Orkin.com - SEO Checker

Overview of the SEO Check
Meta information
66% 
Page quality
77% 
Page structure
71% 
Link structure
90% 
Server
77% 
External factors
100% 
SEO Score
Response time
0.71 s
File size
267.20 kB
Words
589
Media files
27
Number of links
41 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Orkin Termite Treatment, Pest Control & Exterminator Service | Orkin
The page title should be shorter than 580 pixels. It is 616 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
With more than 120 years of pest control experience, we're an industry leader in specialized protection against common pests including bed bugs, termites, rodents, & more.
The meta description is too long: 1062 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.orkin.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
titleOrkin Termite Treatment, Pest Control & Exterminator Service | Orkin
descriptionWith more than 120 years of pest control experience, we're an industry leader in specialized protection against common pests including bed bugs, termites, rodents, & more.
imagehttps://images.ctfassets.net/7bnun0x6hsse/5k023rUsl2E1jiU1z91j6S/711e99c84bbafeb0488021dc1bced1a7/Three_Orkin_Pros_leaving_their_Orkin_truck_and_walking_to_ta_customer-s_home-1200px.jpg
robotsindex, follow
next-head-count30
langen
twitter:titleOrkin Termite Treatment, Pest Control & Exterminator Service | Orkin
twitter:descriptionWith more than 120 years of pest control experience, we're an industry leader in specialized protection against common pests including bed bugs, termites, rodents, & more.
twitter:imagehttps://images.ctfassets.net/7bnun0x6hsse/5k023rUsl2E1jiU1z91j6S/711e99c84bbafeb0488021dc1bced1a7/Three_Orkin_Pros_leaving_their_Orkin_truck_and_walking_to_ta_customer-s_home-1200px.jpg
og:titleOrkin Termite Treatment, Pest Control & Exterminator Service | Orkin
og:descriptionWith more than 120 years of pest control experience, we're an industry leader in specialized protection against common pests including bed bugs, termites, rodents, & more.
og:imagehttps://images.ctfassets.net/7bnun0x6hsse/5k023rUsl2E1jiU1z91j6S/711e99c84bbafeb0488021dc1bced1a7/Three_Orkin_Pros_leaving_their_Orkin_truck_and_walking_to_ta_customer-s_home-1200px.jpg
Cache-Controlmax-age=2630000
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 589 words. That's ok.
35.3% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.45 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
12 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Three Orkin Pros talking as they walk up to a customer's home
data:[...] Base64Orkin Pro discussing pest control services with a customer
data:[...] Base64No alt attribute provided
data:[...] Base64Orkin Pro next to an Orkin truck preparing to perform residential pest control service
data:[...] Base64No alt attribute provided
data:[...] Base64Ant Exterminator - How To Identify & Get Rid Of Ants
data:[...] Base64No alt attribute provided
data:[...] Base64Cockroaches Exterminator - How To Identify & Get Rid Of Cockroaches
data:[...] Base64No alt attribute provided
data:[...] Base64Termite Exterminator | How To Identify & Get Rid Of Termites
data:[...] Base64No alt attribute provided
data:[...] Base64Mosquitoes Exterminator - How To Identify & Get Rid Of Mosquitoes
data:[...] Base64No alt attribute provided
data:[...] Base64Bed Bug Exterminator - How To Identify & Get Rid Of Bed Bugs
data:[...] Base64No alt attribute provided
data:[...] Base64Stinging Pests Exterminator - How To Identify & Get Rid Of Stinging Pests
data:[...] Base64No alt attribute provided
data:[...] Base64Fly Exterminator - How To Identify & Get Rid Of Flies
data:[...] Base64No alt attribute provided
data:[...] Base64Rodents Exterminator - How To Identify & Get Rid Of Rodents
data:[...] Base64No alt attribute provided
data:[...] Base64An Orkin Pro speaking with a customer in her living room
...08c656eb76f377d1f/Google_G_5_Star_NB.png5 star image
data:[...] Base64Orkin Pro
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
Video URLWidthHeight
.../P10277_TermiteControl_9608_V2-1080p.mp4

Page structure

H1 heading
(Critically important)
The Orkin Pros. The best in Pests.™
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 33 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 The Orkin Pros. The best in Pests.™
H2 Pest Control
H2 Termite Control
H2 Prevent & Protect
H2 Pest Library
H2 Orkin Difference
H2 Join the Orkin Pros
H2 Empty heading
H2 Pests.™
H2 Our Services
H2 Over a century of experience solving pest problems.
H2 Pest Library Duplicate text
H2 We believe pest control begins with a deep scientific understanding.
H2 Pest Control Customer Reviews
H2 Why Customers Trust Orkin
H2 The Orkin Guarantee
H2 120+
H2 400+
H2 160
H2 Connect with Us
H2 Find a Branch
H2 Get a Personalized Quote
H2 THE BEST IN PESTS.™
H3 RESULTS FOCUSED, CUSTOMER CENTERED
H3 Targeted Pest Control
H3 Preventative Pest Control
H3 Termite Control Duplicate text
H3 Full Property Protection
H3 Mosquito Control
H3 We’re not happy, until you’re happy.
H3 SERVICES
H3 PEST LIBRARY
H3 ORKIN DIFFERENCE
H3 CUSTOMER CARE
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 10 external links on this page.
LinkAttributesAnchor text
https://www.orkin.com/Residential
https://www.orkin.com/commercialCommercial
https://www.orkin.com/No Text
/join-the-orkin-prosJoin the Orkin Pros
https://customerportal.rollins...New window External Subdomain My Account
https://www.orkin.com/contactContact Us
/pest-controlTargeted Pest Control Laser-focused pest treatments using industry-leading technology rid your home of pests quickly and effectively.
https://www.orkin.com/protectPreventative Pest Control Our proactive prevention services keeps your home safe from invasion across all seasons and all homes.
/termite-controlTermite Control Tailored to fit the unique needs of your home, our safe and comprehensive termite treatments stop pests.
/protect/home-servicesFull Property Protection Ensure your home is protected from lawn to roof. Enjoy peace of mind knowing your home is fully covered.
/pest-control/mosquitoesMosquito Control Take back your yard. Orkin’s seasonal mosquito control service targets where Mosquitoes breed around your home.
https://www.orkin.com/pestsPest Library
https://www.orkin.com/pests/antsIMG-ALT Ant Exterminator - How To Identify & Get Rid Of Ants
/pests/cockroachesIMG-ALT Cockroaches Exterminator - How To Identify & Get Rid Of Cockroaches
/pests/termitesIMG-ALT Termite Exterminator | How To Identify & Get Rid Of Termites
/pests/mosquitoesIMG-ALT Mosquitoes Exterminator - How To Identify & Get Rid Of Mosquitoes
/pests/bed-bugsIMG-ALT Bed Bug Exterminator - How To Identify & Get Rid Of Bed Bugs
/pests/stinging-pestsIMG-ALT Stinging Pests Exterminator - How To Identify & Get Rid Of Stinging Pests
https://www.orkin.com/pests/fliesIMG-ALT Fly Exterminator - How To Identify & Get Rid Of Flies
/pests/rodentsIMG-ALT Rodents Exterminator - How To Identify & Get Rid Of Rodents
https://www.orkin.com/aboutExplore what makes Orkin different
/free-pest-control-estimateNo Text
https://www.tiktok.com/@orkin?...New window External Subdomain No Text
https://www.instagram.com/orki...New window External Subdomain No Text
https://www.facebook.com/Orkin...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
https://www.pinterest.com/orkin/New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
/pest-controlPest Control
/termite-controlTermite Control
https://www.orkin.com/protectPrevent and Protect
https://www.orkin.com/pestsBrowse All Pests
/about/trainingExpert Training
/about/environmental-responsib...Environmental Responsibility
/about/educationCommitment to Education
/about/community-involvementCommunity Involvement
https://www.orkin.com/franchiseFranchise Opportunities
https://www.orkin.com/press-roomPress and Media
/about/pest-control-company-hi...Company History
https://www.orkin.com/ask-orkinAsk Orkin
https://www.orkin.com/about/faqFAQ
/about/orkin-customer-reviewsCustomer Reviews
https://customerportal.rollins...New window External Subdomain Text duplicate My Account
https://www.orkin.com/autopayPay Bill
https://www.orkin.com/locationsFind My Branch
https://www.orkin.com/contactText duplicate Contact Us
https://label.orkin.com/New window External Subdomain Product Labels
/terms-of-useTerms of Use
/privacy-policyPrivacy
/web-accessibility-statementAccessibility Statement
https://careers.orkin.com/New window External Subdomain Careers

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.orkin.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.71 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (267 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateThu, 08 Aug 2024 19:17:25 GMT
cache-controlpublic, max-age=2630000, s-maxage=2630000
x-powered-byNext.js
apigw-requestidcND27hvsCYcEPmQ=
content-encodinggzip
varyAccept-Encoding
x-cacheHit from cloudfront
via1.1 192147d605f496db0417cf30a0012092.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P10
x-amz-cf-iduMGzysHenZkCdbu5lAfl4RZpHY7B05Vdu9F3x5Gs34mWt-Lk0wJRZQ==
age69415
x-xss-protection1; mode=block
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
strict-transport-securitymax-age=31536000; includeSubDomains; preload
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 8,163 referring domains.
This page has 108,020 backlinks.
This page has backlinks from 4,591 different ip addresses.

Search preview

www.orkin.com
Orkin Termite Treatment, Pest Control & Exterminator Service | ...
With more than 120 years of pest control experience, we're an industry leader in specialized protection against common pests including bed bugs, termites, rodents, & more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Orkin79%Check
pest72%Check
Control68%Check
Pests68%Check
Pest Control68%Check
Termite68%Check
Termite Control68%Check
Orkin Pros68%Check
Orkin Termite Treatment63%Check
Control Service61%Check

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