com *.doogma.com maxcdn.bootstrapcdn.com; frame-src s.amazon-adsystem.com *.googletagmanager.com 'self' c.lytics.io *.google.com td.doubleclick.net *.fls.doubleclick.net www.youtube.com www.youtube-nocookie.com *.bugherd.com *.audioeye.com *.webflow.io irxcm.com
oxygen-full-page-cacheuncacheable
powered-byShopify, Oxygen
x-content-type-optionsnosniff
x-frame-optionsDENY
x-request-id28966459-ac77-4c29-9326-b4fff5d112eb-1731729071
x-shopid55873667206
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=lCzHVurUIX660r55Sj44JB2giij07qdtzhctpRHNLmbbNg724khZBB2x03RcaX3xMZrq5ykj3J7jLUUf8ofm5RgAitjk51e%2FaytUF8VLnKeK2OMTTPUFe4P1Ps5Zbw%3D%3D"}],"group":"cf-nel","max_age":604800}
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varyAccept-Encoding
servercloudflare
cf-ray8e3485674afdd9d2-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,172 referring domains.
This page has 18,068 backlinks.
This page has backlinks from 2,169 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /carts
Disallow: /account
Sitemap: https://www.oreo.com/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
Disallow: /checkouts/
Disallow: /checkout
Disallow: /carts
Disallow: /orders

User-agent: Pinterest
Crawl-delay: 1

Similar sites

Search preview

www.oreo.com
OREO | Personalized Gifts, Recipes, and More | OREO
OREO.com has everything you want from your favorite brand - recipes, OREO cookies, personalized gifts, merchandise, and more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Oreo75%Check
OREO cookies62%Check
gift59%Check
Recipes58%Check
gifts58%Check
personal58%Check
OREO Coca-Cola55%Check
cookies54%Check
Perfect Gift47%Check
Friends46%Check
Show more keywords and terms

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