Phw.nhs.wales - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
57% 
Page structure
58% 
Link structure
63% 
Server
46% 
External factors
100% 
SEO Score
Response time
0.52 s
File size
83.40 kB
Words
609
Media files
3
Number of links
122 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Public Health Wales
The length of the page title is perfect. (253 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Public Health Wales is the national public health agency in Wales and exists to protect and improve health and wellbeing and reduce health inequalities for people in Wales. We are part of the NHS and report to the Cabinet Secretary for Health, Well-being and Sport in the Welsh Government.
The meta description is too long: 1791 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://phw.nhs.wales/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
descriptionPublic Health Wales is the national public health agency in Wales and exists to protect and improve health and wellbeing and reduce health inequalities for people in Wales. We are part of the NHS and report to the Cabinet Secretary for Health, Well-being and Sport in the Welsh Government.
keywordsEmpty
msapplication-TileColor#2c3e72
msapplication-config/sites/PublicHealthWales/images/browserconfig.xml
theme-color#ffffff
siteidPublicHealthWales
published2018-10-18T00:00:00Z
expiresEmpty
typepage
searchabletrue
langen
og:urlhttps://phw.nhs.wales/
og:site_namePublic Health Wales
og:titleHome
og:descriptionPublic Health Wales is the national public health agency in Wales and exists to protect and improve health and wellbeing and reduce health inequalities for people in Wales. We are part of the NHS and report to the Cabinet Secretary for Health, Well-being and Sport in the Welsh Government.
og:imageEmpty
og:image:width1600
og:image:height900
og:typewebsite
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
No paragraphs were detected.
This page contains 609 words. That's ok.
22% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
This page loads 21 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...Wales/images/logo/PublicHealthWales2.pngPublic Health Wales
...icHealthWales/images/logo/mobileLogo.pngPublic Health Wales
...Wales/images/logo/PublicHealthWales2.pngPublic Health Wales

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
There are no headings specified on the page. Headings are important for search engine optimization and help to structure your content.

Heading structure

No headings were found.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://phw.nhs.wales/Anchor Skip to main content
http://www.wales.nhs.uk/New window External Subdomain NHS Wales
https://111.wales.nhs.uk/?loca...New window External Subdomain NHS 111 Wales
/use-of-site/complaints/Complaints
/use-of-site/contact-us/Contact Us
https://icc.gig.cymru/External Subdomain Cymraeg
https://phw.nhs.wales/IMG-ALT Public Health Wales
https://phw.nhs.wales/Text duplicate Public Health Wales
IMG-ALT Public Health Wales
https://icc.gig.cymru/External Subdomain Text duplicate Cymraeg
https://phw.nhs.wales/Home
https://phw.nhs.wales/about-us/About Us
/about-us/header-test/Header Test
/about-us/duty-of-quality/Duty of Quality
/about-us/working-together-for...Working Together for a Healthier Wales
/about-us/the-duty-of-candour/The Duty of Candour
/about-us/annual-report/Annual Report
/about-us/board-and-executive-...Board and Executive Team
/about-us/working-with-our-par...Working with our Partners
/about-us/publication-scheme/New window Publication Scheme
/about-us/policies-and-procedu...Policies and Procedures
https://phw.nhs.wales/topics/Topics
/topics/active-school-travel/Active School Travel
/topics/communicable-disease-o...Communicable Disease Outbreak Control Plan (CDOP) Familiarisation Training
/topics/immunisation-and-vacci...Immunisation and Vaccines
/topics/latest-information-on-...Coronavirus (COVID-19)
/topics/bump-baby-and-beyond/Bump Baby and Beyond
/topics/beat-winter-viruses/Beat Winter Viruses
/topics/information-and-guidan...Information and Guidance on Vaping for Secondary-aged learners in Wales
/topics/what-works-well-for-yo...What works well for you and your mental wellbeing?
/topics/time-to-talk-public-he...Time to Talk Public Health Panel
/topics/summer-safety/Enjoy Summer Safely
/topics/strep-a-scarlet-fever-...Streptococcus A (strep A), Scarlet Fever and iGAS
https://phw.nhs.wales/careers/Careers
/careers/current-job-vacancies/Current Job Vacancies
/careers/our-values1/Our Values
/careers/our-benefits/Our Benefits
/careers/living-and-working-in...Living and working in Wales
/careers/applicant-information...Applicant Information and Guidance
/careers/making-successful-app...Making Successful Applications
/careers/healthy-travel/Healthy travel
/careers/public-health-special...Public Health Specialty Training in Wales
/careers/the-public-health-pra...The Public Health Practitioner Registration Scheme for Wales
/careers/armed-forces-covenant/Armed Forces Covenant
/careers/microbiology/Microbiology
/services-and-teams/Services and Teams
/services-and-teams/aware-heal...AWARe/ Health Protection Team
/services-and-teams/welsh-canc...Welsh Cancer Intelligence and Surveillance Unit (WCISU)
/services-and-teams/dental-pub...Dental Public Health
/services-and-teams/improvemen...Improvement Cymru
/services-and-teams/cervical-s...Cervical Screening Wales
/services-and-teams/harp/HARP
/services-and-teams/designed-t...Designed to Smile
https://phw.nhs.wales/data/Data
https://phw.nhs.wales/news/News
/news/tackle-dependency-visibi...Tackle dependency, visibility, and availability to address rapid rise in youth vaping, say public health experts
/news/survey-shows-strong-supp...Survey shows strong support for schools' role in children and young people's health and wellbeing
/news/latest-data-on-substance...Latest data on substance misuse in Wales published
/news/measles-outbreak-declare...Measles outbreak declared in Gwent as two new cases confirmed
/news/two-measles-cases-confir...Two measles cases confirmed in Gwent
/news/health-experts-welcome-d...Health experts welcome downward trend in childhood dental extractions under general anaesthetic
/news/interventions-to-address...Interventions to address digital exclusion improves engagement, skills, and confidence, says new report
/news/long-term-thinking-resou...Long-term thinking resource helps organisations protect the health of future generations
/news/increase-in-tb-cases-in-...Increase in TB cases in Wales, but longer-term trend is decreasing – new report
/news/public-health-outcomes-f...Public Health Outcomes Framework reporting tool updated with latest data
/news/case-studies-released-to...Case studies released to demonstrate how organisations can unite to respond to cost of living
/news/hepatitis-c-eliminated-i...Hepatitis C eliminated in UK's biggest prison
/news/british-science-week-amy...British Science Week - Amy's Story
/news/british-science-week-kel...British Science Week - Kelly's story
/news/british-science-week-lee...British Science Week - Lee's Story
/news/british-science-week-dr-...British Science Week - Dr Caoimhe McKerr's story
/news/shaping-places-for-well-..."Shaping Places for Well-being in Wales" Programme Aims to Tackle Health Inequalities
/news/novel-insights-show-the-...Novel insights show the potential of data across health and care systems to inform support for unpaid carers in Wales
/news/official-statistics-show...Official statistics show long term decrease in age-adjusted rate of cancer deaths but increased deprivation gap
/news/online-hub-to-provide-pu...Online hub to provide public health guidance for healthcare professionals
/publications/Publications
https://phw.nhs.wales/about-us/Text duplicate About Us
/about-us/header-test/Text duplicate Header Test
/about-us/duty-of-quality/Text duplicate Duty of Quality
/about-us/working-together-for...Text duplicate Working Together for a Healthier Wales
/about-us/the-duty-of-candour/Text duplicate The Duty of Candour
/about-us/annual-report/Text duplicate Annual Report
/about-us/board-and-executive-...Text duplicate Board and Executive Team
/about-us/working-with-our-par...Text duplicate Working with our Partners
/about-us/publication-scheme/New window Text duplicate Publication Scheme
/about-us/policies-and-procedu...Text duplicate Policies and Procedures
https://phw.nhs.wales/topics/Text duplicate Topics
/topics/active-school-travel/Text duplicate Active School Travel
/topics/communicable-disease-o...Text duplicate Communicable Disease Outbreak Control Plan (CDOP) Familiarisation Training
/topics/immunisation-and-vacci...Text duplicate Immunisation and Vaccines
/topics/latest-information-on-...Text duplicate Coronavirus (COVID-19)
/topics/bump-baby-and-beyond/Text duplicate Bump Baby and Beyond
/topics/beat-winter-viruses/Text duplicate Beat Winter Viruses
/topics/information-and-guidan...Text duplicate Information and Guidance on Vaping for Secondary-aged learners in Wales
/topics/what-works-well-for-yo...Text duplicate What works well for you and your mental wellbeing?
/topics/time-to-talk-public-he...Text duplicate Time to Talk Public Health Panel
/topics/summer-safety/Text duplicate Enjoy Summer Safely
/topics/strep-a-scarlet-fever-...Text duplicate Streptococcus A (strep A), Scarlet Fever and iGAS
https://phw.nhs.wales/careers/Text duplicate Careers
/careers/current-job-vacancies/Text duplicate Current Job Vacancies
/careers/our-values1/Text duplicate Our Values
/careers/our-benefits/Text duplicate Our Benefits
/careers/living-and-working-in...Text duplicate Living and working in Wales
/careers/applicant-information...Text duplicate Applicant Information and Guidance
/careers/making-successful-app...Text duplicate Making Successful Applications
/careers/healthy-travel/Text duplicate Healthy travel
/careers/public-health-special...Text duplicate Public Health Specialty Training in Wales
/careers/the-public-health-pra...Text duplicate The Public Health Practitioner Registration Scheme for Wales
/careers/armed-forces-covenant/Text duplicate Armed Forces Covenant
/careers/microbiology/Text duplicate Microbiology
/services-and-teams/Text duplicate Services and Teams
/services-and-teams/aware-heal...Text duplicate AWARe/ Health Protection Team
/services-and-teams/welsh-canc...Text duplicate Welsh Cancer Intelligence and Surveillance Unit (WCISU)
/services-and-teams/dental-pub...Text duplicate Dental Public Health
/services-and-teams/improvemen...Text duplicate Improvement Cymru
/services-and-teams/cervical-s...Text duplicate Cervical Screening Wales
/services-and-teams/harp/Text duplicate HARP
/services-and-teams/designed-t...Text duplicate Designed to Smile
https://phw.nhs.wales/data/Text duplicate Data
https://phw.nhs.wales/news/Text duplicate News
/publications/Text duplicate Publications
http://www.wales.nhs.uk/New window External Subdomain Text duplicate NHS Wales
https://111.wales.nhs.uk/?loca...New window External Subdomain Text duplicate NHS 111 Wales
/use-of-site/complaints/Text duplicate Complaints
/use-of-site/contact-us/Text duplicate Contact Us
https://app-eu.readspeaker.com...Nofollow External Subdomain Listen
A-TITLE Listen to this page using ReadSpeaker
/use-of-site/accessibility-sta...Accessibility Statement
/use-of-site/terms-of-use/Terms of use
/use-of-site/privacy-notice/Privacy Notice
/use-of-site/contact-us/freedo...Freedom of information
https://dhcw.nhs.wales/External Subdomain Digital Health and Care Wales

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://phw.nhs.wales/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.52 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 14 CSS files. This may affect the page load time negatively.
This page loads 21 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (83 kB).

HTTP Response Header

NameValue
dateMon, 22 Apr 2024 04:31:44 GMT
content-typetext/html;charset=UTF-8
content-length23351
connectionkeep-alive
set-cookie83 Characters
cache-controlno-cache="Set-Cookie"
content-encodinggzip
content-languageen-GB
varyAccept-Encoding
serverS-41
generatori
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-fooS-41
strict-transport-securitymax-age=31536000
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 2,390 referring domains.
This page has 54,400 backlinks.
This page has backlinks from 1,725 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Crawl-Delay: 30
Visit-time: 0000-0600
Request-rate: 2/1m
https://phw.nhs.wales/sitemap.xml
https://phw.nhs.wales/sitemap_news.xml

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phw.nhs.wales
Home - Public Health Wales
Public Health Wales is the national public health agency in Wales and exists to protect and improve health and wellbeing and reduce health inequalities for people in Wales. We are part of the NHS and report to the Cabinet Secretary for Health, Well-being and Sport in the Welsh Government.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Wales73%Check
Health Wales67%Check
Public Health Wales65%Check
Health61%Check
Public61%Check
Public Health61%Check
NHS58%Check
health inequalities54%Check
health wellbeing54%Check
Digital Health48%Check
Show more keywords and terms

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