Oxford.gov.uk - SEO Checker

Overview of the SEO Check
Meta information
97% 
Page quality
63% 
Page structure
100% 
Link structure
91% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.24 s
File size
84.70 kB
Words
655
Media files
8
Number of links
116 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Oxford City Council Homepage – Oxford City Council
There are word repetitions in the page title.
The length of the page title is perfect. (476 pixels out of 580 max pixel length)
Meta description
(Critically important)
Oxford City Council Homepage
The meta description is too short. (194 pixels out of 1000 max pixel length) Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.oxford.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#153d8a
msapplication-confighttps://www.oxford.gov.uk/site/dist/images/favicons/browserconfig.xml?2.8.0
theme-color#ffffff
revisit-after2 days
robotsindex,follow
authorOxford City Council
keywordsEmpty
descriptionOxford City Council Homepage
silktide-cmseyJjbXMiOiJqYWR1IiwiZWRpdG9yVXJsIjoiaHR0cHM6XC9cL3d3dy5veGZvcmQuZ292LnVrXC9qYWR1XC9pbnRlZ3JhdGlvbnNcL3NpbGt0aWRlXC9lZGl0P2NvbnRlbnRUeXBlSWQ9MTMmY29udGVudElkPTEwIn0=
google-site-verificationRi8MKiOC4tPHv_5PULeyhkukDeTN2xxbB925mrbfGgU
dcterms:creatorJadu Support
dcterms:rightsHolderCopyright 2023 Oxford City Council
dcterms:coverageOxford
dcterms:publisherOxford City Council
dcterms:subjectEmpty
dcterms:descriptionOxford City Council Homepage
dcterms:titleOxford City Council Homepage
dcterms:formattext/html
dcterms:languageen
dcterms:created2023-06-26
dcterms:modified2023-06-26
dcterms:valid1970-01-01
dcterms:identifierhttps://www.oxford.gov.uk/
langen
og:titleOxford City Council Homepage – Oxford City Council
og:site_nameOxford City Council
og:typewebsite
og:urlhttps://www.oxford.gov.uk/
og:imagehttps://www.oxford.gov.uk/site/dist/images/opengraph/opengraph.jpg?2.8.0
og:image:altOxford City Council
x-ua-compatibleie=edge
charsetUTF-8

Test up to 1.000 webpages of oxford.gov.uk with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 28.14 words is high.
This page contains 655 words. That's ok.
25.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: date:
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/site/dist/images/site-logo.png?2.8.0Oxford City Council home
...dist/images/site-logo-reversed.svg?2.8.0Print Fallback Logo
/images/Website_homepage_banner__1_.jpgPicture of Oxford's dreaming spires from South Park
...of_New_website_front_page_images__1_.jpgHinksey Splash Park artists' impression
...opy_of_New_website_front_page_images.jpgCovered Market 250 anniversary
...of_New_website_front_page_images__2_.jpgBury Knowle Pavilion
/images/oxford_skyline.pngOxford skyline
...e/dist/images/site-logo-footer.png?2.8.0Oxford City Council home

Page structure

H1 heading
(Critically important)
Oxford City Council - Home page
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Oxford City Council - Home page
H2 How can we help?
H2 Work to start on new splash park in Hinksey Park in September
H2 Celebrate 250 years of Oxford’s Covered Market with big birthday bash
H2 Oxford’s Bury Knowle Pavilion transformed into a vibrant community hub following major refurbishment
H2 Sign up to our newsletter
H2 Latest news
H2 Innovative changes lead to improved abandoned vehicle removal in Oxford
H2 Application received for Oxford fireworks event 2024, including enhanced measures to protect South Park
H2 Council team up with local theatre group to install bleed kits
H2 Council events
H2 Meet the Dog Warden at Croft Road Park
H2 Oxford Oktoberfest
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.
LinkAttributesAnchor text
https://www.oxford.gov.uk/Nofollow Anchor Skip to content
https://www.oxford.gov.uk/Nofollow Anchor Skip to navigation
https://www.oxford.gov.uk/Subdomain IMG-ALT Oxford City Council home
/account/signinSign in
/registerRegister
/newsletterSubdomain Newsletter
/recycling-wasteSubdomain Recycling & Waste
/council-taxSubdomain Council Tax
/parking-travelSubdomain Parking & Travel
https://www.oxford.gov.uk/jobsSubdomain Jobs
https://www.oxford.gov.uk/housingSubdomain Housing
/planning-building-controlSubdomain Planning & Building Control
/business-economySubdomain Business & Economy
/environmental-healthSubdomain Environmental Health
/help-cost-living-crisisSubdomain Cost of Living
/benefits-supportSubdomain Benefits & Support
/people-communitiesSubdomain People & Communities
/leisure-parks-cultureSubdomain Leisure, Parks & Culture
/climate-changeSubdomain Climate Change
https://www.oxford.gov.uk/councilSubdomain Council & Democracy
/approachSubdomain Our Approach
/oxfords-futureSubdomain Oxford's Future
https://www.oxford.gov.uk/paySubdomain Pay for it
https://www.oxford.gov.uk/applySubdomain Apply for it online
https://www.oxford.gov.uk/reportSubdomain Report it online
https://www.oxford.gov.uk/contactSubdomain Contact us
/council/translations-interpre...Subdomain Translations and Interpreting
/council/planned-website-maint...Subdomain Planned website maintenance
https://www.oxford.gov.uk/paySubdomain Text duplicate Pay for it
https://www.oxford.gov.uk/reportSubdomain Report it
https://www.oxford.gov.uk/applySubdomain Apply for it
/recycling-wasteSubdomain Recycling and Waste
/mybindaySubdomain Find your collection day
/goes-binSubdomain What goes in each bin
/bin-collections/report-missed...Subdomain Report missed bin collection
/council-taxSubdomain Text duplicate Council Tax
/pay-council-tax/pay-council-t...Subdomain Pay your Council Tax
/moving-house-changes/council-...Subdomain Tell us when you move
/student-council-tax-exemption...Subdomain Apply for Student Exemption
/parking-travelSubdomain Parking and Travel
/park-rideSubdomain Park and Ride
/directory/5/car-parks-in-oxfordSubdomain Car parks
https://www.oxford.gov.uk/cyclingSubdomain Cycling
https://www.oxford.gov.uk/jobsSubdomain Text duplicate Jobs
/jobs/view-apply-job-vacanciesSubdomain Apply for a job
/jobs/job-application-guidanceSubdomain Advice on applying
/jobs/benefits-working-usSubdomain Benefits of working for us
https://www.oxford.gov.uk/housingSubdomain Text duplicate Housing
/council-housingSubdomain Support for our tenants
/private-rentingSubdomain Support for private renters
/homelessnessSubdomain Homelessness support
/planning-building-controlSubdomain Planning and Building Control
/planning-applications/view-co...Subdomain View applications
/homepage/232/making-a-plannin...Subdomain Make an application
/building-controlSubdomain Building control
/business-economySubdomain Business and Economy
/support-businessSubdomain Support for businesses
/licensingSubdomain Licensing
/business-ratesSubdomain Business rates
/environmental-healthSubdomain Text duplicate Environmental Health
/food-safetySubdomain Food safety
/noise-pollutionSubdomain Noise complaints
/report-environmental-problemSubdomain Report environmental issues
/help-cost-living-crisisSubdomain Text duplicate Cost of Living
/help-cost-living-crisis/finan...Subdomain Financial support
/help-cost-living-crisis/help-...Subdomain Help with energy costs
/help-cost-living-crisis/help-...Subdomain Help with food costs
/benefits-supportSubdomain Benefits and Support
/housing-benefitSubdomain Housing Benefit
/council-tax-reductionSubdomain Council Tax Reduction
/early-intervention-housingSubdomain Support and advice
/people-communitiesSubdomain People and Communities
/community-centresSubdomain Community centres
https://www.oxford.gov.uk/grantsSubdomain Grants
/community-safetySubdomain Community safety
/leisure-parks-cultureSubdomain Leisure, Parks and Culture
/leisure-centres-swimming-poolsSubdomain Leisure centres
/leisure-sports-facilitiesSubdomain Sports facilities
/parks-open-spacesSubdomain Parks and open spaces
/climate-changeSubdomain Text duplicate Climate Change
/air-qualitySubdomain Air quality
/floodingSubdomain Flooding
/biodiversitySubdomain Biodiversity
https://www.oxford.gov.uk/councilSubdomain Council and Democracy
/oxford-councillorsSubdomain Your councillors
/elections-votingSubdomain Elections and voting
/freedom-informationSubdomain Freedom of Information
/approachSubdomain Text duplicate Our Approach
/policies-plans-strategies/str...Subdomain Our priorities
/financesSubdomain Our finances
/companies-oxford-model/oxford...Subdomain Oxford Model
/oxfords-futureSubdomain Text duplicate Oxford's Future
/building-projectsSubdomain Building projects
/consultationSubdomain Consultations
/oxfords-future/oxford-local-p...Subdomain Local Plan 2040
https://www.oxford.gov.uk/Anchor See more services
/news/article/1530/work-to-sta...Subdomain Find out more: Work to start on new splash park in Hinksey Park in September
/news/article/1528/celebrate-2...Subdomain Find out more: Celebrate 250 years of Oxford’s Covered Market with big birthday bash
/news/article/1525/oxford-s-bu...Subdomain Read more: Oxford’s Bury Knowle Pavilion transformed into a vibrant community hub following major refurbishment
/newsletterSubdomain Sign up here: Sign up to our newsletter
/news/article/1541/innovative-...Innovative changes lead to improved abandoned vehicle removal in Oxford
/news/article/1540/application...Application received for Oxford fireworks event 2024, including enhanced measures to protect South Park
/news/article/1539/council-tea...Council team up with local theatre group to install bleed kits
https://www.oxford.gov.uk/newsSubdomain See more news
/events/event/42/meet-the-dog-...Meet the Dog Warden at Croft Road Park
/events/event/37/oxford-oktobe...Oxford Oktoberfest
https://www.oxford.gov.uk/eventsView calendar of council events
/events-oxfordSubdomain See more events in Oxford
https://www.facebook.com/Oxfor...External Subdomain Facebook
https://instagram.com/oxfordci...External Instagram
https://twitter.com/oxfordcityExternal Twitter
https://www.youtube.com/oxford...External Subdomain YouTube
https://www.linkedin.com/compa...External Subdomain LinkedIn
/newsletterSubdomain Text duplicate Newsletter
/accessibilitySubdomain Accessibility
/council/translations-interpre...Subdomain Translations
https://www.oxford.gov.uk/contactSubdomain Contact
https://www.oxford.gov.uk/cookiesSubdomain Cookies
https://www.oxford.gov.uk/privacySubdomain Privacy
https://www.oxford.gov.uk/sitemapSubdomain Site map
http://www.jadu.net/External Subdomain Designed and Powered by Jadu.
https://www.oxford.gov.uk/Subdomain Text duplicate IMG-ALT Oxford City Council home

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.oxford.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.24 seconds.
The file size of the HTML document is fine (85 kB).

HTTP Response Header

NameValue
dateThu, 19 Sep 2024 09:02:12 GMT
content-typetext/html; charset=UTF-8
content-length9631
serverWeb Server
cache-controlmax-age=0, must-revalidate, private
expiresThu, 19 Sep 2024 09:02:12 GMT
x-frame-optionsSAMEORIGIN
varyAccept-Encoding
content-encodinggzip
nodejadu-web-1
x-xss-protection1; mode=block
x-content-type-optionsnosniff
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,720 referring domains.
This page has 387,699 backlinks.
This page has backlinks from 2,280 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Search preview

www.oxford.gov.uk
Oxford City Council Homepage – Oxford City Council
Oxford City Council Homepage

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Oxford89%Check
Oxford City80%Check
Oxford City Council80%Check
Council79%Check
City Council79%Check
City75%Check
page70%Check
Oxford City Council Homepage66%Check
City Council Homepage61%Check
Council events60%Check

Test up to 1.000 webpages of oxford.gov.uk with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions