Outletshoppingattheo2.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
96% 
Page quality
58% 
Page structure
62% 
Link structure
81% 
Server
81% 
External factors
100% 
SEO Score
Response time
0.79 s
File size
51.60 kB
Words
422
Media files
64
Number of links
102 internal / 27 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Outlet Shopping at The O2
The length of the page title is perfect. (241 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Shop up to 70% off RRP on over 60 brands at Outlet Shopping at The O2
The length of the meta description is perfect. (451 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
keywordsOutlet Shopping, The O2, over 60 brands, up to 70% off rrp
descriptionShop up to 70% off RRP on over 60 brands at Outlet Shopping at The O2
authorOutlet Shopping at The O2
viewportwidth=device-width,initial-scale=1
referreralways
thumbnailhttps://www.outletshoppingattheo2.co.uk/assets/img/PRIMARY-Outlet_Shopping_at_The_O2_Bold_Blue_RGB-JPG-d45bc2ea0a.jpg
langen
twitter:cardsummary
twitter:site@
twitter:titleOutlet Shopping at The O2
twitter:descriptionShop up to 70% off RRP on over 60 brands at Outlet Shopping at The O2
twitter:imagehttps://www.outletshoppingattheo2.co.uk/assets/img/PRIMARY-Outlet_Shopping_at_The_O2_Bold_Blue_RGB-JPG-d45bc2ea0a.jpg
fb:app_id626870377409514
og:titleOutlet Shopping at The O2
og:descriptionShop up to 70% off RRP on over 60 brands at Outlet Shopping at The O2
og:typewebsite
og:urlhttps://www.outletshoppingattheo2.co.uk/
og:image:width1000
og:image:height750
og:imagehttps://www.outletshoppingattheo2.co.uk/assets/img/PRIMARY-Outlet_Shopping_at_The_O2_Bold_Blue_RGB-JPG-d45bc2ea0a.jpg
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 422 words on this page. Good pages should have about 800 words of useful content.
29.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.75 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
A viewport "width=1200" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
..._destn_nomad_o2_icon_1700-2a84aa0f2a.jpgShopping Outlet
...ts/img/Creative_Shots_003-38f2b68469.jpgDisco balls
...22-by-Luke-Dyson-LD1_0220-c2cd907367.jpgThe O2 entrance
...21-by-Luke-Dyson-IMG_0018-58d189eb99.jpgCar and barrier
/assets/img/The-O2-lifestyle-e0f09f1686.pngSmiling woman
/assets/img/Icon-Outlet_1-574ec680d8.jpg2 Women in front of Tommy Hilfiger store
...pingEvent_DateFree_Square-913af0dc5e.jpgVIP Shopping Event
/assets/img/levis_white-copy-d1a48838a7.pngLevis
.../img/LIDS_logo_White-copy-13881eb46a.pngLids
/assets/img/lindt_white-copy-2fa24d567e.pngLindt
.../img/Luke-1977-white-copy-63a103eca0.pngLuke 1977
.../img/Moss-white-Logo-copy-e83bd70e86.pngMoss
...ets/img/Murmur-Logo-White-55abd0b457.pngMurmur
...w-Balance-Logo-White-copy-011104da9e.pngNew Balance
.../img/Next-logo-white-copy-d3057f5510.pngNext Outlet
...g/Nike_factory_white-copy-7bb3f18ef6.pngNike Factory Store
.../osprey_london_white-copy-80d52c1402.pngOsprey London
...mg/phase_eight_white-copy-bc829f9e11.pngPhase Eight
...ts/img/procook-white-copy-dbb2636a23.pngProcook
.../radley_london_white-copy-57f5aaaebb.pngRadley London
...reiss-wordmark-white-copy-a53eaca502.pngReiss
.../SelfieFactory_white-copy-360a27911d.pngSelfie Factory
.../Showcase-logo-White-copy-d7ff15a2d5.pngShowcase
...s/img/Skechers_White-copy-f79f905544.pngSkechers
...opes_Logo_White-3-01-copy-f323e7736b.pngSkopes
...g/sunglass_hut_White-copy-a7e556526a.pngSunglass Hut
.../superdry-logo_white-copy-870852f481.pngSuperdry
...G24-logo-white-trans-copy-e4a4c98612.pngTOG24
...tommy_hilfiger_White-copy-030c0328d6.pngTommy Hilfiger
...ts/img/TopGift_White-copy-75aec2e4f3.pngTop Gift
...mg/UnderArmour_White-copy-f4b72c5a2e.pngUnder Armour
/assets/img/V12_White-copy-45c8d1faa0.pngV12 Ultimate Racing Store
...VillaValentina_White-copy-b93858fd86.pngVilla Valentina
...s/img/whittard_White-copy-d863c61eab.pngWhittard Of Chelsea
...ts/img/whsmith_White-copy-a078056151.pngWHSmith
...mg/FrenchConnection-white-8155f23823.pngFrench Connection UK
...etics-White-High-Res-copy-4fa7d7c4cb.pngAatma Aesthetics
...ets/img/Adidas_White-copy-464ab74a82.pngAdidas
...gs-MASTER-LOGO-white-copy-f6db8e074f.pngAll Good Things
/assets/img/asics_white-copy-a406d09407.pngAsics
...outlet-logo-White-02-copy-3230144e32.pngBeauty Outlet
...g/Better-Brows-White-copy-f0250b1879.pngBetter Brows
.../the_body_shop_white-copy-30fed5e0bf.pngBody Shop
...ter_small_logo_white-copy-436782cc16.pngCalvin Klein
...mg/Carvel-Logo-White-copy-12714908de.pngCarvela
...line-Logo-2023-White-copy-14b2cd5c89.pngCastore
...g/Claires-Logo-White-copy-0bf55b995b.pngClaires
...ts/img/Clarins-white-copy-db91e10779.pngClarins
.../crew_clothing_white-copy-07c6ff44b1.pngCrew Clothing Company
..._company_store_white-copy-4e2026fc9c.pngCosmetics Company Store
/assets/img/dune_white-copy-3528f0b709.pngDune London
...ance-Shop-Logo-White-copy-0ac82f417c.pngFragrance Shop
/assets/img/guess_white-b89b9ce051.pngGuess
/assets/img/hackett_white-db8c133bbb.pngHackett
...s/img/Hallmark-Logo-White-8efc35f913.pngHallmark
...Henry-Richards-Logo-White-6956bf4d79.pngHenry Richards
...ts/img/hobbs_london_white-f5a97a808c.pngHobbs London
...img/Holland-BArrett-white-bd749d3a15.pngHolland & Barrett
.../img/hotel_chocolat_white-b033670822.pngHotel Chocolat
/assets/img/jack_wills_white-6b75a0820f.pngJack Wills
...mg/kurt_geiger_white-copy-ec74ee5dc7.pngKurt Geiger
.../img/Le-Cruset-White-copy-6ea0592825.pngLe Creuset
.../lead_and_ball_white-copy-bbcf4fb5ab.pngLead + Ball

Page structure

H1 heading
(Critically important)
Website Search
Too many H1 headings
The H1 heading is too short (14 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Website Search
H1 Outlet Shopping at The O2 Homepage
H2 Featured Events
H2 Get more for less. Become a VIP
H3 Empty heading
H3 Empty heading
H3 Empty heading
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (27) on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to content
/accessibilityAccessibility
/eventsBuy Tickets
/searchSearch
/storesSubdomain Stores
/offers/allSubdomain Offers
/offers/allSubdomain All Offers
/offers/student-offersSubdomain Student Offers
/food-drinkSubdomain Food & Drink
/vip-shoppingSubdomain VIP Shopping
/servicesSubdomain Services
/newsSubdomain What's On
https://www.theo2.co.uk/do-mor...New window External Subdomain Do More
https://www.theo2.co.uk/do-mor...New window External Subdomain Cineworld
https://www.theo2.co.uk/do-mor...New window External Subdomain Activate
https://www.theo2.co.uk/do-mor...New window External Subdomain Clip 'n Climb
https://www.theo2.co.uk/do-mor...New window External Subdomain TOCA Social
https://www.theo2.co.uk/do-mor...New window External Subdomain Hollywood Bowl
https://www.theo2.co.uk/do-mor...New window External Subdomain Oxygen Activeplay
https://www.theo2.co.uk/do-mor...New window External Subdomain iFLY Indoor Skydiving
https://www.theo2.co.uk/do-mor...New window External Subdomain Boom Battle Bar
https://www.theo2.co.uk/do-mor...New window External Subdomain Padel Social Club
https://www.theo2.co.uk/events...New window External Subdomain Mamma Mia! The Party
https://www.theo2.co.uk/do-mor...New window External Subdomain Selfie Factory
https://www.theo2.co.uk/do-mor...New window External Subdomain Immotion VR
https://www.theo2.co.uk/do-mor...New window External Subdomain O2 shop
https://www.theo2.co.uk/do-mor...New window External Subdomain Virgin Media Gamepad
https://www.theo2.co.uk/eventsNew window External Subdomain Events at The O2
/getting-hereSubdomain Getting Here
/getting-here/venue-mapSubdomain Venue Map
/sign-upSubdomain Sign Up
https://www.instagram.com/outl...New window External Subdomain Instagram
A-TITLE Instagram
https://www.facebook.com/outle...New window External Subdomain Facebook
A-TITLE Facebook
/Subdomain The o2 App
A-TITLE The o2 App
/offers/allNew window Subdomain Winter Sale Offers
A-TITLE Winter Sale Offers
/assets/img/Outlet-Winter-Sale...Subdomain No Text
/offers/allNew window Subdomain Text duplicate Winter Sale Offers
/offers/allNew window Subdomain More Info
A-TITLE More Info
/assets/img/Outlet_HomeSlidesh...Subdomain No Text
/vip-shoppingNew window Subdomain Click here to register
A-TITLE Click here to register
/assets/img/Outlet-VIP-Shoppin...Subdomain No Text
/vip-shoppingNew window Subdomain Text duplicate Click here to register
/vip-shoppingNew window Subdomain Text duplicate More Info
A-TITLE More Info
/storesIMG-ALT Shopping Outlet
/storesStores Shop up to 70% off RRP on over 60 designer brands including Nike, adidas, Levi's, Sunglass Hut, Clarins and more. All under the iconic roof of The O2....
/offersOffers View the latest in-store offers from our brands View Offers
/offersIMG-ALT Disco balls
https://www.theo2.co.uk/do-mor...New window External Subdomain IMG-ALT The O2 entrance
https://www.theo2.co.uk/do-mor...New window External Subdomain Do More Shop, dine, play and climb, all under one iconic roof. Find Out More
/getting-hereIMG-ALT Car and barrier
/getting-hereFree Parking Get up to 4 hours free parking when you spend £35 outlet shopping at The O2. Plan Your Journey
/offers/student-offersStudents Explore student offers from across our brands. Find Out More
/offers/student-offersIMG-ALT Smiling woman
/newsWhat's On All the latest news from Outlet Shopping at The O2 including new openings, sample sales and more. Find Out More
/newsIMG-ALT 2 Women in front of Tommy Hilfiger store
/vip-shoppingIMG-ALT VIP Shopping Event
/vip-shoppingVIP Shopping Events We run regular VIP Shopping events offering our VIP members exclusive offers and rewards across their favourite brands. Pre-register Now ...
/home/about-outlet-shopping-at...Subdomain About Outlet Shopping at The O2
https://www.theo2.co.uk/help/c...New window External Subdomain Contact Us
/home/careersSubdomain Careers
/home/offers-and-promotionsSubdomain Offers and Promotions
/home/terms-conditionsSubdomain Terms & Conditions
/home/privacy-policySubdomain Privacy Policy
https://www.theo2.co.uk/legal/...New window External Subdomain Cookie Policy
https://www.facebook.com/outle...New window External Subdomain Text duplicate Facebook
A-TITLE Facebook
https://www.instagram.com/outl...New window External Subdomain Text duplicate Instagram
A-TITLE Instagram
https://www.tiktok.com/@theo2o...New window External Subdomain Tiktok
A-TITLE Tiktok
https://uk.linkedin.com/compan...New window External Subdomain Linkedin
A-TITLE Linkedin
/terms-conditionsSubdomain Text duplicate Terms & Conditions
/privacy-policySubdomain Text duplicate Privacy Policy
/accessibilitySubdomain Text duplicate Accessibility
/sitemapSubdomain Site Map
http://www.carbonhouse.com/New window External Subdomain a carbonhouse experience
A-TITLE a carbonhouse experience
/stores/detail/levisSubdomain IMG-ALT Levis
/stores/detail/lidsSubdomain IMG-ALT Lids
/stores/detail/lindtSubdomain IMG-ALT Lindt
/stores/detail/luke-1977Subdomain IMG-ALT Luke 1977
/stores/detail/mossSubdomain IMG-ALT Moss
/stores/detail/murmurSubdomain IMG-ALT Murmur
/stores/detail/new-balanceSubdomain IMG-ALT New Balance
/stores/detail/next-outletSubdomain IMG-ALT Next Outlet
/stores/detail/nike-factory-storeSubdomain IMG-ALT Nike Factory Store
/stores/detail/osprey-londonSubdomain IMG-ALT Osprey London
/stores/detail/phase-eightSubdomain IMG-ALT Phase Eight
/stores/detail/procookSubdomain IMG-ALT Procook
/stores/detail/radley-londonSubdomain IMG-ALT Radley London
/stores/detail/reissSubdomain IMG-ALT Reiss
/stores/detail/selfie-factorySubdomain Text duplicate IMG-ALT Selfie Factory
/stores/detail/showcaseSubdomain IMG-ALT Showcase
/stores/detail/skechersSubdomain IMG-ALT Skechers
/stores/detail/skopesSubdomain IMG-ALT Skopes
/stores/detail/sunglass-hutSubdomain IMG-ALT Sunglass Hut
/stores/detail/superdrySubdomain IMG-ALT Superdry
/stores/detail/tog24Subdomain IMG-ALT TOG24
/stores/detail/tommy-hilfigerSubdomain IMG-ALT Tommy Hilfiger
/stores/detail/top-giftSubdomain IMG-ALT Top Gift
/stores/detail/under-armourSubdomain IMG-ALT Under Armour
/stores/detail/v12-ultimate-ra...Subdomain IMG-ALT V12 Ultimate Racing Store
/stores/detail/villa-valentinaSubdomain IMG-ALT Villa Valentina
/stores/detail/whittard-of-che...Subdomain IMG-ALT Whittard Of Chelsea
/stores/detail/whsmithSubdomain IMG-ALT WHSmith
/stores/detail/french-connecti...Subdomain IMG-ALT French Connection UK
/stores/detail/aatma-aestheticsSubdomain IMG-ALT Aatma Aesthetics
/stores/detail/adidasSubdomain IMG-ALT Adidas
/stores/detail/all-good-thingsSubdomain IMG-ALT All Good Things
/stores/detail/asicsSubdomain IMG-ALT Asics
/stores/detail/beauty-outletSubdomain IMG-ALT Beauty Outlet
/stores/detail/better-browsSubdomain IMG-ALT Better Brows
/stores/detail/body-shopSubdomain IMG-ALT Body Shop
/stores/detail/calvin-kleinSubdomain IMG-ALT Calvin Klein
/stores/detail/carvelaSubdomain IMG-ALT Carvela
/stores/detail/castoreSubdomain IMG-ALT Castore
/stores/detail/clairesSubdomain IMG-ALT Claires
/stores/detail/clarinsSubdomain IMG-ALT Clarins
/stores/detail/crew-clothing-c...Subdomain IMG-ALT Crew Clothing Company
/stores/detail/cosmetics-compa...Subdomain IMG-ALT Cosmetics Company Store
/stores/detail/dune-londonSubdomain IMG-ALT Dune London
/stores/detail/fragrance-shopSubdomain IMG-ALT Fragrance Shop
/stores/detail/guessSubdomain IMG-ALT Guess
/stores/detail/hackettSubdomain IMG-ALT Hackett
/stores/detail/hallmarkSubdomain IMG-ALT Hallmark
/stores/detail/henry-richardsSubdomain IMG-ALT Henry Richards
/stores/detail/hobbs-londonSubdomain IMG-ALT Hobbs London
/stores/detail/holland-barrettSubdomain IMG-ALT Holland & Barrett
/stores/detail/hotel-chocolatSubdomain IMG-ALT Hotel Chocolat
/stores/detail/jack-willsSubdomain IMG-ALT Jack Wills
/stores/detail/kurt-geigerSubdomain IMG-ALT Kurt Geiger
/stores/detail/le-creusetSubdomain IMG-ALT Le Creuset
/stores/detail/lead-ballSubdomain IMG-ALT Lead + Ball

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.outletshoppingattheo2.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.79 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (52 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
x-translationengUS
x-device-typedefault
cache-controlmax-age=15
expiresWed, 15 Jan 2025 07:40:26 GMT
x-microcachable1
x-request-time395
x-serverprod06euw1cw05
x-microcache-statusEXPIRED
content-encodinggzip
via1.1 varnish, 1.1 varnish
accept-rangesbytes
age0
dateWed, 15 Jan 2025 07:40:11 GMT
x-served-bycache-dub4330-DUB, cache-fra-etou8220159-FRA
x-cacheMISS, MISS
x-cache-hits0, 0
content-length10647
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 178 referring domains.
This page has 3,420 backlinks.
This page has backlinks from 154 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *

Similar sites

Search preview

www.outletshoppingattheo2.co.uk
Outlet Shopping at The O2
Shop up to 70% off RRP on over 60 brands at Outlet Shopping at The O2

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Shopping77%Check
Outlet77%Check
Outlet Shopping77%Check
Shopping O277%Check
Shop up63%Check
VIP Shopping60%Check
Shop up 7058%Check
VIP Shopping Events52%Check
Search50%Check
Website50%Check
Show more keywords and terms

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