Renttherunway.com - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
42% 
Page structure
58% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.03 s
File size
128.00 kB
Words
378
Media files
41
Number of links
61 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Rent the Runway | Designer Clothing Rental Subscription Service
The page title should be shorter than 580 pixels. It is 587 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The premier clothing rental subscription service. Rent and purchase dresses, accessories and more for work, special events and everyday. Memberships from just $89.
The meta description is too long: 1031 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.renttherunway.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
descriptionThe premier clothing rental subscription service. Rent and purchase dresses, accessories and more for work, special events and everyday. Memberships from just $89.
viewportwidth=device-width, initial-scale=1.0, viewport-fit=cover
keywordsrental dress, rent wedding dresses, designer dress, dresses, gowns, cocktail dress, black tie dress, rent the runway, rtr, clothing subscription
facebook-domain-verificationwzp8ahbv04gsh1x52x97evab84j9rl
google-site-verification9LS9sK1fnS0eCUgAQzVRbEQHoSiby2DwPn_SkHksVhU
uidEmpty
apple-itunes-appapp-id=672853806, affiliate-data="pt=451666&ct=mweb-home&mt=8”
next-head-count26
fb:app_id142571992596
fb:pages111580660349
og:site_nameRent the Runway
og:typewebsite
og:imagehttps://cdn.rtrcdn.com/assets/imgs/101520_HPReturn._Metadata.png
og:image:width550
og:image:height400
og:titlePut Your Closet in the Cloud | Rent the Runway
og:descriptionThe premier designer rental destination giving you more access, style and options than anywhere else. RTR’s rotating closet is constantly updated with new trends, does your dry cleaning and takes up zero space. The future of fashion is here.
og:urlhttps://www.renttherunway.com/
charsetutf-8

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Page quality

Content
(Critically important)
No paragraphs were detected.
There are only 378 words on this page. Good pages should have about 800 words of useful content.
30.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, viewport-fit=cover" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
15 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...s/imgs/OrganicHP_Hero_Desktop_091224.jpgNo alt attribute provided
...ts/imgs/returnhp_left_090924_cdn_new.jpgimage
...ssets/imgs/returnhp_right_090924_cdn.jpgimage
...ts/imgs/OrganicHP_VN-parties_091024b.jpgParty Dresses
...s/imgs/OrganicHP_VN-weddings_091024b.jpgWedding Dresses
...uctPortfolio/[email protected]No alt attribute provided
...uctPortfolio/[email protected]No alt attribute provided
...uctPortfolio/[email protected]No alt attribute provided
...uctPortfolio/[email protected]No alt attribute provided
...uctPortfolio/[email protected]No alt attribute provided
...uctPortfolio/[email protected]No alt attribute provided
...uctPortfolio/[email protected]No alt attribute provided
...uctPortfolio/[email protected]No alt attribute provided
...uctPortfolio/[email protected]No alt attribute provided
...m/assets/imgs/Checkmark-STB-20230912.svgNo alt attribute provided
...m/assets/imgs/Checkmark-STB-20230912.svgNo alt attribute provided
...m/assets/imgs/Checkmark-STB-20230912.svgNo alt attribute provided
...m/assets/imgs/Checkmark-STB-20230912.svgNo alt attribute provided
...assets/imgs/desktop_dresses_sept2024.jpgdresses
.../assets/imgs/desktop_skirts_sept2024.jpgskirts
...ssets/imgs/returnhp_catogoryvis3_cdn.jpgtops
...ssets/imgs/returnhp_catogoryvis4_cdn.jpggowns
...m/assets/imgs/desktop_jeans_sept2024.jpgjeans
...ssets/imgs/desktop_jumpsuit_sept2024.jpgjumpsuits & rompers
...assets/imgs/desktop_jackets_sept2024.jpgjackets
...m/assets/imgs/desktop_pants_sept2024.jpgpants
...m/assets/imgs/desktop_knits_sept2024.jpgknits
.../assets/imgs/desktop_blazer_sept2024.jpgblazers
...sets/imgs/desktop_maternity_sept2024.jpgmaternity
...ets/imgs/returnhp_tvn_maxiskirts_cdn.jpgmaxi skirts
...sets/imgs/returnhp_tvn_notesburg_cdn.jpgnotes of burgundy
...m/assets/imgs/returnhp_tvn_denim_cdn.jpgeveryday denim
...sets/imgs/returnhp_tvn_powersuit_cdn.jpgpower suiting
.../assets/imgs/returnhp_tvn_jersey_cdn.jpgjersey girl
...assets/imgs/PlansLP_UGC_VN-1_091024b.jpg@alithecastillo
...sets/imgs/ReserveLP_UGC-VN-3_091024b.jpg@laurencaruso_
...020/Misc/icon_firspick_emptybag_grey.pngNo alt attribute provided
Video URLWidthHeight
...ssets/imgs/OrganicHP_VN-work_091024b.mp4
...s/imgs/OrganicHP_VN-everyday_091024b.mp4
...com/assets/imgs/LPs_UGC-VN-2_091024b.mp4
.../assets/imgs/PlansLP_UGC_VN-4_091024.mp4

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Bored of your closet? Borrow from ours.
H2 Bored of your closet? Borrow from ours. Duplicate text
H2 From work to weekends, always have a designer look to wear.
H2 From work to weekends, always have a designer look to wear. Duplicate text
H2 Pick the plan that works for you
H2 Pick the plan that works for you Duplicate text
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Wear what you want, when you want.
H2 Wear what you want, when you want. Duplicate text
H2 Tempted by trends? Try them all.
H2 Tempted by trends? Try them all. Duplicate text
H2 Life looks better in RTR
H2 Life looks better in RTR Duplicate text
H3 YOUR MEMBERSHIP INCLUDES: YOUR MEMBERSHIP INCLUDES:
H5 Extra Spot
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.renttherunway.com/RTR
/shop/fall_transition_clothing...OCCASIONS
/products/clothing?sort=newestCLOTHING
/designersDESIGNERS
/clearance/products?sort=newes...TO BUY
/how_it_works?nav_location=use...How it Works
/help/contact?_=1726950085776&...Contact Us
/help/faq?_=1726950085776&...FAQs
https://www.renttherunway.com/Text duplicate RTR
/shortlist?nav_location=my_hea...No Text
/products?sort=newestNo Text
/products?sort=newestSee the Closet
/plansIMG-ALT image
/plansPick Your Plan
/shop/event_rentals/products?l...Text duplicate IMG-ALT image
/shop/event_rentals/products?l...Rent Now
/shop/work_clothing/productsPause Video Work
/shop/parties/productsParties
IMG-ALT Party Dresses
/shop/everyday_clothing/productsPause Video Everyday
/shop/fall_wedding_dresses/pro...Weddings
IMG-ALT Wedding Dresses
/c/dresses?sort=newestDresses
IMG-ALT dresses
/shop/skirts/productsSkirts
IMG-ALT skirts
/products/clothing/top?sort=ne...Tops
IMG-ALT tops
/shop/gowns/productsGowns
IMG-ALT gowns
/browse/womens-apparel/jeans?s...Jeans
IMG-ALT jeans
/products/clothing/jumpsuit_ro...Jumpsuits & Rompers
IMG-ALT jumpsuits & rompers
/products/clothing/jacket_coatJackets
IMG-ALT jackets
/shop/pants/productsPants
IMG-ALT pants
/shop/knits/productsKnits
IMG-ALT knits
/products/clothing/jacket_coat...Blazers
IMG-ALT blazers
/shop/all_maternity/productsMaternity
IMG-ALT maternity
/shop/mobile_maxis/productsMaxi Skirts
IMG-ALT maxi skirts
/shop/berry_crush/productsNotes of Burgundy
IMG-ALT notes of burgundy
/shop/denim_and_jeans/productsEveryday Denim
IMG-ALT everyday denim
/shop/fall_suiting/productsPower Suiting
IMG-ALT power suiting
/shop/jersey_mesh_dresses/prod...Jersey Girl
IMG-ALT jersey girl
/shop/designers/proenza_schoul...IMG-ALT @alithecastillo
/shop/designers/the_wolf_gang/...Pause Video
/shop/designers/ulla_johnson/i...IMG-ALT @laurencaruso_
/shop/lightweight_knits/productsText duplicate Pause Video
/how_renting_works?action_type...Text duplicate How it Works
/content/nyc-flatiron-showroom...NYC Showroom
/content/find-your-fitFinding Your Fit
/returnsReturning Your Rentals
/buying-on-rtrBuying on RTR
/returnpolicyReturning Your Purchases
/content/cleanconfidenceOur Cleaning Process
/content/7reasonsTestimonials
https://www.rtrshift.com/External Subdomain The Shift
/about-us?action_type=footer_linkVision
/about-us/story?action_type=fo...Story
/about-us/community?action_typ...Community
/impact?action_type=footer_linkSustainability
https://investors.renttherunwa...External Subdomain Investor Relations
/content/press?action_type=foo...Press
/about-us/careers?action_type=...Careers
/content/partnerships?action_t...Partnerships
/help/faq?action_type=footer_l...Text duplicate FAQs
/help/contact?_=1719328953125Text duplicate Contact Us
https://rtrshift.com/rent-the-...External Current Promotions
https://rtr.app.link/dsabSPp3GBExternal Subdomain Download Now
/content/rtrcuratorsSubdomain JOIN NOW
http://www.instagram.com/rentt...External Subdomain No Text
https://www.tiktok.com/@rentth...External Subdomain No Text
https://www.facebook.com/RentT...External Subdomain No Text
http://www.pinterest.com/rentt...External Subdomain No Text
https://twitter.com/RenttheRunwayExternal No Text
/pages/termsofserviceTerms of Service
/privacyPrivacy Policy
/pages/accessibilityAccessibility Statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.renttherunway.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.03 seconds.
The file size of the HTML document is fine (128 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
access-control-expose-headersServer-Timing
server-timingtraceparent;desc="00-2be83c879910f7b3bedb9618a15a330d-030fa2dc6b1184fd-01"
x-rtr-trace-id2be83c879910f7b3bedb9618a15a330d
x-envoy-upstream-service-time238
strict-transport-securitymax-age=15724800; includeSubDomains
via1.1 varnish, 1.1 varnish
access-control-allow-headers*
access-control-allow-origin*
accept-rangesnone
age3604
dateSat, 21 Sep 2024 21:21:30 GMT
x-served-bycache-chi-klot8100050-CHI, cache-fra-etou8220020-FRA
x-cacheHIT, HIT
x-cache-hits69, 0
x-timerS1726953690.110148,VS0,VE2
set-cookie83 Characters
cache-controlno-store
varyX-RTR-Device-Type, Accept-Encoding
alt-svch3=":443";ma=86400,h3-29=":443";ma=86400,h3-27=":443";ma=86400
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 6,566 referring domains.
This page has 413,494 backlinks.
This page has backlinks from 4,374 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.renttherunway.com
Rent the Runway | Designer Clothing Rental Subscription Service
The premier clothing rental subscription service. Rent and purchase dresses, accessories and more for work, special events and everyday. Memberships from just $89.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Rent69%Check
CLOTHING58%Check
Runway58%Check
Designer Clothing58%Check
Subscription56%Check
Designer Clothing Rental Subscription55%Check
designer54%Check
work54%Check
Subscription Service54%Check
clothing rental subscription54%Check
Show more keywords and terms

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