Pml.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
51% 
Page quality
71% 
Page structure
79% 
Link structure
82% 
Server
88% 
External factors
100% 
SEO Score
Response time
0.05 s
File size
33.40 kB
Words
706
Media files
15
Number of links
79 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
World-leading scientific marine research - Plymouth Marine Laboratory
The page title should be shorter than 580 pixels. It is 631 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Plymouth Marine Laboratory conducts multidisciplinary research at the cutting edge of marine science to understand the complex marine environment and help solve the challenges it faces.
The meta description is too long: 1160 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://pml.ac.uk/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
theme-color#016676
msapplication-TileColor#016676
viewportwidth=device-width, initial-scale=1, user-scalable=1
descriptionPlymouth Marine Laboratory conducts multidisciplinary research at the cutting edge of marine science to understand the complex marine environment and help solve the challenges it faces.
twitter:cardsummary_large_image
twitter:titlePlymouth Marine Laboratory
twitter:descriptionPlymouth Marine Laboratory conducts multidisciplinary research at the cutting edge of marine science to understand the complex marine environment and help solve the challenges it faces.
twitter:imagehttps://pml.ac.uk/wp-content/uploads/2024/08/Montage-of-science.jpg
og:imagehttps://pml.ac.uk/wp-content/uploads/2024/08/Montage-of-science.jpg
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 26 words is high.
This page contains 706 words. That's ok.
30.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 8 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, user-scalable=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
The HTTPS protocol for secure data transmission is not used.

Media list

URLAlt attributeTitle
/wp-content/uploads/PMLLogo.svgPlymouth Marine Laboratory Logo
...24/08/scientists-in-the-lab-teaching.jpgNo alt attribute provided
...2024/08/scientists-in-lab-teaching-2.jpgiScientists in the lab
/wp-content/uploads/Search-icon.svgsearch icon
/wp-content/uploads/2024/09/37PlyMSEF.jpg37th PlyMSEF
...uploads/2024/09/iStock-1402934387-RS.jpgUnder water image of the ocean with rays of light
...4/09/anirudh-Xu4Pz7GI9JY-unsplash-RS.jpgPlanet Earth from space
.../uploads/2024/09/Offshore-Windfarm-1.jpgOffshore Windfarm
...tent/uploads/2024/08/attachment-511.jpegPhoto of Christina Devereux
...t/uploads/2024/08/Montage-of-science.jpgthree images - scientists in lab, research vessel and data buoy at sea
...tent/uploads/2024/08/attachment-403.jpegNo alt attribute provided
...tent/uploads/2024/08/attachment-387.jpegNo alt attribute provided
/wp-content/uploads/2024/01/C-blues.jpgRiver
...2024/08/Global-challenges-montage-ps.jpgthree images - hand holding plastic particles, people fishing on boats and an iceberg in the arctic
/wp-content/uploads/2024/08/iceberg-LB.jpgimage of icebergs

Page structure

H1 heading
(Critically important)
A sustainable marine economy may not be possible in Tanzania without cutting global CO2 emissions
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 A sustainable marine economy may not be possible in Tanzania without cutting global CO2 emissions
H2 Recent updates
H2 Our vision is for a healthy and sustainable ocean
H2 Delivering science with impact
H2 Latest projects
H2 Addressing global challenges
H2 Understanding a changing planet
H2 Contact
H2 Useful links
H2 Follow us
H2 Support us
H2 Subscribe to our newsletter
H2 PML Applications
H3 37th Annual PlyMSEF Medal Lecture
H3 Plymouth Marine Laboratory and Seabed 2030 announce partnership to support understanding of the global ocean
H3 Protecting Our Planet Day (POP) 2024
H3 FOCUS ON: Offshore Wind
H3 DEAL: DEcentrAlised Learning for automated image analysis and biodiversity monitoring
H3 LandSeaLot: Land-Sea interface: Let’s observe together!
H3 C-BLUES: Carbon sequestration in BLUe EcoSystems
H5 Explore our science
H5 Our key science topics
H5 Our science groups
H5 Working at PML
H5 Working together
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.
LinkAttributesAnchor text
http://pml.ac.uk/IMG-ALT Plymouth Marine Laboratory Logo
http://pml.ac.uk/who-we-areWho we are
http://pml.ac.uk/who-we-areFind out more about PML
http://pml.ac.uk/who-we-areText duplicate Who we are
/Who-we-are/Our-vision-and-mis...Our vision & mission
/Who-we-are/Governance-and-Str...Governance & structure
http://pml.ac.uk/PeoplePeople
/Who-we-are/our-sustainabilityOur sustainability
http://pml.ac.uk/support-usSupport our vital research
/Who-we-are/PML-Annual-Report-...Read our Annual Report and Financial Statements
http://pml-applications.co.uk/New window Nofollow External PML Applications - Our commercial trading subsidiary
http://pml.ac.uk/scienceOur science
http://pml.ac.uk/scienceOverview
/Science/External-data-productsExternal data products
http://pml.ac.uk/science/impactOur impact
/science/facilitiesFacilities
/science/nerc-national-capabilityNERC National Capability
http://pml.ac.uk/science/projectsProjects
/science/publicationsPublications
/science/Research-Integrity-at...Research Integrity at PML
/sciencetopics/Autonomy-techno...Autonomy, technology and digitisation
/sciencetopics/biodiversityBiodiversity
/sciencetopics/cleaner-seasCleaner seas
/sciencetopics/climate-changeClimate change
/sciencetopics/sustainable-fis...Sustainable fisheries and aquaculture
/science/science-topicsView all topics >
/sciencetopics/Digital-Innovat...Digital Innovation and Marine Autonomy
/sciencetopics/Earth-Observati...Earth Observation Science & Applications
/sciencetopics/Marine-Biogeoch...Marine Biogeochemistry & Observations
/sciencetopics/Marine-Ecology-...Marine Ecology & Biodiversity
/sciencetopics/Marine-Systems-...Marine Systems Modelling
/sciencetopics/sea-and-societySea and Society
/science/science-groupsView all science groups >
http://pml.ac.uk/newsNews & events
http://pml.ac.uk/peopleText duplicate People
http://pml.ac.uk/working-with-usWorking with us
http://pml.ac.uk/working-with-usText duplicate Working with us
http://pml.ac.uk/working-with-usCurrent vacancies
/working-with-us/Employee-bene...Employee benefits
/Working-with-us/PhD-studentshipsPhD studentships
/Science/International-OfficeInternational Office
/working-with-us/partnersPartners and collaborations
http://pml-applications.co.uk/New window Nofollow External Text duplicate PML Applications - Our commercial trading subsidiary
http://pml.ac.uk/contactContact
http://pml.ac.uk/support-usSupport us
/news/a-sustainable-marine-eco...A sustainable marine economy may not be possible in Tanzania without cutting global CO2 emissions
/news/a-sustainable-marine-eco...Read the full article
https://twitter.com/plymouthma...New window External Twitter
A-TITLE Follow us on Twitter
https://www.facebook.com/Plymo...New window External Subdomain Facebook
A-TITLE View our Facebook page
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
A-TITLE View our LinkedIn
https://www.youtube.com/user/P...New window External Subdomain YouTube
https://www.instagram.com/plym...New window External Subdomain Instagram
/event/37th-annual-plymsef-med...37th Annual PlyMSEF Medal Lecture
/news/plymouth-marine-laborato...Plymouth Marine Laboratory and Seabed 2030 announce partnership to support understanding of the global ocean
/event/protecting-our-planet-d...Protecting Our Planet Day (POP) 2024
/news/focus-on-offshore-wind/FOCUS ON: Offshore Wind
http://pml.ac.uk/who-we-areText duplicate Who we are
/who-we-are/our-vision-and-mis...Our mission and values
/profile/christina-devereux/Christina Devereux
http://pml.ac.uk/scienceExplore our science
http://pml.ac.uk/science/impactText duplicate Our impact
/projects/deal-decentralised-l...No Text
/projects/deal-decentralised-l...DEAL: DEcentrAlised Learning for automated image analysis and biodiversity monitoring
/projects/landsealot/No Text
/projects/landsealot/LandSeaLot: Land-Sea interface: Let’s observe together!
/projects/c-blues-carbon-seque...IMG-ALT River
/projects/c-blues-carbon-seque...C-BLUES: Carbon sequestration in BLUe EcoSystems
http://pml.ac.uk/science/projectsView more of our projects
/working-with-us/partnersView our partnerships
/science/Autonomy-technology-a...Text duplicate Autonomy, technology and digitisation
/science/biodiversityText duplicate Biodiversity
/science/cleaner-seasText duplicate Cleaner seas
/science/climate-changeText duplicate Climate change
/science/sustainable-fisheries...Sustainable fisheries and aquaculture.
/science/science-topicsView all of our research topics
https://pmlacuk.sharepoint.com/New window External Subdomain Staff Intranet
http://pml.ac.uk/who-we-areText duplicate Who we are
http://pml.ac.uk/scienceText duplicate Our science
http://pml.ac.uk/newsText duplicate News & events
http://pml.ac.uk/peopleText duplicate People
http://pml.ac.uk/working-with-usText duplicate Working with us
http://pml.ac.uk/contactText duplicate Contact
https://twitter.com/plymouthma...New window External X (Twitter)
https://www.facebook.com/Plymo...New window External Subdomain Text duplicate Facebook
https://www.linkedin.com/compa...New window External Subdomain Text duplicate LinkedIn
https://www.youtube.com/user/P...New window External Subdomain Text duplicate YouTube
https://www.instagram.com/plym...New window External Subdomain Text duplicate Instagram
http://pml.ac.uk/support-usText duplicate Support our vital research
http://pml.ac.uk/newsletterClick here to sign up to receive updates about our research
https://pml-applications.co.uk/New window External Find out more
http://pml.ac.uk/legalLegal
http://pml.ac.uk/cookiesCookies
http://pml.ac.uk/privacy-policyPrivacy Notice

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 8 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.05 seconds.
This page only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (33 kB).

HTTP Response Header

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content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
cf-ray8c576221fb7265be-FRA
cf-cache-statusHIT
age410
cache-controlpublic, max-age=0, s-maxage=3600
content-encodinggzip
last-modifiedThu, 19 Sep 2024 05:04:35 GMT
link<https://pml.ac.uk/wp-json/>; rel="https://api.w.org/"
varyAccept-Encoding
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ki-cache-typeEdge
ki-cf-cache-statusHIT
ki-edgev=20.2.8;mv=3.1.0
ki-origing1p
x-content-type-optionsnosniff
x-edge-location-klb1
x-kinsta-cacheHIT
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servercloudflare
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 1,377 referring domains.
This page has 897,834 backlinks.
This page has backlinks from 1,023 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://pml.ac.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Search preview

pml.ac.uk
World-leading scientific marine research - Plymouth Marine Laboratory
Plymouth Marine Laboratory conducts multidisciplinary research at the cutting edge of marine science to understand the complex marine environment and help solve the challenges it faces.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
marine79%Check
Plymouth Marine73%Check
Marine Laboratory73%Check
marine research71%Check
Plymouth Marine Laboratory70%Check
Marine Science68%Check
Marine Environment64%Check
cutting edge marine63%Check
Plymouth62%Check
Laboratory62%Check

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