Parinc.com - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
88% 
Page structure
100% 
Link structure
83% 
Server
61% 
External factors
100% 
SEO Score
Response time
1.00 s
File size
53.90 kB
Words
900
Media files
29
Number of links
58 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
PAR, Inc. Psychological Assessment Resources since 1978
The length of the page title is perfect. (535 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
PAR is a leading publisher of psychological assessment products for creating connections and changing lives in mental health for schools and private practice.
The length of the meta description is perfect. (974 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.parinc.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
apple-mobile-web-app-capableyes
descriptionPAR is a leading publisher of psychological assessment products for creating connections and changing lives in mental health for schools and private practice.
langen
og:titlePAR, Inc. Psychological Assessment Resources since 1978
og:imagehttps://www.parinc.com/images/default-source/why-par/par-logo.png?sfvrsn=22a7ac58_3
og:descriptionPAR is a leading publisher of psychological assessment products for creating connections and changing lives in mental health for schools and private practice.
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 900 words. That's ok.
30.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
19 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 10.92 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 4 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Some tags are too long. With 71 characters this one is longer than 70 characters:
"pk-12 school psychologists, special education personnel, and counselors"
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/ST/ui/www/assets/logo-small.pngPAR logo
/ST/ui/www/assets/logo-only-small.svgPAR logo
...cket-account-icon.webp?sfvrsn=f76fe1ae_1an icon of a rocket speeding through orbit
...ealth-assessments.webp?sfvrsn=89c6e9ff_1No alt attribute provided
...nce-decision-tree.webp?sfvrsn=6ea69f49_4Emotional Disturbance Online Assessment
...manualcover_page_1.jpg?sfvrsn=693cfaf1_3No alt attribute provided
...oducts/pai_updated.jpg?sfvrsn=4b1383cc_1No alt attribute provided
...ource/products/far.jpg?sfvrsn=ae6e1591_1No alt attribute provided
...e/products/brief-2.jpg?sfvrsn=8780656e_1No alt attribute provided
...urce/products/tscc.gif?sfvrsn=d67cd537_1No alt attribute provided
.../products/neo-pi-3.png?sfvrsn=a88084f2_1No alt attribute provided
...linical-profession.jpg?sfvrsn=e0c039d1_3a PAR customer explores the new products of PARiConnect
...ogist-assessments.webp?sfvrsn=7a5a4dda_2a mental health professional records notes on the on-demand PAR training video he is watching
...safety-government.webp?sfvrsn=b0cf97e4_2A psychologist gives instructions during a live PAR webinar
...stomer-support-par.png?sfvrsn=48acb10b_1An avatar of a satisfied PAR customer
...ting-excellent-par.png?sfvrsn=4e5837f9_1An avatar of a satisfied PAR customer
...stomer-support-par.png?sfvrsn=48acb10b_1An avatar of a satisfied PAR customer
...tomer-satisfaction.png?sfvrsn=4eb7ba3e_1An avatar of a satisfied PAR customer
...nials-par-customers.png?sfvrsn=b57f897_1An avatar of a satisfied PAR customer
...-smith-founder-par.jpg?sfvrsn=d196fff2_3Founder of Psychological Assessment Resources shares his vision for the organization
...esponsibility-par.webp?sfvrsn=7188c6ee_1PAR employees gather to support community
...yimages-1463773444.jpg?sfvrsn=d6e4fb1a_1emotional disturbance or social maladjustment
...yimages-1541868716.jpg?sfvrsn=589d2720_1emotional disturbance
...wer-understanding.webp?sfvrsn=6e7bd3ad_1Person reflecting on lake view looking at the surroundings
/ST/ui/www/assets/logo-only-small.svgPAR logo
...album/par-iconnect.png?sfvrsn=3a3dc2a5_2PAR iConnectPAR iConnect
...y-par/invista_logo.svg?sfvrsn=6bf87297_1InVista. a division of PARinvista_logo
...lf-directed-search.svg?sfvrsn=4a9a7029_1Self-Directed Search. a division of PARself-directed-search
...ust-center-emblem.webp?sfvrsn=f1fc407f_1PAR Trust Center emblem representing security and compliancepar-trust-center-emblem

Page structure

H1 heading
(Critically important)
Assessment tools that help you improve lives
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Assessment tools that help you improve lives
H2 My Account
H2 Register now and start:
H2 Still the Leader
H2 Featured Products
H2 Find Your Assessment Advisor Based On Your Workplace
H2 Clinical
H2 Education
H2 Career Development and Talent
H2 You can count on us
H2 Customer Testimonials
H2 Why PAR?
H2 Be Kind. Do Good.
H2 PAR Blog
H2 Lorem ipsum
H3 EDDT™
H3 BRIEF2®A
H3 PAI®
H3 FAR™
H3 BRIEF®2
H3 TSCC™
H3 NEO-PI-3™
H3 Unraveling the Emotional Disturbance and Social Maladjustment Dilemma
H3 Emotional Disturbance: Advice from the Experts
H3 The Power of Perspective
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 10 external links on this page.
LinkAttributesAnchor text
https://www.parinc.com/Anchor Skip to main content
https://www.parinc.com/homeGo Home
IMG-ALT PAR logo
/customer-supportCustomer Support
/pariconnectPARiConnect
/product/shop-by-construct/ach...Achievement Development
/product/shop-by-construct/beh...Behavior/Health
/product/shop-by-construct/car...Career Development
/product/shop-by-construct/for...Foreign Language
/product/shop-by-construct/for...Forensic
/product/shop-by-construct/int...Intelligence & Cognition
/product/shop-by-construct/neu...Neuropsychology
/product/shop-by-construct/per...Personality/Mood
/product/shop-by-construct/spe...Speech & Language
/products/products-a-zProducts A-Z
/product/merchandiseMerchandise
/learning-center/par-blogPAR Blog
/learning-center/par-trainingPAR Training
/learning-center/content-hubContent Hub
/learning-center/continuing-ed...Continuing Education
/programs-partnerships/data-co...Data Collection & Research
/programs-partnerships/univers...University Partnership Program
/programs-partnerships/permiss...Permissions and Licensing
/about-us/why-parWhy PAR
/about-us/meet-the-teamMeet the Team
/about-us/assessment-consultan...PAR Healthcare
/about-us/assessment-consultan...Schools
/about-us/assessment-consultan...Workshops
/about-us/careersCareers
/about-us/community-involvementCommunity Involvement
https://account.parinc.com/myp...External Subdomain Manage Profile
/Sitefinity/SignOut?sts_signou...Log Out
/account/quotesQuotes
/account/order-historyOrders
/account/downloadsDownloads
/sitefinity/external-login-han...Log In
https://account.parinc.com/reg...External Subdomain Register Now
https://parinc.com/pariconnectLearn More
https://checkout.parinc.com/External Subdomain Checkout or Save as Quote
/trust-centerLearn More >
/about-us/why-parWho We Are
/products/EDDT-newSee Details
/products/BRIEF2AText duplicate See Details
/products/paiText duplicate See Details
/products/farText duplicate See Details
/products/BRIEF-2Text duplicate See Details
/products/TSCCText duplicate See Details
/products/NEO-PI-3Text duplicate See Details
/about-us/assessment-consultan...Clinical Tools
/about-us/assessment-consultan...School Resources
https://self-directed-search.com/New window External Self-Directed Search
/about-us/why-parOur Story
/about-us/careersJoin Us
/about-us/community-involvementHelping Others
/learning-center/par-blog/deta...Read Now
/learning-center/par-blog/deta...Text duplicate Read Now
/learning-center/par-blog/deta...Text duplicate Read Now
https://www.parinc.com/Go Home Creating Connections. Changing Lives.
IMG-ALT PAR logo
https://fb.com/PARpsychNew window External Our Facebook
https://www.linkedin.com/compa...New window External Subdomain Our LinkedIn
https://youtube.com/@PsychAsse...New window External Our YouTube
/learning-center/par-blogNew window No Text
https://app.pariconnect.com/New window External Subdomain IMG-ALT PAR iConnect
https://www.invistatalent.com/New window External Subdomain IMG-ALT InVista. a division of PAR
https://www.self-directed-sear...New window External Subdomain IMG-ALT Self-Directed Search. a division of PAR
/trust-centerIMG-ALT PAR Trust Center emblem representing security and compliance
/software-updatesSoftware Updates
/trust-centerTrust Center
/trust-centerLegal & Privacy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.parinc.com/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 1.00 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 4 JavaScript files. This may affect the load time negatively.
This page only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (54 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateWed, 04 Sep 2024 05:58:48 GMT
serverMicrosoft-IIS/10.0
age52
cache-controlno-cache
content-encodinggzip
set-cookie121 Characters
transfer-encodingchunked
varyAccept-Encoding
strict-transport-securitymax-age=2592000
request-contextappId=cid-v1:544ca9e9-f1f8-4089-824b-9171d55d3c3c
content-security-policystyle-src *.typekit.net https://us-east.dx.dialpad.com https://cdn.insight.sitefinity.com https://dec.azureedge.net 'self' 'unsafe-inline'; font-src *.typekit.net data: 'self'; connect-src wss://localhost:* https://us-east.dx.dialpad.com https://log.cookieyes.com https://cdn-cookieyes.com *.b2clogin.com *.applicationinsights.azure.com analytics.google.com px.ads.linkedin.com https://*.insight.sitefinity.com https://*.dec.sitefinity.com 'self'; img-src i.ytimg.com https://cdn-cookieyes.com px.ads.linkedin.com https://cdn.insight.sitefinity.com https://dec.azureedge.net 'self' data:; frame-src www.youtube.com player.vimeo.com https://localhost:* https://us-east.dx.dialpad.com https://www.gstatic.com https://www.google.com *.parinc.com *.b2clogin.com; script-src 'unsafe-inline' https://cdn-cookieyes.com https://us-east.dx.dialpad.com https://www.gstatic.com https://www.google.com *.monitor.azure.com googletagmanager.com https://www.googletagmanager.com *.licdn.com https://cdn.insight.sitefinity.com https://dec.azureedge.net https://player.vimeo.com/api/player.js https://www.youtube.com/iframe_api 'self'; default-src 'self'
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-content-type-optionsnosniff
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 968 referring domains.
This page has 5,240 backlinks.
This page has backlinks from 777 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

www.parinc.com
PAR, Inc. Psychological Assessment Resources since 1978
PAR is a leading publisher of psychological assessment products for creating connections and changing lives in mental health for schools and private practice.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Assessment81%Check
Log72%Check
psychological assessment68%Check
Assessment tools67%Check
lives62%Check
Inc58%Check
psychological56%Check
improve lives56%Check
Products54%Check
Health54%Check

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