Sarnia.ca - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
93% 
Page structure
100% 
Link structure
77% 
Server
85% 
External factors
100% 
SEO Score
Response time
0.71 s
File size
44.40 kB
Words
572
Media files
0
Number of links
88 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
City of Sarnia – The place you want to be
The length of the page title is perfect. (370 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.sarnia.ca/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
authorCity of Sarnia
Copyright(C) 2019 City of Sarnia. All rights reserved.
msapplication-TileImage/app/uploads/2018/11/cropped-Sarnia_CrestPNG-3-270x270.png
article:publisherhttps://www.facebook.com/cityofsarnia/
langen-us
twitter:titleCity of Sarnia
twitter:urlhttps://www.sarnia.ca
twitter:descriptionThe place you want to be!
twitter:imagehttps://www.sarnia.ca/app/uploads/2019/05/opengraph_image-e1559164305798.png
twitter:cardsummary_large_image
twitter:site@Sarnia_Ontario
og:localeen_US
og:site_nameCity of Sarnia
og:titleCity of Sarnia
og:urlhttps://www.sarnia.ca
og:typewebsite
og:descriptionThe place you want to be!
og:imagehttps://www.sarnia.ca/app/uploads/2019/05/opengraph_image-e1559164305798.png
og:image:urlhttps://www.sarnia.ca/app/uploads/2019/05/opengraph_image-e1559164305798.png
og:image:secure_urlhttps://www.sarnia.ca/app/uploads/2019/05/opengraph_image-e1559164305798.png
X-UA-CompatibleIE=edge, chrome=1
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 572 words. That's ok.
27.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.56 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: view all
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

No media files were found.

Page structure

H1 heading
(Critically important)
The Place You Want To Be! Sarnia
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 The Place You Want To Be! Sarnia
H2 Media Releases
H2 Frequently Visited
H2 Public Notices
H2 Live
H2 Work
H2 Play
H2 Contact the City
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.sarnia.ca/Subdomain Home
/city-government/Subdomain City Government
/living-here/Subdomain Living Here
/working-here/Subdomain Working Here
/discover-sarnia/Subdomain Discover Sarnia
https://www.sarnia.ca/comment/Subdomain Contact Us
https://www.sarnia.ca/City of Sarnia
https://www.sarnialambtonalert...New window External Subdomain Subscribe
/notifications/road-closure-no...Subdomain Road Closure Notice–Cobden Street Jul 9, 2024 at 7:36 am Cobden Street will be closed on 07-09-2024 08:00 AM to 07-09-2024 02:00 PM from Forsyth Street North...
/notifications/road-closure-no...Subdomain Road Closure Notice – Wellington Street Jul 8, 2024 at 4:41 pm Wellington Street will be closed on Tuesday, July 9 beginning at 7:00AM between Vidal Street a...
/notifications/road-closure-no...Subdomain Road Closure Notice–Forsyth Street North Jul 8, 2024 at 7:49 am Forsyth Street North will be closed on 07-08-2024 08:00 AM to 07-08-2024 04:00 PM from Cromwe...
/notifications/Subdomain Trivial anchor text
More
/category/media-releases/Media Releases
/media-releases/tornado-warnin...Tornado Warning Issued for Sarnia-Lambton – June 22, 2024
/media-releases/city-implement...City implementing health and safety measures at Rainbow Park
/media-releases/celebrate-cana...Celebrate Canada Day with the City of Sarnia
/living-here/waste/Subdomain Waste: garbage, recycling, compost
/living-here/waste/sarnia-comp...Subdomain Compost Site
/living-here/now-hiring/Subdomain Careers
/living-here/getting-around/sa...Subdomain Sarnia Transit
/play/recreation-programming/Subdomain Recreation Programming
/play/picnic-rentals/Subdomain Picnic Rentals
https://sarnia.civicweb.net/Po...External Subdomain City Council, agendas and meetings
/living-here/my-taxes/Subdomain Property Taxes
/category/public-notices/Public Notices
/public-notices/notice-of-inte...Notice of Intent to Consider Passage of an Amending By-Law to Remove a Holding Symbol pursuant to Section 36(4) of the Planning Act, R.S.O. 1990, as amended
/public-notices/notice-of-comp...Notice of Complete Application and Statutory Public Meeting pursuant to Sections 34 and 51 of the Planning Act, R.S.O. 1990, as amended
/public-notices/notice-of-coun...Notice of Council Meeting – July 8, 2024
/city-government/Subdomain Text duplicate City Government
/city-government/2022-municipa...Subdomain 2022 Municipal Election
/city-government/mayor-and-cou...Subdomain Mayor Mike Bradley
/city-government/mayoral-power...Subdomain Mayoral powers and duties under the Municipal Act
https://sarnia.civicweb.net/po...New window External Subdomain Sarnia City Council Members
https://sarnia.civicweb.net/Po...New window External Subdomain Council Agendas, Minutes, Web Streaming
/virtualsarnia/Subdomain Virtual Meetings – Watch Here
/city-government/boards-and-co...New window Subdomain Boards and Committees
/city-government/by-laws/Subdomain Commonly Requested By-Laws
/city-government/Subdomain View All
/living-here/Subdomain Text duplicate Living Here
/construction-projects-and-ren...Subdomain Building – Permits & Applications
/living-here/getting-around/cy...Subdomain Cycling in Sarnia
/living-here/waste/Subdomain Garbage, recycling, compost
/living-here/my-property/Subdomain My Property
/living-here/my-taxes/Subdomain Text duplicate Property Taxes
/living-here/getting-around/sa...Subdomain Text duplicate Sarnia Transit
/living-here/homelessness-and-...Subdomain Homelessness and addictions
/living-here/Subdomain Text duplicate View All
/online-services/online-servic...Subdomain Online Services and Donations
https://www.sarnia.ca/comment/Subdomain Text duplicate Contact Us
/found-a-dog-lost-a-dog/Subdomain Found a Dog? Lost a Dog?
/frequently-requested-services/Subdomain Frequently Requested Services
https://www.sarnia.ca/parking/Subdomain Municipal Parking
https://www.speakupsarnia.ca/New window External Subdomain Speak Up Sarnia – Public Input
/online-services/online-servic...Subdomain Text duplicate View All
/business-and-development/Subdomain Business and Development
/business-planning-and-develop...Subdomain Planning and Development
https://www.investsarnia.ca/External Subdomain Invest Sarnia – Economic Development
/infrastructure-road-projects/Subdomain Infrastructure Road Projects
/living-here/permits-and-licen...Subdomain Permits and Licencing
https://www.sarniaairport.com/External Subdomain Sarnia Chris Hadfield Airport
https://www.sarniaharbour.com/External Subdomain Sarnia Harbour
/business-and-development/Subdomain Text duplicate View All
/working-here/Subdomain Text duplicate Working Here
/working-here/bids-and-tenders/Subdomain Bids and Tenders
https://www.sarnia.ca/employment/Subdomain Employment Opportunities
/working-here/Subdomain Text duplicate View All
/about-sarnia/Subdomain About Sarnia
/living-here/history-of-sarnia/Subdomain History of Sarnia
/about-sarnia/Subdomain Text duplicate View All
/play/festivals-and-events/Subdomain Festivals and Events
/play/city-signature-events/Subdomain City Signature Events
/play/hosting-an-event/Subdomain Hosting an Event on Municipal Property
/play/festivals-and-events/Subdomain Text duplicate View All
/play/facilities-and-outdoor-s...Subdomain Facilities and Outdoor Spaces
/play/rentals/Subdomain Facility Rental Information
/play/parks-and-trails/Subdomain Parks & Trails
/play/skating/Subdomain Public Skating
/play/the-strangway-centre/Subdomain Strangway Community Centre
/play/facilities-and-outdoor-s...Subdomain Text duplicate View All
/play/recreation-and-programming/Subdomain Recreation and Programming
/play/recreation-programming/Subdomain Children and Adult Programs
/in-your-own-backyard/Subdomain In Your Own Backyard
/play/recreation-and-programming/Subdomain Text duplicate View All
/play/forestry-and-horticulture/Subdomain Forestry
/play/urban-forests/Subdomain Tree Care and Maintenance
/play/forestry-and-horticulture/Subdomain Text duplicate View All
/play/additional-services/Subdomain Additional Services
/play/community-partners/Subdomain Community Partners
https://www.agefriendlysarnial...External Subdomain Age-Friendly Sarnia-Lambton Portal
/la-ville-de-sarnia/Subdomain La ville de Sarnia
/additional-services/Subdomain Text duplicate View All
/play/online-facility-and-prog...Subdomain Online facility and program booking support
https://www.sarnia.ca/Text duplicate City of Sarnia
https://twitter.com/Sarnia_Ont...External No Text
https://www.facebook.com/cityo...External Subdomain No Text
https://www.linkedin.ca/compan...External Subdomain No Text
https://www.youtube.com/channe...External Subdomain No Text
https://www.instagram.com/city...External Subdomain No Text
/terms-of-service/Subdomain Terms of Service
/terms-of-service/Subdomain Anchor Privacy Policy
https://www.sarnia.ca/comment/Subdomain Text duplicate Contact Us
/online-services/website-infor...Subdomain Accessibility on Website

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.sarnia.ca/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.71 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (44 kB).

HTTP Response Header

NameValue
dateWed, 10 Jul 2024 07:25:45 GMT
content-typetext/html; charset=UTF-8
set-cookie178 Characters
servernginx
varyAccept-Encoding
link<https://www.sarnia.ca/wp-json/>; rel="https://api.w.org/"
fastcgi-cacheHIT
strict-transport-securitymax-age=31536000; includeSubDomains;
x-content-type-optionsnosniff
x-xss-protection1; mode=block
x-ua-compatibleIE=Edge
content-security-policyframe-ancestors 'self'
x-frame-optionsSAMEORIGIN
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 790 referring domains.
This page has 6,133 backlinks.
This page has backlinks from 330 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp/wp-admin/
Allow: /wp/wp-admin/admin-ajax.php

Sitemap: https://www.sarnia.ca/sitemap.xml

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Sarnia73%Check
Place62%Check
Sarnia City Council52%Check
City50%Check
City Council42%Check
2024 City42%Check
Notice38%Check
Public38%Check
Act38%Check
Contact38%Check
Show more keywords and terms

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