Sawi.com - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
51% 
Page structure
95% 
Link structure
88% 
Server
95% 
External factors
100% 
SEO Score
Response time
3.49 s
File size
223.20 kB
Words
439
Media files
15
Number of links
55 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
SAWI | École de marketing, vente et communication
The length of the page title is perfect. (465 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Référence suisse de la formation en marketing, communication et vente depuis 1968
The length of the meta description is perfect. (522 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://sawi.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: fr
Language defined in HTML: fr-fr
Server location: United States of America
The following language is defined by HTML: fr-fr
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionRéférence suisse de la formation en marketing, communication et vente depuis 1968
robotsindex, follow, max-snippet:-1, max-video-preview:-1, max-image-preview:large
generatorWPML ver:4.6.13 stt:4,3;
et-api-versionv1
et-api-originhttps://sawi.com
tec-api-versionv1
tec-api-originhttps://sawi.com
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
google-site-verificationMP96_FQFUaVjPNGlAjmZeJDW7NBpQVj9ijAJcqKIZtg
msapplication-TileImagehttps://sawi.com/wp-content/uploads/2023/06/cropped-favicon-270x270.png
article:published_time2023-05-05T07:05:55+02:00
article:modified_time2023-11-27T09:00:21+01:00
langfr-fr
twitter:cardsummary_large_image
twitter:titleSAWI | École de marketing, vente et communication
twitter:descriptionRéférence suisse de la formation en marketing, communication et vente depuis 1968
twitter:label1Écrit par
twitter:data1Samuel
twitter:label2Temps de lecture
twitter:data214 minutes
og:localefr_FR
og:typewebsite
og:titleSAWI | École de marketing, vente et communication
og:descriptionRéférence suisse de la formation en marketing, communication et vente depuis 1968
og:urlhttps://sawi.com/
og:site_nameSAWI
og:updated_time2023-11-27T09:00:21+01:00
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are only 439 words on this page. Good pages should have about 800 words of useful content.
18.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.22 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...nt/uploads/2023/07/[email protected]No alt attribute provided
...tent/uploads/2023/06/logo-sawi-blanc.svglogo sawi blanclogo-sawi-blanc
data:[...] Base64Découvrez la formation Event 360 : Devenez un spécialiste de l’événementiel
data:[...] Base64C’est bientôt la rentrée Sales Director au SAWI !
data:[...] Base64Formation Content Marketing & Storytelling
data:[...] Base64Révolution numérique : Comment l’Intelligence Artificielle redéfinit le monde du travail
data:[...] Base64Politiquement incorrect: le marketing politique et son impact sur la société
data:[...] Base64Événementiel : évolution de l’enjeu économique
data:[...] Base64Logo SAWILogo SAWI
data:[...] Base64EDUQUA
data:[...] Base64ISO_9001
data:[...] Base64maison de la communication
data:[...] Base64suxxess
data:[...] Base64apple authorised
data:[...] Base64communication-suisse

Page structure

H1 heading
(Critically important)
Référence suisse de la formation en marketing, communication et vente depuis 1968
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Référence suisse de la formation en marketing, communication et vente depuis 1968
H2 Nous concevons des expériences d’apprentissage qui vous aident à progresser.
H2 Prochaine formation :
H2 Spécialiste en Relations Publiques SAWI + Préparation au brevet fédéral de Spécialiste en Relations Publiques
H2 Formations
H2 Nouveautés au SAWI
H2 Découvrez la formation Event 360 : Devenez un spécialiste de l’événementiel
H2 C’est bientôt la rentrée Sales Director au SAWI !
H2 Formation Content Marketing & Storytelling
H2 Les invités du SAWI
H2 Révolution numérique : Comment l’Intelligence Artificielle redéfinit le monde du travail
H2 Politiquement incorrect: le marketing politique et son impact sur la société
H2 Événementiel : évolution de l’enjeu économique
H3 Bachelor
H3 Brevets & Diplômes fédéraux
H3 Digital Academy
H3 Formations et diplômes SAWI
H3 Passerelles & Spécialisations
H4 Spécialiste en Relations Publiques SAWI + Préparation au brevet fédéral de Spécialiste en Relations Publiques Duplicate text
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.
LinkAttributesAnchor text
https://sawi.com/No Text
https://sawi.com/SAWI
https://sawi.com/a-propos/A-propos
https://sawi.com/notre-equipe/Notre équipe
/convictions-pedagogiques/Convictions pédagogiques
/financement-de-vos-etudes/Financement de vos études
/location-de-salles/Location de salles
https://sawi.com/cours/Nos cours
/cours/formation-continue/Formation continue
/cours/formation-continue/brev...Brevet & Diplôme fédéral
/cours/formation-continue/form...Formation et diplôme SAWI
/cours/formation-continue/pass...Passerelle et spécialisation
/cours/formation-continue/digi...Digital Academy
/formations-entreprises/Formations Entreprises
https://sawi.com/contact/Contact
https://sawi.com/FR
A-TITLE FR
https://sawi.com/de/DE
A-TITLE DE
https://sawi.com/panier/
https://sawi.com/contact/Text duplicate Contact
https://sawi.com/Anchor Particulier
/formations-entreprises/Entreprises
/cours/specialiste-en-relation...Spécialiste en Relations Publiques SAWI + Préparation au brevet fédéral de Spécialiste en Relations Publiques
/cours/specialiste-en-relation...Text duplicate Spécialiste en Relations Publiques SAWI + Préparation au brevet fédéral de Spécialiste en Relations Publiques
/responsable-cours/corinne-druey/Corinne Druey
/cours/formation-continue/brev...Brevet fédéral et Diplôme fédéral
/cours/formation-continue/Text duplicate Formation continue
/cours/specialiste-en-relation...Plus d'informations
/event-360-devenez-un-speciali...IMG-ALT Découvrez la formation Event 360 : Devenez un spécialiste de l’événementiel
/event-360-devenez-un-speciali...Text duplicate Découvrez la formation Event 360 : Devenez un spécialiste de l’événementiel
https://sawi.com/nouveaute/Nouveauté
/rentree-sales-director/IMG-ALT C’est bientôt la rentrée Sales Director au SAWI !
/rentree-sales-director/Text duplicate C’est bientôt la rentrée Sales Director au SAWI !
https://sawi.com/nouveaute/Text duplicate Nouveauté
/formation-content-marketing-s...IMG-ALT Formation Content Marketing & Storytelling
/formation-content-marketing-s...Text duplicate Formation Content Marketing & Storytelling
https://sawi.com/nouveaute/Text duplicate Nouveauté
https://sawi.com/blog/Accéder aux actualités du SAWI
/revolution-numerique-comment-...IMG-ALT Révolution numérique : Comment l’Intelligence Artificielle redéfinit le monde du travail
/revolution-numerique-comment-...Text duplicate Révolution numérique : Comment l’Intelligence Artificielle redéfinit le monde du travail
https://sawi.com/invite-sawi/Invité-sawi
/politiquement-incorrect-le-ma...IMG-ALT Politiquement incorrect: le marketing politique et son impact sur la société
/politiquement-incorrect-le-ma...Text duplicate Politiquement incorrect: le marketing politique et son impact sur la société
https://sawi.com/invite-sawi/Text duplicate Invité-sawi
/invite-sawi-the-present-is-hy...IMG-ALT Événementiel : évolution de l’enjeu économique
/invite-sawi-the-present-is-hy...Text duplicate Événementiel : évolution de l’enjeu économique
https://sawi.com/invite-sawi/Text duplicate Invité-sawi
https://sawi.com/IMG-ALT Logo SAWI
/cdn-cgi/l/email-protection[email protected]
/conditions-generales-et-condi...Conditions d’utilisation
/mentions-legales/Mentions légales
/politique-de-confidentialite-...Politique de confidentialité des données
/politique-relative-aux-cookies/Politique relative aux cookies
/wp-content/uploads/2024/06/Co...New window Conditions générales et règlement des étudiants
https://www.facebook.com/sawia...New window External Subdomain Suivre
A-TITLE Suivez sur Facebook
https://www.instagram.com/sawi...New window External Subdomain Text duplicate Suivre
A-TITLE Suivez sur Instagram
https://www.linkedin.com/schoo...New window External Subdomain Text duplicate Suivre
A-TITLE Suivez sur LinkedIn
https://sawi.com/contact/Text duplicate Contact
https://sawi.com/blog/Blog

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://sawi.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (3.49 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (223 kB).

HTTP Response Header

NameValue
dateWed, 16 Oct 2024 03:32:17 GMT
content-typetext/html; charset=UTF-8
last-modifiedWed, 16 Oct 2024 00:28:07 GMT
varyAccept-Encoding
strict-transport-securitymax-age=16000000
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=m7t13ynzCZBsnPMtR%2FpH%2BelBgTe6ah1D44teyqVIhLALIy%2Ffpd8m%2FKh0Z7YqN5pa4qIsCHV701ohtbG9CLtRtNoVtyOyp3jYxUlyPUQ5sLOSrk9ntRuXtfMhDg%3D%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
speculation-rules"/cdn-cgi/speculation"
servercloudflare
cf-ray8d34fb16dba481c8-SIN
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 451 referring domains.
This page has 7,281 backlinks.
This page has backlinks from 409 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

sawi.com
SAWI | École de marketing, vente et communication
Référence suisse de la formation en marketing, communication et vente depuis 1968

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
marketing81%Check
marketing communication80%Check
vente et communication79%Check
formation en marketing78%Check
communication76%Check
vente75%Check
communication et vente 196873%Check
SAWI72%Check
Formation68%Check
suisse65%Check

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