Purina.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
69% 
Page structure
93% 
Link structure
75% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.06 s
File size
302.60 kB
Words
1332
Media files
36
Number of links
193 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Purina UK: Your Pet, Our Passion
The length of the page title is perfect. (302 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
At Purina, we have been helping pets live healthy, happy lives for over 85 years. Visit us to find out more about us and how we can help care for your pet.
The length of the meta description is perfect. (942 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.purina.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionAt Purina, we have been helping pets live healthy, happy lives for over 85 years. Visit us to find out more about us and how we can help care for your pet.
facebook-domain-verificationl7zakuxmm0i3nixzthq1fkmu52gdha
google-site-verificationBkyW4MCUuLfkUXHofNB-i7-bNpmRb6znsbGbbfXCbxc
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
langen-gb
og:typewebsite
og:urlhttps://www.purina.co.uk/node/4681
og:titlePurina: Your Pet, Our Passion
og:descriptionAt Purina, we have been helping pets live healthy, happy lives for over 85 years. Visit us to find out more about us and how we can help care for your pet.
og:imagehttps://www.purina.co.uk/themes/custom/trim_the_tail_th/logo-og.png
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
These Typos were found:
  • agriculure => agriculture
There are 2 text duplicates on this page:
  • Duplicate: Discover all online and physical stores around you that sell your favo...
This page contains 1332 words. That's ok.
35.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 19 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 27 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/custom/trim_the_tail_th/logo.svgHome
...t_content_files/navigation-block-001.jpgNavigation CTA for "Finding a pet"
/sites/default/files/2021-10/header-dog.jpgNo alt attribute provided
/sites/default/files/2021-10/header-cat.jpgNo alt attribute provided
...t_content_files/navigation-block-004.jpgNavigation CTA for "PetCare hub"
...s/default/files/2021-01/menu bar YQM.jpgwoman and dog looking at computer
.../files/2023-09/purina-care-desktop_0.jpgPurina Cares
...olarge_mobile_1139x872.jpg?itok=euGtkBfcDog and Cat looking upwards
...P-homebanner-510-m_1_0.jpg?itok=HptTcBcTMeet MyPetPass
...EY_872x1139px_MB_1_b_1.jpg?itok=S2pWDtVvPurina cares
...ost-mobile-left-mobile.jpg?itok=ukuzHfXpCat products
...g Single Mobile EIHAP2.jpg?itok=BjeZ1mM8Dog being fed
...reed UGC Banner Mobile.png?itok=AFGyrjtAfind the right dog name
..._banner_930x523px_1_v1.png?itok=jv-_pmnETry the NEW irresistible taste of Felix Doubly Delicious dry
...les/2022-04/stg-20-winalot-logo@3x_1.pngSponsor logo
...Get Colds or FluTEASER.jpg?itok=m1TJCfTYSmall dog wrapped in a blue and white blanket
...ng-term EffectsTEASER.jpeg?itok=9XLqU4sTcat at the vet
... My Cat SneezingTEASER.jpg?itok=PBxyCXTGGrey cat sneezing
...y Do Dogs SneezeTEASER.jpg?itok=FqCKSwG3small dog sneezing while sitting in front of a lake
...s-Show-AffectionTEASER.jpg?itok=ZNtQ8K4SWoman in green dress stroking cat
... wag their tailsTEASER.jpg?itok=-DodLvbZdog sniffing in the grass while wagging its tail
...e-in-Human-YearsTEASER.jpg?itok=mwxxgIMvSmall kitten being stroked.
...uses & TreatmentTEASER.jpg?itok=p5kZwkp7Golden retriever being held by owners and vet
...at Meow at NightTEASER.jpg?itok=AogxeiSgBrown striped cat meowing with mouth wide open and teeth showing.
...elOates-229-RT (3) (1).jpg?itok=gCQfiHSbsmall dog standing on back legs with paws up
...ng Do Cats SleepTEASER.jpg?itok=guExkum6Kitten asleep on a red blanket next to the window
...s-sensitive-skinTEASER.jpg?itok=F6GtbssMDog standing in a garden
...g Single Mobile EIHAP2.jpg?itok=BjeZ1mM8Dog being fed
...c/2023-02/Contact-Us-2.jpg?itok=71HH16nxContact Us
...les/2021-01/Better_Together_255x85_0.pngBetter together logo with dog and cat
...breed_selector/modal/purina-logo (1).pngnppe_breed_selector Modal Logo
...s/nppe_breed_selector/modal/banner_0.jpgnppe_breed_selector Modal Header Logo
...s/nppe_breed_selector/modal/banner_0.jpgThinking about getting a puppy? Join Growing Pup for help from our Purina experts on how to find the right puppy & prepare for your new arrival. And when you find your new pup, tell us a bit more about them to get a discount off one of our puppy ranges and regular personalised puppy advice.
...reed_selector/modal/thank-you-footer.jpgnppe_breed_selector Modal Footer
...es/2024-01/Purina-YPOP-Stacked_White.pngPurina footer logo
...migrate_default_content_files/nestle.pngGood Food, Good Life

Page structure

H1 heading
(Critically important)
Nourishing Pets. Enriching Lives.
The H1 heading is perfect.
Headings
(Important)
There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Nourishing Pets. Enriching Lives.
H2 Experts in nutrition
H2 NEW irresistible taste of Felix Doubly Delicious dry
H2 Can Dogs Get Colds or Flu?
H2 Cat Flu: Symptoms, Treatment, and Long-term Effects
H2 Why Is My Cat Sneezing?
H2 Why Do Dogs Sneeze?
H2 How Do Cats Show Affection?
H2 Why do dogs wag their tails?
H2 Cat Years Calculator & Chart: Your Cat's Age in Human Years
H2 Dog Vomiting – Causes & Treatment When Dogs Throw Up
H2 Why Does My Cat Meow at Night? 6 Reasons & Ways to Prevent it
H2 Harmful Substances and Toxic Foods for Dogs
H2 How Long Do Cats Sleep?
H2 Caring for Your Dog's Sensitive Skin
H2 Getting a New Dog: 13 Questions To Choosing the Right Dog
H2 Getting a Cat or Kitten
H2 Adopting a Dog or Puppy
H2 Adopting a Cat or Kitten
H2 Contact us
H3 Don't be fooled by those puppy eyes...
H3 Purina Cares
H3 Here for you and your pets
H3 Finding a pet
H3 Sign up to our free pet-parenting newsletters!
H4 Oops!
H4 Thinking about getting a puppy?
H4 Thank you!
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.purina.co.uk/Anchor Skip to main content
https://www.purina.co.uk/IMG-ALT Home
https://www.purina.co.uk/Purina UK
https://shop.purina.co.uk/refe...New window External Subdomain Shop Purina
/registrationNewsletters
/contact-usContact us
/find-a-petFinding a pet
/find-a-pet/dog-breeds/breed-s...QUIZ: What dog is right for me?
/dog-name-generatorTOOL: Find a Name
/find-a-pet/owner-storiesDog owner stories
/find-a-pet/dog-breedsSee all dog breeds
/find-a-pet/articles/getting-a...Getting a dog
/find-a-pet/articles/getting-a...Dog names
/find-a-pet/articles/dog-typesDog types
/find-a-pet/articles/dog-types...Breed guides
/find-a-pet/articles/getting-a...Benefits of having a dog
/find-a-pet/articles/getting-a...Adopting a dog
/find-a-pet/articles/getting-a...Disney dog names
/find-a-pet/articles/getting-a...The best black dog names
/find-a-pet/articles/getting-a...See all dog articles
/find-a-pet/cat-breeds/breed-s...QUIZ: What cat is right for me?
/find-a-pet/cat-breedsSee all cat breeds
/find-a-pet/articles/getting-a...Getting a cat
/find-a-pet/articles/getting-a...Cat names
/find-a-pet/articles/cat-typesCat types
/find-a-pet/articles/cat-types...Text duplicate Breed guides
/find-a-pet/articles/getting-a...Adopting a cat
/find-a-pet/articles/cat-types...Most affectionate breeds
/find-a-pet/articles/getting-a...Top 10 white cat names
/find-a-pet/articles/getting-a...The best black cat names
/find-a-pet/articles/getting-a...See all cat articles
/find-a-pet/articlesFind your dog
/find-a-pet/articlesFind your cat
/dog/dog-foodDog food
/dog/dog-food/dryDry food
/dog/dog-food/wetWet food
/dog/dog-food/grain-freeGrain-free
/dog/dog-food/treatsTreats
/brands/pro-plan/dog/supplementsSupplements
/dog/dog-food/small-breedSmall
/dog/dog-food/large-breedLarge
/dog/dog-food/puppyPuppy
/dog/dog-food/adultAdult
/dog/dog-food/seniorSenior
/dog/dog-foodSee all dog food
/product-finderWhere to Buy
/your-purinaFree samples
/brands/adventurosAdventuros
/brands/bakersBakers
/brands/betaBETA
/brands/bonioBonio
/brands/dentalife/dogDentalife
/brands/pro-plan/dogPRO PLAN
/brands/pro-plan-veterinary-di...PRO PLAN Veterinary Diets
/brands/winalotWinalot
https://www.purina.co.uk/brandsSee all brands
/articles/dogs/feeding/guides/...What to feed your dog
/articles/dogs/feeding/guides/...Wet or dry dog food?
/articles/dogs/feeding/guides/...Dog nutrition guide
/articles/dogs/feeding/what-do...Harmful dog foods
/articles/dogs/feedingSee all feeding advice
/product-finderGet started
/cat/cat-foodCat food
/cat/cat-food/wetText duplicate Wet food
/cat/cat-food/dryText duplicate Dry food
/cat/cat-food/treatsText duplicate Treats
/brands/pro-plan/cat/supplementsText duplicate Supplements
/cat/cat-food/kittenKitten
/cat/cat-food/adultText duplicate Adult
/cat/cat-food/seniorSenior 7+
/cat/cat-foodSee all cat food
/product-finderText duplicate Where to Buy
/your-purinaText duplicate Free samples
/brands/dentalife/catText duplicate Dentalife
/brands/felixFelix
/brands/go-catGo-Cat
/brands/gourmetGourmet
/brands/pro-plan/catText duplicate PRO PLAN
/brands/pro-plan-veterinary-di...Text duplicate PRO PLAN Veterinary Diets
/brands/purina-onePURINA ONE
https://www.purina.co.uk/brandsText duplicate See all brands
/articles/cats/feeding/guides/...How to feed a fussy cat
/articles/cats/feeding/guides/...What to feed your cat
/articles/cats/feeding/guides/...Feeding indoor cats
/articles/cats/feeding/guides/...Wet or dry food?
/articles/cats/feedingText duplicate See all feeding advice
/product-finderText duplicate Get started
https://www.purina.co.uk/pet-careCare & Advice
/articles/dogs/puppyPuppy advice
/registration/growing-pup'Growing Pup' personalised newsletter
/articles/dogs/behaviourBehaviour & training
/articles/dogs/healthHealth
/articles/dogs/feedingFeeding & nutrition
/articles/dogs/seniorSenior advice
/articles/dogsText duplicate See all dog articles
/dog/extra-support-for-dog-ownersExtra support for dog owners
/articles/cats/kittenKitten advice
/registration/kitten-code'Kitten Code' personalised newsletter
/articles/cats/behaviourText duplicate Behaviour & training
/articles/cats/healthText duplicate Health
/articles/cats/feedingText duplicate Feeding & nutrition
/articles/cats/seniorText duplicate Senior advice
/articles/catsText duplicate See all cat articles
/cat/extra-support-for-cat-ownersExtra support for cat owners
https://www.purina.co.uk/pet-careGo to the PetCare hub
https://shop.purina.co.uk/refe...New window External Subdomain Text duplicate Shop Purina
/product-finderWhere to buy
/meet-purinaMeet Purina
/meet-purinaAbout us
/meet-purina/about-usOur story, purpose & people
/meet-purina/lets-make-your-bo...Every bond is unique
/contact-usText duplicate Contact us
/contact-us/faqFAQs
/meet-purina/our-nutritional-p...Our nutritional philosophy
/meet-purina/ingredientsEvery ingredient has a purpose
/meet-purina/our-scienceOur science
/meet-purina/our-science/manag...Our latest innovation
/your-questions-matterYour questions matter
/your-questions-matterText duplicate Your questions matter
/our-impactOur Impact
/our-impact/purina-caresPurina Cares
/our-impact/our-commitmentsOur commitments
/our-impact/partnersCharity partners
/our-impact/pets-at-workPets at work
/our-impact/better-with-petsPurina BetterwithPets Prize
/our-impact/net-zeroOur journey to Net Zero
/our-impact/sustainability/how...How to recycle our packaging
/our-impact/sustainability/blu...Blue Horizons & Purina - Restoring the Ocean
/our-impact/regenerative-agric...Regenerative Agriculure
/our-impactText duplicate IMG-ALT Purina Cares
https://www.purina.co.uk/newsNews
https://www.purina.co.uk/Anchor Previous
https://www.purina.co.uk/Anchor Next
https://www.purina.co.uk/dogDog
https://www.purina.co.uk/catCat
/dog/dog-foodLearn more
/our-impact/purina-caresFind out more
https://www.purina.co.uk/brandsView brands
/product-finderFind your favourite product
/dog/dog-foodView dog food
/cat/cat-foodView cat food
/dog-name-generatorLet's go!
/cat/cat-food/felix/doubly-del...Text duplicate Learn more
/articles/dogs/health/respiratoryDog Respiratory Advice
/articles/dogs/health/respirat...Can Dogs Get Colds or Flu?
/articles/cats/health/symptomsCat Illness Symptoms
/articles/cats/health/symptoms...Cat Flu: Symptoms, Treatment, and Long-term Effects
/articles/cats/health/symptomsText duplicate Cat Illness Symptoms
/articles/cats/health/symptoms...Why Is My Cat Sneezing?
/articles/dogs/health/respiratoryText duplicate Dog Respiratory Advice
/articles/dogs/health/respirat...Why Do Dogs Sneeze?
/articles/cats/behaviour/under...Understanding Cats
/articles/cats/behaviour/under...How Do Cats Show Affection?
/articles/dogs/behaviour/commo...Common Dog Questions
/articles/dogs/behaviour/commo...Why do dogs wag their tails?
/articles/cats/senior/careSenior Cat Care
/articles/cats/senior/care/cat...Cat Years Calculator & Chart: Your Cat's Age in Human Years
/articles/dogs/health/digestionDog Digestion
/articles/dogs/health/digestio...Dog Vomiting – Causes & Treatment When Dogs Throw Up
/articles/cats/behaviour/trainingCat Training
/articles/cats/behaviour/train...Why Does My Cat Meow at Night? 6 Reasons & Ways to Prevent it
/articles/dogs/feeding/what-do...What Dogs Eat
/articles/dogs/feeding/what-do...Harmful Substances and Toxic Foods for Dogs
/articles/cats/behaviour/commo...Common Questions About Cats
/articles/cats/behaviour/commo...How Long Do Cats Sleep?
/articles/dogs/health/skin-fur...Dog Skin, Fur & Ears
/articles/dogs/health/skin-fur...Caring for Your Dog's Sensitive Skin
https://www.purina.co.uk/pet-careGo to the Petcare Hub
/find-a-pet/articles/getting-a...Finding A Dog
/find-a-pet/articles/getting-a...Getting a New Dog: 13 Questions To Choosing the Right Dog
/find-a-pet/articles/getting-a...Finding A Cat
/find-a-pet/articles/getting-a...Getting a Cat or Kitten
/find-a-pet/articles/getting-a...Text duplicate Finding A Dog
/find-a-pet/articles/getting-a...Adopting a Dog or Puppy
/find-a-pet/articles/getting-a...Text duplicate Finding A Cat
/find-a-pet/articles/getting-a...Adopting a Cat or Kitten
/find-a-petFind your perfect pet
/meet-purina/ingredientsText duplicate Find out more
/contact-us/faqText duplicate FAQs
/contact-us/enquiryMessage us
https://api.whatsapp.com/send/...External Subdomain Message via WhatsApp
/registration/better-togetherSign me up
https://www.purina.co.uk/privacyNew window Subdomain Privacy Policy
https://policies.google.com/pr...External Subdomain Text duplicate Privacy Policy
https://policies.google.com/te...External Subdomain Terms of Service
/find-a-pet/articlesText duplicate Finding a pet
/dog/dog-foodDog products
/cat/cat-foodCat products
https://www.purina.co.uk/articlesPet care hub
/meet-purinaText duplicate Meet Purina
/our-impactOur impact
/registrationNewsletter
https://direct.purina.co.uk/New window External Subdomain Purina Shop
/meet-purina/breeder-clubsBreeders
https://vetcentre.purina.co.uk/External Subdomain Veterinarians
https://www.facebook.com/Purin...External Subdomain facebook
https://www.instagram.com/puri...External Subdomain instagram
https://twitter.com/purinaukExternal twitter
https://www.youtube.com/c/Puri...External Subdomain youtube
/terms-and-conditionsTerms & Conditions
https://www.purina.co.uk/privacyPrivacy
https://www.purina.co.uk/cookiesCookies
/nestle-gender-pay-gap-reportNestlé gender pay gap report
https://www.purina.co.uk/sitemapSitemap

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.purina.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.06 seconds.
The file size of the HTML document is fine (303 kB).

HTTP Response Header

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External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 5,695 referring domains.
This page has 32,370 backlinks.
This page has backlinks from 3,730 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /*?filter
Disallow: /node/add/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/
Disallow: /*?category
Disallow: /*?lifestage
Disallow: /*?special-needs
Disallow: /*?ingredients
Disallow: /*?conditions
Disallow: /*breed-results
Disallow: /?sort_by=*
Disallow: /*?bvstate=
Disallow: /*?sort_by=

Sitemap: https://www.purina.co.uk/sitemap.xml
Sitemap: https://www.purina.com/sitemaps/uk-hreflang/sitemap.xml

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www.purina.co.uk
Purina UK: Your Pet, Our Passion
At Purina, we have been helping pets live healthy, happy lives for over 85 years. Visit us to find out more about us and how we can help care for your pet.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Pet79%Check
Purina77%Check
Purina UK68%Check
PETS66%Check
Pet Food61%Check
PURINA CARES59%Check
Lives58%Check
Perfect Pet58%Check
Find52%Check
Contact us52%Check
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