Postali.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
87% 
Page structure
58% 
Link structure
43% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.01 s
File size
137.70 kB
Words
1447
Media files
35
Number of links
130 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Legal Marketing for Law Firms - SEO, PPC, Design, Direct Mail | Postali
The page title should be shorter than 580 pixels. It is 644 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
To develop a law firm marketing strategy, you need to work with a skilled team of professionals. Contact Postali at 614-556-4618 to learn how we can help you.
The length of the meta description is perfect. (977 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.postali.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionTo develop a law firm marketing strategy, you need to work with a skilled team of professionals. Contact Postali at 614-556-4618 to learn how we can help you.
msapplication-TileImagehttps://www.postali.com/wp-content/uploads/2019/03/favicon.png
article:publisherhttps://www.facebook.com/Postali/
article:modified_time2023-12-22T14:50:26+00:00
langen-us
og:localeen_US
og:typewebsite
og:titleLegal Marketing for Law Firms - SEO, PPC, Design, Direct Mail | Postali
og:descriptionTo develop a law firm marketing strategy, you need to work with a skilled team of professionals. Contact Postali at 614-556-4618 to learn how we can help you.
og:urlhttps://www.postali.com/
og:site_namePostali
x-ua-compatibleie=edge
Content-Typetext/html; charset=UTF-8
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1447 words. That's ok.
34.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
16 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.55 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 95 characters this one is longer than 70 characters:
"postali is a full-service marketing agency serving the unique needs of attorneys and law firms."
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...themes/postali-site/img/postali-logo.svgPostali - Results Driven Marketing
...content/themes/postali-site/img/open.svgOpen This
...ontent/themes/postali-site/img/close.svgClose This
...nt/themes/postali-site/img/send-away.svgSend Away
...themes/postali-site/img/postali-logo.svgPostali - Results Driven Marketing
...nt/themes/postali-site/img/send-away.svgSend Away
...tent/uploads/2018/07/headshot-square.jpgNo alt attribute provided
.../2019/04/awards-webby-honoree-logo-2.pngNo alt attribute provided
...t_Logo_Primary_Grey-for-Postali-Site.pngNo alt attribute provided
...ads/2019/03/awards-web-awards-logo-1.pngNo alt attribute provided
...nt/uploads/2019/03/awards-ima-logo-1.pngNo alt attribute provided
...tent/uploads/2018/08/light_bulb_dark.svgLight Bulb Postali
...2018/08/Postali-Home-Page-Right-Side.jpgNo alt attribute provided
...t/uploads/2023/04/postali-what-we-do.jpgMan sitting at desk with cup of coffee
/wp-content/uploads/2024/08/CMO-blog.pngNo alt attribute provided
...nt/uploads/2024/07/2023-web-awards-1.pngNo alt attribute provided
...ns-You-Need-a-Redesign-Blog-Graphics.pngNo alt attribute provided
...4/07/Copy-of-Full-Image-Overlay-Navy.pngNo alt attribute provided
...nt/uploads/2024/04/ROMI-Equation-1-1.pngGraphic with text: Maximizing Return on Investment
...ploads/2024/04/filippatos-horizontal.pngNavy blue background with image of phone screenshot. Lawyerist logo featured on right side with green copy below that reads We've Won an Award.
...content/uploads/2018/06/postali-logo.svgPostali Logo
...ent/themes/postali-site/img/facebook.svgfacebook icon
/wp-content/uploads/2024/08/logo-white.pngtwitter icon
...nt/themes/postali-site/img/linkedin2.svgLinkedin icon
...nt/themes/postali-site/img/instagram.svginstagram icon
/wp-content/uploads/2023/06/shrug-emoji.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Results Driven Marketing
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 65 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Results Driven Marketing
H2 Let's get to work
H2 Our Work
H2 Send us a Message
H2 What We Do
H2 Serving Lawyers Nationally
H3 Who We Are
H3 Our Awards
H3 Filippatos PLLC
H3 Kemmy Law Firm, P.C.
H3 Tovella Dowling, PC
H3 Dungan & LeFevre
H3 Ashcroft
H3 Our Team
H3 When you work with Postali, we’re your partner. Your success is our success.
H3 Have we convinced you yet?
H3 Attorney Website Design
H3 Search Engine Optimization (SEO)
H3 Legal Content Writing
H3 Paid Ads
H3 Logo Design & Branding
H3 What To Expect
H3 How Law Firm Marketing Directors Can Optimize Value From Their Marketing Agency
H3 Why Hire a Law Firm Marketing Agency
H3 10 Signs Your Law Firm’s Website Needs a Redesign
H3 6 Factors to Consider When Choosing a Legal Marketing Agency
H3 How to Maximize Your Law Firm’s Return On Marketing Investment
H3 Postali Site Named ‘Best Law Firm Websites of 2024’
H3 Reach Out
H3 Postali
H3 What We Do Duplicate text
H3 Who We Serve
H3 Resources
H3 Sign up for our e-newsletter
H4 Client
H4 Postali Duplicate text
H4 Jared Staver, Staver Accident Injury Lawyers, P.C.
H4 2
H4 9
H4 11
H4 15
H4 Workplace Discrimination
H4 Personal Injury
H4 Nonprofit
H4 Civil Litigation
H4 Empty heading
H4 Partnership
H4 Transparency
H4 Experience
H4 Agility
H4 Results
H4 Business Strategy & Development, Digital Marketing
H4 Digital Marketing
H4 Digital Marketing, Web Design
H4 Digital Marketing Duplicate text
H4 Digital Marketing Duplicate text
H4 Postali News, Web Design
H5 Sites Won
H5 Sites Won Duplicate text
H5 Sites Won Duplicate text
H5 Sites Won Duplicate text
H5 2023
H5 2019
H5 2023 Duplicate text
H5 2022
H5 Empty heading
H5 We believe in each attorney’s cause. We understand that attention is today’s supreme currency and we execute optimal strategies to capture it.
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.postali.com/Anchor Skip to Main Content
https://www.postali.com/Subdomain IMG-ALT Postali - Results Driven Marketing
https://www.postali.com/our-team/Who We Are
/our-team/why-postali/Subdomain Why Postali?
https://www.postali.com/our-team/Our Team
https://www.postali.com/press/Subdomain Press & Media
https://www.postali.com/careers/Subdomain Careers
/what-we-do/What We Do
/what-we-do/web-design/Web Design
/what-we-do/law-firm-seo/SEO
/what-we-do/law-firm-content/Content Writing
/what-we-do/branding/Branding
/what-we-do/direct-mail/Direct Mail
/what-we-do/ppc/Pay Per Click
/what-we-do/digital-marketing/Digital Marketing
/what-we-do/law-firm-business-...Business Development
/what-we-do/video-photo-produc...Video & Photo Production
/what-we-do/law-firm-pr-media-...PR & Media Relations
/what-we-do/View All Services
/who-we-help/Who We Help
/who-we-help/personal-injury/Personal Injury Law Firms
/who-we-help/criminal-defense-...Criminal Defense Law Firms
/who-we-help/family-law-firm-m...Family Law Firms
/who-we-help/solo-practitioner...Solo Practitioner Law Firms
/who-we-help/large-law-firm-ma...Large Law Firms
/who-we-help/small-law-firms/Small Law Firms
/who-we-help/All Law Firms We Serve
https://www.postali.com/our-work/Our Work
https://www.postali.com/blog/Blog
/contact-us/Contact
IMG-ALT Send Away
https://www.postali.com/Subdomain Text duplicate IMG-ALT Postali - Results Driven Marketing
https://www.postali.com/our-team/Text duplicate Who We Are
/our-team/why-postali/Subdomain Text duplicate Why Postali?
https://www.postali.com/our-team/Text duplicate Our Team
https://www.postali.com/press/Subdomain Text duplicate Press & Media
https://www.postali.com/careers/Subdomain Text duplicate Careers
/what-we-do/Text duplicate What We Do
/what-we-do/web-design/Text duplicate Web Design
/what-we-do/law-firm-seo/Text duplicate SEO
/what-we-do/law-firm-content/Text duplicate Content Writing
/what-we-do/branding/Text duplicate Branding
/what-we-do/direct-mail/Text duplicate Direct Mail
/what-we-do/ppc/Text duplicate Pay Per Click
/what-we-do/digital-marketing/Text duplicate Digital Marketing
/what-we-do/law-firm-business-...Text duplicate Business Development
/what-we-do/video-photo-produc...Text duplicate Video & Photo Production
/what-we-do/law-firm-pr-media-...Text duplicate PR & Media Relations
/what-we-do/Text duplicate View All Services
/who-we-help/Text duplicate Who We Help
/who-we-help/personal-injury/Text duplicate Personal Injury Law Firms
/who-we-help/criminal-defense-...Text duplicate Criminal Defense Law Firms
/who-we-help/family-law-firm-m...Text duplicate Family Law Firms
/who-we-help/solo-practitioner...Text duplicate Solo Practitioner Law Firms
/who-we-help/large-law-firm-ma...Text duplicate Large Law Firms
/who-we-help/small-law-firms/Text duplicate Small Law Firms
/who-we-help/Text duplicate All Law Firms We Serve
https://www.postali.com/our-work/Text duplicate Our Work
https://www.postali.com/blog/Text duplicate Blog
https://www.postali.com/contact/Text duplicate Contact
IMG-ALT Send Away
/our-work/worgul-sarna-ness-cr...Subdomain View Case Study
/our-work/worgul-sarna-ness-cr...Subdomain Text duplicate View Case Study
https://www.postali.com/contact/Let's get to work
/what-we-do/web-design/website design
/what-we-do/law-firm-seo/SEO (search engine optimization)
/what-we-do/ppc/PPC (pay-per-click)
/our-work/filippatos-pllc/Subdomain Text duplicate View Case Study
/our-work/kemmy-law-firm-pc/Subdomain Text duplicate View Case Study
/our-work/tovella-dowling-pc/Subdomain Text duplicate View Case Study
/our-work/dungan-lefevre/Subdomain Text duplicate View Case Study
/our-work/ashcroft/Subdomain Text duplicate View Case Study
https://www.postali.com/our-work/View All Case Studies
https://www.postali.com/our-team/Meet the Team
/what-we-do/web-design/Subdomain Learn more about website design
A-TITLE Learn more about website design
/what-we-do/law-firm-seo/Subdomain Learn more about our law firm SEO services
A-TITLE Learn more about our law firm SEO services
/what-we-do/law-firm-content/Subdomain Learn more about content writing
A-TITLE Learn more about content writing
/what-we-do/ppc/Subdomain Learn more about paid ads
A-TITLE Learn more about paid ads
/what-we-do/branding/Subdomain Learn more about logo design & branding
A-TITLE Learn more about logo design & branding
/how-law-firm-marketing-direct...Subdomain August 15, 2024 Business Strategy & Development, Digital Marketing How Law Firm Marketing Directors Can Optimize Value From Their Marketing Agency ►
/how-law-firm-marketing-direct...Subdomain No Text
/category/business-strategy-de...Subdomain Business Strategy & Development
/category/digital-marketing/Subdomain Text duplicate Digital Marketing
/how-law-firm-marketing-direct...Subdomain How Law Firm Marketing Directors Can Optimize Value From Their Marketing Agency
/why-hire-a-law-firm-marketing...Subdomain July 30, 2024 Digital Marketing Why Hire a Law Firm Marketing Agency ►
/why-hire-a-law-firm-marketing...Subdomain No Text
/category/digital-marketing/Subdomain Text duplicate Digital Marketing
/why-hire-a-law-firm-marketing...Subdomain Why Hire a Law Firm Marketing Agency
/10-signs-your-law-firms-websi...Subdomain July 26, 2024 Digital Marketing, Web Design 10 Signs Your Law Firm’s Website Needs a Redesign ►
/10-signs-your-law-firms-websi...Subdomain No Text
/category/digital-marketing/Subdomain Text duplicate Digital Marketing
/category/web-design/Subdomain Text duplicate Web Design
/10-signs-your-law-firms-websi...Subdomain 10 Signs Your Law Firm’s Website Needs a Redesign
/6-factors-to-consider-when-ch...Subdomain July 24, 2024 Digital Marketing 6 Factors to Consider When Choosing a Legal Marketing Agency ►
/6-factors-to-consider-when-ch...Subdomain No Text
/category/digital-marketing/Subdomain Text duplicate Digital Marketing
/6-factors-to-consider-when-ch...Subdomain 6 Factors to Consider When Choosing a Legal Marketing Agency
/how-to-maximize-your-law-firm...Subdomain April 29, 2024 Digital Marketing How to Maximize Your Law Firm’s Return On Marketing Investment ►
IMG-ALT Graphic with text: Maximizing Return on Investment
/how-to-maximize-your-law-firm...Subdomain IMG-ALT Graphic with text: Maximizing Return on Investment
/category/digital-marketing/Subdomain Text duplicate Digital Marketing
/how-to-maximize-your-law-firm...Subdomain How to Maximize Your Law Firm’s Return On Marketing Investment
/postali-site-named-best-law-f...Subdomain April 26, 2024 Postali News, Web Design Postali Site Named ‘Best Law Firm Websites of 2024’ ►
IMG-ALT Navy blue background with image of phone screenshot. Lawyerist logo featured on right side with green copy below that reads We've Won an Award.
/postali-site-named-best-law-f...Subdomain IMG-ALT Navy blue background with image of phone screenshot. Lawyerist logo featured on right side with green copy below that reads We've Won an Award.
/category/postali-news/Subdomain Postali News
/category/web-design/Subdomain Text duplicate Web Design
/postali-site-named-best-law-f...Subdomain Postali Site Named ‘Best Law Firm Websites of 2024’
https://www.postali.com/blog/Subdomain View All Blog Posts
/contact-us/Or send us a message with our Online Form >
https://www.facebook.com/Postali/New window External Subdomain IMG-ALT facebook icon
https://twitter.com/PostaliNew window External IMG-ALT twitter icon
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT Linkedin icon
https://www.instagram.com/post...New window External Subdomain IMG-ALT instagram icon
https://www.postali.com/our-team/Subdomain Text duplicate Our Team
/contact-us/Subdomain Text duplicate Contact
/our-team/why-postali/Subdomain Why Postali
https://www.postali.com/press/Subdomain Press
https://www.postali.com/careers/Subdomain Text duplicate Careers
https://www.postali.com/our-work/Subdomain Text duplicate Our Work
/category/web-design/Subdomain Text duplicate Web Design
/category/seo/Subdomain Text duplicate SEO
/category/branding/Subdomain Text duplicate Branding
/category/paid-search/Subdomain Text duplicate Pay Per Click
/category/digital-marketing/Subdomain Text duplicate Digital Marketing
/what-we-do/video-photo-produc...Text duplicate Video & Photo Production
/what-we-do/All Services
/who-we-help/personal-injury/Text duplicate Personal Injury Law Firms
/who-we-help/criminal-defense-...Text duplicate Criminal Defense Law Firms
/who-we-help/family-law-firm-m...Text duplicate Family Law Firms
/who-we-help/solo-practitioner...Text duplicate Solo Practitioner Law Firms
/who-we-help/large-law-firm-ma...Text duplicate Large Law Firms
/who-we-help/small-law-firms/Text duplicate Small Law Firms
https://www.postali.com/blog/Subdomain Text duplicate Blog
https://www.postali.com/videos/Video Gallery
/accessibility-statement/Subdomain Accessibility Statement
/privacy-policy/Subdomain Privacy Policy
/what-we-do/marketing-audit/Subdomain Learn More
https://www.clio.com/blog/law-...New window External Subdomain Read the article

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.postali.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.01 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (138 kB).

HTTP Response Header

NameValue
dateWed, 04 Sep 2024 15:58:46 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
link<https://www.postali.com/wp-json/>; rel="https://api.w.org/"
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 1
x-cache-groupbot
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8bdf2ed39b9c2bea-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 133 referring domains.
This page has 623 backlinks.
This page has backlinks from 125 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.postali.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

www.postali.com
Legal Marketing for Law Firms - SEO, PPC, Design, Direct Mail | Pos...
To develop a law firm marketing strategy, you need to work with a skilled team of professionals. Contact Postali at 614-556-4618 to learn how we can help you.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Postali85%Check
Marketing84%Check
Firm Marketing77%Check
Law Firm Marketing76%Check
Law74%Check
Law Firm72%Check
firm70%Check
Legal Marketing69%Check
Marketing Strategy68%Check
Marketing Team68%Check
Show more keywords and terms

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